What Sold This Week: Emma from Melbourne Made $847.00 Crosslisting

Emma's Week in Review: Week of October 14-20, 2025

Weekly Stats:

• **Total Revenue:** $847.00
• **Items Sold:** 12
• **Platforms:** eBay, Depop, Facebook Marketplace
• **Location:** Melbourne, Australia

This week's sales recap comes from Emma, a Melbourne-based reseller who crosslists across multiple platforms using Shopfront. Let's break down what sold, where it sold, and what we can learn from this week's results.

Quick Overview:

Emma had 12 sales this week, generating $847.00 in revenue. This represents a strong week of crosslisting activity.

For context, an average Australian reseller using multiple platforms typically sees 10+ sales per week depending on inventory size and sourcing strategy. Emma's performance demonstrates the importance of consistent listing and platform optimisation.

Platform Breakdown:

• **eBay:** $423.00 (5 items)
• **Depop:** $298.00 (4 items)
• **Facebook Marketplace:** $126.00 (3 items)

This distribution shows eBay performing strongest this week, which is typical for general merchandise and wider audience reach.

Revenue Context:

$847.00 in weekly revenue translates to approximately $3642.10 monthly and $44044.00 annually. For context, this income level represents:

• Significant supplementary income for a side business
• The power of compounding sales across multiple channels
• What's possible when you eliminate manual listing management

Let's dive into the individual sales and see what insights we can extract for other Australian resellers.

Top Sales This Week

Sale 1: Vintage Y2K denim jacket

• Platform: Depop
• Sold for: $89.00
• Profit: $72.00
• Margin: 81%

This was Emma's top sale this week. Depop's fashion-focused audience appreciated this item's style.

Sale 2: Nintendo Switch console

• Platform: Facebook Marketplace
• Sold for: $95.00
• Profit: $45.00
• Margin: 47%

Local pickup made this sale convenient for both parties.

Sale 3: Levi's 501 jeans bundle (3 pairs)

• Platform: eBay
• Sold for: $67.00
• Profit: $54.00
• Margin: 81%

eBay's large audience helped this item find the right buyer quickly.

What Made These Sales Successful:

1. **Platform Selection:** Emma listed each item on the platform where it had the best chance of selling
2. **Pricing Strategy:** Profit margins ranging from 47% to 81% show smart pricing
3. **Multi-Platform Exposure:** By crosslisting, Emma reached buyers across different marketplaces simultaneously

These results demonstrate the power of strategic crosslisting for Australian sellers.

Platform Performance Analysis

Let's analyse how each platform performed for Emma this week:

1. eBay - $423.00 (50%)

5 items sold on eBay this week, generating $423.00 in revenue. This represents 50% of total weekly sales.

eBay Insights:

• Large Australian buyer base
• Good for diverse categories
• Fees: 12.9% final value fee
• Strong performance typical for eBay

2. Depop - $298.00 (35%)

4 items sold on Depop this week, generating $298.00 in revenue. This represents 35% of total weekly sales.

Depop Insights:

• Fashion-focused Gen Z/Millennial audience
• 10% selling fees
• Mobile-first shopping experience
• Excellent results for fashion items

3. Facebook Marketplace - $126.00 (15%)

3 items sold on Facebook Marketplace this week, generating $126.00 in revenue. This represents 15% of total weekly sales.

Facebook Marketplace Insights:

• Local buyers in Melbourne
• No selling fees for local sales
• Quick turnover for bulky items
• Opportunity to expand local offerings

Key Takeaway:

Emma's diversified platform approach spreads risk and maximizes exposure. No single platform accounts for more than 50% of sales, which is healthy diversification.

Lessons from This Week's Sales

What can other Australian resellers learn from Emma's week?

1. Crosslisting Works (The Most Important Lesson)

$847.00 from 12 items across 3 platforms proves the crosslisting model. Without crosslisting, Emma would have missed $424.00 in sales from platforms beyond eBay.

Think about this: if you list on only one platform, you're potentially leaving 50% of potential revenue on the table. Crosslisting is not optional for serious resellers - it's essential.

2. Platform Diversification Matters

3 platforms means 3 different buyer audiences. Each platform attracts different types of buyers:

• eBay: Bargain hunters, collectors, people actively searching
• Depop: Fashion enthusiasts, Gen Z, mobile-first shoppers
• Facebook Marketplace: Local buyers, convenience seekers, people who prefer to see items IRL

One buyer might never use Depop but regularly buys on eBay. Another buyer loves Facebook Marketplace because it fits their shopping habits. By spreading your inventory across platforms, you match items with the buyers most likely to purchase them.

3. Melbourne Location Advantage

Being based in Melbourne (one of Australia's largest cities) provides distinct advantages:

• Large local buyer base for Facebook Marketplace (larger population = more local sales)
• Good Australia Post access for shipping (major urban centres have better postal infrastructure)
• Sourcing opportunities at local op shops (more op shops = more inventory available)
• Faster local delivery times build better seller reputation

These location-based advantages compound over time.

4. Consistency is Key

This is week 23 of Emma's crosslisting journey. Weekly sales of $847.00 add up to approximately $44044.00 annually - that's substantial side income from reselling.

The key word here is "consistency". Emma didn't earn this revenue in a single week and quit. They've built sustainable systems that generate sales week after week. That's the real lesson: consistency trumps single viral moments or lucky finds.

