What Sold This Week: Sarah from Brisbane Made $623.00 Crosslisting

Sarah's Week in Review: Week of October 21-27, 2025

Weekly Stats:

• **Total Revenue:** $623.00
• **Items Sold:** 9
• **Platforms:** Depop, eBay, Facebook Marketplace
• **Location:** Brisbane, Australia

This week's sales recap comes from Sarah, a Brisbane-based reseller who crosslists across multiple platforms using Shopfront. Let's break down what sold, where it sold, and what we can learn from this week's results.

Quick Overview:

Sarah had 9 sales this week, generating $623.00 in revenue. This represents a solid week of crosslisting activity.

For context, an average Australian reseller using multiple platforms typically sees 5-10 sales per week depending on inventory size and sourcing strategy. Sarah's performance demonstrates the importance of consistent listing and platform optimisation.

Platform Breakdown:

• **Depop:** $342.00 (5 items)
• **eBay:** $201.00 (3 items)
• **Facebook Marketplace:** $80.00 (1 item)

This distribution shows Depop performing strongest this week, which is great for fashion items and younger demographics.

Revenue Context:

$623.00 in weekly revenue translates to approximately $2678.90 monthly and $32396.00 annually. For context, this income level represents:

• Significant supplementary income for a side business
• The power of compounding sales across multiple channels
• What's possible when you eliminate manual listing management

Let's dive into the individual sales and see what insights we can extract for other Australian resellers.

Top Sales This Week

Sale 1: Y2K velour tracksuit

• Platform: Depop
• Sold for: $95.00
• Profit: $78.00
• Margin: 82%

This was Sarah's top sale this week. Depop's fashion-focused audience appreciated this item's style.

Sale 2: Vintage band tees bundle

• Platform: eBay
• Sold for: $112.00
• Profit: $91.00
• Margin: 81%

eBay's large audience helped this item find the right buyer quickly.

What Made These Sales Successful:

1. **Platform Selection:** Sarah listed each item on the platform where it had the best chance of selling
2. **Pricing Strategy:** Profit margins ranging from 81% to 82% show smart pricing
3. **Multi-Platform Exposure:** By crosslisting, Sarah reached buyers across different marketplaces simultaneously

These results demonstrate the power of strategic crosslisting for Australian sellers.

Platform Performance Analysis

Let's analyse how each platform performed for Sarah this week:

1. Depop - $342.00 (55%)

5 items sold on Depop this week, generating $342.00 in revenue. This represents 55% of total weekly sales.

Depop Insights:

• Fashion-focused Gen Z/Millennial audience
• 10% selling fees
• Mobile-first shopping experience
• Excellent results for fashion items

2. eBay - $201.00 (32%)

3 items sold on eBay this week, generating $201.00 in revenue. This represents 32% of total weekly sales.

eBay Insights:

• Large Australian buyer base
• Good for diverse categories
• Fees: 12.9% final value fee
• Room to optimise eBay listings

3. Facebook Marketplace - $80.00 (13%)

1 item sold on Facebook Marketplace this week, generating $80.00 in revenue. This represents 13% of total weekly sales.

Facebook Marketplace Insights:

• Local buyers in Brisbane
• No selling fees for local sales
• Quick turnover for bulky items
• Opportunity to expand local offerings

Key Takeaway:

Sarah's diversified platform approach spreads risk and maximizes exposure. No single platform accounts for more than 55% of sales, which is healthy diversification.

Lessons from This Week's Sales

What can other Australian resellers learn from Sarah's week?

1. Crosslisting Works (The Most Important Lesson)

$623.00 from 9 items across 3 platforms proves the crosslisting model. Without crosslisting, Sarah would have missed $281.00 in sales from platforms beyond Depop.

Think about this: if you list on only one platform, you're potentially leaving 45% of potential revenue on the table. Crosslisting is not optional for serious resellers - it's essential.

2. Platform Diversification Matters

3 platforms means 3 different buyer audiences. Each platform attracts different types of buyers:

• Depop: Fashion enthusiasts, Gen Z, mobile-first shoppers
• eBay: Bargain hunters, collectors, people actively searching
• Facebook Marketplace: Local buyers, convenience seekers, people who prefer to see items IRL

One buyer might never use eBay but regularly buys on Depop. Another buyer loves Facebook Marketplace because it fits their shopping habits. By spreading your inventory across platforms, you match items with the buyers most likely to purchase them.

3. Brisbane Location Advantage

Being based in Brisbane provides distinct advantages:

• Large local buyer base for Facebook Marketplace (larger population = more local sales)
• Good Australia Post access for shipping (major urban centres have better postal infrastructure)
• Sourcing opportunities at local op shops (more op shops = more inventory available)
• Faster local delivery times build better seller reputation

These location-based advantages compound over time.

4. Consistency is Key

This is week 9 of Sarah's crosslisting journey. Weekly sales of $623.00 add up to approximately $32396.00 annually - that's substantial side income from reselling.

The key word here is "consistency". Sarah didn't earn this revenue in a single week and quit. They've built sustainable systems that generate sales week after week. That's the real lesson: consistency trumps single viral moments or lucky finds.

