# Shopfront > Multi-channel listing platform for resellers, vintage stores and charity shops. List once across eBay, Depop, Grailed, Shopify, Facebook Marketplace and Vestiaire Collective, sync inventory automatically, and manage every channel from one workspace. Shopfront is built in Melbourne, Australia for resellers anywhere — solo sellers flipping vintage on Depop, full-time eBay shops, charity op shops, and small businesses scaling onto Shopify. The platform combines listing automation (AI-generated titles, descriptions, prices), one-click crosslisting, inventory sync, scheduling, auto-relisting and bulk uploads. Free tools cover fee calculation, hashtag generation and aesthetic classification. Pricing is USD-denominated through Stripe. Plans start at $30/month USD (Pro) and scale to $120/month USD (Premium Plus), with Enterprise priced via sales. There's a free trial — no credit card required to sign up. ## Product - [Pricing](https://shopfront.app/pricing/): All four tiers (Pro, Premium, Premium Plus, Enterprise) with active-product limits, AI generation quotas and team-member counts. - [Features overview](https://shopfront.app/features/): Every product capability — listing tools and shop-running tools. - [About Shopfront](https://shopfront.app/about/): Company background — founded April 2024 by Nate and Drew in Melbourne. - [FAQ](https://shopfront.app/faq/): Supported marketplaces, who can use it, how listing optimisation works. - [Compare crosslisting tools](https://shopfront.app/compare/): Sourced comparisons against Vendoo, Crosslist, List Perfectly and the rest of the crosslisting field, plus alternative and head-to-head pages. - [Sign up](https://app.shopfront.app/signup): Start a free trial. ## Features - [One-click crosslisting](https://shopfront.app/features/crosslisting/): Push the same item to eBay, Depop, Grailed, Shopify, Facebook Marketplace and Vestiaire Collective in one click. - [AI listing generator](https://shopfront.app/features/ai-listing-generator/): Photo to optimised title, description, brand, category and price. - [AI pricing suggestions](https://shopfront.app/features/pricing-suggestions/): Suggested prices from real comparable-sale data. - [Background removal](https://shopfront.app/features/background-removal/): One-click clean cutouts for product photos. - [Bulk uploads](https://shopfront.app/features/bulk-upload/): 1,000+ photos auto-grouped into draft listings. - [Channel imports](https://shopfront.app/features/channel-imports/): Pull existing listings from every marketplace into one inventory. - [Inventory sync](https://shopfront.app/features/inventory-sync/): Stock updates propagate across every channel in seconds. - [Scheduling](https://shopfront.app/features/scheduling/): Queue drops for prime-time per marketplace. - [Auto-relisting](https://shopfront.app/features/relisting/): Cycle stock back to the top of feeds and search. - [Sales dashboard](https://shopfront.app/features/sales-dashboard/): Revenue, fees and trends across every marketplace in one view. - [Offers](https://shopfront.app/features/offers/): Buyer offers from Depop, eBay and Grailed in one inbox, ranked by estimated net after fees. - [Listing templates](https://shopfront.app/features/templates/): Reusable title and description formulas. - [Team workspaces](https://shopfront.app/features/team/): Multi-seat with role-based permissions. ## Shopfront Lens native app Shopfront Lens is an iOS and Android app for price checks, clothing measurement photos, custom measurement styles and collections. It is currently in private beta for invited testers and requires an existing Shopfront account. Public app downloads are not available yet. Lens on the web offers photo-based price checks now. Price checks show asking prices, not confirmed sales; camera measurements depend on device and surface support. Selling is optional: Lens is useful for thrift shopping, wardrobe organisation and sorting charity donations. - [Lens app overview](https://lens.shopfront.app/): See the native app, current availability and feature previews. - [Price checks](https://lens.shopfront.app/features/price-check/): Research secondhand finds from photos, inspect comparable listings and understand asking-price estimates. - [Clothing measurements](https://lens.shopfront.app/features/measurements/): Label dimensions on item photos; use camera assistance on supported devices or manual tape measurements. - [Measurement styles](https://lens.shopfront.app/features/measurement-styles/): Customise colours, lines, labels, fonts and branding; save reusable styles. - [Collections](https://lens.shopfront.app/features/collections/): Keep item photos, notes, measurements and price checks together on your device. Optionally send selected items to Shopfront as listing drafts. Feature pages also have Markdown mirrors at `https://lens.shopfront.app/features/.md` and are included in [Lens full content](https://lens.shopfront.app/llms-full.txt). ## Free tools - [Style Check](https://shopfront.app/style-check/): Photo-to-aesthetic classifier with hashtag suggestions for Depop, Grailed, Instagram and TikTok. - [Product Lens](https://shopfront.app/lens/): AI product identification + live comparable pricing from eBay and Depop. - [Background remover](https://shopfront.app/background-remover/): Free transparent-PNG generator for product photos. - [Depop Store Review](https://shopfront.app/depop-store-review/): Paste a Depop shop URL, get a 0-100 score, red flags and prioritised fixes from the public listings. - [Aesthetic dictionary](https://shopfront.app/aesthetics/): 340+ named fashion aesthetics with definitions, garments and hashtags. - [Marketplace comparison](https://shopfront.app/marketplace-comparison/): Run one item through every fee calculator at once. - [Tools hub](https://shopfront.app/tools/): All free tools in one place. ## Fee calculators - [Depop fee calculator](https://shopfront.app/depop-calculator/): Region-aware commission, payment processing, shipping labels, Boosted fees. - [eBay fee calculator](https://shopfront.app/ebay-calculator/): Final Value Fees, per-order fees, store discounts, promoted listings. - [Grailed fee calculator](https://shopfront.app/grailed-calculator/): Tiered 6-9% commission with Stripe processing. - [Etsy fee calculator](https://shopfront.app/etsy-calculator/): Listing fee, 6.5% transaction, Offsite Ads, Regulatory Operating Fee. - [Poshmark fee calculator](https://shopfront.app/poshmark-calculator/): $2.95 below $15 or 20% flat. US/CA. - [Mercari fee calculator](https://shopfront.app/mercari-calculator/): 10% on item + buyer-paid shipping. US-only. - [Vinted fee calculator](https://shopfront.app/vinted-calculator/): 0% to seller, Buyer Protection paid by buyer. - [Whatnot fee calculator](https://shopfront.app/whatnot-calculator/): 8% commission across regions, Premier Shop discount. ## Marketplace hubs - [Sell on Depop](https://shopfront.app/depop/): Crosslisting, fees, hashtags, listing templates. - [Sell on eBay](https://shopfront.app/ebay/): Final Value Fees, item specifics, business policies. - [Sell on Grailed](https://shopfront.app/grailed/): Designer & archive resale; 6% commission under US$120, 9% above. - [Sell on Shopify](https://shopfront.app/shopify/): Connect a Shopify store and crosslist outwards. - [Sell on Facebook Marketplace](https://shopfront.app/facebook/): Local pickup + 5% shipped. - [Sell on Poshmark](https://shopfront.app/poshmark/): US/CA closet selling. - [Sell on Mercari](https://shopfront.app/mercari/): US-only flat-fee marketplace. - [Sell on Etsy](https://shopfront.app/etsy/): Handmade and vintage. - [Sell on Vinted](https://shopfront.app/vinted/): 0% seller fees. - [Sell on Whatnot](https://shopfront.app/whatnot/): Live-auction reselling. ## Sellers - [Discover public sellers](https://shopfront.app/shops): Browse published Shopfront seller profiles. - [Seller profiles sitemap](https://shopfront.app/shops-sitemap.xml): Canonical seller profile URLs. - [Seller inventory sitemap](https://shopfront.app/shops-items-sitemap.xml): Canonical public item URLs across seller shops. Every seller profile serves an agent-readable markdown mirror of its storefront — bio, trust signals and current inventory with marketplace buy links — at https://shopfront.app/{handle}/shop.md. That feed is paginated. For the seller's whole catalogue in a single fetch — no cursor to follow — use https://shopfront.app/{handle}/shop-full.md. ## Crosslisting guides - [Depop crosslisting](https://shopfront.app/depop-crosslisting/): List Depop to eBay, Grailed, Shopify, Facebook Marketplace and Vestiaire Collective. - [eBay crosslisting](https://shopfront.app/ebay-crosslisting/): List eBay to Depop, Grailed, Shopify, Facebook Marketplace and Vestiaire Collective. - [Grailed crosslisting](https://shopfront.app/grailed-crosslisting/): List Grailed to eBay, Depop, Shopify, Facebook Marketplace and Vestiaire Collective. - [Shopify crosslisting](https://shopfront.app/shopify-crosslisting/): List Shopify to eBay, Depop, Grailed, Facebook Marketplace and Vestiaire Collective. - [Facebook Marketplace crosslisting](https://shopfront.app/facebook-marketplace-crosslisting/): List Facebook Marketplace to eBay, Depop and others. ## For charities - [Op shops & charity shops hub](https://shopfront.app/charity/): Charity-priced plans for AU, UK and US. - [Charity AU](https://shopfront.app/charity/au/): Australian and NZ charity retail. - [Charity UK](https://shopfront.app/charity/uk/): UK charity shops. - [Charity US](https://shopfront.app/charity/us/): US thrift stores. ## Blog - [Blog index](https://shopfront.app/blog/): Long-form notes from the team. Comparisons and rankings: - [Best crosslisting apps for Australian resellers (2026)](https://shopfront.app/blog/best-crosslisting-apps-australia/): Eight tools ranked by genuine Australian fit, every figure sourced. - [Best crosslisting apps in 2026](https://shopfront.app/blog/best-crosslisting-apps/): The global ranking, with honest calls on when a competitor is the better buy. - [eBay vs Depop for Australian sellers](https://shopfront.app/blog/ebay-vs-depop-which-platform-is-best/) - [Facebook Marketplace vs eBay](https://shopfront.app/blog/facebook-marketplace-vs-ebay/) - [eBay vs Etsy for handmade sellers](https://shopfront.app/blog/ebay-vs-etsy-for-handmade/) - [eBay vs Poshmark vs Mercari fees (US)](https://shopfront.app/blog/ebay-vs-poshmark-vs-mercari-fees-usa/) - [Vinted vs eBay vs Depop (UK)](https://shopfront.app/blog/vinted-vs-ebay-vs-depop-uk/) - [Trade Me vs Facebook Marketplace (NZ)](https://shopfront.app/blog/trademe-vs-facebook-marketplace-nz/) Marketplace fees: - [Depop fees in Australia](https://shopfront.app/blog/depop-fees-australia/) - [Depop is removing selling fees in Australia](https://shopfront.app/blog/depop-selling-fees-removed-australia/) - [Depop fees in the United States](https://shopfront.app/blog/depop-fees-united-states/) - [Depop fees in the United Kingdom](https://shopfront.app/blog/depop-fees-united-kingdom/) - [Depop fees in Canada](https://shopfront.app/blog/depop-fees-canada/) - [eBay private seller fees (UK)](https://shopfront.app/blog/ebay-private-seller-fees-uk/) - [Grailed fees explained](https://shopfront.app/blog/grailed-fees-explained/) - [Poshmark fees explained](https://shopfront.app/blog/poshmark-fees/) - [Vinted fees (UK)](https://shopfront.app/blog/vinted-fees-uk/) - [Trade Me fees (NZ)](https://shopfront.app/blog/trademe-fees-new-zealand/) Reseller tax guides: - [Australian reseller tax guide](https://shopfront.app/blog/australian-reseller-tax-guide/): ABN, GST and income tax. - [UK reseller tax guide](https://shopfront.app/blog/uk-reseller-tax-guide-2026/) - [US reseller tax guide](https://shopfront.app/blog/us-reseller-tax-guide-2026/) - [Canada reseller tax guide](https://shopfront.app/blog/canada-reseller-tax-guide-2026/) - [NZ reseller tax guide](https://shopfront.app/blog/nz-reseller-tax-guide-2026/) - [Got a 1099-K for selling online? (US)](https://shopfront.app/blog/got-a-1099-k-what-to-do/) Guides and market notes: - [Beginner's guide to crosslisting](https://shopfront.app/blog/beginners-guide-to-crosslisting/) - [Multi-channel selling guide for Australian resellers](https://shopfront.app/blog/multichannel-selling-guide/) - [Facebook Marketplace selling guide](https://shopfront.app/blog/facebook-marketplace-selling-guide/) - [Pricing strategies for resellers](https://shopfront.app/blog/pricing-strategies-for-resellers/) - [Grailed in Australia](https://shopfront.app/blog/grailed-in-australia/) - [Vinted Australia: how to start selling](https://shopfront.app/blog/vinted-australia/) - [What's trending — Australian reselling, March 2026](https://shopfront.app/blog/whats-trending-australian-reselling-march-2026/) - [Why we started Shopfront](https://shopfront.app/blog/why-we-started-shopfront/) ## Free reports - [Free reports index](https://shopfront.app/resources/): Downloadable PDFs. - [The Crosslist Report — August 2026](https://shopfront.app/resources/crosslist-report-august-2026/): Monthly Australian resale market outlook. August 2026: median time to sell doubled to 25.4 days while typical prices held flat, eBay overtook Depop by volume, and Depop dropped its AU seller fee to 0%. Free, no email required. - [The Crosslist Report — July 2026](https://shopfront.app/resources/crosslist-report-july-2026/): Monthly Australian resale market outlook. What sold, typical prices achieved, median days to sell, and channel comparison across Depop, eBay and Shopify. Free, no email required. - [What's selling secondhand — Q4 2025](https://shopfront.app/resources/whats-selling-secondhand-q4-2025/): Free PDF report on Australian secondhand market trends. ## Programs - [Affiliate program](https://shopfront.app/affiliates/): 30% recurring commission for every customer's first 6 months. 60-day cookie, monthly payouts via PayPal or Wise. ## Optional - [Documentation](https://docs.shopfront.app/) - [API reference](https://docs.shopfront.app/api-reference) - [Pricing as machine-readable](https://shopfront.app/pricing.md) - [Homepage as machine-readable](https://shopfront.app/index.md) - [Features as machine-readable](https://shopfront.app/features.md) - [About as machine-readable](https://shopfront.app/about.md) - [Agent skills index](https://shopfront.app/.well-known/agent-skills/index.json) - [MCP server card](https://shopfront.app/.well-known/mcp/server-card.json) - [Privacy policy](https://shopfront.app/privacy-policy/) - [Terms and conditions](https://shopfront.app/terms-and-conditions/) # Page mirrors > Markdown mirrors of the core pages — home, features, pricing and about. Each is also served individually at /index.md, /features.md, /pricing.md and /about.md. --- title: "Shopfront — multi-channel listing platform for resellers" url: https://shopfront.app/ description: "List once across eBay, Depop, Grailed, Shopify, Facebook Marketplace and Vestiaire Collective, with AI listing generation and inventory sync." licence: "© Shopfront. All rights reserved. Cite with attribution." --- Shopfront is a multi-channel listing platform for resellers, vintage stores and charity shops. List once across eBay, Depop, Grailed, Shopify, Facebook Marketplace and Vestiaire Collective, sync inventory automatically, and manage every channel from one workspace. Built in Melbourne, Australia for resellers anywhere — solo sellers flipping vintage on Depop, full-time eBay shops, charity op shops, and small businesses scaling onto Shopify. ## What Shopfront does - One-click crosslisting to eBay, Depop, Grailed, Shopify, Facebook Marketplace and Vestiaire Collective - AI listing generation: photo to optimised title, description, brand, category and price - AI pricing suggestions from real comparable-sale data - Inventory sync: stock updates propagate across every channel in seconds - Bulk uploads: 1,000+ photos auto-grouped into draft listings - Channel imports, scheduling, auto-relisting, sales dashboard, offers inbox, templates and team workspaces Full feature detail: https://shopfront.app/features.md (or https://shopfront.app/features/) ## Pricing USD-denominated through Stripe. Pro $30/month, Premium $60/month, Premium Plus $120/month; Enterprise via sales. Free trial — no credit card required. Machine-readable detail: https://shopfront.app/pricing.md ## Free tools Fee calculators for eight marketplaces, Style Check aesthetic classifier, Product Lens price checker, background remover and a 340+ entry aesthetic dictionary: https://shopfront.app/tools/ ## For agents - Site overview: https://shopfront.app/llms.txt - Full site content: https://shopfront.app/llms-full.txt - Seller shops (markdown feeds at /{handle}/shop.md): https://shopfront.app/shops - Agent skills: https://shopfront.app/.well-known/agent-skills/index.json - MCP server card: https://shopfront.app/.well-known/mcp/server-card.json - Sign up: https://app.shopfront.app/signup --- title: "Shopfront features" url: https://shopfront.app/features/ description: "Every product capability — listing tools and shop-running tools." licence: "© Shopfront. All rights reserved. Cite with attribution." --- Every Shopfront capability, with a page per feature. ## Listing tools - [One-click crosslisting](https://shopfront.app/features/crosslisting/): Push the same item to eBay, Depop, Grailed, Shopify, Facebook Marketplace and Vestiaire Collective in one click. - [AI listing generator](https://shopfront.app/features/ai-listing-generator/): Photo to optimised title, description, brand, category and price. - [AI pricing suggestions](https://shopfront.app/features/pricing-suggestions/): Suggested prices from real comparable-sale data. - [Background removal](https://shopfront.app/features/background-removal/): One-click clean cutouts for product photos. - [Bulk uploads](https://shopfront.app/features/bulk-upload/): 1,000+ photos auto-grouped into draft listings. - [Listing templates](https://shopfront.app/features/templates/): Reusable title and description formulas. ## Shop-running tools - [Channel imports](https://shopfront.app/features/channel-imports/): Pull existing listings from every marketplace into one inventory. - [Inventory sync](https://shopfront.app/features/inventory-sync/): Stock updates propagate across every channel in seconds. - [Scheduling](https://shopfront.app/features/scheduling/): Queue drops for prime-time per marketplace. - [Auto-relisting](https://shopfront.app/features/relisting/): Cycle stock back to the top of feeds and search. - [Sales dashboard](https://shopfront.app/features/sales-dashboard/): Revenue, fees and trends across every marketplace in one view. - [Offers](https://shopfront.app/features/offers/): Buyer offers from Depop, eBay and Grailed in one inbox, ranked by estimated net after fees. - [Team workspaces](https://shopfront.app/features/team/): Multi-seat with role-based permissions. ## Related - Pricing and plan limits: https://shopfront.app/pricing.md - Free tools hub: https://shopfront.app/tools/ --- title: "Shopfront pricing" url: https://shopfront.app/pricing/ description: "All four tiers (Pro, Premium, Premium Plus, Enterprise) with active-product limits, AI generation quotas and team-member counts." licence: "© Shopfront. All rights reserved. Cite with attribution." --- # Pricing — Shopfront Multi-channel listing platform for resellers. All plans include eBay, Depop, Grailed, Shopify, Facebook Marketplace and Vestiaire Collective crosslisting, AI listing generation, inventory sync and the free tools (calculators, hashtag generators, Style Check, Aesthetic Dictionary). Currency: USD (Stripe billed). Cancel anytime. Free trial available. ## Pro - Price: $30/month USD ($300/year — save 17%) - Active products: 200 - Workflows: 100 - Team members: 1 (solo + support seat) - API access: No - Storage: 25 GB - Sales detection: every 1 hour - Background removals: 400/month - Image enhancements: 400/month - Category matches: 5,000/month - Pricing analyses: 2,000/month - List & delist actions: unlimited - Best for: solo resellers and vintage stores starting out. ## Premium - Price: $60/month USD ($600/year — save 17%) - Active products: 1,000 - Workflows: unlimited - Team members: 3 - API access: Yes (3 keys) - Storage: 100 GB - Sales detection: every 30 minutes - Background removals: 2,000/month - Image enhancements: 2,000/month - Category matches: 25,000/month - Pricing analyses: 10,000/month - List & delist actions: unlimited - Best for: growing power sellers ready to scale across channels. ## Premium Plus - Price: $120/month USD ($1,200/year — save 17%) - Active products: 3,000 - Workflows: unlimited - Team members: 10 - API access: Yes (10 keys) - Storage: 250 GB - Sales detection: every 10 minutes - Background removals: 5,000/month - Image enhancements: 5,000/month - Category matches: 50,000/month - Pricing analyses: 25,000/month - List & delist actions: unlimited - Best for: high-volume sellers with multi-account workflows. ## Enterprise - Price: Custom — contact sales (contact@shopfront.app) - Active products: unlimited - Workflows: unlimited - Team members: unlimited - API access: unlimited - Storage: 500 GB - Sales detection: every 10 minutes - Background removals: unlimited - Image enhancements: unlimited - Category matches: unlimited - Pricing analyses: unlimited - List & delist actions: unlimited - Includes: SSO, custom limits, dedicated SLA. - Best for: high-volume operations and multi-store sellers. ## Notes - Metered features (AI generations, background removals) include a monthly allowance that resets each month. When you reach it, upgrade your plan for more. There are no per-use charges. - Annual billing offers ~17% saving versus monthly. - All marketplaces (eBay, Depop, Grailed, Shopify, Facebook Marketplace and Vestiaire Collective) supported on every paid tier. - Free tools (calculators, Style Check, Product Lens, Aesthetic Dictionary, hashtag generators) are unauthenticated — no plan required. - Charity-priced plans available for ACNC-registered (AU), UK Charity Commission–registered, and US 501(c)(3) shops — contact sales. ## Live URL Plans page: https://shopfront.app/pricing/ Sign up: https://app.shopfront.app/signup --- title: "About Shopfront" url: https://shopfront.app/about/ description: "Company background — founded April 2024 by Nate and Drew in Melbourne, Australia." licence: "© Shopfront. All rights reserved. Cite with attribution." --- Shopfront was founded in April 2024 by Nate and Drew in Melbourne, Australia. The platform exists to make multi-channel reselling manageable for one person: list an item once, publish it to eBay, Depop, Grailed, Shopify, Facebook Marketplace and Vestiaire Collective, and let inventory sync retire it everywhere the moment it sells anywhere. Shopfront serves solo resellers, vintage stores, full-time marketplace sellers and charity retail (op shops, charity shops and thrift stores across AU, UK and US — see https://shopfront.app/charity/). ## Contact and links - Product: https://shopfront.app/ - Pricing: https://shopfront.app/pricing/ - Documentation: https://docs.shopfront.app/ - Security contact: https://shopfront.app/.well-known/security.txt - Sign up: https://app.shopfront.app/signup # Full content > Full markdown of every blog post, newest first. Each post is also available individually at /blog/.md. --- title: "Shopfront and Qdos Partner on AI Listing for Op Shops" description: "Shopfront and Qdos have connected AI product listing to the retail platform Australian charity retailers already run on, from donated item to live Shopify sale." author: "Shopfront Team" url: https://shopfront.app/blog/shopfront-qdos-partnership/ published: 2026-10-06T00:00:00.000Z updated: 2026-10-06T00:00:00.000Z licence: "© Shopfront. All rights reserved. Cite with attribution." --- ## From donated item to online sale, without the bottleneck Shopfront and [Qdos](https://www.qdos.com.au/) have formed a strategic technology partnership that connects AI-assisted product listing directly to the retail management platform a large part of Australian charity retail already runs on. Charity retailers can now take donated stock from photograph to live Shopify listing in minutes, without leaving their existing system, without extra operational overhead, and without a separate ecommerce workflow running alongside the main retail operation. Shopfront simplifies getting the product online. Qdos connects everything that happens after it gets there. ## Why donated stock is hard to list online Charity retail doesn't have a stock problem or a demand problem. It has a listing problem. Every donated item is a one-off. There is no barcode, no SKU and no product catalogue to pull from, so someone has to photograph it, identify it, describe it, categorise it, assess its condition and price it by hand before it can go online. Across large donation volumes, and against a volunteer roster that was never built for it, that repeated manual effort becomes the ceiling on what a store can sell through ecommerce. A store can move a hundred items a day across the shop floor and manage only a fraction of that online. That gap matters more each year as donation volumes rise and the sector is asked to keep more goods in use rather than sending them on. Until now, charity retailers have had to stitch the online path together themselves. Neither Shopfront nor Qdos covered it end to end alone. Together, we do. ## How the Shopfront and Qdos integration works **Donation → Shopfront → Qdos → Shopify → Sale** 1. **Photograph.** A staff member or volunteer photographs the donated item in the Shopfront app. 2. **Enrich.** Shopfront's AI generates the title, description, category and condition assessment, and suggests a price based on live market data. 3. **Route.** The enriched product is sent straight into the Qdos platform through the integration. 4. **Publish.** Qdos creates the product record and publishes it to the store's Shopify storefront. 5. **Operate.** Qdos manages the item, with orders, fulfilment, delivery, loyalty, reporting and accounting flowing through the same platform. The listing step is the only new part of the day. Online stock is managed in Qdos, the same platform the store already runs on, not in a spreadsheet next to it. Op shop staff member listing donated clothing in Shopfront at the shop counter, next to the store's point of sale hardware ## What each platform brings | Shopfront | Qdos | | ------------------------------------------ | --------------------------------------------- | | Product photography workflow | Point of sale | | AI-generated titles and descriptions | Inventory and warehouse management | | Category and condition assessment | Multi-store operations | | Pricing guidance from live market data | Shopify ecommerce publishing | | Listing preparation and quality | Loyalty, fulfilment and delivery | | Support for the listing app | Reporting, analytics and accounting integrations | ## What it means for charity stores - **List more donated stock online.** Minutes per listing instead of the best part of an hour, so the same team can put far more of each day's donations in front of online buyers. - **Consistent listings, whoever is on shift.** AI-generated descriptions mean listing quality no longer depends on one volunteer's product knowledge. Every store and every volunteer produces the same complete product data. - **One source of truth.** Online stock stays inside the Qdos environment the store already runs on, so there is nothing separate to reconcile. - **One customer, every channel.** Shoppers earn the same loyalty rewards online and in-store, promotions can run across one channel or both, and online purchases can be returned at any store in the network, straight back on the rack for resale. - **No new platform to learn.** Staff and volunteers use Shopfront for the photo step. Everything else carries on through Qdos. ## About Qdos and Shopfront Qdos has been the operational backbone of Australian charity retail for more than 15 years, providing point of sale, inventory and warehouse management, Shopify ecommerce, loyalty, reporting and accounting integration across some of the country's best-known op shop networks. Shopfront builds AI listing tools for secondhand retail, designed for the donated stock challenge, where every item is unique and conventional product catalogues don't apply. Built in Australia, Shopfront has worked with charities of all sizes for years, from single stores to national networks. You can read more about how we help op shops sell online on our [charity page](/charity/au/), or see how the [AI listing generator](/features/ai-listing-generator/) and [pricing suggestions](/features/pricing-suggestions/) work. Together, Shopfront and Qdos give Australian charity retailers an end-to-end pathway from donated item to live online listing, fully connected to the retail operation. ## See it at the Charitable Reuse Australia conference Come and see the full workflow, from photographing a donated item to a live Shopify listing, at the Charitable Reuse Australia conference in Brisbane on 12–13 October. Both teams will be there running it end to end. Qdos is onboarding Australian charity retail clients for the integration now. To talk about your network's requirements, email [info@qdos.com.au](mailto:info@qdos.com.au) or visit [qdos.com.au](https://www.qdos.com.au/). You can read Qdos's announcement on the [Qdos blog](https://www.qdos.com.au/from-donated-item-to-online-sale-without-the-bottleneck/). ## Frequently asked questions ### What does the Shopfront and Qdos integration do? It connects Shopfront's AI-assisted product listing to the Qdos retail management platform. A volunteer or staff member photographs a donated item in Shopfront, AI prepares the listing details, and the product is routed into Qdos and published to the store's Shopify storefront. ### How does Shopfront use AI for charity retail? From the product photos, Shopfront generates the title, description, category and condition assessment, and suggests a price based on live market data. That removes most of the manual work of preparing a one-off donated item for online sale. ### What does Qdos manage once a product is listed? Qdos creates the product record, publishes it to Shopify and then runs everything after that: inventory, sales, fulfilment and delivery, loyalty, reporting, warehouse operations and accounting integration, all in the same platform that runs the store's in-person trade. ### Do staff and volunteers need to learn a new system? Only the photo step. Staff and volunteers use Shopfront to photograph and list items. Everything else carries on through Qdos, the system the store already runs on. ### Is the integration available now for Australian charity retailers? Yes. Qdos is onboarding Australian charity retail clients for the Shopfront integration now. Contact Qdos at [info@qdos.com.au](mailto:info@qdos.com.au) to discuss your network's requirements. ### Where can I see the integration in person? Both teams are at the Charitable Reuse Australia conference in Brisbane on 12–13 October, running the full workflow from photographing a donated item to a live Shopify listing. --- title: "Shopfront Lens is now on iOS and Android" description: "Meet your thrifting assistant: compare asking prices, scan tags, keep measurement photos and organise finds with Shopfront Lens for iOS and Android." author: "Shopfront Team" url: https://shopfront.app/blog/shopfront-lens-ios-android/ published: 2026-10-03T00:00:00.000Z updated: 2026-10-03T00:00:00.000Z licence: "© Shopfront. All rights reserved. Cite with attribution." --- You spot a jacket at an op shop, a piece for your wardrobe, or a donation that needs a little research. [Shopfront Lens](https://lens.shopfront.app/) helps you look closer before you decide what to do with it. The app is now available on the [Apple App Store](https://apps.apple.com/us/app/shopfront-lens/id6808532763) and [Google Play](https://play.google.com/store/apps/details?id=app.shopfront.lens). Sign in with your Shopfront account; if you are new, create an account on the Shopfront website before signing in to Lens. ## Compare a find with the market Take a clear photo and Lens suggests product details, an asking-price estimate and similar listings. You can also photograph a price tag, review the recognised price and compare it with the online range. Use **For me** to consider a personal purchase, or **To resell** to explore a resale scenario with your own costs. The comparisons show what sellers are asking. They are not confirmed sales, a valuation or guaranteed profit. Check the condition, model and source listings before relying on an estimate. Registered Free accounts include 200 native price checks per calendar month. Web and native allowances are separate, and reset at midnight in Melbourne on the first of the month. Paid plans include higher native allowances. ## Keep useful details together Save finds and organise them into collections. Keep notes, photos and price-check context together, remember useful places, and choose what to share. Location access is optional; review the details before sharing a find. Measurement photos let you keep dimensions with the item. You can enter measurements manually, select centimetres or inches, and use reusable styles for lines and labels. Camera assistance depends on device support and conditions; check measurements with a tape when precision matters. Saved finds and collections live on your device. Signing in on another phone does not restore them, and local data can be lost after sign-out, clearing app data or uninstalling. Price checks sent to Shopfront have their own server-side retention. See the guide for storage and recovery details. ## A companion to the Shopfront workflow Lens helps with research and organising finds on your phone. The [main Shopfront dashboard](https://admin.shopfront.app/) handles listing review and marketplace publishing. Where your workspace has listing-generation access and remaining allowance, you can send selected Lens items to Shopfront drafts, then review them before publishing. Saving a find does not automatically create or publish a listing. Want to check a price without installing an app? [Product Lens on the web](/lens/) remains available for browser photo price checks. ## Start with one find Download Lens, sign in, and try a photo check on something you can inspect yourself. Compare the result with the item and source listings, then save the details you want to keep. The [Shopfront Lens getting-started guide](https://docs.shopfront.app/setup/shopfront-lens) walks through installation, account access, price checks, measurements, allowances, sharing and troubleshooting. Explore the [Lens feature pages](https://lens.shopfront.app/) for the native experience, or contact [Shopfront support](mailto:contact@shopfront.app) if you get stuck. --- title: "How to Switch from Crosslist to Shopfront" description: "Crosslist reaches more marketplaces than Shopfront does. Here is how to work out whether switching makes sense for your catalogue, and how to do it safely." author: "Shopfront Team" url: https://shopfront.app/blog/how-to-switch-from-crosslist-to-shopfront/ published: 2026-08-21T00:00:00.000Z updated: 2026-08-21T00:00:00.000Z licence: "© Shopfront. All rights reserved. Cite with attribution." --- Of the tools we compare ourselves against, Crosslist is the one where switching costs you the most coverage. It reaches eleven or more marketplaces. Shopfront reaches six. So this guide spends its first section talking you out of it, because for a good number of Crosslist sellers that is the honest answer. If you get past that section, the move itself is straightforward. The Crosslist details below were read from Crosslist's own pages on 21 August 2026. The fuller sourced breakdown is on our [Shopfront vs Crosslist comparison](/compare/shopfront-vs-crosslist/). ## Start here: six marketplaces do not come with you Crosslist lists to Poshmark, Vinted, Mercari, Whatnot, Etsy and WooCommerce. Shopfront lists to none of them, and there is no setting that changes that. Shopfront covers one Crosslist does not — Vestiaire Collective — so the trade is six marketplaces for one, plus whatever you make of the differences in AI, pricing and sold-item handling. Before anything else, pull your last three months of sales and sort them by marketplace. If a meaningful share came through those six, stop reading. Crosslist is the right tool for that catalogue and the [Crosslist alternative page](/compare/crosslist-alternative/) will not change that either. If your sales sit inside eBay, Depop, Grailed, Shopify, Facebook Marketplace and Vestiaire Collective, carry on. One wrinkle worth knowing if you sell outside the United States: several of the marketplaces Crosslist adds do not operate in every market. Vinted trades in Australia, but Poshmark and Mercari do not, so the coverage gap that looks like six marketplaces on paper may be smaller in practice where you sell. Our [guide to crosslisting apps for Australian sellers](/blog/best-crosslisting-apps-australia/) works through which of them actually operate there. ## What moves, and what does not | Channel | Shopfront imports it | Shopfront lists to it | | --- | --- | --- | | eBay | Yes | Yes | | Depop | Yes | Yes | | Grailed | Yes | Yes | | Shopify | Yes | Yes | | Facebook Marketplace | No — relist from Shopfront | Yes, via the browser extension | | Vestiaire Collective | No — relist from Shopfront | Yes, and Crosslist does not reach it | | Poshmark, Vinted, Mercari, Whatnot, Etsy, WooCommerce | No | No — these stay with Crosslist | ## Step 1: Connect your marketplaces Shopfront lists to six: eBay, Depop, Grailed, Shopify, Facebook Marketplace and Vestiaire Collective. Connect the ones you sell on first, because the importer reads through those connections. Facebook Marketplace works differently from the other five. It has no public API, so Shopfront dispatches every list and delist through a Chrome extension running in your own browser rather than on a server. Facebook actions need your browser open. ## Step 2: Import from one marketplace, not several Shopfront imports live listings from **eBay, Depop, Grailed and Shopify**, with photos and details. Note where it reads from: the marketplaces, not Crosslist. You are not exporting anything out of Crosslist, and Crosslist's own one-click import is irrelevant here — it pulls listings *into* Crosslist, which is the opposite direction. If you have been crosslisting, the same products are already mirrored across several channels. Import from one only — usually eBay, since it tends to hold the fullest descriptions. Importing the same products again from a second channel is how people end up with a duplicated catalogue on their first day. **Try it on a small batch first.** Connect one marketplace, import a handful of items and check them against what is live. [Start your free trial](/pricing/) — and note that you cannot run the same experiment in reverse, for the reason in step 5. ## Step 3: Rebuild Facebook and Vestiaire Shopfront lists to Facebook Marketplace and Vestiaire Collective but cannot read existing listings back from either. For Vestiaire this is moot if you are coming from Crosslist, since Crosslist does not reach Vestiaire at all — anything you list there will be new. For Facebook, your products are already in Shopfront after step 2, so you are publishing them outward rather than retyping them. You will lose the listing age on the old Facebook posts, so decide whether to pull them down or let them run until they sell. ## Step 4: Sort out sold-item handling before you switch anything off Two tools both detecting sales and delisting against the same marketplace is how an item gets pulled while it is still for sale, or stays live after it has sold. Check which Crosslist plan you are on first. Crosslist lists automatic delisting as included on its Gold and Diamond plans; its lower tiers do not list it as included. If you have been on a lower tier, there may be nothing to turn off — you have been delisting by hand, and Shopfront running sale detection on every plan is a change in your favour rather than an overlap to manage. Before you switch anything off: - Every product you expected is in Shopfront, once — not twice. - Photos came across in order, and the first one is the thumbnail you want. - Prices match what is live now. - Sizes, brands and conditions survived. Spot-check ten items rather than trusting the total. - Anything that failed to import has been dealt with rather than quietly dropped. Then move one marketplace at a time: turn Crosslist's automation off for a channel, confirm Shopfront is handling it, then move to the next. ## Step 5: Cancel Crosslist, and mind the refund window Crosslist's terms are unusual enough to plan around. There is no free trial. Instead Crosslist offers a three-day money-back guarantee, and that guarantee is void once you have created twenty listings. Annual refunds have a $9.99 processing fee deducted. The practical consequence is that Crosslist is difficult to evaluate cheaply, and it cuts both ways: if you are still deciding, run your trial on the Shopfront side, where testing is free and creating listings does not forfeit anything. If you are already a paying Crosslist customer the refund window has long closed, so cancelling early wins you nothing back — but it does not cost you anything either. Crosslist's own documentation says a cancelled subscription stays active until the end of the current billing period, so you keep the access you have paid for. What that means in practice: work at the pace of your verification, but cancel **before** the next renewal date rather than after it. Drifting past renewal buys another full period you did not want, and there is no refund for it. Take a copy of your catalogue before you go, too. Crosslist documents importing listings from CSV rather than exporting them out, so do not assume a one-click backup is waiting — if your item notes, costs or SKUs live only in Crosslist, get them out by whatever means it offers while your account is still active. ## Common snags **A duplicated catalogue.** Almost always from importing the same products out of two marketplaces. Import from one, confirm, then publish outward from Shopfront. **Facebook listings not going out.** Those actions run through the Chrome extension in your browser. If it is not installed or the browser is closed, they wait. **Expecting your Poshmark or Vinted listings to appear.** They will not. Shopfront does not connect to those marketplaces at all, so they are untouched — still live, still yours, still managed in Crosslist. ## Frequently asked questions ### Does Shopfront cover the same marketplaces as Crosslist? No. Crosslist reaches eleven or more, including Poshmark, Vinted, Mercari, Whatnot, Etsy and WooCommerce. Shopfront reaches six. The one Crosslist does not cover is Vestiaire Collective. ### Can I import my Crosslist listings into Shopfront? Not from Crosslist itself. Shopfront imports live listings straight from eBay, Depop, Grailed and Shopify, so your catalogue comes from the marketplaces rather than from the tool you are leaving. ### Can I trial Crosslist and Shopfront side by side? Only one of them. Crosslist has no free trial — it offers a three-day money-back guarantee that is void once you have created twenty listings. Shopfront has a free trial, so test on your own stock there. ### What happens to my Poshmark, Vinted, Mercari and Whatnot listings? They stay where they are. Shopfront does not list to those marketplaces, so it will not touch them and cannot replace Crosslist for them. ### Is Crosslist's AI included in the price? No. It is a separate add-on at $4.99 a month, metered in credits — one credit per photo-to-listing and two per photo edit. Shopfront includes photo-to-listing generation on every plan, with allowances that vary by plan. ## Where to go next If you are still weighing it up, the [Shopfront vs Crosslist comparison](/compare/shopfront-vs-crosslist/) carries the full sourced breakdown, each cell with the page it was read from and the date. If you have decided, start at step 1 and move one marketplace at a time. --- title: "How to Switch from Flyp to Shopfront" description: "Flyp is cheaper than Shopfront and reaches Poshmark. This guide is about the three marketplaces it does not reach, and how to move if those are where you sell." author: "Shopfront Team" url: https://shopfront.app/blog/how-to-switch-from-flyp-to-shopfront/ published: 2026-08-21T00:00:00.000Z updated: 2026-08-21T00:00:00.000Z licence: "© Shopfront. All rights reserved. Cite with attribution." --- Flyp costs $9 a month, flat, with no tiers and no add-ons — after 100 days free with no card required. Shopfront costs more than that. If price is what decides this for you, the honest answer is that Flyp wins and you should stay on it. We would rather say so here than have you find out after a subscription. There is exactly one reason to read further: marketplaces. The Flyp details below were read from its own pages on 21 August 2026, and the sourced breakdown is on our [Shopfront vs Flyp comparison](/compare/shopfront-vs-flyp/). ## The three marketplaces this is actually about Flyp reaches seven: Poshmark, eBay, Mercari, Facebook Marketplace, Depop, Etsy and Vinted. It does not reach **Grailed, Shopify or Vestiaire Collective**. Shopfront does. That is the whole case. If you sell menswear and streetwear, Grailed matters. If you run your own storefront, Shopify matters. If you sell designer resale, Vestiaire matters. If none of those three describe you, close this tab — you are looking at paying more for marketplaces you do not use. Going the other way, Shopfront does not reach Poshmark, Mercari, Etsy or Vinted. Flyp is built around Poshmark automation especially, so if your day runs on Poshmark, nothing here improves it. Sort your last three months of sales by marketplace before you go further. This decision is entirely a question of where your buyers are, and no amount of feature comparison substitutes for that number. ## What moves, and what does not | Channel | On Flyp | Shopfront imports it | Shopfront lists to it | | --- | --- | --- | --- | | eBay | Yes | Yes | Yes | | Depop | Yes | Yes | Yes | | Facebook Marketplace | Yes | No — relist from Shopfront | Yes, via the browser extension | | Poshmark, Mercari, Etsy | Yes | No | No — these stay with Flyp | | Grailed | No | Yes | Yes | | Shopify | No | Yes | Yes | | Vestiaire Collective | No | No — list from Shopfront | Yes | Coming from Flyp you have less to bring across than most, because only three of your channels overlap with ours. That makes the migration quick and the decision the hard part, which is the reverse of how these usually go. ## Step 1: Connect your marketplaces Connect what you sell on today — most likely eBay and Depop — plus whichever of Grailed, Shopify or Vestiaire Collective brought you here. Facebook Marketplace behaves differently from the rest. It has no public API, so Shopfront dispatches every list and delist through a Chrome extension running in your own browser rather than on a server, which means those actions need your browser open. Flyp handles Facebook too, so this is a change in mechanism rather than a change in coverage. ## Step 2: Import your live listings Shopfront imports from **eBay, Depop, Grailed and Shopify** — photos and details included. It reads the marketplaces directly, so you do not need a Flyp export to move your active listings, and there is nothing to upload. Flyp does not publicly document an export, so if you keep costs, notes or sold history in it, check what you can get out before you close the account rather than after. Import from one channel, not both. eBay usually holds the fuller descriptions. Importing the same products again from Depop afterwards is the standard way to end up with a duplicated catalogue. **Try it on a small batch first.