High-Demand Vintage Brands to Resell in Australia (2025 Guide)
High-Demand Vintage Brands: A Guide for Aussie Sellers
Vintage fashion continues to boom across Australia, with a new generation of buyers looking for unique, sustainable, and nostalgic pieces. Whether you’re just getting started or you’ve been reselling for years, knowing which vintage brands are in demand can mean the difference between a slow sale and a sellout.
In this guide, we’ll break down:
- The most profitable vintage brands to source in 2025
- Where to find them
- How to list them for maximum profit
- How to manage and scale your reselling business smarter with Shopfront
Why Vintage Fashion Is Still Growing in 2025
With more shoppers prioritising sustainability and individuality, the secondhand market continues to grow. According to ThredUp’s 2024 Resale Report, the global secondhand apparel market is projected to reach $350 billion USD by 2028 - with resale expected to grow 3x faster than the overall apparel market.
Locally, Australian sellers have seen demand soar for vintage labels with streetwear, Y2K, and nostalgic 90s/00s vibes leading the way. TikTok aesthetics and influencers are further fuelling this trend.
🔥 Top-Selling Vintage Brands in Australia Right Now
These are the brands buyers are hunting for on Depop, eBay, and Grailed in 2025.
1. Levi’s
- 🔍 Bestsellers: 501 jeans, denim jackets, corduroy
- 💡 Why it works: Timeless, high-quality, and size-inclusive
- 🏷 Tip: Include "Made in USA" and model codes in your titles
2. Carhartt
- 🔍 Bestsellers: Work jackets, chore coats, overalls
- 📈 Massive growth due to the “workwear-core” aesthetic trending on TikTok
- 🧠 Pro tip: Older, worn-in styles often fetch more than new ones
3. Nike & Adidas (90s – early 2000s)
- 🔍 Bestsellers: Crewnecks, windbreakers, Air Max, Gazelles, Samba
- 🎯 Hot across streetwear, Y2K and sport-core shoppers
4. FUBU, Baby Phat, Von Dutch
- 🔍 Bestsellers: Logo-heavy jackets, jeans, trucker hats
- 🕰 Y2K nostalgia is still going strong - Gen Z can’t get enough
5. Tommy Hilfiger (Vintage 90s)
- 🔍 Bestsellers: Sailing jackets, flag logo pieces
- 🚨 Authentic 90s tags and oversized fits sell fast
6. Diesel & True Religion
- 🔍 Bestsellers: Low-rise jeans, cargo pants
- 💥 Rebooted popularity thanks to the return of 2000s fashion
Where to Source Vintage in Australia
Finding these gems isn’t always easy, but these are the top sourcing methods:
🔄 Thrift Stores
Vinnies, Salvos, and local op shops are still your best bet. Head to regional towns for less-picked stock.
📦 Online
Use eBay filters or Depop search alerts to find underpriced items from local sellers.
🛍 Flea Markets & Car Boot Sales
Markets like Camberwell (Melbourne) or Glebe (Sydney) are goldmines. Find the ones in your local area!
🧑🤝🧑 Community Swaps or Facebook Buy/Sell Groups
Low-cost entry with potential for bulk sourcing.
How to List Vintage Items That Sell
1. Use Keywords That Match What Buyers Search
Include: brand + item type + decade or trend
E.g. “Carhartt chore jacket 90s workwear XL”
2. Be Honest About Condition
Vintage buyers expect wear - just be transparent. Use close-up photos of flaws.
3. Price Smart
Check sold listings on eBay, Depop, and Grailed to benchmark your price. Use the “Sort by: Sold” filter to gauge what similar pieces are selling for.
4. Use Great Photography
Natural light, neutral backgrounds, and try-ons (if possible) sell more. Use a clean aesthetic that matches your audience (e.g. minimal for eBay, editorial for Depop).
How Shopfront Helps Vintage Sellers Scale
Vintage sellers often start small - listing one item at a time. But once you start sourcing regularly, managing your stock, listings, and sales across platforms becomes overwhelming. Shopfront solves this.
With Shopfront, you can:
✅ List once - and post to eBay, Depop, Grailed and more coming soon!
✅ Auto-generate product titles and descriptions using AI
✅ Automatically remove sold items from other platforms
✅ Track sales and inventory in one place
✅ Save hours of admin time every week
If you’re reselling in 2025, vintage is still one of the most profitable and fun niches. Focus on in-demand brands, master your listings, and use the right tools to scale sustainably.
👉 Start your free trial of Shopfront and see how easy it is to sell smarter, not harder.