What Sold This Week: Mark from Sydney Made $1240.00 Crosslisting

Mark's Week in Review: Week of October 7-13, 2025

Weekly Stats:

• **Total Revenue:** $1240.00
• **Items Sold:** 18
• **Platforms:** eBay, Grailed, Depop
• **Location:** Sydney, Australia

This week's sales recap comes from Mark, a Sydney-based reseller who crosslists across multiple platforms using Shopfront. Let's break down what sold, where it sold, and what we can learn from this week's results.

Quick Overview:

Mark had 18 sales this week, generating $1240.00 in revenue. This represents a strong week of crosslisting activity.

For context, an average Australian reseller using multiple platforms typically sees 10+ sales per week depending on inventory size and sourcing strategy. Mark's performance demonstrates the importance of consistent listing and platform optimisation.

Platform Breakdown:

• **eBay:** $654.00 (9 items)
• **Grailed:** $412.00 (5 items)
• **Depop:** $174.00 (4 items)

This distribution shows eBay performing strongest this week, which is typical for general merchandise and wider audience reach.

Revenue Context:

$1240.00 in weekly revenue translates to approximately $5332.00 monthly and $64480.00 annually. For context, this income level represents:

• A legitimate full-time income that can exceed many traditional jobs
• The power of compounding sales across multiple channels
• What's possible when you eliminate manual listing management

Let's dive into the individual sales and see what insights we can extract for other Australian resellers.

Top Sales This Week

Sale 1: Supreme box logo hoodie

• Platform: Grailed
• Sold for: $245.00
• Profit: $180.00
• Margin: 73%

This was Mark's top sale this week.

Sale 2: Vintage Nike windbreaker

• Platform: Depop
• Sold for: $78.00
• Profit: $63.00
• Margin: 81%

Depop's fashion-focused audience appreciated this item's style.

Sale 3: Retro gaming console bundle

• Platform: eBay
• Sold for: $156.00
• Profit: $89.00
• Margin: 57%

eBay's large audience helped this item find the right buyer quickly.

What Made These Sales Successful:

1. **Platform Selection:** Mark listed each item on the platform where it had the best chance of selling
2. **Pricing Strategy:** Profit margins ranging from 57% to 81% show smart pricing
3. **Multi-Platform Exposure:** By crosslisting, Mark reached buyers across different marketplaces simultaneously

These results demonstrate the power of strategic crosslisting for Australian sellers.

Platform Performance Analysis

Let's analyse how each platform performed for Mark this week:

1. eBay - $654.00 (53%)

9 items sold on eBay this week, generating $654.00 in revenue. This represents 53% of total weekly sales.

eBay Insights:

• Large Australian buyer base
• Good for diverse categories
• Fees: 12.9% final value fee
• Strong performance typical for eBay

2. Grailed - $412.00 (33%)

5 items sold on Grailed this week, generating $412.00 in revenue. This represents 33% of total weekly sales.

Grailed Insights:

• Streetwear/menswear specialists
• 9% + payment processing fees
• Knowledgeable buyer base
• Excellent for premium streetwear

3. Depop - $174.00 (14%)

4 items sold on Depop this week, generating $174.00 in revenue. This represents 14% of total weekly sales.

Depop Insights:

• Fashion-focused Gen Z/Millennial audience
• 10% selling fees
• Mobile-first shopping experience
• Consider optimising Depop photos/descriptions

Key Takeaway:

Mark's diversified platform approach spreads risk and maximizes exposure. No single platform accounts for more than 53% of sales, which is healthy diversification.

Lessons from This Week's Sales

What can other Australian resellers learn from Mark's week?

1. Crosslisting Works (The Most Important Lesson)

$1240.00 from 18 items across 3 platforms proves the crosslisting model. Without crosslisting, Mark would have missed $586.00 in sales from platforms beyond eBay.

Think about this: if you list on only one platform, you're potentially leaving 47% of potential revenue on the table. Crosslisting is not optional for serious resellers - it's essential.

2. Platform Diversification Matters

3 platforms means 3 different buyer audiences. Each platform attracts different types of buyers:

• eBay: Bargain hunters, collectors, people actively searching
• Grailed: Specific audience
• Depop: Fashion enthusiasts, Gen Z, mobile-first shoppers

One buyer might never use Grailed but regularly buys on eBay. Another buyer loves Depop because it fits their shopping habits. By spreading your inventory across platforms, you match items with the buyers most likely to purchase them.

3. Sydney Location Advantage

Being based in Sydney (one of Australia's largest cities) provides distinct advantages:

• Large local buyer base for Facebook Marketplace (larger population = more local sales)
• Good Australia Post access for shipping (major urban centres have better postal infrastructure)
• Sourcing opportunities at local op shops (more op shops = more inventory available)
• Faster local delivery times build better seller reputation

These location-based advantages compound over time.

4. Consistency is Key

This is week 13 of Mark's crosslisting journey. Weekly sales of $1240.00 add up to approximately $64480.00 annually - that's a full-time income from reselling.

The key word here is "consistency". Mark didn't earn this revenue in a single week and quit. They've built sustainable systems that generate sales week after week. That's the real lesson: consistency trumps single viral moments or lucky finds.