** Import a handful and check them against what is live. [Start your free trial](/pricing/) before you cancel anything — the 100 days of Flyp you may still have running cost you nothing to keep. ## Step 3: List to the channels you came for This is the step that justifies the move, so do it before you judge the switch. Your products are in Shopfront after step 2. Publishing them to Grailed, Shopify or Vestiaire Collective is a listing action, not a rebuild. Facebook Marketplace works the same way — Shopfront cannot import your existing Facebook listings, so those are republished from your imported products rather than read back. If you list to Grailed and Vestiaire and see no lift after a few weeks, that is real information. It is cheaper to learn it during a trial than after moving everything. ## Step 4: Do not let both tools delist Flyp auto-delists sold items and syncs inventory. Shopfront runs sale detection on every plan. Two systems acting on one listing is how an item gets pulled while it is still for sale. Turn Flyp's automation off for a channel before Shopfront takes it over, one channel at a time. Since only eBay, Depop and Facebook overlap, this is a short list. Verify before you switch anything off: - Every product you expected is in Shopfront, once — not twice. - Photos came across in order, with the right one first. - Prices match what is live now. - Sizes, brands and conditions survived. Spot-check ten rather than trusting a count. - Anything that failed to import has been dealt with rather than quietly dropped. ## Step 5: Decide about Flyp rather than cancelling reflexively This is the one guide in the set where cancelling may be the wrong move. Flyp reaches Poshmark, Mercari and Etsy. Shopfront never will on current plans. If you have listings there that still sell, keeping Flyp at $9 a month alongside Shopfront costs less than most sellers lose by abandoning three marketplaces — and the two tools do not conflict as long as they are not automating the same channel. Cancel Flyp if you have stopped selling on Poshmark, Mercari and Etsy entirely. Keep it if you have not. Running both deliberately is a legitimate outcome here, not a failure to finish the migration. ## Common snags **A duplicated catalogue.** Importing the same products from both eBay and Depop. Import from one, confirm, then publish outward. **Facebook listings not going out.** They run through the Chrome extension in your browser. If it is not installed or the browser is closed, those actions wait. **Expecting Poshmark to appear in Shopfront.** It will not. Shopfront has no Poshmark connection at all, so those listings are untouched and stay managed in Flyp. ## Frequently asked questions ### Is Shopfront cheaper than Flyp? No. Flyp is $9 a month flat with no tiers and no add-ons, after 100 days free with no card. Shopfront costs more. If price is the deciding factor, Flyp wins it. ### Why would I move to a more expensive tool? Marketplaces. Flyp reaches Poshmark, eBay, Mercari, Facebook Marketplace, Depop and Etsy. It does not reach Grailed, Shopify or Vestiaire Collective, and those three are the whole reason to switch. ### What happens to my Poshmark, Mercari and Etsy listings? They stay where they are. Shopfront does not list to those three. Flyp is built around Poshmark automation in particular, so if that is your workflow, staying is the right call. ### How much of my catalogue actually comes across? Shopfront imports live listings from eBay, Depop, Grailed and Shopify. Coming from Flyp that usually means eBay and Depop — your Facebook Marketplace listings are rebuilt from those imported products, and Poshmark, Mercari and Etsy stay put. ### Do I need to export anything from Flyp? Not to move your active listings — Shopfront reads those straight from the marketplaces. Flyp does not publicly document an export, so if you keep costs, notes or sold history in it, check what you can retrieve before closing the account. ## Where to go next The [Shopfront vs Flyp comparison](/compare/shopfront-vs-flyp/) carries the sourced breakdown, each claim with the page and date behind it. If Grailed, Shopify or Vestiaire Collective is why you are here, start at step 1. --- title: "How to Switch from List Perfectly to Shopfront" description: "List Perfectly puts auto-delist on its top tier. Here is how to work out whether that matters for you, and how to move your catalogue across if it does." author: "Shopfront Team" url: https://shopfront.app/blog/how-to-switch-from-list-perfectly-to-shopfront/ published: 2026-08-21T00:00:00.000Z updated: 2026-08-21T00:00:00.000Z licence: "© Shopfront. All rights reserved. Cite with attribution." --- List Perfectly and Shopfront overlap more than almost any pair in this category. Every marketplace Shopfront reaches, List Perfectly reaches too — eBay, Depop, Grailed, Shopify, Facebook Marketplace and Vestiaire Collective — and it adds Poshmark, Mercari, Etsy and Instagram on top. So coverage is not the reason anyone moves. The reason, when there is one, is usually the ladder. The List Perfectly details below were read from its own pages on 21 August 2026, and the fuller sourced breakdown is on our [Shopfront vs List Perfectly comparison](/compare/shopfront-vs-list-perfectly/). ## The one difference that decides it for most people Auto-delist is the feature that stops you selling the same item twice. List Perfectly lists it on Pro Plus, from **$99 a month**. Below that sit plans at $29, $49 and $69. Shopfront runs sale detection on every plan, with the check frequency set by your plan rather than gated behind a tier. If you are on List Perfectly's $29 or $49 plan and have been delisting sold items by hand, that is the difference worth pricing. If you are already on Pro Plus and happy, this guide probably is not for you — you are paying for the whole product and getting it. ## Before you start: what you would be giving up Two things, and both are real. **Four marketplaces.** Poshmark, Mercari, Etsy and Instagram. Shopfront reaches none of them. Sort your last three months of sales by marketplace before you go further; if a meaningful share came from those, stay on List Perfectly. **Uncapped listings.** List Perfectly does not meter listings or crosslisting on any tier, which is genuinely good if you run a very large catalogue. Shopfront caps active products on every plan below enterprise. Listing and delisting *actions* are never charged per use, but the catalogue ceiling is real — check the [plan limits](/pricing/) against your item count before you commit to anything. It also offers human support every day of the year, which is worth naming if that is what keeps you there. ## What moves, and what does not | Channel | Shopfront imports it | Shopfront lists to it | | --- | --- | --- | | eBay | Yes | Yes | | Depop | Yes | Yes | | Grailed | Yes | Yes | | Shopify | Yes | Yes | | Facebook Marketplace | No — relist from Shopfront | Yes, via the browser extension | | Vestiaire Collective | No — relist from Shopfront | Yes | | Poshmark, Mercari, Etsy, Instagram | No | No — these stay with List Perfectly | ## Step 1: Connect your marketplaces Connect the channels you sell on before importing anything — the importer reads through those connections. Facebook Marketplace is the exception to how the rest behave. It has no public API, so Shopfront dispatches every list and delist through a Chrome extension in your own browser rather than server-side, which means those actions need your browser open. ## Step 2: Import from your fullest channel Shopfront imports live listings from **eBay, Depop, Grailed and Shopify**, photos and details included. It reads from the marketplaces, not from List Perfectly, so nothing has to come out of List Perfectly for your listings to arrive. That also means List Perfectly's catalogue depth, the thing you may have been paying for, is not what determines how much comes across — what determines that is how complete your listings are on the marketplace you import from. Export anyway, before you cancel. List Perfectly offers unlimited CSV downloads of your catalogue on its Business and Pro plans, with image links included, and you can filter what goes into the file. That export holds notes, SKUs, costs and sold history — the records Shopfront does not read from a marketplace because marketplaces do not hold them. On the Simple plan there is no CSV download, so copy anything you need by hand while the account is live. Import from one channel only. eBay usually holds the richest descriptions. Pulling the same products from a second channel afterwards is the standard way to end up with everything duplicated. **Try it on a small batch first.** Import a handful of items and check them against what is live before you go further. [Start your free trial](/pricing/) or read the [List Perfectly alternative page](/compare/list-perfectly-alternative/) if you are still deciding. ## Step 3: Rebuild Facebook and Vestiaire Shopfront lists to both but imports from neither. After step 2 your products already exist in Shopfront, so you are publishing them outward to two more channels rather than retyping anything. The cost is listing age on the existing Facebook and Vestiaire posts. Decide whether to take those down or leave them running until they sell. ## Step 4: Do not let both tools delist If you are on List Perfectly's Pro Plus tier, auto-delist is active and you have two systems that both want to act on a sold item. Turn it off per channel before Shopfront takes that channel over. Worth knowing what that feature actually requires, because it changes how much you are giving up. List Perfectly's own pages state that auto-delist needs the Pro Plus plan, the extension installed with the device left on and each marketplace logged in, Sales Detection switched on, listings correctly linked in your catalogue, and quantity set to 1 — a listing with quantity 2 or more is deliberately left alone. If any of those were not true for you, auto-delist was not protecting the listings you thought it was. If you are on a lower tier, there is nothing to switch off — which makes this the simplest step in the guide, and is also the point of switching. Either way, verify before you move: - Every product you expected is in Shopfront, once — not twice. - Photos came across in order, with the right one first. - Prices match what is live now, not what you paid. - Sizes, brands and conditions survived the import. Spot-check ten rather than trusting a count. - Anything that failed to import has been handled rather than quietly dropped. Then move one marketplace at a time. ## Step 5: Cancel List Perfectly Check which tier you are actually on before you cancel, because the plan you signed up on may not be the plan you are being billed for after any upgrade. If you climbed to Pro Plus specifically for auto-delist, that is the line item the switch is meant to remove — confirm Shopfront is detecting sales on every channel you sell through first. Keeping the account open while you verify is fine. Leaving it delisting on a channel Shopfront has taken over is not. ## Common snags **A duplicated catalogue.** Importing the same products out of two marketplaces. Import from one, confirm, publish outward. **Facebook listings not going out.** The extension is not installed, or the browser is closed. Those actions queue rather than fail. **Hitting a plan ceiling mid-import.** Shopfront caps active products by plan. If your List Perfectly catalogue is large, check the ceiling before you import rather than halfway through. ## Frequently asked questions ### Which List Perfectly plan do I need for auto-delist? List Perfectly lists auto-delist on its Pro Plus tier, from $99 a month. Its lower plans are $29, $49 and $69. Shopfront runs sale detection on every plan, with check frequency set by plan. ### Do I have to export anything out of List Perfectly? No. Shopfront reads live listings straight from eBay, Depop, Grailed and Shopify, so your catalogue comes from the marketplaces rather than from List Perfectly. ### What happens to my Poshmark, Mercari, Etsy and Instagram listings? They stay where they are. Shopfront does not list to those four, so it cannot replace List Perfectly for them. If much of your revenue comes through them, stay put. ### Does Shopfront cap how many items I can list? Plans cap active products on every tier below enterprise, so if uncapped catalogue size is the reason you are on List Perfectly, check the Shopfront plan limits before switching. Listing and delisting actions themselves are never charged per use. ### How does the AI compare? Both build a listing from photos. List Perfectly allows 25 AI actions a month on its entry plan and 50 on the next. Shopfront includes photo-to-listing generation on every plan, with allowances that vary by plan. ## Where to go next The [Shopfront vs List Perfectly comparison](/compare/shopfront-vs-list-perfectly/) carries the sourced breakdown with the page and date behind every claim. If you have decided, start at step 1 and move one marketplace at a time. --- title: "How to Switch from Listalong to Shopfront" description: "Moving from Listalong to Shopfront? Compare two-way eBay and Depop crosslisting, added marketplaces and the steps to move your catalogue without duplicates." author: "Shopfront Team" url: https://shopfront.app/blog/how-to-switch-from-listalong-to-shopfront/ published: 2026-08-21T00:00:00.000Z updated: 2026-08-21T00:00:00.000Z licence: "© Shopfront. All rights reserved. Cite with attribution." --- Listalong is Australian and crosslists between eBay and Depop in both directions, keeping the pair in sync when an item sells. It offers a 14-day no-card trial, then paid plans based on catalogue capacity. If eBay and Depop are your whole business, Listalong may still be the right tool. Compare its subscription and workflow with Shopfront before switching. It is for sellers who have run out of room in two marketplaces. The Listalong details below were read from its own pages on 5 October 2026, and the sourced breakdown is on our [Shopfront vs Listalong comparison](/compare/shopfront-vs-listalong/). ## The question is whether you need more than two marketplaces Shopfront lists to six: eBay, Depop, Grailed, Shopify, Facebook Marketplace and Vestiaire Collective. Listalong reaches the first two. So the four that matter are **Grailed, Shopify, Facebook Marketplace and Vestiaire Collective**. If none of them fits what you sell, there is no reason to pay for a tool that adds them. Stay where you are. Where they do fit: - **Grailed** if you sell menswear, streetwear or archive pieces. - **Vestiaire Collective** if you sell designer resale. - **Facebook Marketplace** if you sell locally, or want a channel with no seller fees on the listing itself. - **Shopify** if you want your own storefront rather than only marketplace presence. Two other differences worth naming honestly. **Listalong's sync may be faster than ours.** Its pages say a sale on either marketplace ends the matching listing on the other within minutes. Shopfront checks on a schedule set by your plan — from ten minutes to twelve hours. On a lower plan, Listalong wins that comparison, and if double-sell speed across exactly eBay and Depop is your main worry, that matters more than channel count. **Listalong starts from an existing marketplace listing.** It copies an eBay or Depop listing you already wrote. Shopfront builds listings from photographs, which is useful when you are creating rather than copying — and irrelevant if your eBay listings are already good and you just want them mirrored. ## What moves, and what does not | Channel | On Listalong | Shopfront imports it | Shopfront lists to it | | --- | --- | --- | --- | | eBay | Yes | Yes | Yes | | Depop | Yes | Yes | Yes | | Grailed | No | Yes | Yes | | Shopify | No | Yes | Yes | | Facebook Marketplace | No | No — list from Shopfront | Yes, via the browser extension | | Vestiaire Collective | No | No — list from Shopfront | Yes | This is the cleanest migration of any tool in this category: both marketplaces Listalong works with are ones Shopfront imports from, so your active listings move without anything needing rebuilt by hand. What does not move is everything that is not the listing itself — watcher counts, listing age, offers in flight, and whatever pairing records Listalong keeps between an eBay item and its Depop copy. Those belong to the marketplaces and to Listalong, not to the listing content, and no import carries them. ## Step 1: Connect eBay and Depop Connect both before importing, because the importer reads through those connections. Add Grailed, Shopify, Facebook Marketplace or Vestiaire Collective as you go — those are the channels you came for, but they are easier to judge once your catalogue is in. Facebook Marketplace works differently from the others. It has no public API, so Shopfront dispatches each list and delist through a Chrome extension in your own browser rather than on a server, which means those actions need your browser open. ## Step 2: Import from eBay Shopfront imports live listings from eBay and Depop, with photos and details. There is no Listalong export to produce — Shopfront reads the marketplaces directly. Import from **one marketplace first**. Listalong can copy in either direction, so choose the marketplace containing your complete catalogue. Importing both can bring linked products across twice; check for duplicates before adding items present only on the other marketplace. **Try it on a small batch first.** Import a handful and check them against what is live. [Start your free trial](/pricing/) — check your Listalong trial or subscription while you compare. ## Step 3: List to the new channels Your products are in Shopfront now, so adding Grailed, Shopify, Facebook Marketplace or Vestiaire Collective is a listing action rather than a rebuild. Do this before you judge the switch. The four new channels and listing generation from photos are reasons to switch, so give them a few weeks and look at what actually sells. If nothing does, that is a clear answer and Listalong is still there. ## Step 4: Turn Listalong's sync off before Shopfront takes over Listalong ends the matching listing when a sale happens on either side. Shopfront runs sale detection on every plan. Both pointed at the same eBay and Depop pair means two systems acting on one item. Once you have confirmed Shopfront is handling the pair, disconnect your eBay and Depop accounts in Listalong — its own pages describe account disconnect controls as living in the app, so that is the action rather than hunting for a sync toggle. Check this first: - Every product you expected is in Shopfront, once — not twice. - Photos came across in order, with the right one first. - Prices match what is live now. - Sizes, brands and conditions survived. Spot-check ten rather than trusting a count. - Anything that failed to import has been dealt with rather than quietly dropped. Review and cancel your Listalong subscription if you no longer need it. Its [pricing page](https://listalong.com.au/pricing/) lists Standard for fewer than 1,500 active linked items and Large Store for 1,500–3,500; larger catalogues need a separate arrangement. ## For Australian sellers This is one migration where the local detail genuinely matters, because Listalong is an Australian tool and its users are Australian sellers. **Depop dropped its seller fees here, but not every fee.** Depop removed seller fees for Australian sellers on 22 July 2026, which changes where it is worth listing. Payment processing still applies, so a sale is not fee-free — on a $100 sale you keep roughly $97 rather than all of it. We worked through [what the change actually leaves you with](/blog/depop-selling-fees-removed-australia/) separately. **Not every marketplace operates here.** Several crosslisting tools are built around Poshmark and Mercari, which do not trade in Australia. Our [guide to crosslisting apps for Australian sellers](/blog/best-crosslisting-apps-australia/) goes through which ones actually do. **Billing is in US dollars.** Shopfront plans are priced in US dollars rather than Australian ones, so expect a conversion fee from your card issuer. Compare that conversion cost with Listalong's Australian-dollar subscription. **Tax does not change because your tools did.** If you are working out whether your selling counts as a hobby or a business, our [Australian reseller tax guide](/blog/australian-reseller-tax-guide/) covers the thresholds. ## Common snags **Everything imported twice.** Importing both sides of a linked eBay and Depop pair. Choose one marketplace first, then check for duplicates before importing unmatched items from the other. **Facebook listings not going out.** They run through the Chrome extension in your browser. If it is not installed or the browser is closed, those actions wait. **Slower delisting than you are used to.** Shopfront checks on a plan-set schedule rather than continuously. If your plan sits at the slower end and you sell fast-moving items across eBay and Depop, that is a genuine step back from what Listalong gave you. ## Frequently asked questions ### Why would I switch from Listalong to Shopfront? For additional marketplaces and listing generation from photos. Listalong crosslists between eBay and Depop in both directions. Shopfront adds Grailed, Shopify, Facebook Marketplace and Vestiaire Collective. If eBay and Depop are your whole business, Listalong may still be the better fit. ### Will my whole catalogue come across? Yes, more cleanly than from any other tool. Shopfront imports live listings from eBay and Depop, which are exactly the two marketplaces Listalong works with, so nothing is left behind. ### Is Shopfront's sold-item sync as fast as Listalong's? Not necessarily. Listalong says a sale on either marketplace ends the matching listing on the other within minutes. Shopfront checks on a schedule set by your plan, ranging from ten minutes to twelve hours. On lower plans that is slower. ### Do I have to cancel Listalong? Check your Listalong subscription and cancel it if you no longer need it. Turn its sync off for eBay and Depop before Shopfront takes those channels over, so two tools are not delisting the same item. ### Does Shopfront bill in Australian dollars? No, plans are priced in US dollars, so an Australian card may add a conversion fee. Listalong bills in Australian dollars, from 19 a month on Standard or 39 on Large Store, with annual options and a 14-day no-card trial. ## Where to go next The [Shopfront vs Listalong comparison](/compare/shopfront-vs-listalong/) carries the sourced breakdown with the page and date behind each claim. If Grailed, Shopify, Facebook Marketplace or Vestiaire Collective is what you came for, start at step 1. --- title: "How to Switch from Vendoo to Shopfront" description: "Moving from Vendoo to Shopfront? There is no export step. Here is what imports automatically, what you rebuild by hand, and when to cancel your plan." author: "Shopfront Team" url: https://shopfront.app/blog/how-to-switch-from-vendoo-to-shopfront/ published: 2026-08-21T00:00:00.000Z updated: 2026-08-21T00:00:00.000Z licence: "© Shopfront. All rights reserved. Cite with attribution." --- Most migration guides open with an export step. This one does not need one, though you should still take your records with you. Shopfront does not read a Vendoo export. Your listings are marketplace records, not Vendoo records — they live on eBay, Depop, Grailed and the rest, and Shopfront reads those marketplaces directly. So moving across means reconnecting your channels and importing what is already live, with Vendoo never in the middle of it. Vendoo does have a CSV export, and it is worth using before you leave. It carries your sales, costs, fees and profit history, which is accounting data rather than listing data — nothing imports it for you, and you will want it at tax time. Download it while your account is still active. That makes the actual work smaller than most people expect, and it moves the hard part somewhere else: deciding whether you should switch at all. Shopfront is our product. The Vendoo details below were read from Vendoo's own pages on 21 August 2026, and the fuller sourced breakdown lives on our [Shopfront vs Vendoo comparison](/compare/shopfront-vs-vendoo/). ## Before you start: the question that decides it Vendoo reaches four marketplaces Shopfront does not — **Poshmark, Mercari, Etsy and Whatnot**. It also covers every channel Shopfront lists to. So this is not a coverage upgrade. It is a trade. Work out where your sales actually came from over the last three months before you do anything else. If a meaningful share came through Poshmark, Mercari, Etsy or Whatnot, stop here. Shopfront cannot list to those marketplaces, and no amount of setup will change that. Vendoo is the right tool for that catalogue and you should stay on it. One thing that often settles it early: Vendoo's own documentation concedes that marketplace access outside the United States is limited, and Poshmark and Mercari do not operate everywhere either. If you sell from outside the US, check which of its ten-plus marketplaces you can actually reach before treating that count as a like-for-like number. If your sales sit inside eBay, Depop, Grailed, Shopify, Facebook Marketplace and Vestiaire Collective, the rest of this guide applies. Our [Vendoo alternative page](/compare/vendoo-alternative/) covers the reasoning side of that decision; from here on this is the how. ## What moves, and what does not | Channel | Shopfront imports it | Shopfront lists to it | | --- | --- | --- | | eBay | Yes | Yes | | Depop | Yes | Yes | | Grailed | Yes | Yes | | Shopify | Yes | Yes | | Facebook Marketplace | No — relist from Shopfront | Yes, via the browser extension | | Vestiaire Collective | No — relist from Shopfront | Yes | | Poshmark, Mercari, Etsy, Whatnot | No | No — these stay with Vendoo | ## Step 1: Connect your marketplaces Shopfront lists to six marketplaces: eBay, Depop, Grailed, Shopify, Facebook Marketplace and Vestiaire Collective. Connect the ones you sell on before importing anything, because the importer reads through those connections. One thing to know about Facebook Marketplace. It has no public API, so Shopfront dispatches every list and delist through a Chrome extension running in your own browser rather than server-side. That means Facebook actions need your browser open, which is a genuine difference from the other five channels rather than a detail to skim past. ## Step 2: Import your live listings Shopfront imports existing listings from **eBay, Depop, Grailed and Shopify**. Photos and listing details come across with them. If you have been crosslisting through Vendoo, the same products are probably mirrored across several of those channels already. You do not need to import from all of them. Pick the channel holding your fullest, best-described catalogue — for most sellers that is eBay — and import from that one. Importing the same products a second time from a second channel is the most common way people end up with a duplicated catalogue on day one. **Try it on a small batch first.** Connect one marketplace, import a small batch and check the results against what is live. [Start your free trial](/pricing/) — or read the [Shopfront vs Vendoo comparison](/compare/shopfront-vs-vendoo/) first if you are still deciding. ## Step 3: Rebuild what does not import Shopfront lists to Facebook Marketplace and Vestiaire Collective, but it cannot read existing listings back from either. There is no import path for those two. In practice this is less work than it sounds. Once your products are in Shopfront from step 2, you list them out to Facebook and Vestiaire from inside Shopfront. You are not retyping anything — you are publishing products you already have to two more channels. What you will lose is the listing history on the old Facebook and Vestiaire posts, so decide whether to take those down or leave them running until they sell. ## Step 4: Check the import before you cancel anything This is the step people skip, and it is the one that costs money. Both tools detect sales and delist automatically, and pointing both at the same marketplace means two systems acting on one listing — which is how an item ends up delisted while it is still for sale, or still live after it has sold. Vendoo's sale detection is worth understanding properly before you rely on it either way. Its help pages label the feature BETA and list it for eBay, Poshmark, Mercari, Depop and Whatnot only — so if you sell on Grailed, Shopify, Facebook Marketplace or Vestiaire Collective through Vendoo, sales there are not being detected at all. It also runs in your browser: in Vendoo's own words, "your computer must be turned on and connected to the marketplaces" for it to work, scanning every ten minutes. Shopfront runs sale detection on every plan, on a schedule set by your plan. That difference matters during a migration, because a channel Vendoo was never watching is a channel where nothing changes when you switch. Work through this before you switch anything off: - Every product you expected is in Shopfront, once — not twice. - Photos came across in the right order, and the first image is the one you want as the thumbnail. - Prices match what is currently live on the marketplace, not what you paid. - Sizes, brands and conditions survived the import. Spot-check ten items rather than trusting a total count. - Anything that failed to import is dealt with, rather than quietly missing. Then move one marketplace at a time, and in this order for each channel: turn Vendoo's automation off for it first, confirm Shopfront is handling it, then move the next one. Do not leave both tools automating the same channel while you check — that is the overlap this step exists to avoid. Keeping your Vendoo account open is fine; leaving it acting on a channel Shopfront has taken over is not. ## Step 5: Cancel Vendoo In this order: 1. **Download your CSV** — sales, costs, fees and profit history. Do this while the account is still active. 2. **Turn Vendoo's automation off** for every channel Shopfront has taken over. 3. **Confirm Shopfront is listing and delisting** on each of those channels. 4. **Then cancel.** Two things worth checking on the way out. Vendoo's pricing lists Starter at $14.99, Growth at $29.99 and Pro at $59.99 a month, all with unlimited items, as checked on 5 October 2026. Check your own subscription before cancelling. Timing matters, because Vendoo's published policy is that customers are not eligible for a refund once they have begun using their allotted items for the month on a paid plan, and that annual plans are not refunded at all. If you are on an annual plan, there is no financial reason to rush the switch. Its trial is 14 days and requires a credit card, so if you signed up recently, check whether a charge has already landed. ## Common snags **Facebook listings not going out.** Facebook actions run through the Chrome extension in your browser rather than on a server. If the extension is not installed or the browser is closed, those actions wait. **An item sold on a marketplace you have already moved.** This is the case for moving one channel at a time. If it happens, delist it manually on the other channels straight away rather than waiting for either tool to catch up. ## Frequently asked questions ### Do I need to export my listings from Vendoo first? Not for the listings. Shopfront reads them from the marketplaces directly. Do download Vendoo's CSV before you cancel though — that holds your sales, costs and profit history, which nothing imports for you. ### Which marketplaces can Shopfront import my existing listings from? Four: eBay, Depop, Grailed and Shopify, with photos and details. Facebook Marketplace and Vestiaire Collective are list-only, so anything live there is rebuilt from your imported products. ### What happens to my Poshmark, Mercari, Etsy and Whatnot listings? They stay where they are. Shopfront does not list to those four, so it cannot replace Vendoo for them. If much of your revenue comes from them, stay on Vendoo. ### Should I run Vendoo and Shopfront at the same time? Keeping both accounts open is fine. Letting both automate the same marketplace is not — two systems delisting one listing is how an item gets pulled while it is still for sale. Turn Vendoo off per channel first. ### What currency does Shopfront bill in? US dollars. Vendoo prices in US dollars too, so it is not a difference between them, but a card issued elsewhere may add a conversion fee on either. ## Where to go next If you have not decided yet, the [Shopfront vs Vendoo comparison](/compare/shopfront-vs-vendoo/) carries the full sourced breakdown — marketplaces, pricing, AI and sold-item handling, each with the page it was read from and the date. If you have decided, start with step 1 above and move one marketplace at a time. --- title: "Best Crosslisting Apps for Australian Resellers (2026)" description: "Eight crosslisting apps ranked by genuine Australian fit — which marketplaces actually operate here, what each tool costs, and where every one falls short." author: "Shopfront Team" url: https://shopfront.app/blog/best-crosslisting-apps-australia/ published: 2026-08-19T00:00:00.000Z updated: 2026-08-19T00:00:00.000Z licence: "© Shopfront. All rights reserved. Cite with attribution." --- For most Australian resellers, Shopfront is the strongest crosslisting app in 2026: it's built in Melbourne, and all six of its marketplaces — eBay, Depop, Grailed, Shopify, Facebook Marketplace and Vestiaire Collective — actually operate here. Crosslist wins on marketplace count, List Perfectly on catalogue size, and Listalong is a local option focused on eBay and Depop. Shopfront is our product — we've kept the comparisons factual and sourced, but we're not neutral. Every competitor figure below was read from that tool's own site on 7 August 2026, and each entry links to a fuller sourced comparison. Prices are as published on each site; Shopfront bills in USD. ## The short version | Tool | From (as published) | Marketplaces | Standout | | --- | --- | --- | --- | | Shopfront | $30/mo (200 active products) | 6 — all operate in Australia | AI listing generation on every plan | | Crosslist | $29.99/mo (200 new listings) | 11+ | Widest coverage that includes Australia | | List Perfectly | $29/mo | 10 | No listing caps on any tier | | Listalong | 19 Australian dollars/mo | 2 — eBay ↔ Depop | Australian, with AusPost CSV export | | Voolist | $19.99/mo (250 active listings) | 7 | Official platform APIs only | | Vendoo | $14.99/mo (unlimited items) | 10+ | Marketplace breadth, Poshmark tools | | Flyp | $9/mo flat | 7 | Cheapest, with a 100-day free trial | | Nifty | $39.99/mo (crosslisting only) | 6 | Cloud automation bots | How we ranked: marketplaces that Australians can actually sell on, what the entry price buys, whether double-sell protection is included on the plan you'd realistically pay for, and how much of the product survives the trip across the Pacific. Poshmark and Mercari don't operate in Australia, which quietly guts several of these tools for local sellers. ## 1. Shopfront — best overall for Australian sellers Shopfront lists to eBay, Depop, Grailed, Shopify, Facebook Marketplace and Vestiaire Collective — six marketplaces, and every one of them works for Australian sellers. [Grailed has a growing Australian base](/blog/grailed-in-australia/), Vestiaire Collective has a growing Australian seller base, and Facebook Marketplace is arguably the strongest local channel in the country. Facebook has no public API, so Shopfront dispatches those listings through its Chrome extension in your own browser. The [AI listing generator](/features/ai-listing-generator/) builds the title, description, brand, category and price from your photos, and it's included in every plan rather than sold as an add-on. Sale detection runs on every plan too — hourly on the $30 Pro plan, down to every 10 minutes on Premium Plus — and [crosslisting](/features/crosslisting/) and delisting are never billed per use. The team is in Melbourne, so support runs on Australian hours. The honest gaps: Shopfront doesn't list to Poshmark, Mercari, Etsy, Vinted or Whatnot. Plans are billed in USD, active products are capped by plan (200 on Pro, 1,000 on Premium, 3,000 on Premium Plus), and AI generations are metered per plan like everyone else's. If Vinted is central to your plans, Crosslist covers it today and we don't. See [pricing](/pricing/) or how it stacks up against [every rival we track](/compare/). ## 2. Crosslist — widest coverage that includes Australia [Crosslist](https://crosslist.com/) supports sellers in Australia alongside the US, UK and Canada, and covers 11+ marketplaces — including Vinted, which [launched in Australia with zero seller fees](/blog/vinted-australia/). Auto-delisting of sold items is included on Gold and Diamond, and its mobile apps carry nearly all functionality. That's a genuinely strong package. The catches, per its own pricing page: plans start at $29.99 a month for 200 new listings and only the $44.99 top tier is unlimited; the AI is a separate $4.99 a month add-on metered in credits; and there's no free trial, just a 3-day money-back guarantee that lapses once you've created 20 listings. Poshmark, Mercari and Whatnot pad the marketplace count but do little for Australians. No Vestiaire Collective. Full comparison: [Shopfront vs Crosslist](/compare/shopfront-vs-crosslist/). ## 3. List Perfectly — best for very large catalogues [List Perfectly](https://listperfectly.com/home) puts no cap on listings on any tier — a real advantage if you're holding thousands of items — and staffs human support every day of the year. Its marketplace list covers the Australian-relevant set (eBay, Depop, Grailed, Facebook, Vestiaire Collective) plus Poshmark, Mercari and Etsy, with Shopify and Instagram on higher tiers. The ladder is the catch. Plans run $29, $49, $69 and $99+, AI is 25 actions a month on the entry plan, and auto-delisting — the feature that stops you selling the same jacket twice — is listed on the $99+ Pro Plus tier. Shopfront runs sale detection on every plan, which is the main reason we'd argue the value works out differently for most sellers. Full comparison: [Shopfront vs List Perfectly](/compare/shopfront-vs-list-perfectly/), or see [why sellers switch](/compare/list-perfectly-alternative/). ## 4. Listalong — the Australian eBay and Depop option [Listalong](https://listalong.com.au/) is a rarity: an Australian tool that crosslists between eBay and Depop in both directions. A sale on either marketplace ends the matching listing on the other within minutes. It offers a 14-day trial followed by Standard at 19 Australian dollars a month or Large Store at 39. It also exports combined eBay and Depop orders for Australia Post labels. It starts from an existing eBay or Depop listing rather than creating listings from photos. Standard covers fewer than 1,500 active linked items; Large Store covers 1,500–3,500. See [Listalong pricing](https://listalong.com.au/pricing/) for annual billing and larger catalogues. Full comparison: [Shopfront vs Listalong](/compare/shopfront-vs-listalong/). ## 5. Voolist — official APIs, storefront coverage [Voolist](https://www.voolist.com/) names Australia as a supported region alongside the US, Canada, UK and EU, and connects through official platform APIs only — no browser bots. It's the pick if you run BigCommerce or WooCommerce storefronts, which nothing else on this list touches, and its $19.99 entry plan (250 active listings) is one of the cheaper ways in. But that entry plan doesn't include inventory sync or auto-delisting — those start at $29.99 — and there's no Grailed, Facebook Marketplace or Vestiaire Collective, which for Australian fashion resellers is most of the interesting territory. Full comparison: [Shopfront vs Voolist](/compare/shopfront-vs-voolist/). ## 6. Vendoo — the most marketplaces, built for the US [Vendoo](https://www.vendoo.co/pricing) is the most established crosslister going, with 10+ marketplaces and the closest overlap with Shopfront's list — Grailed, Vestiaire Collective and Shopify included. It offers a 14-day trial, with Poshmark sharing and automatic offers on Pro. Vendoo's current paid plans offer unlimited items at $14.99, $29.99 or $59.99 a month. Its own documentation notes limited marketplace access outside the United States, so check each channel you need before committing. Full comparison: [Shopfront vs Vendoo](/compare/shopfront-vs-vendoo/), or see [why sellers switch](/compare/vendoo-alternative/). ## 7. Flyp — cheapest, but Poshmark-shaped [Flyp](https://www.joinflyp.com/) is $9 a month flat after a 100-day free trial with no card — comfortably the cheapest credible option and the longest trial anywhere. Sold items auto-delist, and a background remover is included. The problem for Australians is what the product is actually for: deep Poshmark automation — closet sharing, offers to likers, follow bots, CAPTCHA solving. Poshmark doesn't operate in Australia, so much of what you're paying for goes unused. Its seven marketplaces also skip Grailed, Shopify and Vestiaire Collective. Full comparison: [Shopfront vs Flyp](/compare/shopfront-vs-flyp/). ## 8. Nifty — automation bots, two subscriptions [Nifty](https://www.nifty.ai/pricing) (formerly Auto Posher) runs cloud bots that share, relist, follow and send offers with your computer off, plus per-sale fee analytics for tax time. Clever product — but crosslisting ($39.99 a month for 1,500 items) and automation ($39.99) are separate subscriptions, so the full product is $69.99 to $89.99 a month. Nifty lists six marketplaces, including Whatnot. Poshmark and Mercari do not operate in Australia, so check which remaining channels carry your buyers before paying for the combined product. Full comparison: [Shopfront vs Nifty](/compare/shopfront-vs-nifty/). ## Frequently asked questions ### What is the best crosslisting app for Australian sellers? Shopfront, for the reasons above: every one of its six marketplaces operates in Australia, AI listing generation and sale detection are included on every plan, and the team is local. If your priority is raw marketplace count, Crosslist is the strongest alternative; if you only need eBay and Depop, consider Listalong. ### Do Poshmark and Mercari work in Australia? No. Neither operates here, which is worth checking before you buy a crosslister — Flyp and Nifty in particular are built around those marketplaces, and Crosslist and Vendoo count them toward their headline totals. ### Is there a free crosslisting tool for Australian sellers? Listalong offers a 14-day no-card trial, then paid plans from 19 Australian dollars a month. Vendoo offers a 14-day trial. Shopfront has a free trial with no card required. ### How much does a crosslisting app cost? Entry prices here run from Flyp's $9 a month to Nifty's $39.99, but the billing bases differ enough that the headline number misleads: Vendoo offers unlimited items with features varying by tier, Crosslist and Voolist cap listings by tier, and List Perfectly holds double-sell protection for its $99+ tier. Work out what your listing volume costs on each model. ### Which crosslisting apps support Vinted Australia? Crosslist is the one on this list that both lists to Vinted and supports Australian sellers. Shopfront doesn't list to Vinted yet. ## Where to start If you sell fashion across [eBay](/ebay/), [Depop](/depop/), [Grailed](/grailed/) or [Facebook Marketplace](/facebook/), start with the tool whose marketplaces match where your buyers actually are — then run one month's numbers through our [Depop fee calculator](/depop-calculator/) and its siblings to see what each channel nets you. Shopfront's [free trial](/pricing/) needs no card, so you can test it against your own stock rather than our word. --- title: "Best Crosslisting Apps in 2026: An Honest Ranking" description: "Eight crosslisting apps compared on marketplaces, pricing and AI — with straight calls on when a competitor is the better buy, every figure sourced and dated." author: "Shopfront Team" url: