eBay vs Depop
Australian Seller's Guide
Complete comparison of eBay and Depop for Australian sellers. Discover fees, audiences, shipping options, GST handling, and which platform suits your products best. Plus, learn how to sell on both for maximum profit.
Choose eBay if You Sell:
- Electronics, collectibles, or diverse product categories
- Items that benefit from auction format
- Higher-value items ($200+ AUD)
- Need GST compliance and reporting
- Want maximum international reach
Choose Depop if You Sell:
- Fashion, vintage, or streetwear items
- Targeting Gen Z buyers (16-26 years)
- Items that photograph well
- Want to build a personal brand
- Prefer simple, lower fees
Detailed Platform Comparison
Fees & Costs
| Aspect | eBay | Depop |
|---|---|---|
| Final Value Fee | 10-15% (category dependent) | 10% flat rate |
| Payment Processing | 2.9% + $0.30 AUD | 2.9% + $0.30 AUD |
| Listing Fees | Free for 200+ listings/month | Always free |
| Total Cost (100 AUD sale) | $15.80-18.80 AUD | $12.90 AUD |
Audience & Market
| Aspect | eBay | Depop |
|---|---|---|
| Primary Age Group | 35-55 years | 16-26 years (Gen Z) |
| Shopping Behavior | Bargain hunters, auction lovers | Fashion-forward, trendy buyers |
| Price Expectations | Lower prices, deals expected | Higher prices for trendy items |
| Australian Market Share | 70% of online auction market | Growing fashion resale segment |
Australian Market Considerations
| Australian Factor | eBay | Depop |
|---|---|---|
| GST Handling | Automatic GST calculation & reporting | Manual GST management required |
| Local Shipping Options | Australia Post integration + pickup | Basic shipping labels |
| Payment Methods | PayPal, cards, BPAY, bank transfer | PayPal, cards only |
| Customer Support | Local Australian support team | UK-based support (timezone issues) |
| Local Marketing | Strong Australian presence & advertising | Limited Australian marketing |
eBay Advantages
- Massive global reach (190+ countries) means more potential buyers
- Auction format can drive higher prices for unique/rare items
- Excellent GST handling and tax compliance for Australian businesses
- Superior shipping integration with Australia Post and local couriers
- Established trust and buyer protection programs
- Works well for all product categories, not just fashion
- Advanced analytics and seller tools
- Local Australian customer support and business resources
Depop Advantages
- Much lower and simpler fee structure (10% vs 10-15%)
- Instagram-style interface perfect for fashion items
- Younger, trend-conscious audience willing to pay premium prices
- Mobile-first design optimised for smartphone users
- Social selling features build personal brand and following
- Less competition in the fashion/vintage space
- Quick and easy listing process
- Strong community aspect with likes, follows, and engagement
Best Products for Each Platform
Best for eBay
- Electronics, collectibles, automotive, home goods
- Sellers wanting maximum reach and international sales
- Established businesses needing GST compliance
- Items that benefit from auction format (rare/unique pieces)
- Sellers comfortable with more complex platform features
- Those selling higher-value items ($200+ AUD)
Best for Depop
- Fashion, vintage clothing, streetwear, accessories
- Young entrepreneurs building a personal brand
- Trendy items that photograph well
- Sellers active on social media
- Quick cash from wardrobe cleanouts
- Items under $200 AUD
Why Choose One When You Can Sell on Both?
Smart Australian sellers use both eBay and Depop strategically. Maximise your reach and profits with Shopfront's crosslisting tools. List once, sell everywhere, manage easily.