Trending Hashtags & SEO Keywords for 2025 Resellers
Why Hashtags Still Matter in 2025
Hashtags might seem like old news, but they remain one of the most powerful (and free) tools to increase visibility - especially for resellers promoting on Instagram, TikTok, and even resale platforms like Depop and Vinted, which now rely heavily on keyword-based discovery.
Used well, hashtags can:
- Get your listings seen by more people
- Attract the right buyers to your content
- Connect you with reselling communities and trends
- Give your shop a boost - even without a huge following
But just slapping #forsale on everything won’t cut it. In this guide, we’ll cover:
- How hashtags work in 2025
- What types
💡 How Hashtags Work (and Why They Still Matter)
Whether you’re on Instagram, TikTok, or Depop, hashtags help surface content to people interested in specific topics or trends.
Here’s how it plays out:
- A buyer is searching for “Y2K cargo pants”
- They search #y2kstyle or browse a tag like #depopfinds
- If your listing or post uses those hashtags, it has a chance of being seen
It’s not about going viral. It’s about getting discovered by the right people - people ready to buy.
🔍 Types of Hashtags Every Reseller Should Know
To cover your bases, use a mix of these hashtag categories:
1. Trend-Based Hashtags
Reflect current styles, aesthetics, or fashion cycles.
- #Y2K
- #CleanGirlAesthetic
- #GrungeFashion
2. Product-Specific Hashtags
Name what you're selling.
- #VintageLevis
- #NikeWindbreaker
- #LowRiseJeans
- #CarharttJacket
3. Platform Hashtags
Help buyers know where and how to shop.
- #Depop
- #DepopSeller
- #eBayFinds
- #ShopMyCloset
4. Location Tags
Appeal to local buyers.
- #AusVintage
- #MelbourneReseller
- #SydneyStyle
- #AustraliaSecondhand
5. Lifestyle & Sustainability Tags
Help capture values buyers align with.
- #SustainableFashion
- #SlowFashion
- #ConsciousConsumer
🏷 Top Trending Resale Hashtags in 2025
According to TagBlender, Later.com, and trending data from TikTok and Instagram:
#Y2K – Trend/fashion style
#VintageFashion – Broad audience, evergreen
#DepopUK / #DepopAus – Marketplace-specific
#OOTD – Fashion/lifestyle
#ShopSecondhand – Conscious shopping
#RareFind – Niche collector/buyer appeal
#StreetwearArchive – Sneaker/streetwear resellers
Pro Tip: Avoid banned or spammy hashtags like #followforfollow or #sale, as they can hurt visibility.
📱 How to Use Hashtags Strategically (Not Randomly)
Here’s a simple 4-step framework:
Step 1: Research Before Posting
Check the explore pages on TikTok and Instagram. Browse similar sellers and take note of the hashtags they use (especially ones with recent engagement).
Step 2: Mix Broad and Niche Hashtags
Use a mix of high-volume (e.g. #Vintage) and more specific tags (e.g. #CarharttDetroitJacket). This helps reach both mass and targeted audiences.
Step 3: Limit to 5–15 Hashtags per Post
Too many can appear spammy or be deprioritised by algorithms. Prioritise relevance over quantity.
Step 4: Refresh Often
Rotate hashtags every few weeks to stay aligned with current trends and avoid being flagged for repetition.
🧠 Where to Use Hashtags as a Reseller
- On Instagram and TikTok posts or reels
- In your Depop listing descriptions (especially first 50 words)
- On Pinterest descriptions or eBay social shares
- On blog articles or email campaigns
✨ How Shopfront Helps You Stay Discoverable (Without the Hassle)
While hashtags are great for organic reach, keeping up with them manually across multiple platforms gets exhausting - especially when listings are spread across Depop, eBay, Grailed, Shopify and more.
That’s where Shopfront steps in:
With Shopfront, you can:
✅ Use AI to auto-generate listing descriptions that include keyword-friendly terms
✅ Store and reuse your top-performing hashtags in one click
✅ Manage content for multiple platforms from a single dashboard
✅ Relist or refresh items without rewriting everything from scratch
✅ Track what’s performing best so you can double down on what works
Small Tags, Big Impact
Trending hashtags might look simple, but they’re one of the easiest ways to give your listings more reach and your business more visibility - especially when paired with great content and consistent listing.
Don’t let them be an afterthought. Test them, track them, and let tools like Shopfront take the pressure off your plate.
👉 Ready to sell smarter? Try Shopfront free and simplify your reselling journey today!