https://shopfront.app/blog/best-crosslisting-apps/ published: 2026-08-19T00:00:00.000Z updated: 2026-08-19T00:00:00.000Z licence: "© Shopfront. All rights reserved. Cite with attribution." --- There's no single best crosslisting app — there's a best one for where your buyers are. Shopfront leads for fashion resellers on eBay, Depop, Grailed, Shopify, Facebook Marketplace and Vestiaire Collective, particularly outside the US. Vendoo is the pick for Poshmark-heavy US sellers, List Perfectly for huge catalogues, and Flyp for the smallest budgets. Shopfront is our product — we've kept the comparisons factual and sourced, but we're not neutral. Every competitor figure below was read from that tool's own site on 7 August 2026, and each entry links to a fuller comparison where every claim carries its source. Prices are as published on each site; Shopfront bills in USD. ## The short version | Tool | From (as published) | Marketplaces | Standout | | --- | --- | --- | --- | | Shopfront | $30/mo (200 active products) | 6 | AI listing generation on every plan | | Vendoo | $14.99/mo (unlimited items) | 10+ | Breadth, plus Poshmark sharing and offers | | List Perfectly | $29/mo | 10 | No listing caps on any tier | | Crosslist | $29.99/mo (200 new listings) | 11+ | The widest marketplace count | | Flyp | $9/mo flat | 7 | Cheapest, with a 100-day free trial | | Closo | Free (memberships from $99/year) | 6 | Free crosslisting, wholesale sourcing | | Voolist | $19.99/mo (250 active listings) | 7 | BigCommerce and WooCommerce coverage | | Nifty | $39.99/mo (crosslisting only) | 6 | Cloud bots that run with your device off | How we ranked: which marketplaces each tool reaches, what the entry price actually buys, whether double-sell protection is included on the plan most sellers would pick, and how the billing model behaves when your volume moves in bursts. ## 1. Shopfront — best for fashion resellers on multiple channels Shopfront lists to six marketplaces — eBay, Depop, Grailed, Shopify, Facebook Marketplace and Vestiaire Collective — and goes deep on that set rather than wide past it. The [AI listing generator](/features/ai-listing-generator/) builds the whole listing from your photos on every plan, [inventory sync](/features/inventory-sync/) retires an item everywhere the moment it sells anywhere, and sale detection runs on every plan, from hourly on the $30 Pro plan to every 10 minutes on Premium Plus. Listing and delisting are never billed per use, which matters if your intake is uneven. Facebook Marketplace has no public API, so those listings go through Shopfront's Chrome extension in your own browser. Where a competitor is the better pick, we'll say so: Shopfront doesn't list to Poshmark, Mercari, Vinted, Etsy or Whatnot, so a US seller living on [Poshmark](/poshmark/) should look at Vendoo or Flyp instead. Active products are capped by plan (200 on Pro, 1,000 on Premium, 3,000 on Premium Plus) and AI generations are metered per plan, as they are everywhere in this category. Built in Melbourne, priced in USD, free trial with no card — see [pricing](/pricing/) or the [full comparison hub](/compare/). ## 2. Vendoo — best for US sellers who need breadth [Vendoo](https://www.vendoo.co/pricing) is the most established name here and covers 10+ marketplaces, including everything Shopfront lists to plus Poshmark, Mercari, Etsy and Whatnot. It offers a 14-day trial. Growth adds AI tools; Pro adds automation, Poshmark sharing and listing videos. Vendoo's current paid plans offer unlimited items: Starter $14.99, Growth $29.99 and Pro $59.99 a month. Features differ by tier. Its own documentation also concedes marketplace access outside the United States is limited — if you sell from elsewhere, check your channels first. Full comparison: [Shopfront vs Vendoo](/compare/shopfront-vs-vendoo/) — or see how it fares against [List Perfectly](/compare/vendoo-vs-list-perfectly/). ## 3. List Perfectly — best for very large catalogues [List Perfectly](https://listperfectly.com/home) is the volume seller's tool: no cap on items listed or held, on any tier, plus human support every day of the year and a large seller community. Ten marketplaces, with Shopify and Instagram arriving on higher tiers. The trade-off is the tier ladder. Plans run $29, $49, $69 and $99+; the entry plan includes 25 AI actions a month; and auto-delisting — the double-sell protection — is listed on the $99+ Pro Plus tier. If you hold thousands of items, the unmetered listing more than pays for that. If you don't, you're buying headroom you won't use. Full comparison: [Shopfront vs List Perfectly](/compare/shopfront-vs-list-perfectly/), or [Crosslist vs List Perfectly](/compare/crosslist-vs-list-perfectly/) if you're weighing those two. ## 4. Crosslist — the widest marketplace count [Crosslist](https://crosslist.com/pricing) reaches 11+ marketplaces — eBay, Poshmark, Vinted, Mercari, Depop, Etsy, Facebook Marketplace, Grailed, Whatnot, Shopify and WooCommerce — the widest single-subscription coverage here. Auto-delisting is included on Gold and Diamond, and its mobile apps carry nearly all functionality. It supports sellers in the US, UK, Canada and Australia, but not the EU. What holds it back: the AI is a separate $4.99 a month add-on metered in credits, plans below the $44.99 top tier cap new listings (200 a month at $29.99), and there's no free trial — just a 3-day money-back guarantee that lapses past 20 listings. No Vestiaire Collective. Full comparison: [Shopfront vs Crosslist](/compare/shopfront-vs-crosslist/), or [Crosslist vs Vendoo](/compare/crosslist-vs-vendoo/) head-to-head. ## 5. Flyp — best budget pick [Flyp](https://www.joinflyp.com/) costs $9 a month flat — no tiers, no add-ons — after a 100-day free trial with no card, which is by far the longest trial in the category. Sold items auto-delist, a background remover is included, and its Poshmark automation (sharing, offers to likers, discounts, scheduling, follow and unfollow) runs deep. It's built around Poshmark, though. If Poshmark isn't your market, most of the product's weight sits idle, and its six marketplaces skip Grailed, Shopify and Vestiaire Collective. It also automates through follow bots and CAPTCHA solving rather than official APIs — some sellers are fine with that, some aren't. Full comparison: [Shopfront vs Flyp](/compare/shopfront-vs-flyp/). ## 6. Closo — free crosslisting, different business model [Closo](https://closo.co/) makes crosslisting across its six marketplaces free with no card, and earns elsewhere: wholesale sourcing, working capital and memberships from $99 a year. Buyer fees vary by lot type and membership; see its [pricing](https://closo.co/pages/pricing). Cascade delisting — a sale on one marketplace pulls the listing from the other five — is part of the free product. Know what you're signing up for: the marketplace mix leans American (Poshmark, Mercari and Vinted lead), the tax export is a US Schedule C, and Listing Booster has five free daily actions; repricing, offers and sharing require Executive. If you'd actually use the wholesale sourcing or financing, the model makes sense; if not, you're using a free tool that's hoping you will. Full comparison: [Shopfront vs Closo](/compare/shopfront-vs-closo/). ## 7. Voolist — best if you run storefronts too [Voolist](https://www.voolist.com/pricing) covers eBay, Poshmark, Depop, Etsy and Shopify plus BigCommerce and WooCommerce — storefront coverage nothing else here matches. It connects through official platform APIs only, supports sellers across the US, Canada, UK, Australia and the EU, and starts at $19.99 a month for 250 active listings. The entry plan is thinner than it looks: inventory sync and auto-delisting start at $29.99, and AI is 25 credits a month at the bottom tier. No Grailed, Facebook Marketplace or Vestiaire Collective, so pure fashion resellers will find the map incomplete. Full comparison: [Shopfront vs Voolist](/compare/shopfront-vs-voolist/). ## 8. Nifty — automation while your computer is off [Nifty](https://www.nifty.ai/pricing) (formerly Auto Posher) runs cloud bots that share, relist, follow and send offers on Poshmark, eBay, Mercari and Depop with your device switched off, and its analytics break down fees per sale for tax time. Check which automation channels you use before buying both subscriptions. The price of that is two subscriptions: crosslisting from $39.99 a month (1,500 items) and automation another $39.99, or $69.99 to $89.99 combined. Six marketplaces, including Whatnot, none of them Grailed, Shopify, Facebook Marketplace or Vestiaire Collective. Full comparison: [Shopfront vs Nifty](/compare/shopfront-vs-nifty/). ## Frequently asked questions ### What is the best crosslisting app? The one that covers your marketplaces on a billing model that fits your volume. Fashion resellers on eBay, Depop, Grailed and Vestiaire Collective are best served by Shopfront; US sellers who need Poshmark and Mercari should start with Vendoo; very large catalogues fit List Perfectly; tight budgets fit Flyp. ### What is the best crosslisting app for Poshmark sellers? Not Shopfront — we don't list to Poshmark at all. Vendoo's Poshmark sharing and automatic offers are the benchmark, Flyp adds deep Poshmark automation at $9 a month, and Nifty's cloud bots share and relist with your device off. ### Is there a completely free crosslisting app? Closo's core crosslisting is free with no card — it earns from wholesale sourcing, financing and memberships instead. Listalong crosslists eBay and Depop in both directions, with a 14-day trial followed by paid plans. Vendoo offers a 14-day trial. ### Do crosslisting apps stop you selling the same item twice? That's the feature to check hardest, because it's the one that costs you money when it's missing. List Perfectly lists auto-delisting on its $99+ tier and Voolist starts inventory sync at $29.99; Crosslist includes auto-delisting on Gold and Diamond; Shopfront runs sale detection on every plan. ### How do crosslisting apps charge? Crosslist meters new listings per month; Voolist and Shopfront cap active listings. Vendoo, List Perfectly and Flyp offer unmetered listing allowances. Compare feature tiers as well as volume. ## Where to start Match the tool to your marketplaces first and the price second — a cheap subscription that misses your best channel is the most expensive option on this page. If you're selling from Australia, we've ranked the same field through a local lens in the [Australian edition](/blog/best-crosslisting-apps-australia/). And whichever tool you pick, run your numbers through the [marketplace fee comparison](/marketplace-comparison/) so you know what each channel actually nets you. --- title: "Grailed's May 2026 Update: Fees Cut, Account Health" description: "Grailed cut commission to 6% on sales under $120, launched Account Health scores, removed 3 million stale listings and brought back Trending sort." author: "Shopfront Team" url: https://shopfront.app/blog/grailed-patch-notes-may-2026/ published: 2026-07-21T00:00:00.000Z updated: 2026-07-21T00:00:00.000Z licence: "© Shopfront. All rights reserved. Cite with attribution." --- Grailed shipped its first Patch Notes in May 2026 — a quarterly changelog format covering marketplace improvements, new features, and community updates. It's a smart move: sellers have long wanted more transparency about platform changes rather than discovering them mid-listing. Here's a breakdown of everything that landed, and what it means if you're selling on Grailed. ## Lower Commission on Sales Under $120 The headline change: from 20 May 2026, Grailed's commission dropped to **6%** (minimum $1.99) on any item where the sale price is under $120 excluding tax. The standard commission rate had been 9%, so this is a meaningful cut for lower-priced items. For a $50 sale, you used to pay $4.50 in commission — now it's $3.00. For a $100 sale, it drops from $9.00 to $6.00. A couple of things to note about how the sale price is calculated: - For listings using **Grailed Labels** (their integrated shipping): sale price is the listing price only. - For listings using **non-Grailed Labels** (you arrange your own shipping): sale price includes shipping costs. That second point matters if you charge for shipping on lower-priced items — the combined listing price plus shipping fee must stay under $120 to qualify for the reduced rate. If you normally list a $95 item with $15 shipping, you're over the threshold. ## Cheaper Grailed Labels Shipping on Sub-$120 Sales Alongside the commission cut, Grailed also reduced Grailed Labels shipping costs for sales under $120 across several categories including Short Sleeve T-Shirts, Sweatshirts & Hoodies, and Denim. Grailed Labels provides prepaid shipping labels at negotiated carrier rates. The reduced pricing on lower-priced items is a direct response to seller feedback that platform and shipping costs were eating too much margin on budget listings. ## Account Health: A Visibility Score for Sellers Grailed has introduced **Account Health** — a score visible in your account settings that rates you as Excellent, Good, At Risk, or Restricted. The score is based on two factors: 1. **Refund rate** — how often buyers are refunded, particularly for non-shipment or incorrect listing details. 2. **Policy violations** — including offsite activity like sharing social handles or third-party links in conversations or listing descriptions. Higher Account Health scores translate directly to **increased listing visibility**. Grailed says it sends more buyer traffic to sellers who provide the best experiences. Lower scores mean reduced visibility and the possibility of account restrictions. What moves your score up: - Shipping orders on time - Deleting listings for items you no longer have (to avoid refunds for unavailable stock) - Keeping all conversations and transactions on the Grailed platform What moves it down: - Refunds issued because an item wasn't shipped or the listing was inaccurate - Sharing social handles or external links in conversations or listing descriptions If you're cross-listing across platforms (Grailed, Depop, eBay and others), keeping your Grailed inventory up to date is now directly tied to your search visibility. Listing something on Grailed that sells on Depop first — and then having a buyer purchase it, only to get a refund because it's gone — will hurt your Account Health score. ## 3 Million Stale Listings Removed Grailed has already cleaned up over 3 million unsold listings that were published more than 2 years ago from inactive sellers. This addresses one of the longest-running complaints from buyers: search results cluttered with years-old listings from sellers who haven't been active in years. For active sellers, this is straightforwardly good news. Stale listings from dormant accounts were competing with your listings in search — and in categories like vintage denim or designer outerwear, a 3-year-old unloved listing at the wrong price point was still showing up above fresh inventory. The cleanup is ongoing, and Grailed says more changes are coming to keep listings relevant. ## AI-Assisted Listing Tool (Beta) Grailed has upgraded the listing flow with an AI-assisted tool that uses your photos to auto-fill key details: category, size, colour, and style. It's currently in beta and rolling out in stages. Auto-fill from photos isn't new in reselling platforms, but Grailed's implementation is aimed at maintaining what they describe as the "quality and curation the community is known for." The suggestion is that faster listing shouldn't mean lower-quality listings — the AI assists, but sellers still review before publishing. If you use the new listing flow, check the auto-filled details before you publish. Category mismatches and incorrect size classifications are the most common auto-fill errors across any platform that uses this approach. ## Trending Sort Returns Grailed removed the Trending sort at some point earlier in 2026, and the community made their feelings known. It's back. Search results and curated collections can now be sorted by Trending again, alongside Most Relevant, Newly Listed, Latest Activity, and price sorting. Trending sort typically surfaces listings based on views, saves, and offer activity over a recent time window. For sellers, items with engagement — recent views, offers, or price drops — tend to surface more often in trending results. It's worth watching which of your listings pick up traction after a price adjustment. ## Offers Page Grailed has added a dedicated Offers page that consolidates all active offers from buyers in one place. Previously you had to dig through individual conversations to track and respond to offers. Now you can accept or counter without jumping between message threads. For sellers managing multiple active listings, this is a genuine quality-of-life improvement. High-traffic periods — drops, seasonal buying spikes — often generate multiple overlapping offers, and the old inbox-only flow made it easy to miss one. ## Daily Picks on the Discover Tab The Discover tab's personalised collections update multiple times per week, but Grailed has added **Daily Picks**: personalised listing recommendations that refresh several times per day based on recent browsing and purchase activity. For buyers, this means more relevant content without manually searching. For sellers, it's another algorithmic surface where your listings can appear — and as with most algorithmic discovery, Account Health and listing quality will likely influence which items get surfaced. ## Colour Filter in Search You can now filter search results and curated collections by colour. Single or multiple colours, to narrow down results based on preference. For sellers, this is a reminder to fill in the colour field accurately when listing. If a buyer is filtering for olive green outerwear and your listing has colour set to "other" or left blank, it won't appear in those filtered results regardless of how good your title and description are. ## What This Means for Multi-Platform Sellers The biggest operational impact from this update is Account Health. If you cross-list on Grailed alongside other platforms and you're not syncing inventory in real time, you're now carrying visibility risk every time an item sells elsewhere. The 6% commission cut on sub-$120 items makes Grailed more competitive for budget-priced streetwear and basics — a segment that often went straight to Depop or eBay because the math didn't work on Grailed. It's worth reassessing your pricing and platform mix for lower-priced items in the wake of this change. Grailed's commitment to quarterly Patch Notes is also worth noting as a signal. More frequent, structured communication about platform changes is something resellers on every platform have been asking for. It's easier to adapt your selling strategy when you know what's changing and when. --- title: "Depop Removed Selling Fees in Australia (July 2026)" description: "On 22 July 2026 Depop dropped its 10% selling fee for Australian sellers and added a buyer-side marketplace fee. What changed and what you now keep." author: "Shopfront Team" url: https://shopfront.app/blog/depop-selling-fees-removed-australia/ published: 2026-07-06T00:00:00.000Z updated: 2026-08-19T00:00:00.000Z licence: "© Shopfront. All rights reserved. Cite with attribution." --- ## The short version: no more 10% selling fee for Australian sellers On 22 July 2026, Depop removed its 10% selling fee for sellers in Australia. It is the same change Depop already made in the US (July 2024) and the UK (March 2024). Australia was one of the last markets still paying the old commission, and it has now caught up. Here is the one-line summary before the detail: - **Until 22 July 2026:** you paid a 10% selling fee on every sale, plus payment processing. - **From 22 July 2026:** the 10% selling fee is gone. Payment processing still applies, and Depop added a new marketplace fee that your _buyer_ pays at checkout — not you. On the seller side, this is straightforwardly good news: more of every sale stays with you. ## What actually changed on 22 July | Fee | Until 22 July 2026 | From 22 July 2026 | | -------------------------- | ------------------------- | ------------------------------------ | | Selling fee (you pay) | 10% of the item price | $0 | | Payment processing (you) | ~2.6% + $0.30 per sale | ~2.6% + $0.30 per sale\* | | Marketplace fee (buyer) | — | up to 5% + up to $1, paid by buyer\* | | Boosted listings (opt-in) | 8% if a boosted item sells | 8% if a boosted item sells\* | \* Depop has not published new Australian processing or boost rates for this change, and the buyer marketplace fee is quoted as "up to" a ceiling. Depop's US processing fee is higher than Australia's rate, and fees tend to get revised when the structure changes — so confirm these against Depop's live fee schedule. ## What you keep on a $100 sale Before the change, a $100 item (before your own postage) cost about $12.90 in Depop fees: the $10 selling fee plus roughly $2.90 in processing. You kept around **$87.10**. Since 22 July, the same $100 sale loses only the processing fee — roughly **$2.90** — so you keep about **$97.10**. That is an extra ~$10 on a $100 order, and it scales with your prices. If Depop revises the Australian processing rate, that figure shifts a little. The [Depop Fee Calculator](/depop-calculator/) always uses the current numbers, so run your own price points through it. ## The catch buyers will notice: a new marketplace fee The selling fee did not simply vanish — Depop moved part of it to the buyer. Since 22 July, Australian buyers pay a marketplace fee of **up to 5% of the item price plus up to $1** at checkout (excluding tax and postage). This does not touch your payout. It does raise the total your buyer sees, which is worth remembering: the price on your listing is no longer quite the price they pay. If you sell across several platforms, factor it into how your Depop prices compare from the buyer's side. ## Do you need to relist to get the 0% fee? Possibly, and this is the one thing worth acting on. When Depop removed the US selling fee, it applied to new listings first, and sellers with older listings reported still being charged until they edited and re-saved them. Depop has not spelled out how the Australian change handles existing listings. Until it does, the safe move is to refresh your active listings if you have not already — a quick edit-and-save, or a relist — so they are all on the new zero-fee terms. If you have hundreds of listings, that is exactly the kind of bulk job [Shopfront](/depop-crosslisting/) is built for: manage and relist your whole Depop catalogue from one place instead of tapping through the app item by item. We will update this section as soon as Depop confirms the mechanics for Australia. ## Should you drop your prices? You do not have to, and there is a case for not rushing. Two things to weigh: - **You are keeping more per sale, not being asked to charge less.** Nothing forces a price change; the extra margin can simply be yours. - **Expect more competition.** When the US and UK dropped selling fees, listings jumped 30–45%. Australia is already Depop's fastest-growing market, and cheaper selling tends to pull in more sellers. More listings means more competition for the same buyers, so the sharper move is usually to stay competitive on price and lean on good photos, accurate sizing and fast dispatch. The buyer-side marketplace fee cuts the other way: buyers now pay a little more at checkout, so raising your prices on top of that can cost you sales. If in doubt, hold your prices and let the lower fees widen your margin. ## Boosted listings are still separate Boost — Depop's optional promoted-listings feature — is not part of this change. If you boost a listing and it sells, Depop still takes its Boost cut (currently 8% in Australia). Worth flagging: Depop raised the Boost fee from 8% to 12% for US and UK sellers, so there is a chance Australia follows. Boost is entirely opt-in. If you never use it, none of this applies. ## What about GST? Removing the selling fee does not change your tax position. Two points: - Depop charged GST on its 10% commission for Australian sales. No commission means no GST on a commission, but that was always Depop's fee, not a tax you could claim back as a casual seller. - The $75,000 turnover threshold for GST registration is unchanged. Most casual resellers sit well under it. If you run Depop as a business and are approaching it, that is an ABN-and-GST conversation with an accountant. This is general information, not tax advice. For the detail, the ATO's guidance on selling online is the source of truth. ## Frequently asked questions ### How much does Depop take from a sale in Australia now? Until 22 July 2026, it was 10% of the item price plus payment processing (about 2.6% + $0.30). Since 22 July 2026, the 10% selling fee is gone and you only pay processing on the seller side. ### What is the Depop marketplace fee, and do I pay it? It is a fee of up to 5% of the item price plus up to $1, introduced for Australian buyers on 22 July 2026. Your _buyer_ pays it at checkout — it does not come out of your payout. ### Do I need to relist my items to get the 0% fee? Depop has not confirmed this for Australia. When the US selling fee was removed, older listings sometimes kept the old fee until they were edited and re-saved, so refreshing or relisting your active items after 22 July is the safe bet. ### Does Depop still charge a payment processing fee? Yes. Processing (currently around 2.6% + $0.30 per sale in Australia) runs through Depop Payments and stays. It is charged on the full transaction — item plus shipping plus any tax. ### Is this because eBay bought Depop? eBay announced a deal to buy Depop from Etsy in February 2026, but at the time of writing it has not completed. This fee change is Depop's own, in line with what it already did in the US and UK. ### Will my buyers pay more? Slightly. The new marketplace fee is added to the buyer's checkout total, so the same listing costs them a bit more than before, even though your payout goes up. ## The bottom line For Australian sellers, 22 July 2026 was a clear win: the 10% selling fee is gone, and you keep close to the full sale price minus processing. Two things to actually do — refresh your listings so they are on the new terms, and check your numbers rather than assuming. Run any item through the [Depop Fee Calculator](/depop-calculator/) to see your exact payout. And if the switch has you rethinking where you sell, our [eBay vs Depop breakdown](/blog/ebay-vs-depop-which-platform-is-best/) compares the two for Australian sellers. For the full breakdown of the old structure the 10% belonged to, see [Depop fees in Australia](/blog/depop-fees-australia/). --- title: "Vinted Australia: Selling on the Zero-Fee Marketplace" description: "Vinted is live in Australia with zero seller fees and prepaid AusPost shipping. Here's how to start listing your secondhand clothes today." author: "Shopfront Team" url: https://shopfront.app/blog/vinted-australia/ published: 2026-07-03T00:00:00.000Z updated: 2026-07-03T00:00:00.000Z licence: "© Shopfront. All rights reserved. Cite with attribution." --- Vinted is live in Australia, and if you sell secondhand clothing, it changes your options. The European fashion resale platform used by tens of millions of buyers and sellers across France, Germany, the UK and Poland is now open to Australian sellers. Its model is simple and genuinely different from every platform you've used before: sellers pay no fees. Buyers pay a small protection fee instead. Your sale price is your payout. For experienced resellers already active on eBay or Facebook Marketplace, this is a new channel worth testing. For newcomers looking for the most frictionless entry into resale, Vinted is hard to beat. ## What is Vinted? Vinted is a peer-to-peer marketplace for secondhand clothing, shoes and accessories. Founded in Vilnius, Lithuania in 2008, it's built on one premise: the seller shouldn't pay to sell. Vinted charges buyers a small protection fee on top of the item price. As a seller, what you list for is what you receive. No commission, no final value fee, no monthly subscription. ## How selling on Vinted works Getting started takes minutes: 1. Download the [Vinted app](https://www.vinted.com.au/) or sign up at vinted.com.au 2. Create a profile and upload your items with photos, a description, size and price 3. When a buyer purchases, the app generates a prepaid Australia Post shipping label automatically 4. Print the label, attach it to your parcel, and drop it at any Post Office or slot it into a street-side Parcel Locker 5. Once delivery is confirmed, Vinted releases your payment Buyers can choose home delivery or collection from their nearest Parcel Locker. Every shipment is trackable via the Vinted app or directly through [Australia Post's](https://auspost.com.au/) tracking tool. The AusPost partnership is a genuine advantage. Shipping is handled, tracked and prepaid from the moment a sale completes. There's no hunting for couriers or calculating postage — it's built into the sale. ## Vinted vs eBay: is it worth adding? eBay remains Australia's largest general resale marketplace: broad audience, strong buyer trust, deep category range. But eBay charges sellers a final value fee of 13.4% on most categories. On a $50 sale, that's $6.70 gone before postage. On Vinted, that $50 stays with you. | | Vinted | eBay | | --- | --- | --- | | Seller fee | $0 | ~13.4% final value fee | | Who pays the fee | Buyer (protection fee) | Seller | | Category focus | Fashion, shoes, accessories | General, all categories | | Shipping | Prepaid AusPost label, built in | Seller arranges and pays | You can run your own numbers with our [eBay fee calculator](/ebay-calculator/) and compare against what a Vinted listing would net you. The trade-off is focus. eBay handles everything from electronics to car parts. Vinted is fashion-first. If your inventory is clothing, shoes or accessories, Vinted's buyer base is already shopping for exactly what you're selling. Facebook Marketplace sellers face a different comparison. [Facebook Marketplace](/blog/facebook-marketplace-selling-guide/) is strong for local, in-person cash sales with no shipping involved. Vinted offers national reach, integrated payments and the AusPost delivery system built in. For sellers who want to ship and scale beyond their suburb, Vinted removes the friction. The honest take for active resellers: Vinted doesn't replace eBay, but zero seller fees mean the break-even on any listing is far lower. It's worth running the numbers on your own inventory. ## What sells well on Vinted Vinted performs strongest in: - Women's and men's clothing - Shoes and boots - Bags and accessories - Children's clothing and shoes - Vintage, streetwear and designer pieces Electronics, homeware and general goods sit outside Vinted's core. The platform rewards well-photographed fashion inventory priced to move. ## How to start today **Get your photos right.** Vinted is app-first and visual. Clean shots on a plain background in good light convert reliably. Multiple angles help buyers commit. **Price knowing you keep everything.** You can list lower than you would on eBay and still earn more per item. Factor out the 13.4% you're not paying and price accordingly. You have more room than you think. **Browse before you list.** Search your categories to understand what's already selling and at what price point. Buyers on Vinted expect secondhand pricing, but well-presented items command a fair return. **Build your profile early.** Vinted surfaces sellers with completed profiles and positive reviews. The sooner you start transacting, the sooner that reputation compounds. ## Frequently asked questions ### Does Vinted charge sellers fees in Australia? No. Vinted doesn't charge Australian sellers any commission, listing fee or payment-processing fee. Buyers pay a small protection fee at checkout instead, and it has no effect on what you receive. ### How does shipping work on Vinted Australia? Vinted generates a prepaid Australia Post shipping label automatically once a sale completes. You print it, attach it to the parcel, and drop it at a Post Office or Parcel Locker. Buyers can choose home delivery or Parcel Locker collection, and every shipment is trackable. ### Is Vinted better than eBay for selling clothes in Australia? It depends on your inventory. Vinted has zero seller fees and a fashion-focused audience, which suits clothing, shoes and accessories. eBay has a bigger, broader audience and charges a 13.4% final value fee on most categories. Many Australian resellers use both. ### What can I sell on Vinted Australia? Vinted's core categories are women's and men's clothing, shoes, bags, accessories, kids' clothing, and vintage or designer pieces. It's not the platform for electronics, homeware or general goods. ## List your first item on Vinted Vinted is live, free to use as a seller, and backed by Australia Post's delivery network. If you have clothes sitting in a bag waiting for the right platform, there's no reason to wait. Download the app, create your profile and upload your first few items. With no fees and shipping sorted from day one, the barrier to starting has never been lower. Already selling on eBay or Depop? Shopfront lets you [crosslist your inventory](/blog/beginners-guide-to-crosslisting/) across multiple platforms in one click, so you can reach Vinted buyers without relisting everything from scratch. --- title: "Got a 1099-K for Selling Online? What to Do (2026)" description: "A 1099-K does not mean you owe tax on all of it. The 2026 steps for personal items sold at a loss, items sold at a gain, and reselling as a business." author: "Shopfront Team" url: https://shopfront.app/blog/got-a-1099-k-what-to-do/ published: 2026-06-18T00:00:00.000Z updated: 2026-08-19T00:00:00.000Z licence: "© Shopfront. All rights reserved. Cite with attribution." --- ## A 1099-K does not mean you owe tax on all of it The most important thing to know, before you do anything else: a Form 1099-K is **not** a tax bill, and the number on it is **not** your taxable income. As the IRS puts it in [Understanding your Form 1099-K](https://www.irs.gov/businesses/understanding-your-form-1099-k), the form simply reports the **gross payments** a platform — eBay, Depop, Poshmark, PayPal, Etsy, and so on — processed for you over the year. It does not subtract fees, shipping or what you originally paid for the item, and it does not, by itself, make anything taxable. That distinction is where most sellers panic for no reason. If you sold a $300 jacket that you bought new for $500, eBay still reports the full $300 it processed. Nothing about that $300 is profit, and you owe nothing on it — but the form arrives looking like income all the same. Your job is not to pay tax on the box on the form. Your job is to report it correctly so the IRS can see that the taxable part is whatever you actually made, which is often nothing at all. This guide walks through exactly what to do, depending on which of three situations you are in: personal items sold at a loss, personal items sold at a gain, or reselling as a business. ## First, why did you even get one? (2026 thresholds) Before you assume you crossed some big federal line, check why the form was issued. As of 2026, the **federal** threshold for a platform to send you a 1099-K is back up to **more than $20,000 in gross payments AND more than 200 transactions** in a year ([About Form 1099-K](https://www.irs.gov/forms-pubs/about-form-1099-k)). Both conditions have to be met. That bar was restored by the One Big Beautiful Bill Act (OBBBA) in July 2025, and the IRS confirmed it in October 2025 for the 2025 and 2026 tax years. The much-feared $600 federal threshold was cancelled — most articles still showing $600 are out of date. But here is the catch: **some states issue 1099-Ks at far lower levels.** As of 2026: - **Vermont, Massachusetts, Virginia, Maryland** — $600. - **Illinois** — over $1,000 and 4 or more transactions. So you can receive a 1099-K well under the federal line if you live in one of those states. Getting a form does **not** always mean you crossed the federal $20,000 / 200-transaction threshold — it may just mean your state has a lower bar. Either way, the steps below are the same. This state list can change, so verify the current rules with your own state revenue department. And remember the flip side: not getting a 1099-K does **not** make your profit tax-free. Reportable income is reportable whether or not a form lands in your mailbox. The form is a paperwork trigger, not the thing that creates the obligation. ## Situation 1: Personal items sold at a loss (you owe nothing) This is the most common case for casual sellers, and the good news is the biggest: **if you sold your own used things for less than you paid, you owe no tax.** Cleaning out a wardrobe, a garage, a kid's old gear — you almost always sell those for less than the original price. That is a loss, and there is no taxable income on a loss. The mistake is to ignore the form because you know you owe nothing. If the IRS receives a 1099-K under your name and your return shows nothing matching it, that mismatch can trigger a notice. So you do report it — you just report it in a way that nets to zero. **The 2025/2026 method:** report the 1099-K gross amount at the top of **[Schedule 1 (Form 1040)](https://www.irs.gov/pub/irs-pdf/f1040s1.pdf)**, then enter an **equal, offsetting negative adjustment** so it nets to zero. The form is accounted for, the IRS sees it, and your taxable income from it is exactly $0. ### Worked example: selling a wardrobe at a loss Say you receive a 1099-K showing **$1,200** in gross payments from selling old clothes (you live in a $600-threshold state, which is why the form was issued at all). You bought every one of those items for more than you sold them. Here is the math: | Step | Amount | | ------------------------------------------------------------------ | ------- | | 1099-K gross reported | $1,200 | | Schedule 1 — other income line | +$1,200 | | Schedule 1 — offsetting adjustment (personal items sold at a loss) | −$1,200 | | **Net taxable income from the 1099-K** | **$0** | You have acknowledged the full $1,200 the platform reported, and you owe nothing. Note that the loss itself is **not** deductible against your other income — you cannot use the money you "lost" on used clothing to lower your wage income. The adjustment only zeroes out the form; it does not create a write-off. ## Situation 2: Personal items sold at a gain (report the profit) Occasionally a personal item sells for **more than you paid** — a pair of sneakers that appreciated, a collectible, a vintage piece, a sought-after handbag. That profit is a **reportable capital gain**, even if it was a one-off and even if you never received a form — see IRS [Topic no. 409, Capital gains and losses](https://www.irs.gov/taxtopics/tc409), and [Form 8949](https://www.irs.gov/forms-pubs/about-form-8949) for how individual sales are itemised. The taxable amount is the gain, not the sale price. If you bought a watch for $400 and sold it for $700, the **$300 gain** is what you report as a capital gain — not the full $700. Keep proof of what you originally paid (a receipt, an old order confirmation, a card statement) so you can show your cost basis. If your 1099-K is a mix — most items at a loss, one or two at a gain — you report the gains and zero out the rest using the Schedule 1 method from Situation 1. Each item is judged on its own. ## Situation 3: Reselling as a business (Schedule C) If you are buying things specifically to resell — sourcing inventory, listing regularly, running it with a profit motive — you are running a business, and the rules change in your favour as well as adding obligations. The IRS sets out how it separates the two in [Hobby or business: what to know about that side hustle](https://www.irs.gov/newsroom/hobby-or-business-heres-what-to-know-about-that-side-hustle). You report on **[Schedule C](https://www.irs.gov/forms-pubs/about-schedule-c-form-1040)**, where you are taxed on **profit**, not gross. That means you deduct your real costs: - **Cost of goods sold** — what you paid for the inventory. - **Platform and payment fees** — eBay, Depop, Poshmark, PayPal, etc. - **Shipping** — postage, packaging, labels. - **Supplies** — boxes, tape, polymailers, printer ink. - **Other business expenses** — mileage, a home-office allowance, software, and similar costs. Once your **net profit is $400 or more**, you owe **[self-employment tax](https://www.irs.gov/businesses/small-businesses-self-employed/self-employment-tax-social-security-and-medicare-taxes) (~15.3%)** on top of income tax, you are required to file, and you may need to make estimated quarterly payments. ### Worked example: a reseller's Schedule C Suppose your 1099-K shows **$30,000** in gross payments (well over the federal threshold, so the form was always coming). Across the year you spent **$14,000** buying inventory, paid roughly **$4,000** in platform and payment fees, and spent **$2,000** on shipping and supplies: | Line | Amount | | ------------------------------- | ----------- | | Gross receipts (1099-K) | $30,000 | | Less: cost of goods sold | −$14,000 | | Less: platform and payment fees | −$4,000 | | Less: shipping and supplies | −$2,000 | | **Net profit (Schedule C)** | **$10,000** | You are taxed on the **$10,000** net profit, not the $30,000 gross. Because that exceeds $400, self-employment tax (~15.3%) applies to it, in addition to income tax at your usual rate. This is exactly why good records matter: the gap between being taxed on $30,000 and on $10,000 is enormous, and only your receipts and fee records close it. To work out your fees accurately for the deduction, a calculator helps. Our [Poshmark Fee Calculator](/poshmark-calculator/) and [eBay Fee Calculator](/ebay-calculator/) break down what each platform actually took, so the numbers on your Schedule C match what you really paid. ## Keep records like it is your job (because it is) Whichever situation you are in, the deciding factor at tax time is documentation: - **What you paid** for each item (cost basis or cost of goods sold). - **What you sold it for** and the platform's gross figure. - **Fees, shipping and supplies** for every sale, if you are a business. Selling across several platforms makes this harder, because each one reports separately and may issue its own 1099-K. Keeping one consolidated record of sales and fees across eBay, Depop, Facebook and the rest — rather than reconstructing it from five different dashboards in April — is the single biggest favour you can do your future self. (This is one reason sellers use [Shopfront](/) to manage listings across channels in one place.) ## FAQ ### I got a 1099-K but I only sold my own used stuff at a loss. Do I owe tax? No. If you sold personal items for less than you paid, you have a loss, not income, and you owe no tax. You still report the 1099-K on Schedule 1 (Form 1040) and enter an equal offsetting adjustment so it nets to zero — that way the form is accounted for and your taxable amount is $0. ### Does a 1099-K mean I made $20,000? No. The form reports gross payments a platform processed, not profit, and not necessarily $20,000. While the **federal** threshold for 2026 is more than $20,000 AND more than 200 transactions, some states (Vermont, Massachusetts, Virginia, Maryland at $600; Illinois at over $1,000 and 4+ transactions) issue them far lower. You may have received one well under the federal line. ### I didn't get a 1099-K. Does that mean my sales aren't taxable? No. Reportable income is reportable whether or not a form is issued. The 1099-K is a paperwork trigger for the platform, not the thing that makes income taxable. If you sold personal items at a gain, or you are running a reselling business, you report it regardless. ### How do I report a 1099-K for personal items sold at a loss? Report the gross amount at the top of Schedule 1 (Form 1040), then enter an equal, offsetting negative adjustment for personal items sold at a loss. It nets to zero. Keep records showing you sold for less than you paid. ### When do I owe self-employment tax? If you are running a reselling business (Schedule C) and your net profit is $400 or more, you owe self-employment tax (~15.3%) on that profit, on top of income tax. Selling your own used items at a loss does not trigger it. ## Authoritative sources Every figure and filing step above comes from the IRS directly. Check them yourself before you file — thresholds and forms change, and these pages are the versions that count. - [Understanding your Form 1099-K](https://www.irs.gov/businesses/understanding-your-form-1099-k) — what the form reports, and what it does not - [About Form 1099-K](https://www.irs.gov/forms-pubs/about-form-1099-k) — current reporting thresholds - [Schedule 1 (Form 1040)](https://www.irs.gov/pub/irs-pdf/f1040s1.pdf) — where the gross amount and its offsetting adjustment go - [Topic no. 409, Capital gains and losses](https://www.irs.gov/taxtopics/tc409) and [Form 8949](https://www.irs.gov/forms-pubs/about-form-8949) — personal items sold at a gain - [Schedule C (Form 1040)](https://www.irs.gov/forms-pubs/about-schedule-c-form-1040) — reporting a reselling business on profit rather than gross - [Self-employment tax](https://www.irs.gov/businesses/small-businesses-self-employed/self-employment-tax-social-security-and-medicare-taxes) — the $400 threshold and the ~15.3% rate - [Hobby or business: what to know about that side hustle](https://www.irs.gov/newsroom/hobby-or-business-heres-what-to-know-about-that-side-hustle) — how the IRS separates the two - [Gig economy tax center](https://www.irs.gov/businesses/gig-economy-tax-center) — the IRS hub for online-platform sellers State thresholds are set by state revenue departments, not the IRS, and are the one set of figures above that you must confirm with your