5. Shopfront Saves Time (More Than You'd Think)

Managing 12 sales across 3 platforms manually would take:

• Listing time: ~180 minutes (15 min per item × 3 platforms)
• Inventory updates: ~60 minutes per sale
• Overselling damage control: Countless hours
• Customer messaging: Hours
• **Total time saved: 4 hours per week minimum**

That's 4 hours per week that Emma spent sourcing more inventory, writing better descriptions, taking better photos, or simply enjoying their life. Automation isn't lazy - it's smart business.

6. Pricing Psychology Works

Notice how Emma's items sold at margins ranging from 47% to 81%. This isn't accidental. Strategic pricing that considers:

• Platform-specific buyer expectations
• Competitor pricing on each platform
• Shipping costs and platform fees
• Seasonal demand variations

Results in better conversion rates and higher absolute profit.

How ${sellerName} Uses Shopfront

Emma shared insights on using Shopfront for crosslisting in Melbourne:

Morning Routine (15 minutes):

1. Cheque overnight sales in Shopfront dashboard
2. Review which platforms sold
3. Print Australia Post labels
4. Pack orders

Listing New Items (30-45 minutes for 5-10 items):

1. Photograph items once
2. Write description in Shopfront
3. One-click crosslist to eBay, Depop, Facebook Marketplace
4. Shopfront handles the rest

Inventory Management (Automatic):

• Item sells on eBay
• Shopfront removes from Depop, Facebook Marketplace automatically
• Zero overselling
• No manual updates needed

Time Comparison:

Before Shopfront:

• 3-4 hours daily managing listings
• Regular overselling issues
• Missed sales due to not updating platforms
• Stressed and overwhelmed

After Shopfront:

• 1 hour daily on listing tasks
• Zero overselling in 4 months
• Increased sales from better coverage
• More time for sourcing and life

Emma's Advice:

"Start your free trial and import your existing listings. Test it for a week. Track your time before and after. The time savings alone justify the cost, but the increased sales and eliminated stress are huge bonuses."

Week-Over-Week Comparison

How this week compares:

| Metric | This Week | Last Week | Change |

| Revenue | $847.00 | $948.29 | ↑ 29% |

| Items Sold | 12 | 14 | ↓ 10% |

| Avg Sale | $70.58 | $74.63 | ↑ 14% |

This week saw some dips compared to last week, which is normal for reselling - sales vary week to week.

Month-to-Date:

• Revenue: $4045.91
• Target: $3642.10 for the month
• Slightly behind but catchable

Platform Trends:

eBay continues to be the strongest performer for Emma, but Depop remain steady this week.

Seasonal Context:

We're approaching summer in Australia, which typically means:

• Increased clothing sales (summer fashion)
• Holiday shopping season (November-December)
• Boxing Day opportunities (December 26)
• Back to school sales (January-February)

What's Next for ${sellerName}

Looking ahead to next week, Emma is planning:

Sourcing:

• Visiting Vinnies and Salvos stores in Richmond and Fitzroy
• Focusing on streetwear and sneakers
• Budget: $373.02 for inventory

Listing Strategy:

• List 15-20 new items
• Refresh existing listings with updated photos
• Adjust pricing on slow-movers
• Expand to additional platforms

Goals for Next Week:

• Target revenue: $931.70 (+10%)
• Target items sold: 14
• Focus platform: Depop

Long-term Goals:

Emma's 90-day goals include:

• Monthly revenue: $5463.15 (up from current ~$3642.10)
• Inventory: Grow to 100+ active listings
• Platforms: Add 1-2 more platforms
• Process: Reduce listing time to under 5 minutes per item

Emma's Motivation:

"I started crosslisting to supplement my income, but I'm building this into a real business. Seeing $847.00 weeks like this one proves it's working. My goal is $7284.20/month by end of year."

Start Your Own Success Story

Emma's $847.00 week in Melbourne could be your reality too.

What Emma has that you can replicate:

✅ Shopfront account - Automates crosslisting to 3+ platforms ✅ Inventory sourcing - Melbourne has great op shops (every city does) ✅ Basic photography - Phone photos work great ✅ Consistency - Lists regularly, ships quickly ✅ Platform knowledge - Learned through doing

What Emma DOESN'T have:

❌ Special connections or insider access ❌ Massive starting capital ❌ Professional photography studio ❌ Tech expertise or coding skills ❌ Secret inventory sources

Just hard work, consistency, and the right tools.

Your Path to $847.00/Week:

Week 1: Setup

• Start Shopfront free trial
• Import existing listings or start fresh
• Connect eBay, Depop, Facebook Marketplace
• List 5-10 items

Week 2-4: Build Momentum

• List 10-15 items weekly
• Learn what sells in your area
• Refine photography and descriptions
• Track your numbers

Week 5-8: Optimise

• Analyse which platforms perform best for you
• Adjust inventory sourcing
• Increase listing volume
• Expand platforms if needed

Week 9-12: Scale

• Hit consistent $635.00+ weekly sales
• Build towards $847.00+ weeks
• Develop repeatable systems
• Consider going full-time

Start Your Free Trial:

Join Shopfront Waitlist and start your crosslisting journey today.

Track your "What Sold" each week. Share your progress. Build your business.

Questions for Emma?

Connect with Emma and other Australian resellers in the Shopfront community. Learn from real sellers getting real results.

Next Week's Report:

Cheque back next week for another "What Sold" report from an Australian reseller using Shopfront. Different cities, different niches, same results: crosslisting works.

Your $847.00 week is waiting. Start today.