Best Pricing Strategies for Resellers in 2025: How to Sell Fast & Maximise Profits Across eBay, Depop, Grailed + More

Pricing is one of the most make-or-break factors in resale. Set it too high? Buyers scroll past. Too low? You’re leaving money on the table. The trick is finding that sweet spot - where your item sells quickly, competitively and profitably.

With the global resale market projected to hit $350 billion by 2028 and Australia’s secondhand fashion scene growing at 11.9% annually, pricing smart has never been more important.

In this guide, we’ll walk through real-world resale pricing strategies used by top sellers, backed by platform data and industry stats.

Whether you’re listing on Depop, eBay, Grailed, or all three with Shopfront, this is how you stay ahead in 2025.

👉 Ready to start selling smarter? Try Shopfront free →

1. Resale Pricing Has Changed - Here’s What to Know in 2025

Today’s buyer is more intentional than ever. Here’s what’s influencing resale pricing right now:

🔍 Buyers are more price-conscious
Cost-of-living pressures mean buyers are seeking value and comparing listings more than ever.
🌱 Sustainable fashion shoppers are growing
72% of consumers would rather pay more for secondhand than fast fashion. (ThredUp Resale Report, 2024)
💸 Luxury resale is resilient
Premium buyers expect fair discounts (10–15%), not rock-bottom prices - especially on platforms like Vestiaire Collective.
🌐 Platform impacts price strategy
- Depop: Premium pricing for aesthetic, Y2K, and curated fits
- eBay: Competitive pricing for high volume and global reach
- Grailed: Streetwear and designer pieces move fast if priced right

📌 Did you know?
73% of Aussies now shop secondhand, driven by both ethics and economics. That’s a growing buyer base hungry for smart pricing!

2. Choose the Right Pricing Strategy (Not Just Guesswork)

Market-Based Pricing
→ Great for everyday resale items
→ Research “sold” listings on eBay, Depop. etc to see what buyers are actually paying
Value-Based Pricing
→ Ideal for rare, hype, or vintage pieces
→ Set prices based on demand, scarcity, and cultural relevance (e.g. limited-edition streetwear)
Psychological Pricing
→ Encourages impulse purchases
→ Use prices like $39.99 instead of $40 - it still works
Dynamic Pricing
→ Best for volume sellers and trend-driven items
→ Regularly adjust prices based on seasonality, competition, and sell-through rates
Auction-Style Pricing
→ Works for one-of-a-kind or high-demand items
→ Let buyers bid - especially effective for sneakers, collectibles, and designer pieces

📌 Pro Tip: Resellers who adjust pricing every 2–3 weeks see up to 180% higher sell-through rates.

3. How to Research Pricing (Before You Hit “List”)

Before uploading a single photo, do this:

Check “Sold” listings on eBay or Depop for actual selling prices
Compare item condition - NWT can sell for 50%+ more
Factor seasonality - List summer pieces in spring, coats in early winter
Check retail value - A $200 jacket in great condition might fetch $120–$150 resale

💡 Example Breakdown

Nike Tech Fleece Hoodie (Retail: $150)
Thrifted for $10
Sold listings show $65–$75
eBay + PayPal fees = ~15%
You want $30 profit → List around $65 w/ free shipping

📌 Pro Tip: Sellers who update listings monthly earn 33% more than those who set-and-forget.

4. Pricing for U.S. vs. Australian Buyers

Selling internationally? Your pricing needs to flex.

🇦🇺 Australia: Price-conscious but eco-motivated. Prefer known AU brands & free shipping. Great on Facebook & Depop.

🇺🇸 USA: Willing to pay more for vintage, hype, and rare pieces. Auction-style works well.

5. Need to Sell Fast? Try These Pricing Hacks

Want quicker turnover? Try this:

Set your list price slightly above your minimum – gives room for negotiation
Use $49.99 instead of $50 (yes, it still works)
Offer free shipping for high-margin items
Create bundle deals – e.g. 3 tees for $75 instead of $90

📌 Pro Tip: On platforms like The RealReal, pricing too low actually reduces buyer trust. Aim for the sweet spot - not a race to the bottom.

6. Price Fairly, Sell Ethically

There’s growing discourse about resellers pricing out low-income buyers. Here’s how to stay fair:

Disclose everything - Condition, origin, flaws = trust
Offer tiered pricing - Mix premium and accessible listings.
Source ethically -Thrift stores, garage sales, auctions - not just op shops
Support circular fashion - 72% of buyers prefer sellers who explain sourcing & sustainability.

Pricing to Win in 2025

Selling secondhand isn’t just about sourcing cool pieces - pricing is the dealmaker. To maximise sales and profits:

Use real-time data from eBay, Depop, Grailed & Shopfront’s built-in analytics
Adjust prices based on platform, audience and season using Shopfront
Price with purpose: fast flips, premium positioning, or ethical resale? It all matters.