own state. ## A note on what this is This is general information, not tax advice. The right treatment depends on your specific facts, your state, and how you sell. Before you file, consult the **IRS** (irs.gov) or a qualified tax professional — especially if you are unsure whether you are a casual seller or a business, or if you received a 1099-K you do not understand. For the bigger picture on thresholds, hobby-versus-business, and what you actually owe, read our full [US Reseller Tax Guide for 2026](/blog/us-reseller-tax-guide-2026/). --- title: "Trade Me vs Facebook Marketplace for NZ Sellers" description: "After Trade Me scrapped its casual success fee in March 2026, how do Trade Me and Facebook Marketplace compare for Kiwi sellers on fees, reach and payment?" author: "Shopfront Team" url: https://shopfront.app/blog/trademe-vs-facebook-marketplace-nz/ published: 2026-06-16T00:00:00.000Z updated: 2026-06-16T00:00:00.000Z licence: "© Shopfront. All rights reserved. Cite with attribution." --- ## The headline: Trade Me is now free to list for casual sellers Here's the thing most NZ sellers haven't fully caught up on yet: as of 10 March 2026, Trade Me removed its 7.9% casual Success Fee. For a casual seller, listing an item — and relisting it if it doesn't sell — is now free, unless you choose to add paid extras. The old "list it, sell it, lose nearly 8% of the sale price" maths no longer applies to private sellers. That single change reshapes the whole Trade Me vs Facebook Marketplace question. For years the calculus was simple: Facebook Marketplace was free, Trade Me took a cut, and you traded that cut for reach and trust. Now both platforms are free to list for casual NZ sellers, and the comparison comes down to what you actually get for nothing — payments, protection, reach and hassle. To be clear about why this happened: Trade Me cut its casual fees specifically in response to pressure from Facebook Marketplace, which has been pulling Kiwi sellers toward free, local, cash-in-hand sales. This isn't a generic platform comparison — it's a live 2026 market story, and the fee change is the centre of it. ## What each platform actually charges in 2026 ### Facebook Marketplace (NZ) For the way almost everyone uses it in New Zealand — local pickup, private sales, cash or bank transfer on collection — Facebook Marketplace is genuinely free. No listing fee, no seller fee, no commission on the sale. The trade-off is that there's no buyer protection and no built-in payment system on those local sales. You arrange payment yourself, you meet a stranger, and if something goes wrong after the cash changes hands, there's no platform sitting behind the transaction to help. Facebook does have checkout and shipping fees in some markets, but that's largely a US construct. In New Zealand, Facebook Marketplace is overwhelmingly a free local-pickup marketplace, and that's the version Kiwi sellers are actually using. ### Trade Me (NZ) As of 2026, casual sellers list for free. The 7.9% Success Fee that used to apply to private listings is gone, and relisting an unsold casual item is free too. You only pay if you opt into paid extras — feature listings, bold titles, gallery upgrades and the like. There are two figures worth knowing if you want Trade Me's payment and protection layer, Ping: - If a casual seller uses **Ping** (Trade Me's pay-now system with buyer protection), the **seller pays a 2.19% Ping transaction fee**. - The **buyer** pays a tiered service fee on top: free up to $20, then $0.99 / $1.99 / $4.99 depending on the price band. So Ping isn't free, but the cost is modest, and it buys you actual payment processing and buyer protection — the two things Facebook Marketplace doesn't give you on a local sale. One caveat: in-trade and professional sellers still pay Success Fees. The free-listing change is specifically for casual, private sellers. If you're operating as a business on Trade Me, your fee structure hasn't changed in the same way. Always confirm the exact current figures on help.trademe.co.nz before you price an item, as Trade Me adjusts these from time to time. ## Worked example: selling a $120 item Let's run the same $120 item through both platforms so the difference is concrete. **On Facebook Marketplace (local pickup):** - Listing fee: $0 - Seller fee: $0 - **You receive: $120** — but in cash or bank transfer, arranged in person, with no buyer protection and no platform-handled payment. **On Trade Me (casual listing with Ping):** - Success fee: $0 (removed for casual sellers in March 2026) - Ping transaction fee (2.19% of $120): about **$2.63**, paid by you, the seller - Buyer service fee: $1.99, paid by the buyer ($120 falls in the $100.01–$250 band) - **You receive: roughly $117.37**, with payment processed for you and buyer protection in place. The gap is about $2.63 out of $120 — a little over 2%. That's the price of having Trade Me handle the money and stand behind the sale, instead of meeting someone in a car park with cash. For some items and some sellers, that's well worth $2.63. For a quick local sale of something cheap, it might not be. If you want to model your own numbers across platforms, our [Facebook Marketplace selling guide](/blog/facebook-marketplace-selling-guide/) walks through more scenarios, and the [Trade Me fees breakdown for New Zealand](/blog/trademe-fees-new-zealand/) covers the casual-vs-professional distinction in detail. ## So which is actually cheaper? On raw fees, for a free local cash sale, Facebook Marketplace still wins — it's $0, full stop. There's no Ping fee because there's no Ping, and there's no commission because there's no platform taking a cut. But "cheaper" and "better" aren't the same question, and the March 2026 change narrowed the gap dramatically. Here's the honest comparison: - **Facebook Marketplace** wins on simplicity and zero fees, but offers no buyer protection and no built-in payments. You're on your own for the money and the meet-up. - **Trade Me** now matches "free to list" for casual sellers, while keeping its trust signals, structured search, and optional Ping buyer protection. You can sell for free and add payment protection only when you want it. And on reach, it's not close. Trade Me still dominates NZ buyer attention with around 13.5 million monthly visits — a national audience that arrives specifically to buy. Facebook Marketplace reach is real but more local and more scroll-driven; people stumble onto your listing rather than search for it. So the practical answer: for a cheap item you can hand over locally, Facebook Marketplace is the lowest-friction, lowest-cost option. For anything where reach, payment safety or buyer trust matters — higher-value items, items that need to reach buyers beyond your suburb, or sales to strangers you'd rather not meet in person — Trade Me's now-free listings plus optional Ping make it very hard to beat in 2026. ## A practical way to play it: list on both You don't actually have to choose. The lowest-risk strategy for a Kiwi seller in 2026 is to list the same item on both platforms and let whichever audience converts first take it — Facebook Marketplace for fast local buyers, Trade Me for national reach and protected payment. The catch is the admin: posting twice, answering messages in two places, and remembering to pull the listing down on one platform the moment it sells on the other. That last part matters, because a stale "still available" listing wastes buyers' time and yours. This is exactly the kind of cross-listing busywork Shopfront is built to remove. You list once and push the same item to multiple channels, and when it sells in one place the others can be taken down — so you keep Facebook Marketplace's zero fees and Trade Me's reach without doubling your workload. ## FAQ **Did Trade Me really get rid of its selling fees?** For casual sellers, the 7.9% Success Fee was removed on 10 March 2026, so casual listings and relists are free unless you add paid extras. In-trade and professional sellers still pay Success Fees. Check help.trademe.co.nz for the current details. **Is Facebook Marketplace free in New Zealand?** Yes — for local pickup and private NZ sales, there's no listing fee and no seller fee. The trade-off is that there's no buyer protection and no built-in payment on those sales; you arrange payment yourself. **What does Trade Me's Ping cost?** If you use Ping as a casual seller, you pay a 2.19% transaction fee. The buyer pays a tiered service fee on top — free up to $20, then $0.99, $1.99 or $4.99 depending on the price band. In return you get processed payment and buyer protection. **Which has more buyers in NZ?** Trade Me, comfortably. It draws around 13.5 million monthly visits from buyers who arrive specifically to shop. Facebook Marketplace reach is more local and discovery-driven. **Do I have to pay tax on what I sell?** Possibly, depending on whether you're selling as a one-off declutter or running an ongoing trading activity. The rules turn on intention and pattern, not the platform. See our [NZ reseller tax guide for 2026](/blog/nz-reseller-tax-guide-2026/) for how Inland Revenue looks at it. ## A note on tax and accuracy This article is general information, not tax or financial advice. Fee figures are accurate as of 2026 and reflect Trade Me's March 2026 changes, but platforms adjust their pricing — confirm the current numbers on help.trademe.co.nz before you rely on them. For anything tax-related, consult Inland Revenue or a qualified accountant about your own situation. --- title: "Vinted vs eBay vs Depop UK (2026): Where to Sell" description: "A real 2026 UK comparison of Vinted, eBay and Depop on seller fees, audience and payout — and why cross-listing to all three beats picking one." author: "Shopfront Team" url: https://shopfront.app/blog/vinted-vs-ebay-vs-depop-uk/ published: 2026-06-11T00:00:00.000Z updated: 2026-06-11T00:00:00.000Z licence: "© Shopfront. All rights reserved. Cite with attribution." --- ## The headline: all three are now basically free to sell on If you last compared these platforms a couple of years ago, the maths has changed completely. As of 2026, for a casual or private UK seller, the seller-side fee on Vinted, eBay and Depop is almost nothing: - **Vinted: £0.** No listing fees, no selling fees, no commission. You keep 100% of what the buyer pays for the item. Vinted instead charges the **buyer** a Buyer Protection fee (roughly 5% + about £0.70) on top of your price. - **eBay (private sellers): £0.** Since 1 October 2024, private sellers in the UK pay nothing to list or sell. eBay moved the cost to a buyer-side Buyer Protection fee instead. - **Depop: £0 selling fee** since 20 March 2024. The only seller-side cost left is **Depop Payments processing at 2.9% + £0.30 per sale**. The buyer pays a separate marketplace fee. Most comparison articles still quote Depop's old 10% commission or eBay's old 12.8% final value fee for clothing. Those numbers are stale. For private sellers in 2026, the fee gap between these three platforms is tiny — which means fees are no longer the thing that should decide where you sell. Audience, payout speed and listing effort are. ## The fee table (2026, UK, private/casual seller) | | Vinted | eBay (private) | Depop | | --------------------- | ------------------------------------- | ---------------------------- | --------------------------- | | Listing fee | £0 | £0 | £0 | | Seller selling fee | £0 | £0 | £0 | | Payment processing | None to seller | None to seller | 2.9% + £0.30 | | Who pays the platform | Buyer (Buyer Protection ~5% + ~£0.70) | Buyer (Buyer Protection fee) | Buyer (marketplace fee) | | You keep on a sale | 100% | 100% | Sale price − (2.9% + £0.30) | Two things to flag. First, this is the **private/casual seller** picture. If you sell on eBay as a **business** seller, the old fee model still applies: a category final value fee, a per-order fee (**£0.40 on orders over £10 from 12 February 2026**), a regulatory operating fee, and VAT charged on top of those fees. If that's you, treat eBay's "£0" with care — it doesn't apply to business accounts. Second, "the buyer pays" isn't free money. A buyer-side fee still raises the total price your item shows for, which can affect how competitive your listing looks. It just doesn't come out of _your_ payout. ## Worked example: a £25 jumper on each platform Say you sell a second-hand jumper for **£25**. Here's what lands in your account on each platform, ignoring postage (which is handled separately on all three). **Vinted** - Item price: £25.00 - Seller fee: £0.00 - **You receive: £25.00** The buyer separately pays a Buyer Protection fee of roughly 5% + ~£0.70 — about £2.00 on a £25 item — so they pay around £27.00 total. None of that comes out of your £25. **eBay (private seller)** - Item price: £25.00 - Seller fee: £0.00 - **You receive: £25.00** As with Vinted, the buyer pays a separate Buyer Protection fee on top. **Depop** - Item price: £25.00 - Depop Payments processing: 2.9% of £25 = £0.725, plus £0.30 = **£1.03** (rounded) - **You receive: £23.97** So across the three, the seller cost on a £25 sale is: **Vinted £0, eBay (private) £0, Depop about £1.03.** That's the whole fee story in 2026. A pound on Depop, nothing on the other two. Want to run your own numbers, including postage and Depop's processing fee? Use the [Vinted Fee Calculator](/vinted-calculator/), the [eBay Fee Calculator](/ebay-calculator/) and the [Depop Fee Calculator](/depop-calculator/). ## If fees are a wash, what actually decides it? Audience. This is where the three platforms genuinely diverge, and it's the part worth thinking about before you list. **Vinted** is the volume marketplace. It skews towards everyday womenswear, kidswear and high-street brands, and it has a huge, habit-driven buyer base hunting for bargains. If you've got a wardrobe of ordinary, wearable clothes — Zara, H&M, M&S, Next, supermarket brands — Vinted tends to move them fastest. The trade-off is that buyers expect low prices and bundle haggling is the norm. **Depop** is the Gen-Z, vintage and streetwear marketplace. Curation, styling and good photography matter more here than anywhere else. If you're selling vintage, Y2K, designer-adjacent, branded streetwear or anything with an aesthetic, Depop's audience will pay more for it than Vinted's will — and the 2.9% + £0.30 processing fee is a small price for reaching buyers who care about the look. **eBay** is the everything-store with the largest pool of intent-driven buyers. People search eBay by exact brand, size and model. It's strong for branded items, menswear, footwear, sportswear and anything a buyer is specifically hunting for rather than browsing. The buyer base is broader in age than Vinted's or Depop's, and the search-led behaviour means a well-titled listing gets found. For a deeper fee breakdown on each, see [Vinted fees in the UK](/blog/vinted-fees-uk/), [Depop fees in the United Kingdom](/blog/depop-fees-united-kingdom/) and [eBay private seller fees in the UK](/blog/ebay-private-seller-fees-uk/). ## The honest answer: don't pick one Here's the thing nobody selling you a "which platform wins" verdict wants to admit — the same jumper has a different best buyer on each platform, and you can't predict which one will sell it. A vintage band tee might fetch most on Depop but sell _first_ on eBay. A bundle of kids' clothes flies on Vinted and sits ignored on Depop. When all three are essentially free to sell on, the optimal strategy isn't choosing — it's **listing on all three at once** and letting the fastest buyer win. The only reason most sellers don't is the effort: photographing, writing and listing the same item three times, then remembering to take it down everywhere the moment it sells. That's exactly the problem [Shopfront](/) solves. You list an item once, and it cross-lists to Vinted, eBay, Depop and beyond. When it sells on one, the others come down automatically so you don't accidentally sell the same jumper twice. You get Vinted's volume, Depop's prices and eBay's reach without tripling your workload — and since seller fees are near-zero across all three in 2026, there's no fee penalty for casting the wider net. ## FAQ **Which is cheapest to sell on in the UK in 2026?** For private sellers, Vinted and eBay are both £0 in seller fees, and Depop is £0 selling fee plus 2.9% + £0.30 payment processing. On a £25 item that's £0, £0 and about £1.03 respectively. Vinted and eBay are technically cheapest; Depop costs about a pound. **Does eBay really charge nothing now?** For **private** sellers, yes — eBay UK removed selling fees for private sellers on 1 October 2024 and shifted the cost to a buyer-side Buyer Protection fee. **Business** sellers still pay category final value fees, a per-order fee (£0.40 on orders over £10 from 12 February 2026), a regulatory fee and VAT on those fees. **Why does Depop cost more than the other two?** Depop dropped its 10% selling fee on 20 March 2024 but kept Depop Payments processing at 2.9% + £0.30 per sale. That processing charge is the only seller-side cost left, and it's why Depop is the one platform here where you don't keep 100%. **Where will my clothes sell fastest?** It depends on the item. Everyday high-street womenswear and kidswear tend to move quickest on Vinted; vintage and streetwear command higher prices on Depop; branded and search-specific items do well on eBay. Cross-listing to all three removes the guesswork. **Do I have to pay tax on what I sell?** Selling your own used clothes for less than you paid usually isn't taxable, but if you're buying to resell or trading at scale, different rules apply — and platforms now report seller data to HMRC. See our [UK reseller tax guide for 2026](/blog/uk-reseller-tax-guide-2026/) for the detail. ## A note on tax and the official sources The fee figures above are accurate as of 2026 and taken from each platform's current UK fee terms, but platforms do change their pricing — check the official Vinted, eBay and Depop fee pages before you rely on a specific number for a high-value sale. This article is general information, not tax or financial advice. Whether your selling counts as taxable trading depends on your circumstances. For anything tax-related, consult HMRC directly or a qualified accountant before acting. --- title: "NZ Reseller Tax Guide 2026: When Selling Is Taxable" description: "The NZ rules most resellers get wrong: the \"in trade\" test, no capital gains tax, the $60,000 GST line, and why IRD does NOT track your goods sales." author: "Shopfront Team" url: https://shopfront.app/blog/nz-reseller-tax-guide-2026/ published: 2026-06-09T00:00:00.000Z updated: 2026-06-09T00:00:00.000Z licence: "© Shopfront. All rights reserved. Cite with attribution." --- ## The one fact most NZ reseller guides get wrong New Zealand has no minimum income threshold that makes selling taxable, and it has no capital gains tax. So the entire question of whether you owe tax on your Trade Me or Depop sales comes down to a single test: are you "in trade"? That is the headline, and it is the opposite of what most sellers assume. There is no magic dollar figure you stay under to be safe. If you sell goods regularly with the intention of making a profit, you are in trade and that income is taxable like any other business income — from the very first dollar, with no tax-free buffer. If you are occasionally clearing out your own used belongings with no profit motive, that is a private sale and it is not taxable at all, no matter how much the items add up to. This guide explains where that line sits as of 2026, the income tax rates that apply, the $60,000 GST threshold, and one critical point where New Zealand differs sharply from the UK and Canada: for the sale of goods, Inland Revenue (IRD) does not currently receive reports of your sales from the platforms. **Disclaimer:** This is general information, not tax advice. Tax rules are detailed and change over time. For advice on your specific situation, consult Inland Revenue (IRD) at ird.govt.nz or a qualified accountant. ## The "in trade" test: hobby seller or business? There is no income threshold in New Zealand. Instead, IRD looks at the nature of what you are doing. The two factors that matter most are **frequency** and **profit intention**. You are likely **in trade** (taxable) if you: - Buy items specifically to resell them - Sell regularly — weekly, or in a continuous stream - Intend to make a profit - Treat it like an ongoing activity rather than a one-off clear-out You are likely making **private sales** (not taxable) if you: - Are selling your own used personal items - Are decluttering rather than trading - Have no profit motive — you are recovering some value on things you already owned and used - Sell occasionally rather than as a continuous activity The size of the total does not decide it. Someone who clears a large wardrobe in one go can owe nothing, while someone who flips a steady trickle of low-value items every week can be in trade. The question is always: is this a continuous, profit-seeking activity, or are you just selling your own stuff? Because there is no capital gains tax in New Zealand, you also do not pay tax simply because an item sold for more than you paid for it. What gets taxed is **trading income** — the profit from a business activity — not a one-off gain on a personal possession. If you are in trade, you declare the income on an **IR3** return. ## Worked example: the sneaker flipper vs the wardrobe clear-out Two people, two very different outcomes. **Alex flips sneakers on Trade Me every week.** Alex buys limited releases, lists them at a markup, and does this continuously to make a profit. That is textbook "in trade." Alex is taxed from the first dollar of profit and files an IR3. Say Alex's reselling produces $20,000 of net profit for the year, and Alex has no other income. New Zealand taxes from the first dollar with no tax-free allowance, so the 2025–26 rates apply progressively: - First $15,600 taxed at 10.5% = $1,638.00 - Remaining $4,400 ($15,601 to $20,000) taxed at 17.5% = $770.00 - **Income tax payable: $2,408.00**, leaving Alex with **$17,592.00** after income tax. (In practice Alex would deduct the genuine costs of the business — stock, postage, platform and payment fees — before arriving at that profit figure. The tax is on profit, not turnover.) **Sam sells an old wardrobe occasionally.** Sam lists clothes and shoes that Sam personally bought and wore, just to clear space and recover a little value. No profit motive, no continuous trading. These are private sales. Sam owes nothing, does not declare the sales, and — importantly — is not reported to IRD by the platform. More on that below. The numbers Alex earns and the numbers Sam earns could be identical. What separates them is the "in trade" test, not the dollar amount. ## Income tax rates for resellers (2025–26) New Zealand has no tax-free threshold. Tax applies from the first dollar of taxable income, and your reselling profit stacks on top of any other income (such as a salary) to determine which rates apply. The 2025–26 rates are: | Taxable income | Rate | | ------------------ | ----- | | $0 – $15,600 | 10.5% | | $15,601 – $53,500 | 17.5% | | $53,501 – $78,100 | 30% | | $78,101 – $180,000 | 33% | | Over $180,000 | 39% | Resellers who are in trade report this income on an IR3 return. If reselling is a side activity alongside a job, the reselling profit is added to your salary and can push part of your income into a higher band. ## GST: the $60,000 turnover line GST in New Zealand is 15%. You **must register for GST** if your turnover exceeds — or is likely to exceed — **$60,000 in any 12-month period**. The key word is **turnover**, not profit. It is your total sales, before costs, that counts toward the $60,000 line. A reseller doing high volume on thin margins can cross $60,000 in turnover well before making much actual profit, so this is worth watching as your sales grow. Below $60,000, GST registration is optional. Most casual and side-hustle resellers will not need to register. Once you are over the line (or can see that you will be), registration becomes compulsory, and you then charge GST on your sales and can claim GST back on business costs. ## Why IRD does NOT track your goods sales (and the UK does) This is the part most overseas-influenced advice gets wrong for New Zealand, so read it carefully. New Zealand adopted the OECD Model Rules for digital platform reporting. Under those rules, NZ-based platform operators have collected seller information since **1 January 2024** and report it to IRD each year by **7 February** (the first report, covering 2024, was due 7 February 2025). If you have read alarming UK articles about "the tax office now sees everything you sell," this is the regime they are talking about. But here is the crucial difference: **the New Zealand regime covers only "relevant services" — it does not cover the sale of goods.** The "relevant services" caught by NZ's rules are: - Short-stay and visitor accommodation - Renting out car parks and other property - Ride-sharing - Food and beverage delivery - Personal services (tasks and gig work performed for others) Selling goods — clothes on Depop, sneakers and collectibles on Trade Me, anything physical you list and post — is **not** in that list. The OECD framework has an optional extended standard that covers the sale of goods, and **IRD has not adopted it**. So a Trade Me or Depop reseller of physical items is **not** swept into platform reporting the way a UK Vinted or eBay seller now is. Do not import the UK panic. As of 2026, the claim that "the platforms now report your goods sales to the tax office" is simply **not true in New Zealand**. (IRD could choose to adopt the goods standard in the future, so this is "not currently" rather than "never" — but today, for goods, there is no platform reporting.) A practical takeaway: this does **not** change whether you owe tax. If you are in trade, your income is taxable and must be declared whether or not a platform reports it. The absence of reporting is not a loophole — it just means the obligation rests entirely on you to assess honestly and file correctly. ## Frequently asked questions **Do I have to declare money I make selling my old clothes on Depop?** If you are genuinely selling your own used personal items to declutter, with no profit motive, these are private sales and are not taxable — you do not declare them. If instead you are buying clothes to resell at a profit on a regular basis, you are in trade and the income is taxable, regardless of how small each sale is. **Is there a dollar amount I can earn before I have to pay tax in NZ?** No. New Zealand has no minimum income threshold and no tax-free allowance for trading income. If you are in trade, tax applies from the first dollar. The $60,000 figure people sometimes cite is the **GST** registration threshold (based on turnover), not an income-tax-free amount. **Does Trade Me or Depop report my sales to IRD?** Not for the sale of goods, as of 2026. New Zealand's platform reporting rules cover services like accommodation, ride-sharing, delivery and personal services — not selling physical goods. IRD has not adopted the optional goods standard. You are still legally responsible for declaring taxable trading income yourself. **Do I pay capital gains tax if I sell a collectible for more than I paid?** New Zealand has no general capital gains tax. A one-off gain on a personal item is not taxed. However, if you are in the business of buying and selling such items for profit, that is trading income and it is taxable. **When do I have to register for GST?** When your turnover exceeds, or is likely to exceed, $60,000 in any 12-month period. GST is 15%. Below $60,000 registration is optional. ## Know your numbers before you scale Tax rarely decides whether reselling is worth it, but it does decide how much of your margin you actually keep. Before you treat reselling as a business, work out your real per-sale economics: platform fees, payment fees, postage and the cost of your stock all come off the top before tax. Our [Depop fee calculator](/depop-calculator/) helps you see your true payout on each sale, and our guide to [Trade Me fees in New Zealand](/blog/trademe-fees-new-zealand/) breaks down what each platform takes. If you also sell across the Tasman or into the United States, the rules are completely different — there are income thresholds and platform reporting obligations that simply do not exist here. Our [US reseller tax guide for 2026](/blog/us-reseller-tax-guide-2026/) covers the 1099-K reporting rules and how American sellers are treated. Shopfront lets you list once and cross-list to Trade Me-adjacent channels like eBay, Depop, Facebook, Grailed, Shopify and Vestiaire Collective, with fees and payouts tracked in one place — so when it is time to work out whether you are in trade, your numbers are already organised. **A final reminder:** this is general information for 2026, not tax advice. For your specific circumstances, talk to Inland Revenue (IRD) at ird.govt.nz or a qualified accountant. --- title: "Trade Me Fees (2026): What Casual Sellers Pay Now" description: "From March 2026 Trade Me scrapped its 7.9% success fee for casual sellers. What casual listings cost now, the Ping fee, and what in-trade sellers still pay." author: "Shopfront Team" url: https://shopfront.app/blog/trademe-fees-new-zealand/ published: 2026-06-04T00:00:00.000Z updated: 2026-06-04T00:00:00.000Z licence: "© Shopfront. All rights reserved. Cite with attribution." --- ## The 7.9% success fee is gone for casual sellers Here is the headline most fee guides have not caught up with yet: as of 10 March 2026, Trade Me removed its 7.9% success fee for casual sellers in Marketplace (general goods). If you are clearing out a wardrobe, selling secondhand gear or flicking on a one-off find, your listings — and your relists — are now free unless you choose to add optional paid extras. That is a real break from how Trade Me worked for two decades. The old success fee took 7.9% of every casual sale, so an $80 item cost you roughly $6.30 just to sell. Any article still telling you "Trade Me charges 7.9%" for casual sellers is now out of date. As of 2026, that number simply does not apply to ordinary private sellers. A couple of caveats worth stating up front. Some specialised categories may still carry a listing fee, and the change applies to casual general-goods listings — not to professional (in-trade) sellers, and not to Motor or Property, which run on their own separate fee regimes. We will cover each of those below. ## Why Trade Me made the cut Context matters here. Trade Me is by far New Zealand's biggest marketplace — roughly 13.5 million monthly NZ visits, against eBay's roughly 413,000. It has never had much domestic competition on scale. What changed is Facebook Marketplace, which lets people list for free and has steadily pulled casual sellers away. Dropping the casual success fee is Trade Me's direct answer to that no-fee model: keep everyday sellers on the platform rather than losing them to a free alternative. If you are weighing the two, we have a side-by-side in [Trade Me vs Facebook Marketplace for NZ sellers](/blog/trademe-vs-facebook-marketplace-nz/). ## What a casual sale actually costs now For a straightforward casual listing with no paid extras, the answer is: nothing. You list, it sells, you keep the full sale price. The one fee a casual seller can still incur on the sale itself is the **Ping fee**. Ping is Trade Me's pay-now option, and it comes with buyer protection of up to $5,000. If you offer Ping on a listing and the buyer pays through it, Trade Me charges the seller a **2.19% Ping transaction fee** (as of 2026). That is it — no separate success fee stacked on top. It is worth understanding who pays what, because Trade Me also charges the buyer a service fee on Ping purchases. That fee comes out of the buyer's pocket, not yours: | Purchase amount | Buyer service fee | | ----------------- | ----------------- | | Up to $20.00 | Free | | $20.01 – $100.00 | $0.99 | | $100.01 – $250.00 | $1.99 | | $250.01 and over | $4.99 | So your cost as a casual seller is either zero (no Ping, or buyer pays another way) or a flat 2.19% on the total the buyer pays (item plus any shipping) when Ping is used. The buyer absorbs the service fee on their side. ## Worked example: an $80 jacket sold via Ping Numbers make this concrete. Say you list a jacket for $80 and the buyer pays through Ping. - Sale price: **$80.00** - Success fee: **$0.00** (removed for casual sellers as of March 2026) - Ping transaction fee (2.19% of $80): **$1.75** - **Your payout: about $78.25** On the buyer's side, $80 falls in the $20.01–$100 band, so they pay a **$0.99 service fee** on top of the price — your payout is not touched by it. For comparison, under the old 7.9% success fee that same $80 sale would have cost you around $6.30. The casual Ping fee of $1.75 is roughly a quarter of that, and if you do not use Ping it is nil. ## What in-trade (professional) sellers still pay This is the line a lot of coverage blurs, so be clear about which side you are on. If you are a registered in-trade or professional seller — running a business through Trade Me rather than selling personal items — the success fees still apply to you. The casual fee removal does **not** extend to professional accounts. There is a corresponding difference on the buyer side: buyers purchasing from in-trade sellers do not pay the Ping service fee that applies to casual purchases. The fee model is genuinely split between the two seller types, so know which category your account sits in before you budget. Motor and Property are separate again. Both run on their own fee structures and were unaffected by the March 2026 change, so do not assume the casual-goods rules carry across to a car or a property listing. ## Confirm the live figures before you list The Ping percentage and the service-fee tiers above come from the March 2026 coverage of this change (NZ Herald, RNZ and 1News). Fee schedules get adjusted, so before you rely on an exact number, check the current figures on the official Marketplace fees page at help.trademe.co.nz. Treat the 2.19% Ping fee and the buyer service-fee bands as accurate as of 2026, but verify them against the live page if a few dollars either way matters to your pricing. ## Frequently asked questions **Does Trade Me still charge a success fee in 2026?** Not for casual sellers in Marketplace. The 7.9% casual success fee was removed on 10 March 2026. In-trade (professional) sellers still pay success fees, and Motor and Property have their own separate fees. **Is it free to list on Trade Me now?** For casual general-goods listings, yes — listing and relisting are free unless you add optional paid extras. Some specialised categories may still carry a listing fee, so check the category before you list. **What is the Ping fee?** Ping is Trade Me's pay-now option with buyer protection up to $5,000. If a casual seller offers Ping and the buyer pays through it, the seller pays a 2.19% transaction fee on the sale (as of 2026). **Who pays the buyer service fee?** The buyer, on Ping purchases from casual sellers. It is free up to $20, then $0.99 ($20.01–$100), $1.99 ($100.01–$250), and $4.99 for $250.01 and over. It does not come out of the seller's payout. **Do professional sellers get the free casual rate?** No. The fee removal is for casual sellers only. If you sell as an in-trade or professional account, the success fees still apply. ## Selling beyond Trade Me If you are reselling clothing, shoes or accessories rather than doing a one-off clear-out, it is worth thinking about where else your items can go. The same secondhand jacket that sells on Trade Me will often sell on platforms like Depop too, each with its own fee structure. To compare what you would actually keep on a sale there, our [Depop fee calculator](/depop-calculator/) runs the maths for you. Selling across more than one marketplace also has tax implications once your activity looks like a business rather than a tidy-up. For where the line sits and what you need to declare in New Zealand, see our [2026 NZ reseller tax guide](/blog/nz-reseller-tax-guide-2026/). --- _This article is general information about Trade Me's fees as of 2026, not financial or tax advice. Fee schedules change — confirm the current figures on the official Marketplace fees page at help.trademe.co.nz, and consult a qualified accountant or Inland Revenue for advice specific to your situation._ --- title: "eBay vs Poshmark vs Mercari: Lowest Seller Fees 2026" description: "A 2026 fee-by-fee comparison of eBay, Poshmark and Mercari for US sellers, with worked examples on a $50 sale and which platform leaves you the most." author: "Shopfront Team" url: https://shopfront.app/blog/ebay-vs-poshmark-vs-mercari-fees-usa/ published: 2026-06-02T00:00:00.000Z updated: 2026-06-02T00:00:00.000Z licence: "© Shopfront. All rights reserved. Cite with attribution." --- ## The headline: Mercari is no longer free — and that changes the whole comparison If you read an older guide, you might still believe Mercari is the free option. It isn't. Mercari briefly ran **$0 seller fees** in 2023–24, then reintroduced a **10% seller fee effective 6 January 2025**. A lot of comparison content never updated, so the single most useful fact to start with in 2026 is this: all three platforms now charge real seller fees, and the gap between them is smaller than the stale "Mercari is free" articles suggest. With that corrected, the ranking on headline seller fee for a plain $50 item (item only, no shipping) looks like this, as of 2026: - **Mercari** takes the least — a flat 10%. - **eBay** sits in the middle — roughly 13.6% plus a small per-order fee. - **Poshmark** takes the most — a flat 20%. That's the fee answer. But fees are only one input. eBay's reach, Poshmark's apparel-focused audience and each platform's shipping model can easily outweigh a few percentage points. We'll get to that. First, the numbers, because most competitors get these wrong. ## How each platform's seller fees work (as of 2026) ### eBay For sellers **without** a Store subscription, eBay's final value fee (FVF) is about **13.6%** of the **total** sale — that's item price plus shipping plus tax — on the portion up to **$7,500**, then **2.35%** on anything above $7,500. On top of the percentage, there's a per-order fee of **$0.30** for orders of $10 or less, or **$0.40** for orders over $10. Two things to note. First, eBay's percentage is charged on the **full** amount the buyer pays, including the shipping they cover — unlike Poshmark and Mercari's seller fee, which is calculated differently (more below). Second, eBay raised FVFs in most categories by up to **0.35%** effective **14 February 2025**, and some categories now run anywhere from **12.9% to 15%**. The 13.6% figure is the current common baseline (up from 13.25% before that change); check your specific category. A **Store subscription** or **Top Rated Plus** status reduces the variable rate, which is why high-volume sellers often pay less than the headline number. ### Poshmark Poshmark keeps it simple and apparel-friendly: **no listing fee**, then a two-tier model. - **Under $15:** a flat **$2.95** per sale. - **$15 and over:** a **20% commission** — you keep 80%. That cut covers payment processing **and** a prepaid shipping label, and the 20% is charged on the **item price only**, not on shipping. So the percentage looks high, but it's buying you the postage label as well. If you want the full breakdown, see our [Poshmark fees explained](/blog/poshmark-fees/) post. ### Mercari Mercari's 2025 structure is the one most worth getting right. As of 2026: - A **10% seller fee** on the **item price plus the buyer-paid shipping**. - Mercari **eliminated** the separate seller payment-processing fee that used to sit alongside the percentage. - Buyers now pay a **3.6% Buyer Protection fee** at checkout — that comes out of the buyer's pocket, not yours. So Mercari's headline seller fee is the lowest of the three, and the processing fee that used to erode it is gone. The trade-off is the buyer pays a protection fee on top, which can nudge your asking price expectations. ## Worked example: a $50 item, side by side Let's price the same item at **$50** (item only, no shipping in the comparison) on all three platforms and see what lands in your account. ### eBay - Final value fee at 13.6%: **$6.80** - Per-order fee (order over $10): **$0.40** - **Total eBay fees: about $7.20** - **Your payout: about $42.80** ### Poshmark - Commission at 20% (item is $15 or over): **$10.00** - **Total Poshmark fee: $10.00** - **Your payout: $40.00** ### Mercari - Seller fee at 10%: **$5.00** - (The buyer separately pays a 3.6% Buyer Protection fee — about $1.80 — which does **not** come out of your $50.) - **Total Mercari seller fee: $5.00** - **Your payout: $45.00** ### Side by side | Platform | Seller fee on $50 | Your payout | | -------- | ----------------------- | ----------- | | Mercari | $5.00 (10%) | **$45.00** | | eBay | ~$7.20 (13.6% + $0.40) | **~$42.80** | | Poshmark | $10.00 (20%) | **$40.00** | On a clean $50 item, Mercari leaves you **$5 more than Poshmark** and about **$2 more than eBay**. That's the pure fee picture. A couple of honest caveats so the comparison isn't misleading: - This example is **item-only**. Once shipping enters the math, eBay charges its percentage on the shipping the buyer paid, while Poshmark's 20% is item-only and includes a prepaid label. The real-world gap shifts depending on who pays for postage and how much it costs. - Poshmark's 20% is buying you a shipping label. If you'd otherwise pay for postage yourself, part of that 20% is offsetting a real cost — it's not all margin lost. ## Fees aren't the whole story The lowest headline seller fee here is **Mercari**, but "cheapest fee" and "most money in your pocket over a year" are not the same thing. Three factors routinely outweigh a few percentage points: - **Audience and reach.** eBay has by far the largest buyer base and the deepest demand for hard-to-find, collectable and niche items. A higher fee on a sale that actually happens beats a lower fee on a listing nobody sees. - **Category fit.** Poshmark's audience skews heavily toward fashion and apparel. The same dress can sell faster, and sometimes higher, on Poshmark than on a general marketplace — which can more than make up for the 20%. - **Shipping model.** Poshmark's prepaid label and Mercari's shipping handling remove friction (and cost) that you'd otherwise manage yourself. eBay gives you more control but more to manage. The practical answer for most sellers isn't "pick the cheapest platform" — it's **list on more than one** and let each item find its best buyer. That's exactly what cross-listing is for: list once, publish to eBay, Poshmark, Mercari and more, and pay the fee only on the platform where the item actually sells. ## Run your own numbers Headline percentages only get you so far, because your real payout depends on your price, your shipping and your category. Model it before you list: - [eBay Fee Calculator](/ebay-calculator/) — accounts for the FVF, per-order fee and the fact that eBay charges on the total including shipping. - [Poshmark Fee Calculator](/poshmark-calculator/) — handles the under-$15 flat fee and the 20% commission. - [Mercari Fee Calculator](/mercari-calculator/) — applies the 2025 10% seller fee on item plus shipping. Plug the same item into all three and you'll see your true payout, not just the headline rate. ## Frequently asked questions ### Which platform has the lowest seller fees in 2026? On headline seller fee, **Mercari** is lowest at a flat 10%, followed by **eBay** at roughly 13.6% plus a $0.30–$0.40 per-order fee, and **Poshmark** highest at 20%. On a $50 item, that's a $5 Mercari fee, about $7.20 on eBay, and $10 on Poshmark. ### Is Mercari still free to sell on? No. Mercari ran $0 seller fees briefly in 2023–24 but reintroduced a **10% seller fee on 6 January 2025**. It also removed the separate payment-processing fee and shifted a 3.6% Buyer Protection fee onto buyers. Any guide calling Mercari "free" in 2026 is out of date. ### Does eBay charge fees on shipping? Yes. eBay's final value fee (around 13.6%) is calculated on the **total** sale — item, shipping and tax combined. Poshmark and Mercari treat shipping differently: Poshmark's 20% is on the item price only, and Mercari's 10% includes the buyer-paid shipping. ### Why is Poshmark's 20% so much higher? Because it bundles in a **prepaid shipping label** and payment processing. Part of that 20% offsets postage you'd otherwise pay yourself, so the headline rate overstates the true cost on items where shipping is significant. ### Should I just sell everywhere? Often, yes. Cross-listing lets you reach eBay's reach, Poshmark's fashion audience and Mercari's lower fee at the same time, and you only pay the fee on the platform where the item sells. The fee difference between platforms usually matters less than getting in front of the right buyer. ## A note on tax The figures above are platform fees, not your tax obligations. If you sell regularly, your marketplace income may be reportable, and US sellers should understand how 1099-K reporting works for sales across eBay, Poshmark and Mercari combined. We cover the current thresholds and what to track in our [US reseller tax guide for 2026](/blog/us-reseller-tax-guide-2026/). This article is general information, not tax advice. Fee figures are accurate as of 2026, but each platform can change them — confirm current rates on eBay's, Poshmark's and Mercari's official fee pages before pricing. For your tax position, consult the IRS or a qualified accountant. --- title: "Depop Fees in Canada (2026): Sellers Still Pay 10%" description: "The \"Depop has no fees\" claim is US, UK and Australia only. Canadian sellers still pay the 10% selling fee plus processing — here is the real Canadian fee math." author: "Shopfront Team" url: https://shopfront.app/blog/depop-fees-canada/ published: 2026-05-28T00:00:00.000Z updated: 2026-08-19T00:00:00.000Z licence: "© Shopfront. All rights reserved. Cite with attribution." --- ## The fact most "Depop is free" articles get wrong for Canada Here is the headline, and most search results have it wrong: Depop's zero-selling-fee deal does **not** apply to Canada. As of 2026, Canadian sellers still pay the flat **10% selling fee** on every sale. Depop removed its 10% selling fee for **US sellers** (July 2024), **UK sellers** (March 2024) and, most recently, **Australian sellers** (22 July 2026). Everywhere else — Canada included — the old 10% selling fee is still live. So if you read a blog post or a Reddit thread claiming "Depop has no fees anymore," check where the author is selling. They are almost certainly in the US, UK or Australia, and that advice does not describe your payout in Canada. On top of the 10% selling fee, you also pay **payment processing of about 2.9% + CA$0.30** per transaction. That is the real cost of selling on Depop from Canada, and it is what this guide breaks down. ## What Canadian Depop sellers actually pay in 2026 There are two unavoidable fees on every Canadian Depop sale, plus one optional one: - **Selling fee — 10% of the sale total.