Whatnot Alternatives in Australia: 3 Live-Selling Platforms to Try
Live shopping - where sellers stream, interact, and sell in real time - is exploding globally. If you’ve heard of Whatnot, you know how powerful it can be: buyers bid live, chat during shows, and sellers move stock fast.
But Whatnot’s rollout in Australia has only just begun. So if you’re an Aussie seller looking to get into live selling, here are three Whatnot-style options to consider (plus how Shopfront can help you manage listings, crosspost, and scale beyond the stream).
🔹 1. Whatnot (AU Beta)
Yes - Whatnot has launched in Australia in beta mode. It’s a live selling marketplace focused on:
- Streetwear, vintage, trading cards, sneakers & collectibles
- Live auctions, bids, and real-time chat
- Community trust scores and seller ratings
🎯 Still invite-only, but expanding - so now’s the time to prep your listings using Shopfront and get in early.
How Shopfront can help:
- Prep product titles, descriptions, and images ahead of your live shows
- Use Shopfront to crosspost leftover stock to eBay, Depop or Grailed
- Track what’s sold and what’s still live across platforms
🔹 2. AuctionNow (Realtair)
Based in Australia, AuctionNow is a trusted platform for running real-time auctions - especially for sellers in antiques, collectibles, and high-value items.
- Built for the AU market (shipping, payments, timezone)
- Great for resellers with local stock or physical market setups
- Used by auction houses, but open to independent sellers too
How Shopfront can help:
- Create consistent listings across platforms
- Keep track of orders and inventory without manual spreadsheets
🔹 3. Popshop Live (Global)
While not AU-based, Popshop Live is one of the most polished Whatnot alternatives.
- Boutique-style livestreams that feel personal and brand-forward
- Strong engagement tools: chat, live offers, exclusive drops
- Some Aussie sellers have started using it with international shipping
How Shopfront can help:
- Use Shopfront to batch prep your product listings and visuals
- Cross-list items post-show to Australian platforms for broader reach
- Keep track of stock even when selling across time zones
🧰 Why Use Shopfront With Live Selling?
Even if you’re selling live, you still need:
- Clean listings (one-click background removal), optimised titles, photos, and descriptions
- A system to track what’s sold and where it’s listed
- A way to reuse leftover stock across Depop, eBay etc.
That’s exactly what Shopfront is built for:
- 💻 Batch prepare listings ahead of shows
- 🔁 Crosspost in one click afterward
- 📦 Track inventory + orders in one place
🎯 Live selling is fast. Shopfront helps you keep up.
Whether you’re streaming on Whatnot, AuctionNow or experimenting with global platforms, live selling is a huge opportunity. Shopfront gives you the backend tools to manage it all.
Want to test your first show? Start by listing your stock in Shopfront, prep your images and titles, and stay one step ahead.