5. Shopfront Saves Time (More Than You'd Think)

Managing 9 sales across 3 platforms manually would take:

• Listing time: ~135 minutes (15 min per item × 3 platforms)
• Inventory updates: ~45 minutes per sale
• Overselling damage control: Countless hours
• Customer messaging: Hours
• **Total time saved: 3 hours per week minimum**

That's 3 hours per week that Sarah spent sourcing more inventory, writing better descriptions, taking better photos, or simply enjoying their life. Automation isn't lazy - it's smart business.

6. Pricing Psychology Works

Notice how Sarah's items sold at margins ranging from 81% to 82%. This isn't accidental. Strategic pricing that considers:

• Platform-specific buyer expectations
• Competitor pricing on each platform
• Shipping costs and platform fees
• Seasonal demand variations

Results in better conversion rates and higher absolute profit.

How ${sellerName} Uses Shopfront

Sarah shared insights on using Shopfront for crosslisting in Brisbane:

Morning Routine (15 minutes):

1. Cheque overnight sales in Shopfront dashboard
2. Review which platforms sold
3. Print Australia Post labels
4. Pack orders

Listing New Items (30-45 minutes for 5-10 items):

1. Photograph items once
2. Write description in Shopfront
3. One-click crosslist to Depop, eBay, Facebook Marketplace
4. Shopfront handles the rest

Inventory Management (Automatic):

• Item sells on Depop
• Shopfront removes from eBay, Facebook Marketplace automatically
• Zero overselling
• No manual updates needed

Time Comparison:

Before Shopfront:

• 3-4 hours daily managing listings
• Regular overselling issues
• Missed sales due to not updating platforms
• Stressed and overwhelmed

After Shopfront:

• 1 hour daily on listing tasks
• Zero overselling in 3 months
• Increased sales from better coverage
• More time for sourcing and life

Sarah's Advice:

"Start your free trial and import your existing listings. Test it for a week. Track your time before and after. The time savings alone justify the cost, but the increased sales and eliminated stress are huge bonuses."

Week-Over-Week Comparison

How this week compares:

| Metric | This Week | Last Week | Change |

| Revenue | $623.00 | $618.79 | ↑ 9% |

| Items Sold | 9 | 7 | ↓ 20% |

| Avg Sale | $69.22 | $67.60 | ↑ 10% |

This week showed improvement compared to last week, which is normal for reselling - sales vary week to week.

Month-to-Date:

• Revenue: $2426.53
• Target: $2678.90 for the month
• On track

Platform Trends:

Depop continues to be the strongest performer for Sarah, but eBay remain steady this week.

Seasonal Context:

We're approaching summer in Australia, which typically means:

• Increased clothing sales (summer fashion)
• Holiday shopping season (November-December)
• Boxing Day opportunities (December 26)
• Back to school sales (January-February)

What's Next for ${sellerName}

Looking ahead to next week, Sarah is planning:

Sourcing:

• Hitting West End and Paddington op shops
• Focusing on streetwear and sneakers
• Budget: $370.79 for inventory

Listing Strategy:

• List 15-20 new items
• Refresh existing listings with updated photos
• Adjust pricing on slow-movers
• Expand to additional platforms

Goals for Next Week:

• Target revenue: $685.30 (+10%)
• Target items sold: 10
• Focus platform: eBay

Long-term Goals:

Sarah's 90-day goals include:

• Monthly revenue: $4018.35 (up from current ~$2678.90)
• Inventory: Grow to 100+ active listings
• Platforms: Add 1-2 more platforms
• Process: Reduce listing time to under 5 minutes per item

Sarah's Motivation:

"I started crosslisting to supplement my income, but I'm building this into a real business. Seeing $623.00 weeks like this one proves it's working. My goal is $5357.80/month by end of year."

Start Your Own Success Story

Sarah's $623.00 week in Brisbane could be your reality too.

What Sarah has that you can replicate:

✅ Shopfront account - Automates crosslisting to 3+ platforms ✅ Inventory sourcing - Brisbane has great op shops (every city does) ✅ Basic photography - Phone photos work great ✅ Consistency - Lists regularly, ships quickly ✅ Platform knowledge - Learned through doing

What Sarah DOESN'T have:

❌ Special connections or insider access ❌ Massive starting capital ❌ Professional photography studio ❌ Tech expertise or coding skills ❌ Secret inventory sources

Just hard work, consistency, and the right tools.

Your Path to $623.00/Week:

Week 1: Setup

• Start Shopfront free trial
• Import existing listings or start fresh
• Connect Depop, eBay, Facebook Marketplace
• List 5-10 items

Week 2-4: Build Momentum

• List 10-15 items weekly
• Learn what sells in your area
• Refine photography and descriptions
• Track your numbers

Week 5-8: Optimise

• Analyse which platforms perform best for you
• Adjust inventory sourcing
• Increase listing volume
• Expand platforms if needed

Week 9-12: Scale

• Hit consistent $467.00+ weekly sales
• Build towards $623.00+ weeks
• Develop repeatable systems
• Consider going full-time

Start Your Free Trial:

Join Shopfront Waitlist and start your crosslisting journey today.

Track your "What Sold" each week. Share your progress. Build your business.

Questions for Sarah?

Connect with Sarah and other Australian resellers in the Shopfront community. Learn from real sellers getting real results.

Next Week's Report:

Cheque back next week for another "What Sold" report from an Australian reseller using Shopfront. Different cities, different niches, same results: crosslisting works.

Your $623.00 week is waiting. Start today.