** Charged on the item price plus the shipping you charge the buyer. This is the fee US, UK and Australian sellers no longer pay, but Canadian sellers still do. - **Payment processing — about 2.9% + CA$0.30 per transaction.** This covers the card/payment handling and applies to the full amount the buyer pays. - **Boost (optional) — roughly an extra 8%** on sales that come through a Boosted listing. You only pay this if you opt in to Boost and the item sells via that placement. The "sale total" matters. Both the selling fee and processing are calculated on what the buyer pays in full — including shipping — not just the listed item price. If you charge the buyer for postage, that postage is part of the base the fees are taken from. ## Worked example: a CA$100 sale Say you sell an item for **CA$100** (we'll keep shipping inside that figure to keep the math clean). Here is exactly what comes out: | Line item | Amount | | ----------------------------------- | ------------- | | Sale total | CA$100.00 | | Depop selling fee (10%) | −CA$10.00 | | Payment processing (2.9% + CA$0.30) | −CA$3.20 | | **Total fees** | **−CA$13.20** | | **You keep** | **CA$86.80** | So on a CA$100 sale, you net roughly **CA$86.80**. The effective fee rate is about **13.2%** once both fees are combined. Compare that to a US or UK seller making the same CA$100-equivalent sale: they pay no 10% selling fee, so their fees are just the processing portion — a fraction of what you pay. That asymmetry is the whole point. Same platform, same listing, very different payout depending on which country you sell from. If you also ran that sale through **Boost**, add roughly 8% (about CA$8 on this example) on top, which would take your fees to around CA$21.20 and your payout down to roughly CA$78.80. Boost is optional, so only factor it in when you actually use it. You can run your own numbers — including the shipping you charge and whether Boost applies — with our [Depop fee calculator](/depop-calculator/) so there are no surprises at payout. ## Pricing to cover the fee Because Canadian sellers carry the 10% selling fee that US/UK sellers don't, it's worth building it into your price rather than absorbing it. A simple rule: if you want to clear a target amount after fees, divide your target by roughly 0.868 (since you keep about 86.8% of the sale total before Boost). Want to clear CA$50? List around **CA$58** (CA$58 × 0.868 ≈ CA$50.30). It is not an exact science once shipping and rounding come in, but it keeps you from quietly losing margin on every sale. The calculator linked above does this reverse-math for you. ## How Canada compares to the US If you've been following Depop's fee changes and feel like the goalposts moved, you're right — they did, just not for you. The clean way to see the gap is side by side: - **United States:** no 10% selling fee since July 2024; processing only. - **United Kingdom:** no 10% selling fee since March 2024; processing only. - **Australia:** no 10% selling fee since 22 July 2026; processing only. - **Canada:** full 10% selling fee plus processing, as of 2026. For the full breakdown of the US side and exactly which fees the zero-fee change removed there, see our companion guide on [Depop fees in the United States](/blog/depop-fees-united-states/). Reading the two together makes the Canadian gap obvious. ## FAQ ### Does Depop charge a selling fee in Canada in 2026? Yes. As of 2026, Canadian sellers pay a flat 10% selling fee on the sale total (item price plus the shipping you charge), in addition to payment processing of about 2.9% + CA$0.30 per transaction. The fee removal applied only to the US, UK and Australia. ### Why do US, UK and Australian sellers pay no fee but I do? Depop removed its 10% selling fee for US sellers in July 2024, UK sellers in March 2024 and Australian sellers on 22 July 2026, but did not extend that change to other countries. Canada was not included, so the original 10% selling fee still applies here. ### What are the total Depop fees on a CA$100 sale in Canada? About CA$13.20 — the 10% selling fee (CA$10) plus processing of 2.9% + CA$0.30 (CA$3.20). You keep roughly CA$86.80, before any optional Boost cost. ### How much does Depop Boost cost? Boost is optional and costs roughly an extra 8% on sales that come through a Boosted listing. You only pay it when you opt in and the item sells via that placement. ### Are Depop fees taxable income in Canada? Your Depop earnings can count as taxable income, and the fees you pay may be deductible against that income. The specifics depend on whether you're selling personal items or running a business. See our [Canada reseller tax guide for 2026](/blog/canada-reseller-tax-guide-2026/) for how this works, and talk to a qualified accountant about your situation. ## A note on tax and fees This guide covers Depop's **selling fees**, not your tax obligations. Fees and tax are separate things: the 10% and processing come straight off your payout at the point of sale, while tax is something you reconcile later based on your total income. The fees you pay to Depop can often be claimed as an expense against your reselling income — but how you handle that depends on whether you're a casual seller or running a business. For the Canadian tax side, including when reselling income becomes reportable and what records to keep, read our [Canada reseller tax guide for 2026](/blog/canada-reseller-tax-guide-2026/). This is general information, not tax advice. For your specific situation, consult the Canada Revenue Agency (CRA) or a qualified accountant. ## The bottom line Don't trust a "Depop has no fees" headline unless it specifies the country. As of 2026, the zero-fee deal is **US, UK and Australia only**. In Canada you still pay 10% plus about 2.9% + CA$0.30 — roughly **13.2% all-in** on a standard sale, before any optional Boost. Price for it, claim your fees at tax time where appropriate, and run the numbers on the [Depop fee calculator](/depop-calculator/) before you list so your payout is never a surprise. --- title: "Facebook Marketplace vs eBay: Which Should You Sell On?" description: "Marketplace's 5% shipped fee vs eBay's 12-13% FVF, local pickup vs search-driven buyers, and which platform wins by category and price tier." author: "Shopfront Team" url: https://shopfront.app/blog/facebook-marketplace-vs-ebay/ published: 2026-05-26T00:00:00.000Z updated: 2026-05-26T00:00:00.000Z licence: "© Shopfront. All rights reserved. Cite with attribution." --- Facebook Marketplace charges 5% on shipped sales and nothing on local pickup; eBay's final value fee runs 12-13% but reaches search-driven buyers worldwide. Marketplace wins for furniture, bulky items and local fashion; eBay wins for collectibles, electronics and anything buyers search by spec. Most resellers net more listing on both. ## Introduction Facebook Marketplace and eBay attract very different buyer pools — and that's the real story when you're deciding where to list an item. eBay sellers chase search-driven, intent-led buyers across hundreds of categories; Marketplace sellers tap into local pickup, casual scroll-led discovery and a buyer base that overlaps less with traditional resale than you'd expect. This piece compares the two head-to-head: fee structures, audience, shipping logistics, listing mechanics and how each platform handles the same item type. Neither wins outright — they win in different segments, and the seller who cross-lists to both nearly always nets more than the seller who picks one. ## Quick comparison | Factor | Facebook Marketplace | eBay | | ------------------- | ----------------------------- | ----------------------------------- | | Selling fee (shipped) | 5% (min $0.40 USD) | ~12.4% US, 13.4% AU (Final Value Fee) | | Selling fee (pickup) | 0% | n/a — eBay is shipped-only | | Listing fee | None | None (within 250,000/mo free in AU) | | Per-order fee | None | $0.30–$0.40 (US) / $0.30 (AU) | | Public API | No (extension-based listing) | Yes — Inventory + Offer APIs | | Photo cap | Up to 10 photos | Up to 24 photos | | Regions | US, CA, AU, UK, DE, FR, IT, ES | Global | | Audience | Local + casual scroll buyers | Intent-driven search buyers | ## Fees: Marketplace usually wins on net eBay's Final Value Fee runs 12–13% in most categories (13.4% on the first AU$4,000 in Australia, ~12.4% in most US categories), applied to the total transaction including shipping. Marketplace's shipped-sale fee is a flat 5% with a $0.40 minimum on orders of $8 USD or more. For a $50 shipped sale, eBay takes around $6.20 plus a per-order fee; Marketplace takes $2.50. For local pickup, Marketplace takes nothing — eBay isn't even an option since eBay handles shipped sales exclusively. The [eBay fee calculator](/ebay-calculator/) shows your exact net on any sale price, and our [marketplace comparison](/marketplace-comparison/) lines both platforms up against Depop, Grailed and the rest. The trade-off isn't fees, though — it's discovery. eBay's search surfaces listings to buyers who already know what they want. Marketplace's algorithm shows your listing to people scrolling a local feed who probably didn't wake up looking for your item. Both are valid; they convert differently. ## Audience: less overlap than you'd think Marketplace skews older and more local. The typical buyer is browsing for furniture, baby gear, appliances, or a quick fashion deal — often from someone within driving distance. eBay's typical buyer is hunting a specific item via category or keyword search, and they expect shipping by default. This is why cross-listing actually works well between the two: when an item moves on Marketplace, it tends to move because a local buyer saw it in feed and tapped through. When the same item moves on eBay, it's because a search-driven buyer found it via keywords. These are largely non-overlapping buyer behaviours, so listing to both rarely cannibalises. ## Categories where each wins **Marketplace wins for:** - Furniture and large items (free pickup, no shipping headache) - Baby gear and kids' clothing (local moms-network discovery) - Mid-tier fashion ($20–$80 range, casual brands) - Homewares and appliances - Anything bulky that's expensive to ship **eBay wins for:** - Collectibles and one-of-a-kind items (search-led demand) - Electronics with model-number search behaviour - Sneakers, designer fashion, archive pieces (matched-search audiences) - Trading cards, parts and accessories - Anything where a buyer is comparing exact specs For overlap items — vintage clothing, mid-tier streetwear, books — both platforms produce sales, and the seller who lists to both wins. If Marketplace is new territory for you, our [Facebook Marketplace selling guide](/blog/facebook-marketplace-selling-guide/) covers listings, pricing and safe pickups end to end. ## Listing mechanics: API vs extension eBay exposes a full public API (the Inventory and Offer APIs), which means listing tools can dispatch listings programmatically without browser automation. This is why eBay integration tends to be more robust across the cross-listing ecosystem — accounts don't get flagged for unusual activity. Facebook Marketplace has no public listing API. Tools that claim to "list to Marketplace" either scrape your session (risky — accounts can get banned) or dispatch listings via a browser extension running inside your own logged-in Facebook session (safe — exactly what you'd do manually). Shopfront takes the second approach: the companion Chrome extension acts as a dispatch layer, so [Marketplace listings publish](/facebook-marketplace-crosslisting/) the same way they would if you'd typed them yourself. Account safety stays intact. ## Cross-listing both: the actual recommendation For most resellers, the right answer isn't "Marketplace or eBay" — it's "Marketplace and eBay, with auto-delist". List once in Shopfront, push to both, and when the item sells on either channel, the other listing pulls down within seconds. You capture the local-buyer audience that Marketplace excels at and the global search-driven audience eBay owns, without doing the work twice. The 5% Marketplace fee on shipped sales also means many sellers will net more on Marketplace than eBay for the same item — but eBay's search reach can produce sales Marketplace's feed-driven algorithm wouldn't have surfaced. Both run in parallel; one of them sells. ## Bottom line Facebook Marketplace is a strong complement to eBay, not a replacement. Marketplace's near-zero fees and local-buyer audience make it a high-margin channel for the right categories; eBay's search reach and intent-driven buyers make it indispensable for collectibles, electronics and matched-specifics items. Shopfront pushes the same listing to both — and to Depop, Grailed, Shopify and Vestiaire Collective alongside — so you don't have to choose. List once, sell wherever the buyer happens to be. --- title: "Reselling Taxes in Canada (2026): CRA Rules Explained" description: "Will eBay, Poshmark and Etsy report you to the CRA? The 30-sale rule, the $1,000 personal-use property line, and the $30,000 GST/HST threshold explained." author: "Shopfront Team" url: https://shopfront.app/blog/canada-reseller-tax-guide-2026/ published: 2026-05-22T00:00:00.000Z updated: 2026-05-22T00:00:00.000Z licence: "© Shopfront. All rights reserved. Cite with attribution." --- ## Will eBay, Poshmark or Etsy report my sales to the CRA? Short answer: yes, they very likely already have. Since 1 January 2024, Canada has required online marketplaces to collect seller data and hand it to the Canada Revenue Agency (CRA) once a year. The platforms you sell on — eBay, Etsy, Poshmark, Facebook Marketplace, Kijiji, Vinted and others — now send an annual information return to the CRA, and a copy to you, every 31 January. This rule comes from the OECD Model Rules, which Canada wrote into Part XX of the Income Tax Act as the "Reporting Rules for Digital Platform Operators". The first returns, covering the 2024 calendar year, were due by 31 January 2025. So the data has been flowing for over a year now. Here is the part most guides get wrong. There is an "excluded seller" carve-out, and it is small. A platform does **not** have to report you for a year only if it facilitated **fewer than 30 sales AND total consideration of no more than about CAD $2,800** (the CAD equivalent of EUR 2,000) for you over that year. **Both** conditions have to be met. Hit 30 sales — even of cheap items — and you are reported. Cross roughly $2,800 in total sales — even in only a handful of transactions — and you are reported. A few important caveats on that threshold, as of 2026: - The precise CAD figure is set each year against the foreign-exchange rate to the EUR 2,000 reference, so treat "about CAD $2,800" as a guide, not a fixed line. Check the figure for the relevant year on the CRA's own page. - Being an excluded seller only means the platform does not file a report about you. It does **not** make your income tax-free. The CRA can still assess income you failed to report, with or without a platform slip. So the real question was never "will they report me?" It is "is my selling activity taxable?" — and that is decided entirely separately, by what you are selling and why. ## Business income vs personal-use property: the line that actually matters The CRA treats two kinds of online sellers completely differently. Getting this wrong is where people either overpay or, worse, underreport. ### If you buy to resell, it is business income If you acquire goods **with the intention of reselling them at a profit** — thrift flips, retail arbitrage, sourcing stock to mark up — any gain is **business income**. That is the heavily taxed category, and there are two things to understand about it: 1. It is taxed as **ordinary income** at your marginal rate, the same as wages. Not the lighter capital-gains treatment. 2. There is **no tax-free threshold**. The first dollar of net profit is taxable. The "excluded seller" $2,800/30-sale line is about _platform reporting only_ — it is not an income-tax allowance. You report this on **Form T2125, Statement of Business or Professional Activities**, filed with your personal T1 return. The CRA decides whether you are "in business" by weighing your intent, the frequency of your sales, and whether you operate in a businesslike way (sourcing inventory, advertising, keeping the activity going). Someone flipping finds every week is running a business in the CRA's eyes, full stop. ### If you sell your own used stuff, it is personal-use property Clearing out your own closet, garage or attic is different. Your own used belongings are **personal-use property (PUP)**, and the rules are gentle: - A gain on a personal item is only a **taxable capital gain** when the **proceeds for that single item exceed $1,000**. The CRA applies a **$1,000 floor to both the proceeds and the cost** when you do the math, which is why ordinary household items almost never trigger anything. - Selling personal items **at a loss** is generally **not deductible and not reportable**. You cannot use the loss on your old couch to offset other income. The catch: this only applies if you are genuinely decluttering. If you are **frequently** reselling used goods — buying up other people's secondhand items to flip — the CRA treats that as a business, and you are back in the T2125, fully-taxable column. > Quick test: did you buy it to sell it? That is business income from dollar one. Did you buy it to use it, and you are now moving it on? That is personal-use property, and likely nothing to report unless a single item clears $1,000. ## GST/HST: the $30,000 threshold Income tax is one layer. Sales tax is a separate one, and it has its own trigger. You become a GST/HST registrant once your **taxable revenues exceed $30,000 CAD** — measured either in a **single calendar quarter** or over **four consecutive calendar quarters**. Below that, you are a "small supplier" and you are not required to register or charge GST/HST. Once you are over the line, the rate you charge depends on the **province of your customer**, not a single national number. As of 2026: - **5% GST** in Alberta and the territories (Yukon, NWT, Nunavut) - **13% HST** in Ontario - **14% HST** in Nova Scotia (cut from 15% on 1 April 2025), and **15% HST** in New Brunswick, Prince Edward Island and Newfoundland and Labrador - **5% GST plus a separate provincial sales tax** in British Columbia, Saskatchewan and Manitoba - **5% GST plus QST** in Quebec There is no single "Canadian sales tax rate" — anyone who quotes you one is oversimplifying. Once registered, you charge the right combination for the destination and remit it. ## A worked example: the flipper vs the declutterer Numbers make this concrete. Two sellers, two very different outcomes. **Seller A — the flipper.** Priya sources clothing from thrift shops and outlet clearances, photographs it, and lists it across eBay and Poshmark. Over the year she makes around 400 sales and, after the cost of her stock, packaging and platform fees, she nets **$4,000 in profit**. - The platforms report her to the CRA (she is far past both 30 sales and ~$2,800). - She bought to resell, so all $4,000 is **business income**. - She reports it on **Form T2125** and pays income tax at her **marginal rate** — no threshold shields any of it. - Her revenue is well under $30,000, so she is still a small supplier and does **not** have to register for or charge GST/HST yet. **Seller B — the declutterer.** Marc sells an old dining table for $600, a bookshelf for $150 and a bike for $400 as he downsizes. - Each item is **personal-use property**, and each sold for **under $1,000**. - There is **nothing to report** and no tax owed on these sales. - Even if a platform sends him an information slip because he happened to cross 30 sales of small items, the slip does not create a tax bill — his items are PUP under $1,000 each. Same marketplaces, same year, completely different tax positions — because of _why_ they were selling, not _how much_ the platform reported. Want to see what a platform actually keeps before you ever get to "profit"? Run the numbers on our [Poshmark Fee Calculator](/poshmark-calculator/) or [eBay Fee Calculator](/ebay-calculator/) so the figure you carry into your T2125 is your real net. ## Frequently asked questions ### Do I have to report online sales if the platform didn't send me a slip? Yes, if the income is taxable. The excluded-seller rule (fewer than 30 sales and under about CAD $2,800) only governs whether the **platform** files a report. It does not decide whether **you** owe tax. Business income is reportable from the first dollar regardless of any slip. ### Is the ~$2,800 / 30-sale figure a tax-free allowance? No. It is a **reporting** threshold for marketplaces, not an income-tax exemption. There is no tax-free threshold for reselling business income in Canada. Treat that line as "will the CRA get a copy of my numbers", not "how much can I earn tax-free". ### I'm just decluttering my own closet — do I owe anything? Almost certainly not. Your own used items are personal-use property, and a gain is only taxable when a **single item's proceeds exceed $1,000**. Most household resale falls under that, and losses on personal items are not deductible. The exception is if you are reselling _frequently_ enough that the CRA considers it a business. ### When do I have to register for GST/HST? Once your taxable revenues **exceed $30,000** in a single calendar quarter or across four consecutive calendar quarters. Below that you are a small supplier and don't have to charge it. The rate you then charge depends on your customer's province (5% GST up to 15% HST, plus provincial tax in BC/SK/MB/QC). ### What form do reselling profits go on? Profit from buying to resell is business income, reported on **Form T2125** attached to your personal **T1** return, and taxed at your marginal rate. ## A note on records The cleanest way to stay on the right side of all of this is to keep what every business keeps: what you paid for each item, what it sold for, and what the platform charged you. If you cross-list the same inventory across several marketplaces, that record-keeping multiplies fast — keeping one source of truth for your listings and sales (rather than reconciling eBay, Poshmark and Etsy by hand) is exactly the kind of friction [Shopfront](/) is built to remove. ## Disclaimer This article is general information only and is **not** tax advice. Canadian tax rules are detailed and change, and your situation may differ from the examples here. For anything specific, consult the **Canada Revenue Agency (CRA)** directly or speak with a qualified accountant before you file. --- **Keep reading:** [Depop fees in Canada](/blog/depop-fees-canada/) breaks down what that platform actually takes, and our [US reseller tax guide for 2026](/blog/us-reseller-tax-guide-2026/) covers the equivalent rules — the 1099-K and Schedule C — for sellers south of the border. --- title: "eBay Private Seller Fees UK (2026): Free to Sell?" description: "Since October 2024 UK private sellers pay nothing to sell on eBay — the buyer pays a protection fee instead. How that differs from business-seller fees." author: "Shopfront Team" url: https://shopfront.app/blog/ebay-private-seller-fees-uk/ published: 2026-05-20T00:00:00.000Z updated: 2026-05-20T00:00:00.000Z licence: "© Shopfront. All rights reserved. Cite with attribution." --- If you are selling the odd item from your wardrobe on eBay UK, here is the headline that most fee guides still get wrong: **private sellers have paid no selling fees since 1 October 2024.** No final value fee, no per-order fee, no regulatory operating fee. When your item sells, you keep the full sale price. eBay shifted the cost to the buyer instead, in the form of a Buyer Protection fee added at checkout. That is a genuine change, not a temporary promotion, and it is still in place as of 2026. But it comes with a sharp dividing line that catches people out: "free to sell" only applies to **private** sellers. If eBay classes you as a **business** seller, you still pay the full slate of selling fees. This guide explains both sides so you know exactly which one applies to you. ## The Headline: Private Selling on eBay UK Is Free Since 1 October 2024, private sellers in the UK pay **nothing** to list and sell most items on eBay: - **No final value fee** — eBay does not take a percentage of your sale price. - **No per-order fee** — there is no fixed charge per transaction. - **No regulatory operating fee** — the small percentage eBay used to add is gone for private sellers. Instead, the **buyer** pays a **Buyer Protection fee** on top of the item price when they check out. This fee has a fixed component plus a percentage of the item price. The fixed part was cut from £0.75 to £0.10 in July 2025, so for most everyday items the buyer-side cost is modest. The point for you as a seller is simple: it does not come out of your payout. This is why so many older "eBay fees UK" articles are misleading. They were written before October 2024 and still describe a final value fee being deducted from private sellers. As of 2026, that deduction no longer exists for private accounts. ### Worked example: selling a £30 jacket as a private seller Say you list a jacket for **£30** and it sells: - **Final value fee:** £0.00 - **Per-order fee:** £0.00 - **Regulatory operating fee:** £0.00 - **Total eBay selling fees:** £0.00 - **Your payout:** **£30.00** You keep the full **£30**. The buyer pays the Buyer Protection fee on top of the £30 at checkout — it is part of what they pay, not a deduction from what you receive. You can sanity-check any sale with our [eBay Fee Calculator](/ebay-calculator/) before you list. ## Business Sellers Still Pay — Don't Blur the Two Here is the part the "eBay is free now" headlines skip. If your account is registered as a **business** seller, the fee removal does **not** apply to you. Business sellers continue to pay eBay's standard selling fees, as of 2026: - **A category final value fee.** This is a percentage of the sale price and varies by category — roughly in the **6.9%–12.9%** range before VAT depending on what you sell. Clothing, Shoes and Accessories is commonly cited at around **11.9%** base, but sources differ on the exact rate and on whether a given figure is shown inclusive or exclusive of VAT. Treat these as approximate and check eBay's live business-seller rate card for your category before you rely on a number. - **A per-order fee.** From **12 February 2026**, this rose to **£0.40** for orders over £10. For orders of **£10 or under it stays at £0.30**. - **A regulatory operating fee.** A small additional percentage eBay applies to business transactions. - **VAT on the fees.** VAT is charged on top of the selling fees above. Because the exact category rate and its VAT treatment vary, the only reliable figure is the one eBay shows you for your specific account and category. Use that, not a number copied from an article. ### Worked example: the same £30 jacket sold by a business seller Take the identical £30 jacket, but sold through a registered business account. As an illustration using an assumed category final value fee of 11.9% (before VAT) — check your own category's live rate — the maths looks roughly like this: - **Sale price:** £30.00 - **Category final value fee (≈11.9%):** ≈ £3.57 - **Per-order fee (order over £10, from 12 Feb 2026):** £0.40 - **Subtotal of fees before VAT:** ≈ £3.97 - **VAT on fees (20%):** ≈ £0.79 - **Regulatory operating fee:** a small additional percentage on top - **Approximate total fees:** ≈ £4.76 plus the regulatory operating fee - **Approximate payout:** ≈ £25.24 So on the same £30 jacket, a private seller keeps the full £30 while a business seller keeps somewhere around £25. The exact figure depends on your category rate and the regulatory fee, which is why we have rounded and flagged the assumptions rather than quoting a precise number. Run your own category rate through the [eBay Fee Calculator](/ebay-calculator/) for an accurate payout. ## Which One Are You? Private vs Business The whole "is it free?" question comes down to how eBay classifies your account, so it is worth being honest about it. You are generally a **private seller** if you are clearing out personal items you already owned — old clothes, a phone you upgraded from, things from around the house. There is no profit motive; you are selling secondhand belongings. You are generally a **business seller** if you buy or make items specifically to resell, sell in volume, or trade regularly to make a profit. eBay can reclassify accounts that show clear business behaviour, and registering correctly is your responsibility. This classification is also where tax comes in. Being a "free to sell" private seller on eBay does **not** automatically mean the money is tax-free — those are two separate questions. If you are trading for profit, HMRC may treat your activity as taxable regardless of how eBay labels your account. We cover where that line sits in the [UK Reseller Tax Guide 2026](/blog/uk-reseller-tax-guide-2026/). ## How This Compares to Vinted eBay's private-seller move brought it closer to the model Vinted has used for years, where sellers list for free and the buyer covers a Buyer Protection fee. The mechanics differ in the details — the percentages, the fixed components and how shipping is handled are not identical — so do not assume the two are interchangeable. If you cross-list across both, it is worth understanding each one on its own terms. We break Vinted's structure down in our guide to [Vinted fees in the UK](/blog/vinted-fees-uk/). ## Frequently Asked Questions **Is it actually free to sell on eBay UK in 2026?** For private sellers, yes — as of 2026 there is no final value fee, no per-order fee and no regulatory operating fee. The buyer pays a Buyer Protection fee on top instead. Business sellers still pay the standard selling fees. **Who pays the Buyer Protection fee?** The buyer does. It is added to the item price at checkout. The fixed part of it was reduced from £0.75 to £0.10 in July 2025, with a percentage of the item price added on top. It does not reduce a private seller's payout. **Do business sellers get free selling too?** No. Business sellers continue to pay a category final value fee (roughly 6.9%–12.9% before VAT, depending on category), a per-order fee, a regulatory operating fee and VAT on those fees. Always check eBay's live business-seller rate card for your category. **Did the per-order fee change in 2026?** Yes, for business sellers. From 12 February 2026 the per-order fee rose to £0.40 on orders over £10, while orders of £10 or under stay at £0.30. This does not affect private sellers, who pay no per-order fee. **Does free selling mean I owe no tax?** Not necessarily. eBay's fee structure and your tax position are separate questions. If you are buying to resell for profit, HMRC may treat the income as taxable even though eBay charges you nothing to sell. See the [UK Reseller Tax Guide 2026](/blog/uk-reseller-tax-guide-2026/). ## A Quick Disclaimer This article is general information about eBay's fees and is **not tax or financial advice**. Fee rates and thresholds change, and the exact category final value fee for your account may differ from the approximate figures here. Always confirm current rates on eBay's official business-seller fee pages, and for anything tax-related consult HMRC or a qualified accountant before making decisions. ## The Bottom Line As of 2026, selling on eBay UK genuinely is free **if you are a private seller** clearing out personal items — you keep the full sale price and the buyer covers the Buyer Protection fee. If eBay classes you as a **business** seller, the fees are very much still there: a category final value fee, a per-order fee that went up to £0.40 on larger orders in February 2026, a regulatory operating fee and VAT on top. Know which side of that line you sit on, check the live rate card if you are a business seller, and run real numbers through the [eBay Fee Calculator](/ebay-calculator/) before you price anything. --- title: "Vinted Fees UK (2026): What Sellers Actually Keep" description: "Vinted charges sellers £0 — you keep 100% of the price. The catch is the Buyer Protection fee your buyer pays. Here is exactly how Vinted makes money." author: "Shopfront Team" url: https://shopfront.app/blog/vinted-fees-uk/ published: 2026-05-13T00:00:00.000Z updated: 2026-05-13T00:00:00.000Z licence: "© Shopfront. All rights reserved. Cite with attribution." --- ## Vinted charges sellers nothing Here is the headline most fee guides bury: as of 2026, Vinted charges UK sellers £0. There is no commission, no listing fee, and no payment-processing cut taken from your sale. When your item sells for £25, you keep the full £25. That is genuinely unusual. eBay, Depop, Etsy and almost every other marketplace take a percentage of each sale. Vinted does not. If you have come from any of those platforms, the instinct is to assume there is a hidden seller fee somewhere — there isn't. The money you list at is the money that lands in your Vinted balance. So how does Vinted stay in business? It charges the **buyer**, not you. ## How Vinted actually makes money: the Buyer Protection fee Every time someone buys an item on Vinted, they pay a **Buyer Protection fee** on top of the item price at checkout. This fee is what funds the platform, and crucially it is **not deducted from your payout**. As of 2026, the Buyer Protection fee in the UK is roughly a percentage of the item price plus a small fixed amount — commonly cited as around **5% plus about £0.70**, though the exact split varies. Vinted publishes the current figures on its own price list, and the percentage and fixed component do change over time, so treat any number you read online (including this one) as approximate and check the official Vinted price page for the live rate. What the buyer gets for that fee is Vinted's Buyer Protection: coverage if the item never arrives, arrives damaged, or is significantly not as described, plus secure payment handling. From your side as the seller, the important point is simple — the buyer pays it, you don't, and it has no effect on what you keep. ### The one optional cost: bumps and boosts There is one place a seller can choose to spend money on Vinted: **paid visibility**. You can pay to "bump" a listing so it appears higher in search and feeds, or buy a wardrobe/profile boost. These are entirely optional, you decide whether to use them, and they are the only Vinted charges that ever come out of a seller's pocket. Plenty of sellers never spend a penny on them. ## Worked example: selling a £25 dress Numbers make this concrete. Say you list a dress at **£25** and it sells. As of 2026: | Line item | Amount | | ---------------------------- | ---------- | | Item price (what you listed) | £25.00 | | Vinted seller fee | £0.00 | | **Your payout** | **£25.00** | And on the buyer's side, at checkout: | Line item | Amount | | ------------------------------------------ | ----------- | | Item price | £25.00 | | Buyer Protection fee (approx. 5% + ~£0.70) | ~£1.95 | | **Buyer pays (before postage)** | **~£26.95** | You receive the full **£25.00**. The buyer pays roughly **£1.95** in Buyer Protection on top — money that goes to Vinted, not deducted from you. Postage is handled separately and is usually paid by the buyer unless you've chosen to offer free or discounted shipping. Compare that to selling the same dress elsewhere and the difference is obvious: a 10% marketplace commission would take £2.50 off your £25, before any payment-processing fee on top. On Vinted, that £2.50 stays with you. You can run the maths on your own items with our [Vinted fee calculator](/vinted-calculator/). ## Why the zero-seller-fee model matters in the UK This isn't a minor quirk. Vinted is the dominant secondhand-clothing marketplace in the UK, which is exactly why its zero-seller-fee model carries so much weight here. For UK resellers, it means the platform with the largest second-hand-fashion audience is also the one that takes the smallest cut from sellers — nothing. That said, "free to sell" doesn't mean "free of consideration". Two things are still worth thinking through: - **Pricing for the buyer's total.** Because the buyer pays Buyer Protection on top, your £25 dress costs them closer to £27 before postage. If you're competing on price, remember buyers see the all-in number at checkout. - **Tax.** Keeping 100% of your sale price is great, but it doesn't change your tax position. More on that below. ## Frequently asked questions ### Does Vinted take a cut of my sale? No. As of 2026, Vinted takes nothing from UK sellers — no commission, no listing fee, no processing fee. You keep 100% of your listed price. ### What is the Buyer Protection fee and who pays it? It's a fee added at checkout, paid by the **buyer** on top of the item price — roughly 5% plus a small fixed amount (around £0.70) in the UK, though the exact figures change, so check Vinted's official price list. It funds buyer protection (cover for non-delivery, damage, or items not as described) and secure payments. It does not come out of the seller's payout. ### Are bumps and boosts worth paying for? That's your call. They're the only optional seller cost on Vinted and they buy extra visibility, not guaranteed sales. Many sellers do fine without ever using them; test on a few listings before committing if you're curious. ### Do I have to pay tax on what I sell on Vinted? Possibly. Selling unwanted personal items at a loss usually isn't taxable, but if you're buying to resell or trading regularly you may have a tax obligation, and platforms now report seller data to HMRC under the digital-platform reporting rules. We cover the detail in our [UK reseller tax guide for 2026](/blog/uk-reseller-tax-guide-2026/). ## A note on tax This article is general information, not tax advice. Whether your Vinted income is taxable depends on your circumstances — casual clear-outs of your own wardrobe are treated very differently from buying stock to resell at a profit. As of 2026, online marketplaces in the UK report seller information to HMRC under the digital-platform reporting rules, so it's worth understanding where you stand. For anything specific to your situation, check the guidance on the HMRC website or speak to a qualified accountant. ## Selling on more than just Vinted? Vinted's zero seller fee makes it a great place to list, but most UK resellers sell across several platforms — and the fee structures elsewhere are very different. If you also use eBay or Depop, it's worth knowing exactly what each one takes: - [eBay private seller fees in the UK](/blog/ebay-private-seller-fees-uk/) - [Depop fees in the United Kingdom](/blog/depop-fees-united-kingdom/) Shopfront lets you list an item once and cross-list it to eBay, Depop, Facebook and more, so you can put the same stock in front of every audience without retyping a listing five times. When something sells on one channel, you delist it everywhere else automatically — which matters a lot more when one of those channels (Vinted) costs you nothing to be on. The short version: on Vinted, in 2026, the seller fee is £0. Anyone telling you otherwise is quoting the buyer's fee or guessing. --- title: "Depop Fees US (2026): Is It Really Fee-Free?" description: "Depop dropped its 10% selling fee for US sellers — but it is not \"completely free\". The 3.3% + $0.45 processing fee and what you actually keep, explained." author: "Shopfront Team" url: https://shopfront.app/blog/depop-fees-united-states/ published: 2026-05-07T00:00:00.000Z updated: 2026-08-19T00:00:00.000Z licence: "© Shopfront. All rights reserved. Cite with attribution." --- ## The headline: there is no 10% selling fee for US sellers anymore If you opened your Depop account in the last couple of years and went looking for the old 10% selling fee, you would not have found it. Depop removed its 10% marketplace selling fee for US sellers in July 2024. As of 2026, when you sell an item on Depop in the US, the platform does not take a percentage cut for the listing itself. That is the surprising part, and it is genuinely true — most fee guides online are still quoting the old 10% number because they were written before the change or never updated. So if you have been mentally subtracting 10% off every sale, you can stop. But "no selling fee" is not the same as "completely free", and that distinction is where a lot of sellers get caught out. There is still a fee. It is just a smaller one, and it sits in a different place. ## The fee you actually pay: 3.3% + $0.45 per sale Depop in the US runs all transactions through Depop Payments, which is mandatory. Because Depop Payments processes the card or wallet transaction, there is a payment-processing fee on every sale: - **3.3% + $0.45 per transaction** (as of 2026) That percentage is charged on the **total transaction value** — that means the item price plus shipping plus any sales tax, not just the item price. It is a processing fee, not a marketplace commission, but from your bank account's point of view the difference is academic: it is the cost of selling on Depop. So the honest one-line answer to "is Depop fee-free for US sellers?" is: **no selling fee, but yes, a processing fee.** ## Worked example: selling a $100 item Let's put real numbers on it. Say you sell an item for $100. | Line item | Amount | | ----------------------------- | ---------- | | Sale price | $100.00 | | Selling fee (removed) | $0.00 | | Processing fee (3.3% + $0.45) | -$3.75 | | **You keep** | **$96.25** | The processing fee works out to 3.3% of $100 ($3.30) plus the flat $0.45, which is $3.75. You keep **$96.25** before you account for any shipping cost you choose to cover yourself. Compare that to the old model, where a $100 sale would have lost $10.00 to the selling fee on top of processing. The change is real money in your pocket on every order. Want to run the numbers on your own price points? Use the [Depop Fee Calculator](/depop-calculator/) to see your exact payout including shipping. ## What about the fee your buyer sees? You may have heard about a Depop buyer-protection fee and wondered whether it eats into your payout. It does not — it is charged to the buyer, not to you. As of 2026, US buyers pay a separate buyer-protection fee of roughly **5%** on top of the item price at checkout. That fee covers Depop's buyer-protection programme and is the buyer's cost. It does not come out of your sale proceeds. It is worth knowing it exists, though, because it slightly raises the total your buyer pays — which can matter when you are thinking about how your prices compare to other platforms from the buyer's side. ## Optional cost: Boost (promoted listings) The only other charge worth flagging is **Boost**, Depop's optional promoted-listings feature. If you choose to boost a listing and it sells through the boost, Depop takes roughly an extra **8%** of that boosted sale. Boost is entirely opt-in. If you never use it, you never pay it. If you do use it, factor that 8% into your margin before deciding a boost is worth it on a low-priced item. ## Important: this is not a global deal Here is a point that trips up sellers who follow international Depop creators or read guides written for other markets: **the zero selling fee only applies to US (July 2024), UK (March 2024) and, since 22 July 2026, Australian sellers.** If you sell on Depop in Canada or New Zealand, you are still paying the 10% selling fee as of 2026. The fee removal was a market-specific decision, not a worldwide one. So if a guide tells you to expect a 10% cut, check which country it was written for — for a US seller, that advice is simply out of date. (For the UK side of this, see our companion guide on [Depop fees for UK sellers](/blog/depop-fees-united-kingdom/).) ## Quick reference: US Depop fees as of 2026 - **Selling fee:** $0 (removed July 2024) - **Payment processing:** 3.3% + $0.45 per sale, charged on item + shipping + tax - **Buyer-protection fee:** ~5%, paid by the buyer (not you) - **Boost (optional):** ~8% of a boosted sale, only if you opt in - **Payments provider:** Depop Payments (mandatory) ## A note on tax Lower fees do not change your tax obligations. If you sell regularly on Depop, the income can be reportable, and you will likely receive a 1099-K from the platform depending on your sales volume and your state's thresholds. The federal reporting threshold has changed in recent years and varies, so do not assume an old figure still applies. For a current walkthrough of how marketplace sales are reported and what records to keep, read our [US reseller tax guide for 2026](/blog/us-reseller-tax-guide-2026/). This blog post is general information only and is not tax advice — for your specific situation, consult the IRS or a qualified accountant. ## Frequently asked questions **Is Depop completely free for US sellers in 2026?