Sign inTry free
Eclectic Grandpa aesthetic — Curator-picked: elderly gentleman in patterned layers and traditional menswear, the platonic Eclectic Grandpa look.
named January 2024 by Pinterest; visual lineage 1960s-1980s American menswear

Eclectic Grandpa

Pinterest's 2024 trend pick — kitschy knitwear, sweater vests, loafers and granddad layering worn ironically by Gen Z.

Palette
mustard rust forest green cream burgundy navy
Signature garments
sweater vest cardigan Oxford shirt pleated wool trouser loafer baseball cap tweed blazer
Canonical brands
Bode J.Crew Drake's Brooks Brothers Polo Ralph Lauren

About

Eclectic Grandpa was named in Pinterest's official 2024 Predicts trend report and crossed over to TikTok in early 2024 with 12+ million views. The wardrobe is granddad-by-design: striped and jacquard sweater vests, ribbed cardigans, cotton button-ups, pleated trousers, loafers, baseball caps, wristwatches and tortoiseshell glasses. The look layers — sweater vest over button-up, cardigan over polo — and skews maximalist in its mix of patterns and textures. Adopters cited included Harry Styles, Tyler the Creator, Emma Chamberlain, Alexa Chung, Gigi and Kendall. Distinct from Dadcore (which leans utilitarian), Eclectic Grandpa is fussier and more ornamented — closer to a retired professor's closet than a suburban father's garage. Bode and J.Crew's Brendon Babenzien-era collections are the high-fashion blueprint.

Not Dadcore — Eclectic Grandpa is fussier and more layered (knitwear, prints, loafers); Dadcore is utilitarian (cargos, dad sneakers, fleece).

On platforms

Hashtags to copy, brands to know, and live listings — per platform.

Not sure if this is the right aesthetic?

Drop a photo into Style Check and the tool will name the aesthetic, return adjacent and supporting reads, and surface the canonical hashtag set in seconds.

Try Style Check Depop hashtag generator Grailed hashtag generator

More like this

Dadcore aesthetic — The tucked-in polo, athletic shorts, white tube socks pulled high, and the overall 'coach' vibe perfectly capture the reclaimed suburban dad aesthetic, especially with the whistle.

Dadcore

Suburban-dad menswear adopted ironically and then earnestly — chunky New Balance, cargo shorts, fleece, baseball caps, polo shirts.

Light Academia aesthetic — The oversized V-neck sweater in a neutral tone, paired with brown trousers and a satchel, perfectly captures the relaxed, scholarly, and sun-dappled feel of Light Academia.

Light Academia

Sun-dappled scholarly dressing — cream cable knits, tweed blazers, tan loafers and an armful of vintage books.

Old Money aesthetic — The navy blazer tied over the shoulders, striped button-down, and Polo Ralph Lauren tote bag are direct references to the description's visual signature and canonical brands.

Old Money

A WASP-coded uniform of cashmere, polos, loafers and pearls signalling generational, logo-less wealth.

Tenniscore aesthetic — Combines a pleated tennis skirt, polo shirt, and cable-knit sweater draped over the shoulders, hitting multiple signature elements.

Tenniscore

Court-coded preppy sportswear — pleated skirts, polos, cable-knit vests and crisp whites — worn off the court as everyday style.

Grandpacore aesthetic — The model wears a Fair Isle cardigan, pleated trousers, loafers with thick socks, and a flat cap, hitting all key visual signatures and garments.

Grandpacore

Cosy old-man wardrobe revival — chunky cardigans, pleated trousers, argyle vests, flat caps and the 1970s grandfather wardrobe worn ironically and earnestly.

Browse all aesthetics
Done with the math?

Spend less time on admin. More time sourcing.

Shopfront lists once across eBay, Depop, Grailed and Shopify, and keeps your inventory in sync.

Try Shopfront free