How to Start Reselling in Australia (2025): The Beginner’s Toolkit

Looking to start reselling in Australia? Whether you want to make extra cash selling preloved clothes or build a resale business flipping vintage and Y2K finds, this beginner’s guide will help you go from zero to your first sale using Shopfront - plus tools, tips, and marketplaces used by Aussie resellers.

✅ We’ll show you how to use Shopfront, the all-in-one reselling tool built specifically for Australia.

🛍️ What is Reselling?

Reselling is when you buy (or already own) secondhand or new products and sell them for profit. In Australia, platforms like Depop, eBay, Facebook Marketplace and Grailed make it easier than ever to start with little to no upfront cost.

🧰 Step 1: Get Your Reseller Toolkit Ready

Here are the must-have tools every Aussie reseller should know about:

Shopfront
Your all-in-one reselling dashboard. Crosslist to Depop, eBay, and more in one click, manage inventory, and auto-generate listings with AI. Built for Australian sellers from the ground up.
PhotoRoom
Instantly remove image backgrounds so your listings look professional - no fancy photography setup needed.
Canva
Create size charts, promotional graphics, or logos with an easy drag-and-drop interface and free templates.
Instagram / TikTok
Promote your listings, build trust, and drive traffic - even with a small following.
AusPost MyPost Business
Access discounted shipping rates, print postage labels at home, and track orders. (Free to set up if you have an ABN.)
QuickBooks / Xero
Keep track of your income, GST, and expenses once you start selling regularly.

🚀 Step 2: Choose the Right Platform (or Use All of Them)

Popular reselling platforms in Australia:

Depop: Best for fashion and Y2K lovers
eBay: Great for collectibles and a wider buyer base
Facebook Marketplace: Ideal for local pickups and no shipping costs
Grailed: Niche for streetwear, designer, and menswear

🎯 Pro Tip: Use Shopfront’s crosslisting tool to publish your item to multiple platforms from one dashboard - saving time and reaching more buyers.

👕 Step 3: What to Sell First (Low-Risk Ideas)

Start with items you already own or that are easy to source:

Preloved clothes or shoes you don’t wear
Op shop finds with good resale value (e.g. Nike, Levi’s, vintage)
Limited edition or brand-name pieces
Basics like hoodies, hats, or streetwear

💡 Use the eBay “Sold Listings” filter to check real selling prices before listing.

✍️ Step 4: How to Write a Listing That Sells

A high-converting product listing should:

Include clear photos in natural light
Use keywords like brand, size, condition, style
Include a friendly tone but be honest about flaws
Use Shopfront’s AI Listing Generator to auto-fill your title, description, and tags for each marketplace

🛠️ Save time by creating a listing once and sharing it everywhere.

📦 Step 5: Ship Smart (Without the Stress)

For Australian sellers:

Use MyPost Business (ABN recommended) for discounts
Print shipping labels at home and drop off at the post office
Reuse packaging or buy polymailers in bulk

📦 Pro Tip: Shopfront helps you track orders across platforms in one place.

🙅 Step 6: Avoid These Beginner Mistakes

❌ Skipping postage research - always check weight and size first!
❌ Copy/pasting descriptions - use unique content
❌ Overpricing - research market value before listing
❌ Ignoring messages - stay responsive to build trust

📣 Step 7: Promote Your Listings (Even with No Followers)

Social media can drive real sales:

Add your listings to Instagram Highlights
Share BTS content on TikTok or Threads
Link all your platforms using Linktree

✅ Why New Sellers in Australia Choose Shopfront

Shopfront is the only platform that helps Aussie resellers:

Create listings instantly with AI
Post to multiple marketplaces in one-click
Stay organised with inventory and order tracking
Save time and get more sales - even if you’re just starting out

🎁 Start for free and get your first sale faster.

How to Start Reselling in Australia (2025 Guide for Beginners)