** No. There is no 10% selling fee, but there is a payment-processing fee of 3.3% + $0.45 per sale through Depop Payments. "Fee-free" refers only to the removed selling fee, not to a $0 cost. **Does the processing fee apply to shipping and tax too?** Yes. The 3.3% + $0.45 is calculated on the total transaction — item price plus shipping plus any sales tax — not on the item price alone. **Do I pay the 5% buyer-protection fee?** No. The buyer-protection fee is charged to the buyer at checkout, on top of the item price. It does not reduce your payout. **How much do I keep on a $100 sale?** $96.25, after the $3.75 processing fee, and before any shipping cost you choose to cover. **Why do other guides still say Depop charges 10%?** Because they were written before the July 2024 change, or for markets where the 10% fee still applies (Canada and New Zealand — Australia's fee was removed on 22 July 2026). For US sellers as of 2026, the 10% selling fee is gone. ## The bottom line For US sellers in 2026, Depop is one of the cheaper marketplaces to sell on — but it is not free. You keep more than you used to because the 10% selling fee is gone, yet every sale still carries a 3.3% + $0.45 processing fee on the full transaction. Price with that in mind, and you will never be surprised by your payout. To plan exactly what you will take home on any item, run it through the [Depop Fee Calculator](/depop-calculator/). --- title: "Poshmark Fees (2026): How Much Does Poshmark Take?" description: "Poshmark fees in 2026 for US and Canadian sellers: the flat fee under the threshold, the 20% commission above it, and what you actually keep." author: "Shopfront Team" url: https://shopfront.app/blog/poshmark-fees/ published: 2026-04-30T00:00:00.000Z updated: 2026-04-30T00:00:00.000Z licence: "© Shopfront. All rights reserved. Cite with attribution." --- ## The headline: there's no listing fee, but the cut depends on your price The single most important thing to understand about Poshmark fees in 2026 is that there is **no listing fee at all** — you only pay when an item sells, and what you pay depends entirely on the sale price. Poshmark uses a two-tier model: a small flat fee on cheap items, and a flat 20% commission on everything else. That's it. No insertion fees, no monthly subscription, no store tiers. That structure is unusual, and it's where a lot of sellers get caught out. On a $14 sale you keep a smaller share than you might expect; on a $200 sale the math is simple and predictable. Knowing exactly where the threshold sits — and what the 20% is actually calculated on — is the difference between pricing confidently and guessing. One quick note before the numbers: Poshmark operates in the **US and Canada only**. It exited Australia, the UK and India in November 2023, so if you're reading older guides that mention £ prices or Australian sellers, those are out of date. This post covers the two markets that still run: the US and Canada. ## How Poshmark fees work in the US (as of 2026) For US sellers, the fee depends on whether your sale lands under or over $15: - **Sales under $15:** a flat fee of **$2.95** per sale. - **Sales of $15 and over:** a **20% commission** — you keep 80% of the sale price. That 20% (or the $2.95 flat fee) covers two things at once: payment processing **and** a prepaid shipping label. The buyer pays for shipping separately at checkout, so the cost of the label isn't coming out of your pocket — Poshmark handles it as part of its cut. One detail worth underlining, because it's good news: the 20% is calculated on the **item price only**. Shipping is not part of the seller fee base. You're never charged commission on the postage the buyer paid. ### Worked example (US) Say you sell a jacket for **$50**: - **Poshmark commission (20%):** $10.00 - **Your payout:** **$40.00** Now sell a cheaper item — a top for **$12**: - **Flat fee (under $15):** $2.95 - **Your payout:** **$9.05** Notice what happens on the cheap item. $2.95 on a $12 sale is roughly 25% of the price — proportionally _more_ than the 20% you'd pay on a $50 item. The flat fee is designed to be predictable, but on low-value items it quietly eats a bigger share. If you sell a lot of items in the $5–$14 range, that's worth pricing around. Sometimes nudging an item to $15 actually leaves you with more in hand: a $15 sale costs you 20% ($3.00) and nets $12.00, versus a $14 sale costing the flat $2.95 and netting $11.05. ## How Poshmark fees work in Canada (as of 2026) Canadian sellers follow the same two-tier shape, with a different threshold and an extra tax line: - **Sales under CA$20:** a flat fee of **CA$3.95** per sale. - **Sales of CA$20 and over:** a **20% commission** — you keep 80% of the item price. The wrinkle in Canada is sales tax. **GST/HST is charged on the Poshmark fee itself**, and the rate depends on your province. So your effective deduction is the 20% commission _plus_ the applicable tax on that commission. It's a small addition, but it means your payout is slightly below a clean 80% once the tax on the fee is applied. ### Worked example (Canada) Sell a pair of boots for **CA$60**: - **Poshmark commission (20%):** CA$12.00 - **GST/HST on that CA$12 fee:** added on top, varies by province - **Your payout:** **about CA$48** (the exact figure depends on your provincial tax rate applied to the fee) So the "keep 80%" rule of thumb holds for the headline commission, but build in a little extra for the tax-on-fee depending on where you are. ## What the fee does and doesn't cover It helps to be clear about what your 20% (or flat fee) is buying: - **Payment processing** — there's no separate card-processing line item like you'd see on Grailed or eBay's managed payments. - **A prepaid shipping label** — buyers pay a flat shipping rate at checkout, and Poshmark supplies the label. You're not separately billed for postage. - **Buyer protection and platform support** — handled within the standard cut. What it's _not_ charged on: shipping. The commission base is the item price, full stop. ## Run your own numbers The two-tier structure makes Poshmark easy to model once you know your price points. If you'd rather not do the arithmetic by hand for every listing, our [Poshmark Fee Calculator](/poshmark-calculator/) handles both USD and CAD — enter a sale price and it returns the fee and your exact payout, including the Canadian tax-on-fee line. If you're weighing Poshmark against other US marketplaces, it's worth comparing the structures side by side, because a 20% flat commission behaves very differently from eBay's category-based percentages or Mercari's flat rate. Our [eBay vs Poshmark vs Mercari fee comparison](/blog/ebay-vs-poshmark-vs-mercari-fees-usa/) walks through where each platform wins on margin. ## Frequently asked questions ### Does Poshmark charge a listing fee? No. As of 2026 there are no listing fees, no monthly fees, and no store subscriptions. You only pay when an item sells. ### How much does Poshmark take from a sale? In the US, $2.95 flat on sales under $15, or 20% on sales of $15 and over. In Canada, CA$3.95 flat under CA$20, or 20% above it (plus GST/HST charged on the fee). On a $50 US sale, that's a $10 fee and a $40 payout. ### Does Poshmark charge commission on shipping? No. The 20% commission is calculated on the item price only. Buyers pay shipping separately, and Poshmark supplies the prepaid label. ### Why did I keep so little on a cheap sale? Because of the flat fee. On items under the threshold ($15 US / CA$20), the flat fee ($2.95 / CA$3.95) is a larger percentage of a low price than 20% would be. On a $12 item, $2.95 is about 25% — proportionally more than you'd pay above the threshold. ### Is Poshmark available in the UK or Australia? No. Poshmark exited the UK, Australia and India in November 2023. As of 2026 it operates in the US and Canada only. ## A note on tax The fees above are Poshmark's platform charges, not your tax obligations. If you sell regularly, your Poshmark income may be reportable — and US sellers should be aware of how 1099-K reporting works for marketplace sales. We cover the current thresholds and what to track in our [US reseller tax guide for 2026](/blog/us-reseller-tax-guide-2026/). This article is general information, not tax advice. Fee figures are accurate as of 2026, but Poshmark can change them — confirm current rates on Poshmark's official fees page before pricing. For your tax position, consult the IRS (or the Canada Revenue Agency, if you sell in Canada) or a qualified accountant. --- title: "Why we started Shopfront" description: "We built the tool we wished existed when we were selling secondhand — Drew on the friction that pushed us to start Shopfront in Melbourne." author: "Shopfront Team" url: https://shopfront.app/blog/why-we-started-shopfront/ published: 2026-04-30T00:00:00.000Z updated: 2026-04-30T00:00:00.000Z licence: "© Shopfront. All rights reserved. Cite with attribution." --- Selling secondhand should be easy. It isn't. Shopfront exists because listing the same item on every marketplace multiplies the work — so we're building the tool we wanted back when we were the ones doing the retyping: drop in photos once, list everywhere, keep inventory in sync. Nate and I met through Antler Australia in 2024. We'd both spent enough nights reformatting the same listing — once for eBay, once for Depop, once for Grailed — to know the problem in our hands. Every marketplace asks for something slightly different. Different titles, different descriptions, different category trees, different photo requirements. The work doesn't get smaller; it multiplies. The resellers, vintage stores, and charity shops we talked to weren't asking for more places to sell. They were already on three or four. They were asking for less time spent retyping. So we started building. ## The first thing we shipped The shape of the product was always clear: drop in photos, get a [polished listing across every marketplace](/features/crosslisting/). Push it live with one click. Update inventory once, sync everywhere. The hard part wasn't the idea — it was making it actually work across four marketplaces with four different APIs, four different category systems, and four different opinions about what a listing should look like. We spent the first six months on the unglamorous parts: parsing real-world category trees, mapping condition fields that don't agree with each other, handling the edge cases that only show up when someone tries to list a 1980s leather jacket with mother-of-pearl buttons. ## What we still believe We're still small. We're still in Melbourne. Every feature we ship comes from a conversation with a seller — usually one who emailed us about something that's slowing them down. The marketplaces aren't going to consolidate. The fragmentation isn't going away. But the busywork can. That's the whole bet. If you're a reseller spending more time listing than sourcing, we built this for you. More on who we are and what we're building is on the [about page](/about/). — Drew --- title: "Depop Fees UK (2026): What Sellers Pay" description: "UK Depop sellers pay £0 selling fee since March 2024 — but the 2.9% + 30p processing fee remains, and old listings can still carry the legacy 10%." author: "Shopfront Team" url: https://shopfront.app/blog/depop-fees-united-kingdom/ published: 2026-04-23T00:00:00.000Z updated: 2026-04-23T00:00:00.000Z licence: "© Shopfront. All rights reserved. Cite with attribution." --- ## The headline: UK Depop sellers pay £0 in selling fees If you sell on Depop in the UK and you're still budgeting for a 10% commission, stop — that fee is gone. On 20 March 2024, Depop removed its 10% seller fee for UK sellers listing in GBP. As of 2026 the selling/commission fee is £0. This is the single most important thing to understand about Depop's UK fee structure, and it's the thing most older guides and fee calculators still get wrong. Depop didn't trim the fee or run a promotion. It scrapped the seller commission entirely and shifted the cost to the buyer instead. What's left for you as a seller is one charge: payment processing. That's it. No listing fee, no monthly fee, no final value fee on the item price. ## What you actually pay as a UK seller There is exactly one fee a UK seller pays on a sale, as of 2026: - **Depop Payments processing fee: 2.9% + £0.30 per transaction.** That processing fee covers handling the card or wallet payment securely. It's charged on each completed sale and comes out of your payout automatically — you don't pay it separately. What you do **not** pay: - No 10% selling/commission fee (removed 20 March 2024). - No listing fee. - No subscription or "boost-to-sell" mandatory fee. So your effective cost to sell is just the processing fee. On most items that lands somewhere between roughly 3% and 4% of the sale price once the fixed 30p is factored in — far below the old 10% + processing combination. ## The buyer now pays a marketplace fee The selling fee didn't vanish into thin air — Depop moved the cost to the buyer. From 15 April 2024, buyers in the UK pay a **marketplace fee** at checkout: up to roughly 5% of the item price plus a fixed amount of up to about £1. That fee is the **buyer's** cost, not yours. It's added on top of your asking price when someone buys, and it doesn't reduce your payout. You set your price; the buyer sees your price plus their marketplace fee at checkout. It's worth knowing this exists for two reasons. First, so you understand why the seller fee disappeared — Depop rebalanced where the cost sits. Second, because it subtly affects buyer behaviour: the price a buyer pays at checkout is a little higher than your listed price, so very low-priced items feel the fixed component more. ## Worked example: selling a £40 item Let's run real numbers on a £40 sale, as of 2026. | Line | Amount | | ----------------------------- | ---------- | | Item price | £40.00 | | Selling fee (0%) | £0.00 | | Processing fee (2.9% + £0.30) | −£1.46 | | **You keep** | **£38.54** | The maths on the processing fee: 2.9% of £40.00 is £1.16, plus the fixed £0.30, which totals £1.46. Subtract that from £40.00 and your payout is **£38.54**. Under the old structure, that same £40 sale would have cost you the 10% selling fee (£4.00) on top of processing — you'd have kept closer to £34.54. The change is worth several pounds on every sale. You can run your own figures with our [Depop fee calculator](/depop-calculator/) to see the payout on any price before you list. ## The one catch: very old listings may still carry 10% Here's the nuance that trips people up. The 0% seller fee applies to **new and updated listings**. Listings created before the March 2024 change can still sit on the legacy 10% fee structure until they're refreshed. If you have items that have been live and untouched since before March 2024, check them. The fix is simple: refresh or re-list the item (edit and save it, or delete and re-list) to move it onto the current 0% structure. Once it's been updated, it follows the new rules. For sellers with a large back catalogue, it's worth doing a sweep of your oldest listings rather than assuming every item is automatically on the new fee. The change wasn't retroactive for stale listings. ## How UK Depop fees compare to the US Depop's fee structure isn't identical everywhere. The 0% seller fee and the buyer-side marketplace fee are the UK (GBP) model. If you sell in US dollars, the structure differs — we break that down in [Depop fees in the United States](/blog/depop-fees-united-states/). If you cross-list the same stock to other UK marketplaces, it's also worth comparing the cost of selling elsewhere. [Vinted fees in the UK](/blog/vinted-fees-uk/) covers how that platform's buyer-protection model stacks up against Depop's processing-only approach for sellers. ## What this means for pricing With the seller fee gone, your only deduction is processing — so a 2.9% + £0.30 buffer is all you need to price for break-even, as of 2026. If you previously padded prices to absorb a 10% fee, you can either pass that saving on to be more competitive, or keep your prices and take a bigger margin. The fixed 30p matters most on cheap items. On a £5 sale, processing is 2.9% (£0.15) + £0.30 = £0.45, which is 9% of the price. On a £40 sale it's only about 3.6%. Bundling small items into one higher-value sale spreads that fixed fee across more value. ## FAQ **Does Depop still charge a 10% selling fee in the UK?** No. Depop removed the 10% seller fee for UK sellers (selling in GBP) on 20 March 2024. As of 2026 the selling fee is £0. The only seller-side cost is the 2.9% + £0.30 payment processing fee. **What fees does a UK Depop seller pay in 2026?** Just the Depop Payments processing fee: 2.9% + £0.30 per transaction. There's no selling fee, no listing fee and no mandatory subscription. **Why does the buyer pay a fee on Depop now?** From 15 April 2024, Depop introduced a buyer-paid marketplace fee (up to roughly 5% of the item price plus up to about £1 fixed). This replaced the old seller commission — the cost moved from seller to buyer rather than disappearing. **My old listing still shows a 10% fee — why?** The 0% seller fee applies to new and updated listings. Listings created before March 2024 that haven't been touched may still carry the legacy 10%. Refresh or re-list the item to move it onto the current structure. **How much do I keep on a £40 sale?** £38.54. There's no selling fee, and processing of 2.9% + £0.30 comes to £1.46, leaving you with £38.54. ## A note on the numbers Fees and thresholds change. The figures here are accurate as of 2026, but Depop can update its fee structure, and exact buyer-side marketplace fee amounts vary by item. Always confirm the current rates on Depop's official fees page before you price your listings. If you sell at volume and need to think about income tax, see our [UK reseller tax guide for 2026](/blog/uk-reseller-tax-guide-2026/) — and treat that as general information, not tax advice, and check HMRC or a qualified accountant for your own situation. --- title: "UK Reseller Tax Guide 2026: Selling Clothes Online" description: "The honest UK answer: selling your own used clothes is tax-free at any amount. What the £1,000 allowance, the \"30 items\" rule and the £3,000 change really mean." author: "Shopfront Team" url: https://shopfront.app/blog/uk-reseller-tax-guide-2026/ published: 2026-04-16T00:00:00.000Z updated: 2026-08-19T00:00:00.000Z licence: "© Shopfront. All rights reserved. Cite with attribution." --- ## The short answer most articles get wrong If you are clearing out your own wardrobe and selling old clothes on Vinted, Depop or eBay, you do **not** owe tax on that money, no matter how much it adds up to. There is no secret threshold that suddenly makes your decluttering taxable. According to HMRC, selling your own used personal possessions is not trading and is not taxable income. You are disposing of personal property, not running a business. Whether you make £200 or £2,000 from a wardrobe clear-out, the income tax owed is nil. This is the single fact the "side hustle tax" headlines bury. The rules that changed in 2024 are about **data reporting**, not about a new tax. HMRC itself has confirmed the platform-reporting rules create no new tax obligations. So before we get into allowances and thresholds, hold on to the headline: selling your own used clothes is tax-free, full stop. There is one narrow exception, and it almost never applies to clothing — we will cover it below. ## When selling your own stuff is genuinely tax-free The clothes in your wardrobe, your old furniture, your kids' outgrown things — these are your personal possessions. Selling them is not income; it is converting property you already own back into cash. You typically sell for less than you paid, so there is no profit and no tax. The only tax that could ever touch personal possessions is Capital Gains Tax (CGT), and for second-hand clothes it effectively never does: - Most clothing and household goods are what HMRC calls **wasting chattels** (items with a useful life of 50 years or less), which are exempt from CGT. - Even for non-wasting items, there is a **£6,000 chattels exemption**: if you sell a single item for £6,000 or less, any gain is exempt. CGT could only realistically apply if you sold a **single high-value item for a gain of more than £6,000** — think a piece of fine jewellery, an artwork, or a designer item you bought specifically as an investment and later sold for considerably more than you paid. For an ordinary wardrobe clear-out, this never comes up. (For reference, the annual CGT exempt amount is £3,000 for the 2025/26 tax year, so even a modest gain on a one-off luxury item may still fall within it.) For 99% of people selling used clothes, the takeaway is simple: no income tax, no CGT, nothing to report on your own initiative. ## When it does become taxable: trading The picture changes if you are **trading** rather than decluttering. You are trading if you: - buy goods specifically to resell them at a profit, - make, alter or craft items to sell, or - sell with clear commercial intent and regularity. HMRC decides whether you are trading using the **nine "badges of trade"** — factors like a profit-seeking motive, how frequently you sell, whether you modified items before selling, and how briefly you owned the goods. No single badge is decisive; HMRC looks at the overall pattern. The practical test: if you are sourcing stock to flip — buying charity-shop bundles, wholesale lots or boot-sale finds to mark up and resell — that is a business, and the profit is taxable. If you are simply selling things that were once yours to use, it is not. ## The £1,000 trading allowance If you **are** trading, you get a cushion. The **trading allowance** lets you earn up to **£1,000 gross per tax year tax-free**, with no need to register with HMRC or file anything. "Gross" means your total sales before you deduct any costs. Cross that £1,000 gross line and you must register for **Self Assessment** and report the income. At that point you can deduct **either** the flat £1,000 trading allowance **or** your actual business expenses (postage, packaging, cost of stock, platform fees) — whichever is better for you, but **not both**. The trading allowance is **£1,000 for both 2025/26 and 2026/27** — unchanged. Note the tax year runs **6 April to 5 April**, which (as we will see) is a different period from the one platforms report on. ## The £3,000 figure — what it actually means This is where most of the internet is wrong, so read carefully. In **March 2025** the government announced it **intends** to raise the Self Assessment **reporting/filing threshold** for trading income to **£3,000 gross**. Two things this is **not**: 1. **It is not a new £3,000 tax-free allowance.** Tax can still be due on trading income between £1,000 and £3,000. The change would let people in that band pay through a new, simpler HMRC online service instead of filing a full tax return — but the tax itself does not disappear. 2. **It is not law yet.** It is a stated intention, subject to legislation, with no confirmed start date — the government has said only that it will happen "within this parliament," and estimates range from around 2027/28 onwards. Until that change actually lands, the rules that apply right now are unchanged: the **£1,000 trading allowance** and the **£1,000 filing threshold**. If you are trading and gross more than £1,000 in a tax year, you register for Self Assessment — today, in 2026. Anyone telling you that you can now earn £3,000 tax-free is conflating a future _filing_ simplification with a _tax-free_ allowance. They are not the same thing. ## The "30 items" rule and the side-hustle headlines Since **1 January 2024**, UK online platforms — eBay, Vinted, Depop, Etsy, Airbnb and others — have been required to collect seller information and report it to HMRC once a year. This is the source of every "side hustle tax" headline, and it is also widely misunderstood. The timeline so far: - The first report covered **calendar year 2024** and was due to HMRC by **31 January 2025**. - **2025** data was due by **31 January 2026**. - It continues annually after that. Crucially, a platform only has to **report** a seller who, in the year, either: - sold **30 or more items**, **or** - received **more than €2,000** (about £1,700). If you are **below both** thresholds, the platform does not report you at all. And note the period here is the **calendar year** (1 January to 31 December) — different from HMRC's 6 April to 5 April tax year. Two different clocks, which is another reason the headlines cause confusion. Two things to keep in mind: - **Being reported is not the same as owing tax.** This is data-sharing. If the underlying activity is selling your own used clothes, you still owe nothing — HMRC just has a record of the sales. HMRC has explicitly said the rules create no new tax obligations. - **Platforms must give you a copy** of the information they report, so you can see exactly what was sent. So if you cross 30 items clearing out your wardrobe, you may get a notice from the platform. That is normal. It does not mean you have a tax bill. ## Worked examples Numbers make this concrete. Both figures below are as of the 2025/26 rules. **Example 1 — Decluttering (no tax owed):** You sell **40 items** of your own old clothing on Vinted over the year for **£900 total**. - Items sold: 40, which is over the 30-item line, so **Vinted reports you to HMRC**. - But these are **your own used possessions**, sold at a loss against what you originally paid. This is not trading. - **Income tax owed: £0.** **CGT owed: £0.** Nothing to register, nothing to file. If HMRC ever asked, your answer is simply "these were my own clothes." Being reported felt alarming; the actual tax position is nil. **Example 2 — Flipping (trading, tax due):** You buy job-lots of second-hand clothing to resell at a markup and gross **£3,000** over the tax year. - This is **trading** — you bought stock specifically to profit. - The **first £1,000 is covered by the trading allowance**. - You must **register for Self Assessment** (you are over £1,000 gross) and report the income. On the remaining **£2,000**, you pay tax — either after deducting the £1,000 allowance, or after deducting your actual costs (stock, postage, fees), whichever leaves you better off. Same £3,000 of sales, completely different outcome — because one is your old wardrobe and the other is a business. ## Frequently asked questions ### Do I have to pay tax on selling my own used clothes on Vinted or Depop? No. Selling your own personal possessions is not taxable income, regardless of the total. The only tax that could ever apply is CGT on a single item sold at a gain over £6,000, which does not apply to ordinary clothing. ### Vinted or eBay says it reported me to HMRC — do I owe tax? Not necessarily. Reporting happens when you sell 30 or more items or receive more than €2,000 (about £1,700) in a calendar year. It is data-sharing, not a tax bill. If you were selling your own used items, you still owe nothing. ### Can I now earn £3,000 tax-free? No. The £3,000 figure is a proposed change to the _filing_ threshold, not a tax-free allowance, and it is not law yet (no confirmed start date — the government has said only "within this parliament"). For 2026, the tax-free trading allowance remains £1,000, and tax can still be due above that. ### When do I need to register for Self Assessment? If you are trading (buying to resell, or making items to sell) and your **gross** sales exceed **£1,000** in the tax year (6 April to 5 April). Selling your own used belongings does not require registration at any amount. ### What's the difference between the calendar-year report and the tax year? Platforms report on the **calendar year** (1 January to 31 December). HMRC assesses tax on the **tax year** (6 April to 5 April). They are different periods, which is why a platform notice and your tax position do not line up neatly. ## A note on disclaimer This article is general information, not tax advice. The rules summarised here are accurate as of 2026, but your own situation may differ and the law can change. If you are unsure whether your selling counts as trading, or you have crossed the £1,000 trading allowance, check the official guidance on **GOV.UK** or speak to **HMRC** or a qualified accountant before filing. ## Working out the numbers If you have established that you are trading and want to understand what each platform actually takes from your sales, our calculators break down the fees per channel: - [Vinted Fee Calculator](/vinted-calculator/) - [Depop Fee Calculator](/depop-calculator/) - [eBay Fee Calculator](/ebay-calculator/) For more detail on specific platforms, see our guides to [Vinted fees in the UK](/blog/vinted-fees-uk/) and [eBay private seller fees in the UK](/blog/ebay-private-seller-fees-uk/). If you sell across the Atlantic as well, the [US reseller tax guide for 2026](/blog/us-reseller-tax-guide-2026/) covers the very different rules over there. Knowing whether you are decluttering or trading is the first decision. Once you know you are running a business and selling across several platforms, [Shopfront](/) lets you list once and cross-list to eBay, Depop, Vinted and more — so you spend less time copying listings and more time tracking the numbers that matter for your return. --- title: "US Reseller Tax Guide 2026: What You Actually Owe" description: "The real US reseller tax rules for 2026: the 1099-K threshold went back to $20,000, plus hobby vs business, Schedule C, and what you actually owe." author: "Shopfront Team" url: https://shopfront.app/blog/us-reseller-tax-guide-2026/ published: 2026-04-09T00:00:00.000Z updated: 2026-08-19T00:00:00.000Z licence: "© Shopfront. All rights reserved. Cite with attribution." --- ## The $600 threshold is dead — the federal number is back to $20,000 If you have read almost any reselling tax article in the last few years, you were told that the IRS would start sending Form 1099-K to anyone who took more than $600 through eBay, Depop, Poshmark or any other platform. As of 2026, that is no longer true — and most articles still showing $600 are simply out of date. The One Big Beautiful Bill Act (OBBBA), signed in July 2025, restored the federal Form 1099-K reporting threshold to its pre-2021 level: a platform only has to issue you a 1099-K once you exceed **more than $20,000 in gross payments AND more than 200 transactions** in a year. Both conditions have to be met. The IRS confirmed this in IR-2025-107 and its updated 1099-K FAQs on 23 October 2025, and it applies to 2025, 2026 and beyond. The phased-down schedule everyone braced for — $5,000 for 2024, $2,500 for 2025, then $600 — came from the American Rescue Plan, and it has been cancelled. So the headline for casual sellers is simple: at the federal level, you are back to the old, much higher bar. That is the good news. The rest of this guide is about the part that did not change: whether you actually owe tax, which is a separate question from whether you get a form. ## A 1099-K is not what makes income taxable This is the single most misunderstood point in reselling tax, so it is worth stating plainly: **all income is reportable regardless of whether any form is issued.** The $20,000 / 200-transaction threshold only governs when the _platform_ is required to send you (and the IRS) a 1099-K. It has nothing to do with whether your profit is taxable. In other words: - Crossing the threshold does not create a tax bill on its own. - Staying under the threshold does not make your profit tax-free. The 1099-K is a paperwork trigger for the marketplace. Your obligation to report income exists either way. What changes your actual tax is _why_ and _how_ you are selling — which brings us to the three situations almost every reseller falls into. ## State rules can be much lower — check yours The federal rollback to $20,000 does **not** change individual state rules, and several states require a 1099-K at far lower levels. As of 2026, these states are well below the federal bar: - **Vermont, Massachusetts, Virginia, Maryland** — $600, with any number of transactions. - **Illinois** — over $1,000 AND 4 or more transactions. So a casual seller in one of those states can still receive a 1099-K well under the federal $20,000, even though no federal form would have been issued. This list can change, so treat it as a starting point: the federal threshold is $20,000 and 200 transactions, but **your state may be lower — verify the current list with your state revenue department.** ## The three situations: selling at a loss, hobby, and business ### 1. Selling your own stuff at a loss If you are clearing out a wardrobe or a garage and selling personal items for **less than you paid for them**, there is no taxable income — you have a loss, not a gain. The catch: that loss is **not deductible** either. You cannot use the $40 you "lost" on an old jacket to offset other income. If you sell only at a loss but still receive a 1099-K (for example, because you live in a $600-threshold state), you do not ignore it. Report the 1099-K gross amount at the top of **Schedule 1 (Form 1040)** as other income, then enter an **equal offsetting adjustment** to zero it out. The form is accounted for, and you owe nothing. ### 2. Selling your own stuff at a gain Occasionally a personal item sells for **more than you paid** — a collectible, a sneaker that appreciated, a vintage piece. That profit is a **reportable capital gain**, even if it is a one-off and even if you never receive a form. ### 3. Hobby vs business Once you are buying things specifically to resell, you are in one of two buckets, and the difference is real money: - **Hobby** — occasional, not run for profit. Income goes on **Schedule 1 as other income**. It is subject to income tax but **not** self-employment tax. The downside: you **cannot deduct** your expenses or losses against it. - **Business** — ongoing, with a genuine profit motive. You report on **Schedule C**, and you **can deduct** cost of goods sold, supplies, mileage, platform fees and a home-office allowance. Once your **net profit is $400 or more**, you owe **self-employment tax (~15.3%)**, you are required to file, and you may need to make **estimated quarterly payments**. The business path involves more paperwork, but for anyone running real volume it almost always works out better, because you are taxed on _profit_ after expenses rather than on gross income. ## Worked example: the reseller vs the declutterer Two people, two very different outcomes. **The reseller.** You source inventory to flip and, after a year, your net profit is **$5,000** (that is sales minus cost of goods, fees, shipping and supplies). You file **Schedule C**. You owe: - Income tax on the $5,000, at your marginal rate. - Self-employment tax of about 15.3% on that profit — roughly **$700** (the 15.3% applies to 92.35% of your net earnings, not the full amount). So on $5,000 of profit, the self-employment portion alone is around $700, and income tax sits on top depending on your bracket. This is exactly why tracking deductible expenses matters: every dollar of legitimate cost you record is a dollar that is not taxed. **The declutterer.** You sold **$3,000** of old clothes over the year, all for less than you originally paid. Even if a 1099-K shows up for that $3,000 (say you are in a low-threshold state), you owe **nothing**. You report the gross on Schedule 1 and zero it out with an offsetting adjustment, because every item was sold at a loss. Same dollar figures in the same ballpark, completely different tax — because one is profit-seeking inventory and the other is personal property sold at a loss. ## Keep clean records, whatever bucket you are in The thing that makes any of this manageable is knowing your numbers per item: what you paid, what you sold it for, and what the platform took in fees. Marketplace fees are a deductible business expense, and they are also the difference between your headline sale price and your actual payout. If you want to see what you really clear after fees on a given sale, our [eBay Fee Calculator](/ebay-calculator/) and [Poshmark Fee Calculator](/poshmark-calculator/) break down the fee math platform by platform, which is the same record you will want at tax time. ## FAQ ### Do I have to report income if I never get a 1099-K? Yes. All income is reportable regardless of whether a form is issued. The $20,000 / 200-transaction threshold only decides whether the platform must send a 1099-K — it does not decide whether your profit is taxable. ### Is the 1099-K threshold really $20,000 again in 2026? At the federal level, yes. The OBBBA restored the threshold to more than $20,000 in gross payments and more than 200 transactions, and the IRS confirmed this on 23 October 2025. Note that some states set their own lower thresholds (as low as $600), so you may still receive a form well under the federal bar. ### I sold my old clothes at a loss but got a 1099-K. What do I do? Do not ignore it. Report the 1099-K gross amount at the top of Schedule 1 (Form 1040), then enter an equal offsetting adjustment to zero it out. You owe no tax on personal items sold at a loss, but that loss is not deductible either. Our [guide to what to do when you get a 1099-K](/blog/got-a-1099-k-what-to-do/) walks through it step by step. ### When do I owe self-employment tax? When you are running as a business (ongoing, profit motive) and your net profit is $400 or more. At that point self-employment tax of roughly 15.3% applies, you are required to file, and you may need to make estimated quarterly payments. ### Hobby or business — how do I know which I am? Broadly: a hobby is occasional and not run for profit, while a business is ongoing with a genuine profit motive. The practical difference is that a business files Schedule C and can deduct expenses, while a hobby reports income on Schedule 1 and cannot deduct anything. If you are sourcing inventory to flip, you are very likely a business. ## A note for sellers outside the US If you are reselling in the UK, the rules and the reporting body are completely different — see our [UK reseller tax guide for 2026](/blog/uk-reseller-tax-guide-2026/) for HMRC's trading allowance and the side-hustle reporting rules. ## Disclaimer This article is general information, not tax advice. Tax outcomes depend on your individual circumstances, your state, and how you sell. For anything specific to your situation, consult the IRS, your state revenue department, or a qualified accountant before you file. --- title: "Depop Fees in Australia (2026): What Sellers Pay" description: "Depop's fees for Australian sellers — the old 10% commission, payment processing, GST and shipping, and what changed on 22 July 2026." author: "Shopfront Team" url: https://shopfront.app/blog/depop-fees-australia/ published: 2026-03-16T00:00:00.000Z updated: 2026-08-19T00:00:00.000Z licence: "© Shopfront. All rights reserved. Cite with attribution." --- > **Update — this changed on 22 July 2026.