Grailed vs Depop
Streetwear & Fashion Showdown
Complete comparison of Grailed and Depop for fashion sellers. Discover which platform suits your style, understand menswear vs unisex markets, and learn how to maximise profits selling streetwear and fashion.
Choose Grailed for:
- Menswear, streetwear, and designer fashion
- High-value items ($200+ USD)
- Rare or limited edition pieces
- Authentication for expensive items
- Knowledgeable streetwear audience
Choose Depop for:
- All fashion categories (unisex, women's)
- Trendy, fast-fashion, and vintage items
- Y2K, indie, and emerging trends
- Building a personal fashion brand
- Larger, diverse audience
Detailed Platform Comparison
Fees & Costs
| Aspect | Grailed | Depop |
|---|---|---|
| Transaction Fee | 9% + payment processing | 10% flat rate |
| Payment Processing | 2.9% + $0.30 USD | 2.9% + $0.30 AUD |
| Total Cost ($100 USD sale) | $11.90 USD | $12.90 USD equivalent |
| Listing Fees | Always free | Always free |
| Premium Features | Grailed+ $9.99/month (optional) | No premium tier |
Audience & Market Focus
| Aspect | Grailed | Depop |
|---|---|---|
| Gender Focus | Male-focused (90%+ menswear) | Unisex platform (all genders) |
| Age Demographics | 18-30 years (older Gen Z/Millennials) | 16-26 years (younger Gen Z) |
| Style Preference | Streetwear, designer, vintage menswear | Trendy fashion, vintage, Y2K, indie |
| Price Expectations | Higher prices for quality/rare pieces | Wide range, trend-driven pricing |
| Knowledge Level | High fashion/streetwear knowledge | Mixed knowledge levels |
Australian Market Considerations
| Australian Factor | Grailed | Depop |
|---|---|---|
| Shipping to Australia | Many sellers ship internationally | Limited international options |
| Australian Seller Base | Small but growing Australian presence | Strong Australian seller community |
| Local Brand Recognition | Emerging awareness in AU streetwear scene | Well-established in Australian fashion |
| Currency/Payment | USD-based (exchange rate considerations) | AUD support available |
| Customer Support | US-based support | UK-based support (better timezone) |
Grailed Advantages
- Curated marketplace ensures higher quality listings
- Specialized audience with deep streetwear/designer knowledge
- Authentication service builds trust for expensive items
- Higher price points for quality and rare pieces
- Advanced search filters help buyers find specific items
- Strong reputation in streetwear and designer fashion
- Better international shipping options
- Professional seller tools and portfolio features
- Focused community passionate about fashion
- Less competition for quality menswear pieces
Depop Advantages
- Larger, more diverse user base across all demographics
- Instagram-style interface perfect for social selling
- Accepts all fashion categories (not just menswear)
- Stronger Australian presence and local community
- Mobile-first design optimised for Gen Z users
- No curation requirements - list anything fashion-related
- AUD currency support reduces exchange rate issues
- Quick listing process with instant publishing
- Better for discovering emerging trends and styles
- Strong social features for building personal brand
Best Items for Each Platform
Best for Grailed
- Menswear, streetwear, and designer fashion
- High-value items ($200+ USD)
- Rare or limited edition pieces
- Vintage designer and streetwear items
- Supreme, Off-White, Stone Island, etc.
- Building reputation in streetwear community
- Items that benefit from authentication
- Targeting serious fashion collectors
Best for Depop
- All gender fashion and accessories
- Trendy, fast-fashion, and vintage items
- Y2K, indie, and emerging fashion trends
- Items under $150 AUD
- Quick wardrobe decluttering
- Building a personal fashion brand
- Targeting younger demographics (16-26)
- Items that photograph well for social media
Platform-Specific Success Tips
Grailed Success Tips
- Focus on accurate condition descriptions and measurements
- Include brand tags, seasonal information, and sizing notes
- Price competitively based on recent sales data
- Take professional photos with good lighting
- Build a strong seller profile with consistent quality
- Engage with the community through forums and follows
- Consider authentication for high-value items
- Research brand values and seasonal demand
Depop Success Tips
- Use trendy hashtags and keywords in descriptions
- Create Instagram-worthy photos with styling
- Post regularly to maintain algorithm visibility
- Engage with followers through likes and comments
- Bundle items to increase average order value
- Follow fashion trends and seasonal demand
- Use natural lighting and lifestyle shots
- Build a cohesive aesthetic for your shop
Maximise Your Fashion Sales Across Platforms
Smart fashion sellers use both Grailed and Depop strategically. Premium menswear on Grailed, trendy pieces on Depop. Shopfront makes it easy to crosslist and manage inventory across both platforms.