Sign inTry free
Coastal Cowgirl aesthetic — The combination of eyelet/broderie blouse, ruffled shorts, fringe bag, and cowboy boots perfectly embodies the Coastal Cowgirl aesthetic.
Spring/summer 2023 (TikTok)

Coastal Cowgirl

The 2023 mashup of Coastal Grandmother neutrals and Cowboycore Western elements — denim and cowboy boots meet eyelet and white linen.

Palette
white cream ivory denim blue soft tan faded turquoise
Signature garments
white eyelet sundresses cowboy boots wide-brim straw hats denim button-ups broderie blouses turquoise jewellery white linen trousers
Canonical brands
Tecovas Free People Reformation Doen Wrangler Sezane

About

Coastal Cowgirl is a fashion aesthetic that emerged between spring and summer 2023 as a juxtaposition between Western and Nautical/Coastal styles. The look is described as 'the lovechild of Malibu and Montana — sandy neutrals meeting weathered leather, seashells beside cowboy boots'. It grew partly out of the Coastal Grandmother trend (relaxed minimalist seaside fashion in linen and neutrals) but added a wilder Western edge for younger audiences. Wardrobe-wise the look mixes Southern staples — denim, button-down shirts, flannel, Americana prints, cowboy boots, wide-brim hats, turquoise jewellery, bandanas — with romantic feminine details like eyelet, lace, broderie and floral prints. The colour palette skews lighter than traditional Western — heavy on white, cream, ivory, cool denim, soft tan and faded turquoise.

Not Cowboycore — Coastal Cowgirl is Western styling lightened with coastal/feminine elements; Cowboycore is full rodeo Western with deeper colour and grit.

On platforms

Hashtags to copy, brands to know, and live listings — per platform.

Not sure if this is the right aesthetic?

Drop a photo into Style Check and the tool will name the aesthetic, return adjacent and supporting reads, and surface the canonical hashtag set in seconds.

Try Style Check Depop hashtag generator Grailed hashtag generator

More like this

Cowboycore aesthetic — Denim-on-denim 'cowboy tuxedo' with intricate embroidery and a concho belt are perfect examples of the aesthetic.

Cowboycore

Western Americana revived for 2024 — cowboy boots, fringe, suede, bolo ties and rhinestone yokes — supercharged by Beyonce's Cowboy Carter.

Coastal Grandmother aesthetic — Striped button-down, wide-leg linen trousers, straw tote, and leather slides perfectly capture the aesthetic's signature garments and relaxed, wealthy vibe.

Coastal Grandmother

A breezy, Hamptons-inflected wardrobe of linen, cashmere and chambray inspired by Nancy Meyers films and the moneyed-but-relaxed older woman.

Americana aesthetic — The full denim-on-denim look, red patterned cardigan, and baseball cap perfectly capture the signature garments, palette, and aspirational country-store styling of Americana.

Americana

Mid-century American heritage — denim, cowboy boots, varsity jackets, the Levi's-and-leather ideal.

Italian Summer aesthetic — Silk headscarf, linen-like trousers, yellow mules, and the seaside setting perfectly capture the Italian Summer aesthetic.

Italian Summer

Mediterranean holiday aesthetic of linen, lemon prints, espadrilles, Vespa rides and the imagined Amalfi-coast version of summer.

Tomato Girl aesthetic — The vibrant red midi dress, the basket of lemons (evoking ripe produce), and the Mediterranean setting strongly align with the "Amalfi Coast" fantasy and the aesthetic's color palette.

Tomato Girl

A 2023 Mediterranean summer mood — Amalfi sundresses, headscarves and wine-stained lips that romanticises Italian holiday dressing.

Browse all aesthetics
Done with the math?

Spend less time on admin. More time sourcing.

Shopfront lists once across eBay, Depop, Grailed and Shopify, and keeps your inventory in sync.

Try Shopfront free