** Depop has removed the 10% selling fee for Australian sellers and replaced it with a marketplace fee that buyers pay at checkout. The breakdown below covers the fees that were in force until then. For what changed on the day, read [Depop removed selling fees in Australia](/blog/depop-selling-fees-removed-australia/). ## Depop's Fee Breakdown for Australian Sellers Selling on Depop from Australia? Until 22 July 2026, Australian sellers paid a 10% commission on every sale, even after Depop removed seller fees entirely in the US (July 2024) and the UK (March 2024). AU sellers stayed on the original 10% structure until then, with a few AU-specific details around currency, GST, and payment processing. Every time you make a sale on Depop, two fees come out: - **Depop commission:** 10% of the sale price - **Payment processing:** 2.6% + $0.30 AUD per transaction (Depop Payments via Stripe) These fees are calculated in your local currency. If you list an item for $80 AUD, the fees are calculated on that $80 AUD amount. ## Example: Selling a $100 AUD Item Let's say you sell a vintage band tee for $100 AUD: - **Depop commission (10%):** $10.00 AUD - **Payment processing (2.6% + $0.30):** $2.90 AUD - **Total fees:** $12.90 AUD - **Your payout:** $87.10 AUD You keep about 87% of the sale price on a $100 item. On cheaper items (say $20-30), the flat $0.30 fee takes a bigger percentage, so your effective fee rate is higher. ## GST and Tax Obligations Depop's 10% commission is a platform fee, not a tax. But as an Australian seller, you need to be aware of GST (Goods and Services Tax) obligations: - **Under $75,000 annual turnover:** You're generally not required to register for GST. Most casual resellers fall into this bracket. - **Over $75,000 annual turnover:** You'll need an ABN and GST registration. You'd then need to account for 10% GST on your sales. Depop itself collects GST on its commission fee for Australian transactions. This is already factored into the 10% you see deducted. You don't pay GST on top of Depop's fee. If you're earning significant income from reselling, it's worth speaking to an accountant or checking the ATO's guidance on selling goods online. ## Shipping Costs Depop doesn't offer prepaid shipping labels in Australia the way it does in the US. Australian sellers arrange their own shipping, typically through Australia Post. Standard parcel post rates apply. For reference, a 500g satchel within Australia costs around $9-12 AUD depending on size and destination. Many AU sellers build shipping into their asking price or charge a flat shipping fee per item. Shipping costs are not subject to Depop's commission. If a buyer pays $15 for the item and $8 for shipping, Depop only takes 10% of the $15. ## Payouts in AUD Depop pays Australian sellers directly in AUD via the Depop Payments system. Funds are typically available within a few business days of the buyer confirming receipt (or automatically after a set period). There are no currency conversion fees for domestic AU sales. If you sell to an international buyer, the buyer pays in their currency and Depop handles the conversion, but be aware that exchange rates and conversion fees may apply. ## Tips for Australian Depop Sellers - **Price with fees in mind:** If you need $50 in your pocket, list at around $58 to cover the ~13% in combined fees. - **Factor in shipping:** Australian buyers are used to paying for shipping, but competitive pricing helps. Consider offering free shipping on higher-value items and building the cost into the price. - **Track your income:** Keep records of all sales and expenses. If you're approaching $75,000 in annual turnover, you'll need to think about ABN and GST registration. - **Use calculated pricing:** Don't just eyeball it. Small fee miscalculations add up over hundreds of sales. The [Depop Fee Calculator](/depop-calculator/) shows your exact payout on any item. --- title: "eBay vs Etsy for Handmade: Which Pays More?" description: "Etsy's 6.5% transaction fee vs eBay's ~13% FVF, listing costs, audience fit and which platform wins for jewellery, clothing, decor and art." author: "Shopfront Team" url: https://shopfront.app/blog/ebay-vs-etsy-for-handmade/ published: 2026-03-16T00:00:00.000Z updated: 2026-08-19T00:00:00.000Z licence: "© Shopfront. All rights reserved. Cite with attribution." --- For most handmade sellers, Etsy pays more: buyers arrive expecting handmade prices, and the 6.5% transaction fee undercuts eBay's roughly 13% final value fee at typical price points. eBay earns its place as a second channel for home decor, art auctions and keyword-driven products. That's the short answer. Etsy was built for handmade and vintage goods, while eBay is a general marketplace with a massive audience — so the right choice ultimately depends on what you make and who you're trying to reach. ## Fees at a Glance - **Etsy:** $0.20 USD listing fee per item + 6.5% transaction fee + payment processing (3% + $0.25). Listings last 4 months then auto-renew ($0.20 each time). - **eBay:** Up to 250 free listings/month, then $0.35 per listing. ~13.25% final value fee (varies by category) + payment processing. Etsy's per-listing fee means it costs money just to have items listed, even if they don't sell. eBay's free tier is generous for smaller sellers, but the final value fee is higher. For handmade items with higher price points, Etsy often works out cheaper overall. For lower-priced items in volume, eBay's free listings help. To see exactly what you'd keep on a given sale price, run the numbers through the [Etsy fee calculator](/etsy-calculator/) and the [eBay fee calculator](/ebay-calculator/). ## Jewellery Etsy dominates the handmade jewellery market. Buyers specifically come to Etsy looking for unique, artisan-made pieces. Whether you're making silver rings, beaded necklaces, or resin earrings, Etsy's audience expects and values handmade. eBay has a huge jewellery category, but it's mostly commercial and branded pieces. Handmade jewellery listings get buried among mass-produced items from overseas sellers. Unless you're selling at very competitive prices, it's hard to stand out. **Verdict:** Etsy, by a wide margin. Jewellery is one of Etsy's top-performing categories for handmade sellers. ## Clothing Handmade clothing is a growing category on Etsy, particularly for custom-made pieces, baby clothes, knitwear, and screen-printed tees. Etsy buyers understand that handmade clothing costs more than fast fashion and are willing to pay for it. eBay's clothing category is enormous but price-sensitive. Buyers tend to search by brand, not by "handmade." If you make custom band tees, tie-dye, or screenprinted designs, eBay can work because buyers search for those specific terms. But for bespoke garments, Etsy's audience is more receptive. **Verdict:** Etsy for bespoke and custom pieces. eBay can work for printed/branded designs where buyers search by keyword. ## Accessories Bags, belts, wallets, hair accessories, phone cases. Etsy has a strong market for handmade accessories, especially leather goods and personalised items (monogrammed wallets, custom phone cases). The personalisation angle is a huge draw on Etsy. eBay is competitive for accessories because it's heavily price-driven. If you can produce handmade accessories at a price point that competes with manufactured goods, eBay's volume can work. But most handmade sellers can't compete on price, so Etsy's value-conscious audience is a better match. **Verdict:** Etsy, especially if you offer personalisation or custom options. ## Home Decor This is where eBay becomes more competitive. Handmade candles, pottery, wall art, and woodwork sell on both platforms, but eBay's larger audience means more eyeballs on your listings. Etsy is still strong for home decor with a handmade or artisan angle. Ceramic planters, macrame wall hangings, and hand-poured candles all do well. But eBay's home and garden category is massive, and buyers there are comfortable paying for quality pieces. **Verdict:** Both work well. Etsy for artisan/boutique positioning, eBay for volume and broader reach. ## Art Original art and prints are an interesting case. Etsy has a dedicated art market with buyers who specifically seek out original pieces, prints, and illustrations from independent artists. Prices tend to be higher and buyers understand the value of original work. eBay has an art category too, but it's a mixed bag of prints, reproductions, and originals. Serious art buyers tend to go to Etsy or dedicated art platforms. That said, eBay's auction format can work well for one-of-a-kind pieces where competitive bidding drives the price up. **Verdict:** Etsy for prints and illustrations. eBay for one-of-a-kind pieces where auction format could drive higher prices. ## The Overall Picture For most handmade sellers, Etsy is the better starting point. The audience is primed for handmade goods, the platform is built around artisan sellers, and buyers expect (and accept) handmade pricing. eBay makes sense as a second channel, especially for home decor, art auctions, and products where keyword search drives discovery. Running both platforms simultaneously gives you the best of both worlds — and [crosslisting](/features/crosslisting/) means you only write each listing once. If you're weighing up more than these two, our [marketplace comparison](/marketplace-comparison/) covers fees and audiences across every major platform. --- title: "Grailed Fees Explained: Complete 2026 Guide" description: "Clear breakdown of Grailed's seller fees, commission rates, and payment processing costs — including the May 2026 fee cut to 6% on sales under $120." author: "Shopfront Team" url: https://shopfront.app/blog/grailed-fees-explained/ published: 2026-03-16T00:00:00.000Z updated: 2026-08-19T00:00:00.000Z licence: "© Shopfront. All rights reserved. Cite with attribution." --- Grailed charges a tiered commission — 6% (minimum $1.99) on sales under US$120, 9% on sales of $120 or more — plus payment processing of about 3.49% + US$0.49 with Grailed Payments. There are no listing fees and no subscriptions; you only pay when something sells. Sell an item for US$200 and you keep about US$174.53. **Update — May 2026:** Grailed cut its commission to 6% (minimum $1.99) on sales under $120. See the [full breakdown of Grailed's May 2026 changes](/blog/grailed-patch-notes-may-2026/). ## Grailed's Fee Structure Grailed charges two fees on every sale: - **Commission:** 6% (minimum $1.99) if the sale price is under $120; 9% if the sale price is $120 or more. This is Grailed's cut for hosting your listing, providing buyer protection, and handling the transaction. - **Payment processing:** 3.49% + US$0.49 per domestic transaction with Grailed Payments (Stripe); PayPal checkout runs about 2.9% + US$0.30. Grailed passes processing through to sellers. There are no listing fees, no monthly subscription fees, and no insertion charges. You only pay when something sells. For sale price purposes: if you use Grailed Labels (integrated shipping), only the listing price counts. If you arrange your own shipping and charge for it separately, the sale price includes shipping — so a $95 listing with $15 shipping is treated as a $110 sale and qualifies for the 6% rate. ## How Fees Are Calculated Both fees are calculated on the total sale price (what the buyer pays, excluding shipping for Grailed Labels). Let's walk through two examples. **Example 1 — Under $120:** You sell a vintage tee for **US$80**: - **Grailed commission (6%):** US$4.80 - **Processing (3.49% + $0.49):** US$3.28 - **Total fees:** US$8.08 - **Your payout:** US$71.92 **Example 2 — $120 or more:** You sell a pair of sneakers for **US$200**: - **Grailed commission (9%):** US$18.00 - **Processing (3.49% + $0.49):** US$7.47 - **Total fees:** US$25.47 - **Your payout:** US$174.53 On lower-priced items, the flat $0.49 processing fee takes a bigger bite proportionally — but the reduced 6% commission offsets this significantly compared to what sellers were paying before May 2026. Run your own numbers with the [Grailed fee calculator](/grailed-calculator/). ## What About Shipping? Grailed does not charge fees on shipping costs for Grailed Labels shipments (sale price is calculated from listing price only). If you use non-Grailed Labels and charge for shipping separately, that shipping amount is included in the sale price used to determine which commission tier applies. If you offer free shipping, factor that cost into your asking price upfront — you still pay commission on the listing price. ## Grailed vs Other Platforms How does Grailed's fee structure compare? | Platform | Seller commission | Notes | | --- | --- | --- | | Grailed | 6% under $120 (min $1.99); 9% at $120+ | Plus ~3.49% + $0.49 processing | | Depop | 0% in the US, UK and Australia | US removed July 2024, UK March 2024, AU 22 July 2026; other regions still pay 10% | | eBay | ~13.6% US / ~13.4% AU incl. GST | Varies by category | | Poshmark | 20% on sales over US$15 | Flat US$2.95 under US$15 | Grailed sits at the lower end for fashion resale platforms, and the May 2026 fee cut makes it particularly competitive for budget items that might otherwise have been listed on Depop or eBay. ## Tips to Maximise Your Profit on Grailed ### Price with fees in mind If you need to clear $150 on an item, you need to list it at around $170 to cover the ~12% in combined fees. Build this into your pricing from the start rather than being surprised at payout time. ### Bundle when possible The $0.49 flat fee applies once per transaction, not per item. If a buyer wants multiple pieces, offering a bundle deal means you pay that flat fee only once instead of on separate sales. ### Use high-quality photos Grailed's audience expects detailed, well-lit photos. Better photos lead to faster sales at higher prices, which more than offsets the commission. ### Cross-reference your pricing Check what similar items have actually sold for on Grailed (not just what they're listed at). The sold listings filter is your best tool for realistic pricing. ## FAQ ### How much does Grailed take from a sale? Grailed charges 6% commission (minimum $1.99) on sales under US$120 and 9% on sales of $120 or more, plus payment processing of about 3.49% + US$0.49 with Grailed Payments per transaction. On a US$200 sale that's about US$25.47 in total fees. ### Does Grailed charge fees on shipping? Not for Grailed Labels — commission is calculated on the listing price only. If you arrange your own shipping and charge for it separately, the shipping amount counts towards the sale price used to pick the commission tier. ### Are there listing fees on Grailed? No. Grailed has no listing fees, no monthly subscription, and no insertion charges. You only pay fees when an item actually sells. ### Is Grailed cheaper than Depop or eBay? Grailed's 6–9% commission sits well below eBay's roughly 13% final value fee. Depop no longer charges sellers commission in the US, UK, or Australia — but Grailed remains competitive for higher-value menswear and streetwear, where its buyer base is strongest. Selling in Australia? See [Grailed in Australia](/blog/grailed-in-australia/) for the local picture. ## The Bottom Line Grailed's tiered commission — 6% under $120, 9% above — is competitive for a fashion marketplace, especially given its audience of engaged buyers who are specifically looking for streetwear, designer, and vintage pieces. The key is to factor fees into your pricing upfront so there are no surprises when the money lands in your account. If you're selling across multiple platforms, [Shopfront](/features/crosslisting/) can help you manage listings and track your actual profit after fees across all your channels. --- title: "Grailed in Australia: What Sellers Need to Know" description: "How Australian sellers can use Grailed effectively — covering availability, currency, fees, international shipping and what sells well." author: "Shopfront Team" url: https://shopfront.app/blog/grailed-in-australia/ published: 2026-03-16T00:00:00.000Z updated: 2026-08-19T00:00:00.000Z licence: "© Shopfront. All rights reserved. Cite with attribution." --- Yes — Grailed is fully open to Australian sellers. You list in US dollars, pay the same tiered commission as everyone else — 6% (minimum $1.99) under US$120, 9% at $120 or more — plus processing, and ship most orders internationally. Budget roughly 11-15% for fees and currency conversion, and price with US postage costs in mind. Grailed is one of the biggest marketplaces for menswear, streetwear, and designer fashion. It's US-based, but there are a few things Australian sellers should keep in mind around shipping, currency, and buyer expectations. ## Is Grailed Available in Australia? Yes. Grailed is a global marketplace and accepts sellers from Australia. You can create a seller account, list items, and sell to buyers worldwide. There's no restriction on Australian accounts. That said, the majority of Grailed's buyer base is in the US, with a smaller presence in Europe and Asia. Most of your sales will likely ship internationally, which affects your pricing and shipping strategy. ## Pricing and Currency Grailed lists all prices in US dollars (USD). As an Australian seller, you'll set your prices in USD, and buyers pay in USD. This means you need to think about exchange rates when pricing your items. At the current AUD/USD rate, a $200 USD sale would net you roughly $300 AUD before fees (rates fluctuate, so always check the current rate). Your payout will be converted to AUD by PayPal or your payment provider, and there's typically a small conversion fee (around 2-3%). Factor this into your pricing. If you need $200 AUD from a sale, work backwards from the current exchange rate plus fees to set your USD price. ## Fees for Australian Sellers Grailed's fees are the same regardless of where you're based: - **Commission:** 9% of the sale price - **Payment processing:** 2.9% + US$0.30 On top of this, you'll cop a currency conversion fee when funds are converted from USD to AUD. Budget for roughly 14-15% total between Grailed's fees and the currency conversion. Our [Grailed fees guide](/blog/grailed-fees-explained/) breaks down exactly how the commission is calculated, and the [Grailed fee calculator](/grailed-calculator/) shows your payout on any sale price before you list. ## Shipping from Australia This is the biggest consideration for Australian Grailed sellers. You'll be shipping internationally for most orders, primarily to the US. ### Australia Post International Options - **Standard International:** Starts around $20-25 AUD for a 500g parcel to the US. Transit time is 6-10 business days. - **Express International:** $35-50+ AUD for faster delivery (3-6 business days). - **Economy Air:** Cheapest option at around $15-18 AUD for light items, but slower (10+ business days). ### Shipping Tips - **Always use tracking:** Grailed requires tracking for seller protection. Never ship without it. - **Be upfront about location:** Mention in your listing that you're shipping from Australia and include estimated delivery times. Buyers appreciate transparency. - **Price shipping separately:** Most Grailed sellers charge shipping on top. Factor in actual postage costs rather than offering flat rates that might leave you out of pocket on heavier items. - **Customs declarations:** You'll need to fill out customs forms for international parcels. Declare the actual value of the goods. ## Payouts Grailed uses PayPal for payments. Funds go to your PayPal account, where you can hold them in USD or convert to AUD and withdraw to your Australian bank account. PayPal's conversion rate is typically 2-3% worse than the mid-market rate. You can reduce this by using a service like Wise to receive USD and convert at a better rate, though this requires additional setup. ## What Sells Well from Australia Australian Grailed sellers tend to do well with: - **Australian brands:** Ksubi, Gorman, Venroy, P.E Nation. These have strong international appeal but aren't easy to find outside AU. - **Vintage finds:** Australian op shops still have incredible stock compared to the US, where vintage is heavily picked over. Unique vintage pieces from AU sellers stand out. - **Streetwear:** Supreme, Palace, Nike collaborations. These sell globally regardless of seller location. - **Designer at a discount:** If you can source designer pieces at AU prices (particularly during sales), the USD conversion often works in your favour. ## Is It Worth It? Grailed gives Australian sellers access to a massive international buyer base that's specifically looking for fashion. The trade-offs are international shipping costs and currency conversion fees. For higher-value items ($100+ USD), the economics work well. For cheaper items, the shipping costs can eat into your margins. If you're selling on Grailed alongside platforms like Depop or eBay, [crosslisting to Grailed](/grailed-crosslisting/) with Shopfront lets you manage all your listings from one place and push the same item to every platform with a few clicks. --- title: "What Sold in Australian Reselling: March 2026" description: "Google Trends data, Depop hot categories, items to flip, and platform fees for Australian resellers — March 2026 snapshot." author: "Shopfront Team" url: https://shopfront.app/blog/whats-trending-australian-reselling-march-2026/ published: 2026-03-12T00:00:00.000Z updated: 2026-08-19T00:00:00.000Z licence: "© Shopfront. All rights reserved. Cite with attribution." --- *Editor's note (19 August 2026): this is our March 2026 trend snapshot, preserved as published — head to [the blog](/blog/) for newer coverage.* In March 2026, Australian resellers saw the strongest demand in autumn outerwear, knitwear and boots, with streetwear brand Aelfric Eden surging on Depop. Vintage cookware, retro gaming and Apple electronics delivered the best flip margins, while eBay Australia and Depop led search interest among local buyers. Here's the full picture, pulled from Google Trends, marketplace reports, and industry stats on what Australians were searching for, buying, and selling this month. ## The Big Picture: Australia's Resale Boom Australia's secondhand apparel market was valued at **$578 million USD in 2024** and is on track to hit **$1.03 billion by 2032**, growing at 7.1% per year. 72% of Australians bought a secondhand item in the past year. Over half bought from op shops, and a third used online platforms. New South Wales holds 32% of the market, followed by Victoria at 28%. Melbourne's vintage and sustainability culture plays a big part there. ## What Australians Are Searching For Right Now Looking at Google Trends data for Australia over the past week, here's what's getting the most search interest in the reselling world: - "eBay Australia" sits at 60-80 on the relative interest scale, consistently the highest search volume - "Depop" comes in second at 50-60, reflecting its growing Australian user base - "Secondhand" and "thrifting" hold steady, with spikes on weekends when people hit the op shops ### Breakout Queries to Watch These search terms surged over the past week: - "Tixel" (breakout growth). Ticket resale is picking up as the autumn events season starts - "Aelfric Eden" (up 350% on Depop). This streetwear brand is blowing up with Gen Z buyers - "How to repop on Depop" (up 190%). Sellers are learning platform-specific tactics to get more visibility - "Secondhand electric cars" (up 300%). Not fashion, but it shows the secondhand mindset is spreading to bigger purchases - "Online thrifting" (up 80%). More people are realising you don't need to leave home to find good secondhand deals - "Rare Spares" (breakout on eBay). Automotive parts reselling remains a strong niche ## What's Selling on Depop in 2026 Depop's 2026 trend report is called _"The Edited Self"_. The idea is that buyers are moving away from grabbing anything vintage and towards building a more intentional, curated wardrobe. ### Top-Selling Categories - Designer items and vintage pieces - Streetwear and [Y2K fashion](/aesthetics/y2k/) - One-of-a-kind (OOAK) reworked pieces ### Hot Items Right Now - Tailored blazers and wide-leg pants - Cable-knit sweaters and cashmere - Vintage athletic wear and band tees - Knee-high boots and pleated skirts - Trench coats (perfect timing as autumn hits) Nostalgia is driving a lot of searches too. **Bandage dresses, '90s slim dresses, JNCO jorts**, and even **medieval-inspired silhouettes** are all trending up. ## Best Items to Flip for Profit in Australia If you're looking for the best return on your time and money, here are the categories delivering the strongest margins right now: ### Clothing & Vintage Fashion A $5 op shop find routinely sells for $50 to $100 online. The sweet spot? Leather bombers, '90s denim jackets, and rare varsity designs. With autumn arriving, warm outerwear is in peak demand. ### Electronics Apple products hold their value exceptionally well. iPhones, MacBooks, and Apple Watches bought secondhand for $150 can resell for $300 or more. People upgrade constantly, flooding the secondary market with devices that have years of life left. ### Furniture Solid wood dressers picked up for $50 at estate sales regularly resell for $300 to $500. Facebook Marketplace is the go-to platform here since you avoid shipping headaches. ### Vintage Cookware Most people overlook this one. Pyrex patterns that get donated without a second thought are fetching four figures from collectors. Cast iron skillets bought for $5 at op shops sell for $40 to $80 after a basic restoration. ### Retro Gaming Nintendo 64, GameCube, and original PlayStation consoles and games are pulling 300% to 500% margins over op shop prices. The collector market for retro games keeps growing. ## Platform Fees: Know Your Numbers You need to know your fees before you price anything. Here's what each platform takes in 2026: - eBay Australia: 13.4% on the first $4,000 of a sale, dropping to 2.4% above that. Capped at $440 per item. Store subscriptions range from $24.95/month (Basic) to $549.95/month (Anchor). From 12 May 2026, AU sellers with ≤ $25k annual sales pay 0% FVF under eBay's new free selling rollout - Facebook Marketplace: 10% on shipped items (minimum $0.80). Free for local pickup, which makes it the obvious choice for furniture and bulky items - Depop: 10% seller fee for AU sellers (US sellers have paid 0% commission since July 2024, UK sellers since March 2024). _Update, August 2026: Depop has since removed the AU selling fee too — [here's what changed on 22 July](/blog/depop-selling-fees-removed-australia/)._ **Pro tip:** Factor in fees _before_ you set your price. A $50 sale on eBay nets you about $43.30 after fees. On Depop, $45. On Facebook Marketplace with local pickup, the full $50. The [eBay](/ebay-calculator/) and [Depop fee calculators](/depop-calculator/) do the maths for any sale price. ## Tax & ATO: What You Need to Know The ATO is using advanced data matching across platforms in 2026, so they can see what you're selling. Our [Australian reseller tax guide](/blog/australian-reseller-tax-guide/) covers this in depth, but here's what it means for you: - All side hustle income must be declared, even if it's below the tax-free threshold - GST registration is mandatory once you hit $75,000 turnover in a 12-month period - If you're GST-registered, you need to lodge a Business Activity Statement (BAS) quarterly - Keep records of everything. Purchase receipts, selling prices, platform fees, and shipping costs are all deductible > Crossing the $75,000 GST threshold without realising it is one of the most common and costly mistakes new resellers make. Track your revenue monthly. ## Fashion Trends Driving Resale Demand If you know what buyers want, you can source smarter. Here's what's driving demand right now: - Vintage is fully mainstream. '80s nostalgia, structured tailoring, and rich textures like velvet, tweed, corduroy, and silk are all selling well - Buyers now care more about value, quality, and finding something unique than they do about sustainability. That's shifted over the past year - Luxury resale is growing fast. Authentication services have made buyers more comfortable spending on pre-owned designer items - Major brands are building resale into their own retail models, which is bringing even more buyers into the secondhand market ## Multi-Platform Selling The resellers doing the best numbers in Australia aren't on one platform. They list across eBay, Depop, Facebook Marketplace, Grailed and Vestiaire Collective at the same time, because each platform brings different buyers with different budgets. The hard part is keeping track of listings, inventory, and pricing across all of them. Crosslisting tools handle that for you: list once, sync inventory across platforms, and manage everything from one place. ## Key Takeaways Here's what to take away from this month's data: - Autumn is working in your favour. Outerwear, knitwear, and boots are in peak demand - Depop's "Edited Self" trend means curated, intentional listings outperform bulk dumps - Don't ignore non-fashion categories. Vintage cookware, retro gaming, and electronics all deliver strong margins - List on multiple platforms to maximise reach and reduce risk - Track your income. The ATO is data-matching across platforms The Australian resale market keeps growing. If you stay across what's trending, price with fees in mind, and use tools that save you time on admin, there's real money to be made. --- title: "Australian Reseller Tax Guide (FY2025–26)" description: "Which reselling income the ATO taxes, the $75,000 GST threshold, ABN rules and the deductions you can claim — updated for FY2025–26." author: "Shopfront Team" url: https://shopfront.app/blog/australian-reseller-tax-guide/ published: 2025-01-15T00:00:00.000Z updated: 2026-08-19T00:00:00.000Z licence: "© Shopfront. All rights reserved. Cite with attribution." --- If you buy items to resell for profit in Australia, that income is taxable and must be declared — no matter how small. Selling your own secondhand personal items generally isn't. You'll need GST registration once turnover passes $75,000, and an ABN if you're running a business. Here's how it all works for FY2025–26. *General information only — not tax advice. Confirm your situation with a registered tax agent or the ATO.* ## Introduction: Navigating Australian Tax Obligations as a Reseller Millions of Australians earn income through platforms like eBay, Depop, Facebook Marketplace, Grailed, and Vestiaire Collective. Whether you're decluttering your wardrobe, running a side hustle, or building a full-time business, understanding your tax obligations is crucial for compliance and maximising your profits. This guide covers what Australian resellers need to know for the 2025–26 financial year (1 July 2025 – 30 June 2026) — the return most sellers are preparing now — with notes on what changes in FY2026–27. We'll explore ABN requirements, GST registration thresholds, income tax obligations, deductible expenses, and platform-specific reporting requirements. ## Understanding Your Seller Status: Hobby vs Business ### Hobby Sellers vs Business Operations The [ATO](https://www.ato.gov.au) distinguishes between casual selling activities and business operations, which affects your tax obligations significantly. #### Characteristics of Hobby Selling - Selling personal items you no longer need - Irregular selling activity - No clear profit motive or business plan - Items sold for less than their original purchase price - No advertising or business promotion - Minimal time and effort invested **Tax implications for hobby sellers:** - Generally no income tax on sales of personal items - No ABN or GST registration required - No business expense deductions available - Capital gains tax may apply to collectibles over $500 #### Characteristics of Business Operations - Regular buying and selling activity - Clear profit motive and business planning - Purchasing items specifically for resale - Advertising and promoting your business - Significant time and effort invested - Maintaining business records and inventory **Tax implications for business sellers:** - All income subject to income tax - ABN may be required for business operations - GST registration required at $75,000+ annual turnover - Business expense deductions available - Quarterly Business Activity Statements (BAS) if registered for GST ### The Grey Area: Side Hustles and Part-Time Operations Many resellers operate in the grey area between hobby and business. The ATO considers multiple factors: **Factors indicating business activity:** 1. **Repetition and regularity**: Consistent buying and selling patterns 1. **Profit motive**: Clear intention to make money 1. **Business planning**: Strategic approach to sourcing and selling 1. **Commercial manner**: Professional presentation and customer service 1. **Scale of operations**: Volume of transactions and turnover **Example scenarios:** **Scenario 1 - Likely Hobby:** Sarah occasionally sells items from her wardrobe on Depop. She lists 5-10 items per month, mostly clothing she no longer wears, and earns $200-400 monthly. She doesn't actively source new inventory. **Scenario 2 - Likely Business:** Marcus regularly visits op shops and garage sales to source vintage clothing. He lists 50+ items monthly across multiple platforms, maintains inventory records, and earns $2,000+ monthly with clear growth plans. ## ABN Requirements for Resellers ### When You Need an ABN An Australian Business Number (ABN) isn't always required for reselling, but it's beneficial in many situations. #### ABN Required When: - Operating a business (vs. hobby selling) - Annual turnover exceeds $75,000 (for GST purposes) - Suppliers require your ABN for wholesale purchases - You want to claim business expense deductions - Registering a business name - Opening business bank accounts #### ABN Benefits for Resellers: 1. **Business credibility** with suppliers and customers 1. **Wholesale access** to many suppliers 1. **Business banking** and separate financial records 1. **GST registration** capability when required 1. **Professional image** for marketing #### ABN Application Process: 1. Visit the Australian Business Register (ABR) website 1. Complete the online application (free) 1. Provide business details and activity description 1. Receive ABN immediately (if eligible) 1. Consider registering a business name (a small annual fee applies — check current pricing with ASIC) **Application requirements:** - Be 18+ years old (or have guardian apply) - Australian resident or operating in Australia - Conducting business activities in Australia - Legitimate business purpose ### ABN Without GST Registration You can obtain an ABN without registering for GST if your annual turnover is under $75,000. This is ideal for small-scale resellers who want business credibility without GST compliance obligations. **Benefits of ABN-only registration:** - Professional business appearance - Access to wholesale suppliers - Business expense deductions - Simplified record keeping - No quarterly BAS requirements ## GST Registration: The $75,000 Threshold ### Understanding GST Obligations Goods and Services Tax (GST) is a 10% tax on most goods and services sold in Australia. [GST registration](https://www.ato.gov.au) becomes mandatory when your annual turnover reaches $75,000 — the same threshold applies in FY2025–26 and FY2026–27. #### Calculating Annual Turnover for GST: **Include in turnover:** - All sales revenue (including shipping charges) - Sales across all platforms and channels - Any other business income - Input taxed sales (some financial services) **Exclude from turnover:** - Private sales of personal items (hobby selling) - Capital asset sales (equipment, vehicles) - Export sales (GST-free) **Example calculation:** ` eBay sales: $35,000 Depop sales: $28,000 Facebook Marketplace: $15,000 Local market sales: $8,000 Total annual turnover: $86,000 Result: GST registration required ` ### Voluntary GST Registration You can voluntarily register for GST even with turnover under $75,000 if: - You want to claim GST credits on business purchases - Many suppliers charge GST (input tax credits benefit) - You're planning significant business growth - Professional image benefits outweigh compliance costs ### GST Registration Process: 1. **Register through ATO online services** or Business Portal 1. **Complete GST registration form** with business details 1. **Choose reporting frequency** (monthly or quarterly) 1. **Receive notification** confirming registration 1. **Update business systems** to include GST in pricing ### GST Compliance Requirements: #### Price Display: - **Business customers**: Prices can be GST-exclusive + GST - **Consumer customers**: Prices must be GST-inclusive - **Online marketplaces**: Most require GST-inclusive pricing #### Record Keeping: - All sales and purchase records - Tax invoices for sales over $82.50 - Valid tax invoices for claiming credits - BAS worksheets and lodgments #### Business Activity Statements (BAS): - **Quarterly lodgment** for most small businesses - **Monthly lodgment** if required by ATO - **Due dates**: 28 days after quarter end - **Electronic lodgment** recommended ## Income Tax Obligations for Resellers ### Taxable Income from Reselling All income from business reselling activities is subject to Australian income tax, regardless of the platform used or amount earned. #### What Counts as Taxable Income: - Sales revenue from all platforms - Shipping charges collected from customers - PayPal Goods & Services payments - Cash payments from local sales - Cryptocurrency payments (converted to AUD) - Bartering or trade arrangements #### What's Not Taxable Income: - Private sales of personal items at a loss - GST collected (if registered for GST) - Refunded payments to customers - Customer deposits held temporarily ### Income Reporting Requirements: #### Individual Tax Returns: Report reselling income in your personal tax return if: - Operating as sole trader - No separate business structure - Income under $18,200 (tax-free threshold) #### Business Tax Returns: Required if operating as: - Company structure - Partnership - Trust structure - Significant business operations ### Tax Rates for Reselling Income: **Individual tax rates (FY2025–26):** - $0 - $18,200: 0% (tax-free threshold) - $18,201 - $45,000: 16% - $45,001 - $135,000: 30% - $135,001 - $190,000: 37% - $190,001+: 45% From 1 July 2026 (FY2026–27), the 16% rate drops to 15% under legislated changes — check the [ATO's current rates](https://www.ato.gov.au) when planning ahead. **Plus Medicare Levy:** 2% of taxable income for most taxpayers (reduced or nil below the low-income thresholds) **Example tax calculation:** ` Annual reselling income: $35,000 Other employment income: $25,000 Total taxable income: $60,000 Tax calculation: $18,200 × 0% = $0 $26,800 × 16% = $4,288 $15,000 × 30% = $4,500 Total tax: $8,788 Medicare levy: $1,200 Total tax payable: $9,988 ` ## Deductible Expenses for Resellers Understanding deductible expenses is crucial for minimising your tax liability and maximising profits. ### Directly Deductible Expenses: #### Inventory and Cost of Goods Sold: - Purchase price of items for resale - Wholesale buying costs - Import duties and customs fees - Freight and delivery charges for inventory #### Platform and Transaction Fees: - eBay final value fees and insertion fees - Depop payment processing fees - PayPal transaction fees - Stripe and other payment gateway fees - Currency conversion fees #### Shipping and Packaging: - Australia Post shipping costs - Courier and express delivery fees - Packaging materials (boxes, bubble wrap, tape) - Shipping labels and printing costs - International shipping and customs forms #### Marketing and Advertising: - Promoted listings on eBay and other platforms - Social media advertising costs - Photography equipment and props - Website hosting and domain fees - Business cards and promotional materials ### Home Office Expenses: If you use part of your home exclusively for reselling business: #### Fixed Rate Method: - $0.70 per hour worked from home (covers energy, internet, phone usage and stationery) - Keep a record of your actual hours — a diary or timesheet is enough - The rate changes periodically, so confirm the current figure with the [ATO](https://www.ato.gov.au) #### Actual Cost Method: - Percentage of home running costs - Electricity, gas, and water bills - Home insurance (business portion) - Council rates and land tax (business portion) - Depreciation on office equipment **Example calculation:** ` Home office area: 10 sqm Total home area: 100 sqm Business use percentage: 10% Annual home expenses: Electricity: $2,400 × 10% = $240 Insurance: $1,200 × 10% = $120 Council rates: $1,800 × 10% = $180 Total deductible: $540 ` ### Vehicle Expenses: #### Cents per Kilometre Method: - $0.88 per kilometre (FY2025–26) - Maximum 5,000 business kilometres - Detailed travel diary required #### Logbook Method: - Percentage of total vehicle costs - 12-week logbook required - All vehicle expenses included **Example scenarios:** - Driving to source inventory at garage sales - Trips to post office for shipping - Bank visits for business deposits - Meetings with suppliers or customers ### Equipment and Technology: #### Immediately Deductible: - Phone cases and accessories - Small photography equipment - Packaging tools and supplies - Software subscriptions - Eligible small businesses can immediately deduct assets under the instant asset write-off threshold — the threshold has changed several times, so confirm the current figure with the [ATO](https://www.ato.gov.au) #### Depreciating Assets (above the write-off threshold): - Smartphones and tablets used for business - Cameras and photography equipment - Computers and laptops - Printers and scanners - Storage furniture and shelving **Depreciation example:** ` Business laptop cost: $2,000 Business use: 80% Deductible cost: $1,600 Claimed immediately under the instant asset write-off if eligible, otherwise depreciated over its effective life (e.g. $1,600 ÷ 3 years = $533 per year) ` ### Professional Services: - Accounting and bookkeeping fees - Legal advice related to business - Business insurance premiums - Professional development and training - Industry conference and event costs ## Platform-Specific Tax Reporting ### eBay Australia Tax Considerations: #### Fee Structure Impact: - **Final value fees**: 13.4% on the first $4,000 of a sale in Australia, then 2.4% (varies by category) - **Insertion fees**: For listings beyond your free monthly allocation - **Payment processing**: included in eBay Australia's final value fee - **Promoted listings**: Additional advertising costs #### Record Keeping for eBay: - Download monthly seller reports - Track all fees separately - Record international shipping costs - Monitor currency conversion fees - Document return and refund transactions #### eBay-Specific Deductions: - eBay store subscription fees - Top-rated seller benefits - Listing upgrade fees - International selling fees - eBay managed shipping costs ### Depop Tax Reporting: #### Fees to Track: - **Selling fee**: Depop [removed its 10% selling fee for Australian sellers on 22 July 2026](/blog/depop-selling-fees-removed-australia/) — your FY2025–26 records will still show the old 10% fee on each sale - **Payment processing**: still applies per transaction and remains deductible - **PayPal**: Additional fees if used #### Depop-Specific Considerations: - Social commerce engagement costs - Photo editing software subscriptions - Influencer collaboration expenses - Shipping label printing costs ### Facebook Marketplace Considerations: #### Payment Methods: - **Local pickup**: Cash payments (track carefully) - **Facebook Pay**: Electronic payment tracking - **PayPal**: Additional transaction fees #### Tax Implications: - Cash sales must be recorded for tax purposes - Local pickup travel expenses deductible - Advertising boost costs deductible ### Grailed and Specialty Platforms: #### Authentication Services: - Platform authentication fees - Third-party verification costs - Insurance for high-value items - Specialised packaging requirements ## Quarterly BAS Statements ### Understanding Business Activity Statements: If registered for GST, you must lodge quarterly BAS statements reporting: - GST collected on sales (output tax) - GST paid on business purchases (input tax credits) - Net GST position (pay or refund) - PAYG instalments (if applicable) ### BAS Preparation Process: #### Data Collection: 1. **Sales records**: All platform sales and fees 1. **Purchase records**: Inventory and business expenses 1. **Bank statements**: Verify all transactions 1. **Platform reports**: Download quarterly summaries 1. **Receipt organisation**: Scan and categorise expenses #### BAS Calculation Example: ` Quarter 1 Sales (including GST): $33,000 GST collected: $3,000 Quarter 1 Purchases (including GST): $16,500 GST paid: $1,500 Net GST payable: $3,000 - $1,500 = $1,500 ` ### BAS Lodgment Deadlines: - **Quarter 1** (July-September): Due 28 October - **Quarter 2** (October-December): Due 28 February - **Quarter 3** (January-March): Due 28 April - **Quarter 4** (April-June): Due 28 July **Late lodgment penalties:** - One penalty unit for each 28 days late, up to five units for small entities — check the current penalty unit value with the [ATO](https://www.ato.gov.au) - Additional penalties and interest for unpaid amounts ## International Selling and Tax Implications ### Export Sales and GST: #### GST-Free Exports: - Sales to overseas customers are generally GST-free - Must be exported within 60 days - Proper export documentation required - Customer cannot take possession in Australia #### Documentation Requirements: - Export declaration or shipping receipt - Customer delivery address outside Australia - Evidence goods left Australia - Records maintained for 5 years ### Currency Conversion: #### ATO Requirements: - Convert foreign currency to AUD on transaction date - Use Reserve Bank of Australia exchange rates - Consistent conversion method required - Record both amounts for audit purposes **Example conversion:** ` US$100 sale on 15 January 2026 RBA rate: 1 USD = 1.45 AUD Taxable income: US$100 × 1.45 = AUD$145 (rates fluctuate — use the actual rate for your transaction date) ` ### Platform-Specific International Considerations: #### eBay Global Shipping: - eBay handles international logistics - GST implications depend on delivery address - Currency conversion handled by platform - Additional fees may apply #### Direct International Sales: - Seller responsible for export compliance - Customer address determines GST treatment - International shipping costs deductible - Custom declaration requirements ## Cryptocurrency and NFT Sales Tax ### Cryptocurrency Payment Processing: The ATO treats cryptocurrency as property, not currency, for tax purposes. #### Tax Implications: 1. **Capital gains event**: Receiving crypto for goods sold 1. **Market value**: Use AUD value at time of receipt 1. **Record keeping**: Track crypto transactions carefully 1. **Disposal events**: Converting crypto to AUD triggers CGT #### Example calculation: ` Sold vintage jacket for 0.1 Bitcoin Bitcoin value at sale date: AUD$6,000 Taxable income: AUD$6,000 Later sold Bitcoin for AUD$6,500 Capital gain: $6,500 - $6,000 = $500 CGT applicable on $500 gain ` ### NFT and Digital Asset Sales: #### Tax Treatment: - NFT sales treated as business income if regular activity - Digital asset creation costs deductible - Platform fees (OpenSea, etc.) deductible - Gas fees and blockchain costs deductible #### Record Keeping Requirements: - Transaction hashes and blockchain records - Platform fee documentation - Market value at time of transactions - AUD conversion rates used ## Record Keeping Requirements ### Essential Records for Tax Compliance: #### Sales Records: - Date and amount of each sale - Customer details (if available) - Platform used for sale - Fees charged by platform - Shipping costs and methods - Refunds and returns processed #### Purchase Records: - Date and cost of inventory purchases - Supplier details and ABN - Purpose of purchase (business use) - GST amounts (if registered) - Payment method and receipts - Import documentation (if applicable) #### Expense Records: - Business-related receipts and invoices - Travel logs for business trips - Home office usage records - Equipment purchase documentation - Professional service invoices - Bank statements and payment records ### Digital Record Keeping: #### Recommended Tools: - **MYOB**: Popular Australian accounting software - **Xero**: Cloud-based accounting platform - **QuickBooks**: Comprehensive business management - **Wave**: Free accounting software option - **Shopfront**: Inventory and sales tracking #### Backup Requirements: - Store records for 5 years minimum - Cloud backup recommended - Regular data export and backup - Physical receipt scanning - Bank statement archives ### Monthly Record Keeping Routine: #### Week 1 of Month: - Download platform sales reports - Reconcile payment processor statements - Scan and file physical receipts - Update inventory tracking #### Week 2 of Month: - Categorise expenses in accounting software - Bank reconciliation completion - Travel log updates - Equipment depreciation calculations #### Week 3 of Month: - Review and analyse profit margins - Platform fee analysis - Tax position assessment - Cash flow planning #### Week 4 of Month: - Backup all financial data - Prepare monthly summary reports - Plan next month's inventory purchases - Review tax compliance status ## Australian Tax Calendar and Key Deadlines ### Annual Tax Deadlines: #### Individual Income Tax Returns: - **Self-prepared**: 31 October 2026 (for FY2025–26 returns) - **Tax agent prepared**: typically as late as 15 May 2027 — but you must be on the agent's books before 31 October 2026 - **Income statements**: Finalised through myGov before lodging - **Capital gains disclosure**: Include in annual return #### Business Tax Obligations: - **Company tax returns**: Various dates based on balance date - **Partnership and trust returns**: Generally 31 October 2026 if self-lodged; later dates apply through a registered agent - **ABN details**: Keep registration details current with the ABR ### Quarterly Obligations: #### BAS Statements (if GST registered): - **Q1 (Jul-Sep)**: Due 28 October - **Q2 (Oct-Dec)**: Due 28 February - **Q3 (Jan-Mar)**: Due 28 April - **Q4 (Apr-Jun)**: Due 28 July #### PAYG Instalments (if applicable): - Due same dates as BAS statements - Quarterly pre-payments of estimated tax - Based on previous year's income - Can be varied if circumstances change ### Monthly Obligations: #### PAYG Withholding (if employees): - Monthly remittance if withholding $25,000+ annually - Due 21st of following month - Include in monthly BAS if required ### Key ATO Communication Dates: #### Notice of Assessment: - Typically issued 2-3 weeks after return processing - Review carefully for accuracy - 2 years to request amendment - 4 years for ATO to amend #### Payment Due Dates: - Individual tax: 21 days from notice date - BAS amounts: 28 days after quarter end - PAYG instalments: With BAS lodgment - Late payment interest applies ### Tax Planning Calendar: #### June (End of Financial Year): - Maximise deductible expenses - Consider equipment purchases - Review depreciation schedules - Plan timing of income and expenses #### July-August: - Gather tax documentation - Organise receipts and records - Download platform annual reports - Calculate preliminary tax position #### September-October: - Prepare and lodge tax returns - Pay any outstanding tax liabilities - Review tax strategies for new year - Update business registration details ## Practical Examples with Calculations ### Example 1: Part-Time Fashion Reseller **Background:** - Emma, employed teacher earning $65,000 annually - Side business selling vintage clothing - Annual reselling turnover: $28,000 - Total expenses: $18,000 **Tax Calculation:** ` Employment income: $65,000 Reselling income: $28,000 Less: Business expenses: ($18,000) Net business income: $10,000 Total taxable income: $75,000 Tax on $75,000: $18,200 × 0% = $0 $26,800 × 16% = $4,288 $30,000 × 30% = $9,000 Total tax: $13,288 Medicare levy (2%): $1,500 Total tax liability: $14,788 ` **Key takeaways:** - No ABN required (could be beneficial) - No GST registration required - Business expenses significantly reduce tax - Consider timing of income and expenses ### Example 2: Full-Time Electronics Reseller **Background:** - Marcus, full-time electronics reseller - ABN and GST registered - Annual turnover: $95,000 (including GST) - Business expenses: $55,000 (including