5. Shopfront Saves Time (More Than You'd Think)

Managing 18 sales across 3 platforms manually would take:

• Listing time: ~270 minutes (15 min per item × 3 platforms)
• Inventory updates: ~90 minutes per sale
• Overselling damage control: Countless hours
• Customer messaging: Hours
• **Total time saved: 6 hours per week minimum**

That's 6 hours per week that Mark spent sourcing more inventory, writing better descriptions, taking better photos, or simply enjoying their life. Automation isn't lazy - it's smart business.

6. Pricing Psychology Works

Notice how Mark's items sold at margins ranging from 57% to 81%. This isn't accidental. Strategic pricing that considers:

• Platform-specific buyer expectations
• Competitor pricing on each platform
• Shipping costs and platform fees
• Seasonal demand variations

Results in better conversion rates and higher absolute profit.

How ${sellerName} Uses Shopfront

Mark shared insights on using Shopfront for crosslisting in Sydney:

Morning Routine (15 minutes):

1. Cheque overnight sales in Shopfront dashboard
2. Review which platforms sold
3. Print Australia Post labels
4. Pack orders

Listing New Items (30-45 minutes for 5-10 items):

1. Photograph items once
2. Write description in Shopfront
3. One-click crosslist to eBay, Grailed, Depop
4. Shopfront handles the rest

Inventory Management (Automatic):

• Item sells on eBay
• Shopfront removes from Grailed, Depop automatically
• Zero overselling
• No manual updates needed

Time Comparison:

Before Shopfront:

• 3-4 hours daily managing listings
• Regular overselling issues
• Missed sales due to not updating platforms
• Stressed and overwhelmed

After Shopfront:

• 1 hour daily on listing tasks
• Zero overselling in 4 months
• Increased sales from better coverage
• More time for sourcing and life

Mark's Advice:

"Start your free trial and import your existing listings. Test it for a week. Track your time before and after. The time savings alone justify the cost, but the increased sales and eliminated stress are huge bonuses."

Week-Over-Week Comparison

How this week compares:

| Metric | This Week | Last Week | Change |

| Revenue | $1240.00 | $1396.19 | ↓ 9% |

| Items Sold | 18 | 17 | ↑ 24% |

| Avg Sale | $68.89 | $75.11 | ↓ 12% |

This week saw some dips compared to last week, which is typical of growing businesses.

Month-to-Date:

• Revenue: $5942.72
• Target: $5332.00 for the month
• Slightly behind but catchable

Platform Trends:

eBay continues to be the strongest performer for Mark, but Grailed showed growth this week.

Seasonal Context:

We're approaching summer in Australia, which typically means:

• Increased clothing sales (summer fashion)
• Holiday shopping season (November-December)
• Boxing Day opportunities (December 26)
• Back to school sales (January-February)

What's Next for ${sellerName}

Looking ahead to next week, Mark is planning:

Sourcing:

• Op shopping in Newtown and Glebe
• Focusing on Y2K and vintage clothing
• Budget: $274.67 for inventory

Listing Strategy:

• List 15-20 new items
• Refresh existing listings with updated photos
• Adjust pricing on slow-movers
• Expand to additional platforms

Goals for Next Week:

• Target revenue: $1364.00 (+10%)
• Target items sold: 21
• Focus platform: Grailed

Long-term Goals:

Mark's 90-day goals include:

• Monthly revenue: $7998.00 (up from current ~$5332.00)
• Inventory: Grow to 100+ active listings
• Platforms: Add 1-2 more platforms
• Process: Reduce listing time to under 5 minutes per item

Mark's Motivation:

"I started crosslisting to supplement my income, but I'm building this into a real business. Seeing $1240.00 weeks like this one proves it's working. My goal is $10664.00/month by end of year."

Start Your Own Success Story

Mark's $1240.00 week in Sydney could be your reality too.

What Mark has that you can replicate:

✅ Shopfront account - Automates crosslisting to 3+ platforms ✅ Inventory sourcing - Sydney has great op shops (every city does) ✅ Basic photography - Phone photos work great ✅ Consistency - Lists regularly, ships quickly ✅ Platform knowledge - Learned through doing

What Mark DOESN'T have:

❌ Special connections or insider access ❌ Massive starting capital ❌ Professional photography studio ❌ Tech expertise or coding skills ❌ Secret inventory sources

Just hard work, consistency, and the right tools.

Your Path to $1240.00/Week:

Week 1: Setup

• Start Shopfront free trial
• Import existing listings or start fresh
• Connect eBay, Grailed, Depop
• List 5-10 items

Week 2-4: Build Momentum

• List 10-15 items weekly
• Learn what sells in your area
• Refine photography and descriptions
• Track your numbers

Week 5-8: Optimise

• Analyse which platforms perform best for you
• Adjust inventory sourcing
• Increase listing volume
• Expand platforms if needed

Week 9-12: Scale

• Hit consistent $930.00+ weekly sales
• Build towards $1240.00+ weeks
• Develop repeatable systems
• Consider going full-time

Start Your Free Trial:

Join Shopfront Waitlist and start your crosslisting journey today.

Track your "What Sold" each week. Share your progress. Build your business.

Questions for Mark?

Connect with Mark and other Australian resellers in the Shopfront community. Learn from real sellers getting real results.

Next Week's Report:

Cheque back next week for another "What Sold" report from an Australian reseller using Shopfront. Different cities, different niches, same results: crosslisting works.

Your $1240.00 week is waiting. Start today.