GST) **Income Tax Calculation:** ` Gross sales: $95,000 Less: GST collected: ($8,636) Net sales: $86,364 Business expenses: $55,000 Less: GST on expenses: ($5,000) Net expenses: $50,000 Net business income: $36,364 Tax on $36,364: $18,200 × 0% = $0 $18,164 × 16% = $2,906 Total income tax: $2,906 Medicare levy: $727 Total tax liability: $3,633 ` **GST Calculation (Quarterly):** ` Annual GST collected: $8,636 Annual GST on expenses: $5,000 Net GST payable: $3,636 Quarterly payment: $909 ` ### Example 3: High-Volume Collectibles Dealer **Background:** - Robert, collectibles specialist - Company structure for tax benefits - Annual turnover: $180,000 - Business expenses: $120,000 **Company Tax Structure:** ` Company Income: Gross sales: $180,000 Less: Business expenses: ($120,000) Taxable income: $60,000 Company tax (25% base rate): $15,000 Director's Salary (Robert): Salary: $45,000 Superannuation guarantee (12%): $5,400 ` Robert pays personal income tax on his salary at the individual rates above. After-tax company profits can then be paid to him as franked dividends, which carry a credit for the company tax already paid. The interaction between salary, dividends and franking credits is exactly the territory where a registered tax agent earns their fee — get advice before choosing a company structure. ### Example 4: Multi-Platform Side Hustle **Background:** - Lisa, part-time reseller with employment income - Sells across eBay, Depop, Facebook Marketplace - Annual employment: $58,000 - Reselling income breakdown by platform **Platform Income Analysis:** ` eBay sales: $15,000 eBay fees: ($1,950) Net eBay income: $13,050 Depop sales: $8,000 Depop fees: ($800) Net Depop income: $7,200 Facebook Marketplace: $5,000 Facebook fees: $0 Net Facebook income: $5,000 Total gross reselling income: $28,000 Total platform fees: ($2,750) Net platform income: $25,250 Other business expenses: Inventory purchases: $12,000 Shipping costs: $2,100 Packaging materials: $450 Photography equipment: $800 Home office expenses: $520 Total expenses: $15,870 Net business profit: $25,250 - $15,870 = $9,380 Total taxable income: $58,000 + $9,380 = $67,380 ` **Tax implications:** - No GST registration required (under $75,000) - Platform fees fully deductible - Home office expenses claimable - Consider ABN for business credibility ## Frequently Asked Questions ### Do I need to pay tax on money I make selling my old clothes on Depop? It depends on your selling activity. If you're genuinely decluttering your wardrobe and selling items for less than you paid, this is typically not taxable. However, if you're regularly buying and selling clothes for profit, or selling items for more than you paid, this becomes business income and is taxable. ### I only make $2,000 a year selling online. Do I still need to pay tax? If this income is from genuine business activity (regular buying and selling for profit), yes, you need to declare it as income. However, you can claim business expenses to offset this income. If you're just selling personal items occasionally, it may not be taxable. ### Can I claim a tax deduction for driving to garage sales to buy inventory? Yes, if you're operating a business and driving to source inventory, these travel expenses are deductible. Keep a log of business-related travel including date, destination, purpose, and kilometres travelled. ### My annual sales are $70,000. Do I need GST registration? GST registration is mandatory when your annual turnover reaches $75,000. At $70,000, you're not yet required to register, but you can voluntarily register if it benefits your business (such as claiming GST credits on purchases). ### I have an ABN but earn under $75,000. Do I need to do anything special for GST? No, if you're not registered for GST, you simply include the ABN on any tax invoices over $82.50 but don't charge GST. You also can't claim GST credits on your purchases. ### What happens if I go over $75,000 turnover mid-year? You must register for GST within 21 days of going over the threshold. GST registration takes effect from the start of the month in which you exceeded the threshold, and you'll need to lodge quarterly BAS statements going forward. ### eBay takes fees from my sales. Can I deduct the full sale amount or just what I received? You declare the full sale amount as income, then separately claim the eBay fees as a business expense deduction. This gives you the same net result but provides proper documentation for the ATO. ### I sell on Facebook Marketplace for cash. How do I track this for tax purposes? Cash sales must still be recorded for tax purposes. Keep a detailed log of all cash transactions including date, amount, item sold, and customer details where possible. Consider using a cash book or digital tracking app. ### Do I need separate records for each platform I sell on? While not required to keep completely separate records, it's good practice to track performance by platform. Most importantly, ensure all income and expenses are recorded regardless of platform. Many sellers use spreadsheets with separate columns for each platform. ### How long do I need to keep my selling records? The ATO requires you to keep records for 5 years after the income was earned or expense was claimed. This includes receipts, invoices, bank statements, and any other supporting documentation. ### Can I just use my bank statements as records for my reselling business? Bank statements are important supporting documents but aren't sufficient alone. You need detailed records of what each transaction relates to, including sales records showing items sold, fees paid, and expenses incurred. ### What's the best way to track inventory for tax purposes? Use a system that tracks purchase cost, sale price, and date for each item. This can be a spreadsheet or inventory management software. The key is consistent tracking that allows you to calculate cost of goods sold and profit margins. ### Should I set up a company for my reselling business? For most small resellers, operating as a sole trader is sufficient and simpler. Consider a company structure if you're earning significant income (over $100,000+), want asset protection, or have multiple business partners. Consult an accountant for advice specific to your situation. ### Can I claim home office expenses for my reselling business? Yes, if you use part of your home exclusively for business purposes, you can claim home office expenses using either the fixed rate method ($0.70 per hour) or actual cost method (percentage of home running costs). ### My spouse helps with my reselling business. Can they be involved for tax purposes? If your spouse genuinely works in the business, you can structure it as a partnership and split income between you (potentially reducing overall tax). Alternatively, you could pay them a wage for their work (with proper documentation). Consult an accountant for the best structure for your situation. ### I sell items internationally through eBay. How does this affect my tax? International sales are generally GST-free (if goods are exported), but you still pay income tax on the profits. Keep records of export documentation and convert foreign currency earnings to AUD using RBA exchange rates on the transaction date. ### Someone paid me in Bitcoin for an item. How do I handle this for tax? Convert the Bitcoin value to AUD at the time of receipt using a reputable exchange rate. This becomes your taxable income. When you later sell or exchange the Bitcoin, it may trigger a capital gains tax event. ### I buy items from overseas suppliers. What tax implications should I know about? You may need to pay GST and customs duties on imports over $1,000. These costs become part of your inventory cost basis. If you're GST registered, you can claim credits for GST paid on business imports. ## Conclusion: Staying Compliant and Maximising Profits Understanding Australian tax obligations as a reseller is crucial for both compliance and business success. Whether you're a casual seller or building a substantial business, proper tax planning can significantly impact your profitability. ### Key Takeaways: 1. **Know your status**: Determine whether you're hobby selling or operating a business 1. **Track everything**: Maintain detailed records of all income and expenses 1. **Consider an ABN**: Even if not required, an ABN provides business credibility 1. **Plan for GST**: Monitor your turnover and prepare for registration at $75,000 1. **Maximise deductions**: Understand all business expenses you can claim 1. **Stay organised**: Use accounting software or detailed spreadsheets 1. **Seek professional advice**: Consult an accountant for complex situations ### Professional Advice Disclaimer This guide provides general information about Australian tax obligations for resellers. Tax laws are complex and frequently change. Individual circumstances vary significantly, and what applies to one seller may not apply to another. **Always consult with qualified professionals:** - **Registered Tax Agent** for tax return preparation and advice - **Chartered Accountant** for business structure and planning advice - **Australian Taxation Office** for official guidance and clarification - **Business advisor** for growth and compliance strategies ### Resources for Further Information: - **Australian Taxation Office**: [ato.gov.au](https://www.ato.gov.au) - **Business Registration**: [abr.gov.au](https://abr.gov.au) - **Shopfront fee calculators**: work out your true margins with the [eBay](/ebay-calculator/) and [Depop](/depop-calculator/) fee calculators - **Tax Practitioners Board**: [find a registered tax agent](https://www.tpb.gov.au) ### Final Thoughts Tax compliance doesn't have to be overwhelming. With proper systems, regular record keeping, and professional guidance when needed, you can focus on growing your reselling business while staying fully compliant with Australian tax law. The key is to start good habits early, track everything meticulously, and seek help when you're unsure. Your future self (and your accountant) will thank you for maintaining excellent records from the beginning. **Selling across multiple platforms?** Shopfront's [sales dashboard](/features/sales-dashboard/) keeps your listings, sales and fees in one place, which makes tax-time record keeping far less painful. *Last updated: 19 August 2026. This information is for general guidance only and should not be considered professional tax advice. Always consult with a qualified tax professional for advice specific to your situation.* **Disclaimer:** Shopfront is not a registered tax agent or accounting firm. This content is provided for educational purposes only. Tax laws change frequently, and individual circumstances vary. Always verify current requirements with the ATO or a qualified tax professional before making business decisions. --- title: "Beginner's Guide to Crosslisting" description: "Learn how to crosslist on eBay, Depop, Facebook Marketplace and Grailed — choose platforms, price for each audience and avoid overselling." author: "Shopfront Team" url: https://shopfront.app/blog/beginners-guide-to-crosslisting/ published: 2025-01-15T00:00:00.000Z updated: 2026-08-19T00:00:00.000Z licence: "© Shopfront. All rights reserved. Cite with attribution." --- For research before you list, [Shopfront Lens](https://lens.shopfront.app/) lets you check asking prices, save finds and keep measurement photos on your phone. Lens is a sourcing companion; review and publish marketplace listings in the Shopfront dashboard. Start with the [Lens guide](https://docs.shopfront.app/setup/shopfront-lens). ## Introduction: What is Crosslisting and Why Every Seller Needs It Crosslisting means listing the same item for sale on several marketplaces at once — eBay, Depop, Facebook Marketplace, Grailed — and removing it everywhere the moment it sells. Each platform has its own audience, so the same inventory reaches more buyers, sells faster and often fetches a better price, without you sourcing a single extra item. For Australian sellers in 2026, crosslisting isn't just a nice-to-have strategy - it's essential for building a sustainable, profitable business. With the vast majority of Australian households shopping online and billions of dollars in e-commerce sales distributed across dozens of platforms, single-platform selling means leaving money on the table. This guide will take you from crosslisting novice to multi-platform expert, providing step-by-step instructions, worked examples, and proven strategies specifically tailored for Australian sellers. Whether you're selling vintage fashion, electronics, collectibles, or handmade items, crosslisting can transform your business. ## What Exactly is Crosslisting? Crosslisting is the strategic practice of listing identical or similar products across multiple online marketplaces simultaneously. Rather than choosing between eBay or Depop, you list on both - plus Facebook Marketplace, Grailed, Vestiaire Collective, and any other relevant platforms. ### The Core Principle The fundamental concept is simple: **more visibility equals more sales opportunities**. Each platform has its own unique audience, shopping behaviors, and pricing dynamics. By crosslisting, you're not just reaching more people - you're reaching different types of people who might value your products differently. ### A Worked Example Say you're a Melbourne vintage clothing seller earning $800/month on Depop alone. Crosslist that same inventory across eBay, Facebook Marketplace, and Grailed, and a realistic monthly split a few months in might look like: - **Depop**: $900/month (vintage fashion to Gen Z) - **eBay**: $750/month (broader demographic, competitive pricing) - **Facebook Marketplace**: $500/month (local pickup, immediate sales) - **Grailed**: $250/month (premium menswear pieces) Same products, different audiences, roughly triple the revenue. The exact numbers depend on your stock and effort, but the pattern — each platform adding sales the others would never have made — is what crosslisting is for. ## The Compelling Benefits of Multi-Platform Selling ### 1. Massive Revenue Increase Potential **Why the revenue boost happens:** - **Platform-specific pricing**: Designer items regularly sell for more on Grailed than on general marketplaces - **Limited audience overlap**: Most Depop buyers rarely browse eBay, and vice versa - **Seasonal variation**: Different platforms peak at different times - **Local vs. shipping**: Facebook Marketplace customers pay premiums for immediate pickup ### 2. Risk Diversification and Business Security **Platform dependency is dangerous:** - Algorithm changes can devastate single-platform businesses overnight - Account suspensions happen without warning - Policy changes affect visibility and sales - Economic downturns impact platforms differently **Picture the suspension scenario:** Say your eBay account gets suspended over a policy misunderstanding. If eBay is your only channel, income drops to zero overnight. Crosslisted across four platforms, most of it keeps flowing while you resolve the issue. ### 3. Optimized Pricing Across Demographics Different platforms command different prices for identical items: **Example: Vintage Band T-Shirt Pricing** - **eBay**: $45 (broad appeal, competitive market) - **Depop**: $65 (fashion-conscious Gen Z audience) - **Grailed**: $80 (authentic streetwear collectors) - **Facebook Marketplace**: $35 (local market, immediate pickup) **Strategy**: List at optimal prices for each platform's demographic rather than using one-size-fits-all pricing. ### 4. Faster Inventory Turnover The same item exposed to three or four audiences simply finds its buyer sooner — which means reduced carrying costs and improved cash flow. **Why items sell faster:** - Increased visibility across platforms - Multiple chances for the right buyer to find your item - Platform-specific trending algorithms boost discovery - Seasonal timing differences across platforms ### 5. Valuable Market Intelligence Crosslisting provides insights impossible to gain from single platforms: - **Price sensitivity analysis** across different demographics - **Platform performance comparison** for various product categories - **Seasonal trend identification** across market segments - **Customer behavior patterns** specific to each platform ## Choosing Your Platforms: The Strategic Foundation Not all platforms are created equal, and trying to be everywhere at once is a recipe for failure. Success comes from strategic platform selection based on your products, target audience, and available time. ### Platform Characteristics and Best Products Here's how the four major platforms for Australian crosslisters compare at a glance: | Platform | Best for | Typical audience | Seller fees | Key advantage | | --- | --- | --- | --- | --- | | eBay Australia | Electronics, collectibles, automotive, home and garden, higher-value items ($50+) | 25-65, deal-seekers and comparison shoppers | Category-dependent final value fee, typically ~13.4% incl. GST | Largest Australian marketplace with strong buyer protection and international reach | | Depop | Vintage and retro fashion, streetwear, accessories, items under $200 | 16-26, style-conscious and trend-driven | 0% selling fee since [22 July 2026](/blog/depop-selling-fees-removed-australia/); only payment processing (~2.6% + $0.30) | Highly engaged fashion community with visual-first, social discovery | | Facebook Marketplace | Furniture, appliances, bulky items, immediate cash sales | 25-55, convenience-focused local buyers | Free for local sales | Local pickup eliminates shipping entirely | | Grailed | Designer menswear, limited edition sneakers, streetwear collaborations | 18-35 men, brand-conscious with disposable income | 6-9% tiered commission plus payment processing | Authentication services and premium pricing tolerance | Fees change, so check the current rates through the [fee calculators](/tools/) before you price. The deeper pattern to remember: eBay buyers research and compare, Depop buyers buy on style and social proof, Facebook buyers want convenience today, and Grailed buyers pay premiums for authenticity. ### Platform Selection Strategy for Beginners #### The Two-Platform Start **Recommended approach for beginners:** 1. **Choose one primary platform** where you'll focus 70% of your energy 1. **Add one secondary platform** to test crosslisting benefits 1. **Master these two platforms** before expanding further **Suggested combinations:** - **Fashion sellers**: Depop (primary) + eBay (secondary) - **Electronics sellers**: eBay (primary) + Facebook Marketplace (secondary) - **Collectibles sellers**: eBay (primary) + Facebook Marketplace (secondary) - **Local sellers**: Facebook Marketplace (primary) + eBay (secondary) #### The Expansion Timeline **Month 1-2**: Master your primary platform - Learn platform culture and best practices - Optimize listing creation process - Build initial customer base and feedback **Month 3-4**: Add secondary platform - Implement basic crosslisting process - Compare performance metrics - Refine platform-specific strategies **Month 5-6**: Add third platform if profitable - Only expand if managing current platforms well - Focus on platforms with complementary audiences - Maintain quality standards across all platforms ### Platform Audience Overlap Analysis Understanding audience overlap helps optimise your crosslisting strategy: **Minimal overlap (good for crosslisting):** - eBay and Depop — very different demographics and shopping styles - Facebook Marketplace and Grailed — local bargain hunters versus streetwear collectors - eBay and Grailed — broad deal-seekers versus niche fashion buyers **Moderate overlap (still beneficial):** - eBay and Facebook Marketplace — both attract broad, price-conscious audiences - Depop and Grailed — both fashion-focused, though Grailed skews older and male **High overlap (less beneficial):** - Two platforms serving the same niche in the same way add little extra reach **Strategy implication**: Focus on platforms with minimal audience overlap for maximum reach expansion. ## Step-by-Step Crosslisting Process for Beginners ### Phase 1: Foundation Setup (Week 1) #### Day 1-2: Account Creation and Verification **eBay Setup:** 1. Create seller account at ebay.com.au 1. Complete identity verification 1. Link bank account for payments 1. Set up managed payments 1. Complete seller profile with professional photo 1. Read and understand selling policies **Depop Setup:** 1. Download mobile app and create account 1. Complete profile with bio and profile picture 1. Set up Depop Payments and link your bank account 1. Follow 20-30 successful sellers in your niche 1. Like and engage with community content 1. Understand community guidelines **Facebook Marketplace Setup:** 1. Ensure Facebook profile is complete and professional 1. Enable Marketplace access 1. Set delivery preferences 1. Add business information if applicable 1. Review commerce policies 1. Join relevant local selling groups #### Day 3-4: Research and Planning **Market Research:** 1. Search for similar products on each platform 1. Note price ranges and listing styles 1. Identify successful sellers to study 1. Screenshot effective listing examples 1. Create competitor analysis spreadsheet **Inventory Assessment:** 1. List all items you plan to sell 1. Categorize by platform suitability 1. Estimate pricing for each platform 1. Identify which items to start with (5-10 pieces) 1. Plan photography schedule #### Day 5-7: Photography and Content Creation **Photography Setup:** 1. Create simple photo studio space 1. Ensure good lighting (natural or artificial) 1. Prepare backgrounds (white sheet or wall) 1. Gather props if needed for styling 1. Charge camera/phone and clear storage space **Photography Session:** 1. Photograph each item from multiple angles 1. Include detail shots of condition, tags, flaws 1. Take styled shots for Depop/fashion items 1. Capture packaging/shipping box photos 1. Edit photos consistently across platforms **Content Creation:** 1. Write detailed descriptions for each item 1. Research relevant keywords for each platform 1. Create platform-specific titles 1. Prepare shipping and return policy text 1. Set up saved replies for common questions ### Phase 2: Initial Listing Creation (Week 2) #### The Platform-Specific Listing Approach **eBay Listing Creation:** 1. **Title optimisation**: Use all 80 characters with brand, model, size, colour, condition - Example: "Vintage Nike Air Max 90 Mens Size 10 White Blue Red Sneakers Used Good Condition" 1. **Category selection**: Choose most specific category available 1. **Item specifics**: Fill out all relevant fields (brand, size, colour, material) 1. **Photos**: Upload 12 high-quality images showing all angles 1. **Description**: Detailed HTML-formatted description with measurements, condition, shipping 1. **Pricing**: Research sold listings and price competitively 1. **Shipping**: Set up calculated or flat-rate shipping 1. **Return policy**: Accept 30-day returns for better visibility **Depop Listing Creation:** 1. **Visual focus**: Lead with most attractive lifestyle shot 1. **Title**: Concise but descriptive with key trend words - Example: "Y2K Vintage Nike Air Max 90s White Blue Red Size 10 Retro" 1. **Hashtags**: Use relevant tags (#vintage #nike #y2k #90s #sneakers) 1. **Description**: Include styling tips and measurements 1. **Pricing**: Price 10-15% higher than eBay to account for negotiation 1. **Shipping**: Use Depop's shipping service or calculate manually **Facebook Marketplace Listing:** 1. **Location**: Set accurate pickup location 1. **Title**: Simple and searchable - Example: "Nike Air Max 90 Sneakers Size 10 - Good Condition" 1. **Photos**: Clear product shots, no fancy editing needed 1. **Description**: Basic information with dimensions 1. **Pricing**: Competitive local market pricing 1. **Delivery**: Offer both pickup and shipping options #### Quality Control Checklist Before publishing any listing, verify: - [ ] All photos are clear and properly oriented - [ ] Measurements are accurate and included - [ ] Condition is honestly described - [ ] Pricing is competitive for the platform - [ ] Shipping costs are calculated correctly - [ ] Contact information is correct - [ ] Spelling and grammar are correct - [ ] Platform-specific requirements are met ### Phase 3: Inventory Management Systems (Week 3) #### Simple Spreadsheet Tracking Create a master inventory spreadsheet with these columns: - **SKU/ID**: Unique identifier for each item - **Product Name**: Brief description - **eBay Status**: (Listed/Sold/Ended) - **eBay Price**: Current listing price - **eBay URL**: Direct link to listing - **Depop Status**: (Listed/Sold/Ended) - **Depop Price**: Current listing price - **Depop URL**: Direct link to listing - **Facebook Status**: (Listed/Sold/Ended) - **Facebook Price**: Current listing price - **Cost Basis**: What you paid for the item - **Date Listed**: When first listed - **Notes**: Any important details #### Manual Sync Process **Daily routine (15 minutes):** 1. Check messages on all platforms 1. Update spreadsheet with any sales 1. Remove sold items from other platforms immediately 1. Adjust prices based on engagement/views **Weekly routine (30 minutes):** 1. Review performance by platform 1. Identify underperforming listings 1. Plan new inventory additions 1. Update pricing strategies #### Advanced Tracking Tips **Color-coding system:** - Green: Recently sold - Yellow: Price reduction needed - Red: Consider ending listing - Blue: High performer **Performance metrics to track:** - Views per platform per week - Watchers/likes gained - Messages received - Conversion rate (views to sales) - Average days to sell ### Phase 4: Optimization and Scaling (Week 4+) #### Performance Analysis **Weekly analysis questions:** 1. Which platform generated the most revenue? 1. Which platform had the highest conversion rate? 1. Which product categories performed best on each platform? 1. What pricing strategies worked best? 1. Which listing styles got the most engagement? **Monthly optimisation tasks:** 1. Review and update listing titles based on performance 1. Experiment with different pricing strategies 1. Test new photography styles 1. Expand to additional platforms if managing current ones well 1. Analyze competitor strategies and adapt successful elements #### Scaling Indicators **Consider expanding when:** - Managing current platforms takes less than 2 hours daily - Monthly revenue exceeds $2,000 consistently - Inventory turnover is healthy (items sell within 60 days) - Customer service is manageable - You have systems in place for efficiency ## Common Crosslisting Mistakes and How to Avoid Them ### Mistake #1: The Overselling Disaster **The Problem**: Selling the same item on multiple platforms simultaneously without proper inventory tracking. **How it plays out**: Say you list a designer jacket on eBay, Depop, and Facebook Marketplace. It sells on eBay Monday morning, but you don't check the other platforms until Wednesday. By then, two more buyers have paid for the same jacket. **The Consequences**: - Negative feedback on multiple platforms - Potential account restrictions - Refund fees and lost time - Damaged seller reputation **The Solution**: 1. **Immediate removal process**: Remove from all other platforms within 1 hour of sale 1. **Inventory management app**: Use an [inventory sync tool](/features/inventory-sync/) like Shopfront or manual spreadsheets 1. **Mobile notifications**: Enable immediate alerts for all sales 1. **Buffer time**: Consider marking as "sold" pending payment confirmation **Prevention checklist**: - [ ] Check all platforms at least twice daily - [ ] Set up mobile push notifications for sales - [ ] Use inventory tracking spreadsheet or app - [ ] Create "SOLD" templates for quick removal - [ ] Never list the same item twice on the same platform ### Mistake #2: Inconsistent Pricing Chaos **The Problem**: Random pricing across platforms without strategic reasoning. **Bad Example**: - eBay: $80 - Depop: $45 - Facebook Marketplace: $120 - Grailed: $60 **Why this fails**: - Confuses potential customers who find multiple listings - Misses platform-specific pricing opportunities - Suggests seller doesn't understand market values **The Strategic Approach**: 1. **Research platform demographics and willingness to pay** 1. **Factor in platform fees when setting prices** 1. **Consider shipping vs. pickup options** 1. **Account for negotiation culture on each platform** **Corrected Example**: - eBay: $75 (competitive marketplace) - Depop: $85 (fashion-conscious audience pays premium) - Facebook Marketplace: $65 (local pickup, no shipping) - Grailed: $95 (luxury/streetwear premium) ### Mistake #3: Copy-Paste Listing Syndrome **The Problem**: Using identical listings across all platforms without customisation. **Why it fails**: - Each platform has unique culture and language - Search algorithms favour platform-specific optimisation - Audiences have different information needs - Misses opportunities for platform-specific features **Platform-Specific Optimisation**: **eBay Listing Example**: `Title: "Vintage 1990s Nike Air Jordan 1 High OG Chicago Size 10 Basketball Shoes" Description: Detailed HTML formatting, measurements, condition report, shipping policies Focus: Specifications, authenticity, condition details` **Depop Listing Example**: `Title: "90s Jordan 1 Chicago Size 10 Vintage Basketball" Description: Casual tone, styling tips Focus: Aesthetic appeal, trend relevance, personal story` **Facebook Marketplace Example**: `Title: "Jordan 1 Chicago Basketball Shoes Size 10" Description: Simple, local focus, pickup options Focus: Convenience, local pickup, quick sale` ### Mistake #4: Platform Policy Ignorance **The Problem**: Not understanding each platform's specific rules and requirements. **Critical policy differences**: **eBay**: - Mandatory 30-day returns for most categories - Specific prohibited items list - Performance standards requirements - International shipping considerations **Depop**: - No adult content or replica items - Community guidelines enforcement - Social commerce expectations - Mobile-first requirements **Facebook Marketplace**: - Local commerce focus - No shipping for certain categories - Facebook's broader community standards apply - Business account requirements for some features **How to stay compliant**: 1. Read platform policies before listing 1. Join seller groups for policy updates 1. Follow platform blogs and announcements 1. When in doubt, contact platform support 1. Review policies quarterly as they change ### Mistake #5: Customer Service Inconsistency **The Problem**: Different response times and service quality across platforms. **Best practices for multi-platform customer service**: 1. **Unified response time standard**: Respond within 4 hours on all platforms 1. **Platform-appropriate communication**: - eBay: Professional, detailed responses - Depop: Casual, friendly tone - Facebook: Quick, conversational 1. **Saved responses adapted for each platform** 1. **Mobile apps for quick responses** 1. **Consistent return/refund policies** ### Mistake #6: Neglecting Platform-Specific Features **Missed opportunities**: **eBay**: - Not using Best Offer feature (misses a meaningful share of potential sales) - Ignoring promoted listings for competitive categories - Not optimising for mobile, where most traffic now comes from **Depop**: - Not engaging with community (likes, follows, comments) - Missing trending hashtags and fashion cycles - Not using Stories feature for additional exposure **Facebook Marketplace**: - Not joining local buying/selling groups - Missing cross-promotion opportunities - Not using Messenger features effectively ## Essential Tools and Software for Crosslisting Success ### Free Tools for Beginners #### Google Sheets Inventory Management **Why it works**: Simple, accessible, real-time collaboration **Setup template**: ` Item ID | Product Name | eBay Price | eBay Status | Depop Price | Depop Status | FB Price | FB Status | Cost | Profit SF001 | Nike Shoes | $75 | Listed | $85 | Listed | $65 | Sold | $30 | $35 ` **Advanced features**: - Conditional formatting for sold items - Automatic profit calculations - Platform performance tracking - Inventory aging analysis #### Photography Apps **VSCO (Free tier)**: - Professional filters - Consistent editing across all photos - Mobile-friendly interface **Canva (Free)**: - Template creation for consistent branding - Text overlays for promotions - Batch editing capabilities **Snapseed (Free)**: - Professional photo editing - Perspective correction - Detail enhancement #### Research Tools **eBay Terapeak Research (Free for sellers)**: - Sold listing analysis - Price trend identification - Market demand insights **Google Trends**: - Seasonal demand patterns - Rising search terms - Regional interest variations ### Paid Tools for Scaling #### Shopfront (Recommended for Australian Sellers) **Key features**: - One-click [crosslisting](/features/crosslisting/) to multiple platforms - Automatic inventory synchronisation - [AI listing generation](/features/ai-listing-generator/) from your photos - Performance analytics across platforms - Australian marketplace specialisation **Pricing**: See [current plans](/pricing/) **Best for**: Sellers ready to automate their crosslisting process **ROI calculation**: If a crosslisting tool saves you 10 hours a week and lifts sales by 20%, it pays for itself with a couple of hundred dollars a month in additional revenue. #### Alternative Crosslisting Tools **List Perfectly**: - Basic crosslisting functionality - Limited Australian platform support - $30-50/month depending on features - Good for high-volume sellers **Vendoo**: - US-focused with some international support - $20-100/month based on listings - Strong analytics features **Crosslist**: - Simple crosslisting tool - Limited automation features - $10-30/month - Basic solution for beginners For current, sourced pricing and feature breakdowns of all of these, see our [crosslisting tool comparisons](/compare/) — every figure links to the vendor's own site with the date we checked it. #### Photography Equipment Investment **Starter Kit ($200-400)**: - Ring light or softbox ($50-100) - Smartphone tripod ($20-40) - White backdrop ($30-50) - Reflector for shadow elimination ($20-30) - Photo editing app subscription ($10/month) **Professional Setup ($500-1500)**: - DSLR or mirrorless camera ($300-800) - Multiple lens options ($200-500) - Professional lighting kit ($150-300) - Photo studio backdrop system ($100-200) **ROI consideration**: Better photos consistently lift selling prices and shorten time to sale — for most sellers it's the highest-return investment available. ### Time Management Tools #### Scheduling Apps **Buffer/Later**: - Schedule social posts to drive traffic - Cross-platform content management - Analytics for social commerce **Google Calendar**: - Listing schedule planning - Photography session blocking - Customer service time allocation #### Automation Tools **IFTTT (If This Then That)**: - Automate social media posting - Email notifications for sales - Cross-platform integrations **Zapier**: - Advanced automation workflows - Platform integrations - Custom trigger creation ### Analytics and Tracking Tools #### Free Analytics **Platform native analytics**: - eBay Seller Hub metrics - Depop Insights - Facebook Commerce Manager **Google Analytics**: - Track traffic from social media - Monitor external link performance - Customer behavior analysis #### Paid Analytics **Sellbrite Analytics**: - Cross-platform performance comparison - Inventory turn analysis - Profit margin tracking **ChannelAdvisor**: - Enterprise-level analytics - Market basket analysis - Customer lifetime value tracking ## Time Management and Efficiency Strategies ### The Four-Hour Daily System Successful crosslisters rarely spend more than 4 hours daily managing their business. Here's how to achieve maximum efficiency: #### The 60-Minute Morning Routine (6:30-7:30 AM) **Messages and Customer Service (20 minutes)**: - Check messages on all platforms using mobile apps - Respond to questions using saved templates - Process any overnight sales and update inventory - Handle return requests or issues **Performance Review (15 minutes)**: - Check views and engagement from previous day - Identify listings needing price adjustments - Note trending items or successful strategies - Update inventory spreadsheet with latest data **New Listings (25 minutes)**: - Upload 1-3 new items photographed previous day - Optimize titles and descriptions - Set competitive pricing based on research - Schedule social media posts for new items #### The 45-Minute Lunch Break Routine (12:00-12:45 PM) **Quick Platform Check (15 minutes)**: - Respond to any new messages - Check for sales and update other platforms - Engage with Depop community (likes, follows) - Share successful listings to relevant groups **Research and Planning (20 minutes)**: - Browse trending hashtags on Depop - Check competitor pricing and new listings - Research new inventory opportunities - Plan evening photography sessions **Administrative Tasks (10 minutes)**: - Update tracking information for shipped items - Process any returns or refunds - Review calendar for upcoming tasks - Organize workspace for efficiency #### The 90-Minute Evening Session (7:00-8:30 PM) **Photography and Content Creation (60 minutes)**: - Photograph 5-10 new items in batch session - Edit photos consistently across all items - Write descriptions and research keywords - Prepare next day's listing content **Shipping and Packaging (20 minutes)**: - Package items sold during the day - Print shipping labels and update tracking - Organize shipping supplies - Prepare items for next day's post office trip **Strategy and Analysis (10 minutes)**: - Review daily performance metrics - Plan pricing adjustments for underperforming items - Research new platform features or policies - Set priorities for next day ### Weekly Deep Dive Sessions #### Sunday Strategy Session (2 hours) **Performance Analysis (45 minutes)**: - Compare platform performance for the week - Calculate profit margins by category and platform - Identify best and worst performing items - Analyze customer feedback and reviews **Inventory Planning (45 minutes)**: - Assess current inventory levels - Plan sourcing trips or online purchases - Research trending categories and seasonal opportunities - Set inventory goals for upcoming week **Process Optimization (30 minutes)**: - Review and update listing templates - Optimize photography setup and workflow - Update pricing strategies based on market changes - Plan platform expansion or new tools #### Wednesday Market Research (1 hour) **Competitive Analysis (30 minutes)**: - Check competitor pricing and strategies - Identify successful listing formats - Research new trending items - Monitor market demand shifts **Platform Updates (30 minutes)**: - Read platform policy updates and announcements - Test new platform features - Join relevant seller communities and forums - Update knowledge of best practices ### Efficiency Multipliers #### Batch Processing Techniques **Photography Batching**: - Set up lighting once, photograph 20+ items - Use consistent backgrounds and settings - Edit all photos in one session - Organize files immediately by item **Listing Creation Batching**: - Research all items at once - Write multiple descriptions in focused session - Upload to platforms systematically - Cross-promote all new listings together **Customer Service Batching**: - Respond to messages in dedicated time blocks - Use templates for common questions - Process all shipping at once - Handle returns and issues in batch #### Template Systems **Message template:** ```text Thanks for your interest! This item is still available. Happy to answer any questions about size, condition, or shipping. Best regards, [Name] ``` **Listing description template:** ```text [Brand] [Item Type] in [Condition] Size: [Measurements] Condition: [Detailed description] Materials: [Fabric/construction details] Shipped with care within 1-2 business days! ``` **Social media template:** ```text New listing alert! [Item description] Available on: Depop: [link] eBay: [link] Facebook: [link] #vintage #fashion #[relevant hashtags] ``` Depop rewards well-chosen tags — the [Depop hashtag generator](/depop-hashtag-generator/) suggests them from your item details. ## Inventory Management Best Practices ### The Strategic Inventory Approach #### The 80/20 Rule for Crosslisting **High-Value Items (20% of inventory, 80% of profit)**: - Items worth $50+ get listed on all platforms - Detailed photography and descriptions - Platform-specific pricing optimisation - Premium customer service and handling **Volume Items (80% of inventory, 20% of profit)**: - Items under $30 may skip expensive platforms - Streamlined listing process - Batch processing for efficiency - Focus on quick turnover #### Inventory Categorization System **Category A - Premium Items ($100+)**: - List on all platforms - Professional photography - Detailed authenticity verification - Insurance and signature shipping **Category B - Mid-Range Items ($30-99)**: - List on 2-3 most suitable platforms - Good quality photos - Standard descriptions - Tracked shipping **Category C - Volume Items ($10-29)**: - List on 1-2 platforms maximum - Basic photography - Simple descriptions - Economy shipping options ### The Prevention-First System #### Avoiding Overselling **Real-time inventory tracking**: ` When item sells on Platform A: 1. Immediately mark as PENDING in tracking system 1. Remove from Platform B within 1 hour 1. Remove from Platform C within 1 hour 1. Update all platforms once payment confirmed ` **Mobile notification setup**: - eBay: Push notifications for sales - Depop: Instant message alerts - Facebook: Marketplace notifications - Email: Forward all platform emails to phone **Buffer time strategy**: - Mark items as sold pending payment - Don't ship until payment clears - Allow 24-hour window for payment issues - Communicate delays proactively #### Emergency Protocols **If overselling occurs**: 1. Contact all buyers immediately (within 2 hours) 1. Explain situation honestly and professionally 1. Offer similar alternative items first 1. Provide full refund plus compensation if needed 1. Learn from the mistake and improve systems **Template for overselling communication**: ` Hi [Name], I sincerely apologize, but I need to inform you that this item was accidentally sold on another platform before I could update all my listings. This is entirely my mistake. I'm offering two options: 1. Full refund processed immediately 1. I have a very similar [item description] I can offer at the same price I understand your disappointment and take full responsibility. I'm implementing better systems to prevent this in the future. Best regards, [Your name] ` ### Smart Sourcing for Crosslisting #### Platform-Specific Sourcing Strategy **For eBay success**: - Estate sales and garage sales (broad variety) - Electronics clearance sales - Business liquidations - Collectible auctions **For Depop success**: - Vintage clothing stores - Op shops in trendy areas - Fashion week leftovers - Personal wardrobe curation **For Facebook Marketplace success**: - Local auctions and estate sales - Moving sales and downsizing - Exercise equipment from gyms - Furniture from office closures #### The 3:1 Sourcing Rule For every hour spent sourcing, plan: - 1 hour for photography and listing - 1 hour for customer service and shipping - 1 hour for platform management and optimisation **Example weekly schedule**: - Saturday morning: 3 hours sourcing - Sunday afternoon: 3 hours photography/listing - Monday-Friday: 30 minutes daily management ### Seasonal Inventory Planning #### Australian Seasonal Patterns **Summer Inventory (December-February)**: - Beach and swimwear - Festival fashion - Outdoor sports equipment - Holiday party wear **Autumn Inventory (March-May)**: - Back-to-school items - Transitional fashion - Mother's Day gifts - Wedding season accessories **Winter Inventory (June-August)**: - Winter coats and boots - Indoor entertainment - Comfort home goods - EOFY business equipment **Spring Inventory (September-November)**: - Spring racing fashion - Outdoor activity gear - Father's Day gifts - Christmas preparation #### Advanced Forecasting **Leading indicators to watch**: - Google Trends for seasonal keywords - Pinterest trending topics - Instagram hashtag popularity - Competitor inventory patterns **Inventory timing strategy**: - Source 2-3 months before peak season - List 4-6 weeks before demand peaks - Price for market entry, then optimise - Clear inventory with markdowns before season ends ## Platform-Specific Pricing Strategies ### Understanding Platform Demographics and Willingness to Pay #### eBay Pricing Psychology **Customer mindset**: Deal-seekers who compare prices extensively **Pricing strategy**: Competitive but fair, with room for Best Offer negotiations **Effective eBay pricing tactics**: 1. **Research sold listings extensively**: Use completed listings to find actual sale prices 1. **Price 10-15% below retail**: eBay buyers expect discounts from new prices 1. **Enable Best Offer**: A meaningful share of eBay sales come through negotiation 1. **Use psychological pricing**: $49.99 performs better than $50.00 1. **Factor in shipping costs**: Offer free shipping with higher item price **Example eBay pricing calculation**: `Vintage Nike shoes - Research shows sold range $40-80 Retail price: $120 eBay listing price: $65 (mid-range of sold prices) Best Offer minimum: $55 (85% of asking price) Free shipping: Build $15 shipping into item price` #### Depop Pricing Psychology **Customer mindset**: Fashion-forward buyers who pay premiums for unique, trendy items **Pricing strategy**: Premium positioning with style and authenticity emphasis **Effective Depop pricing tactics**: 1. **Price 20-30% higher than eBay**: Fashion-conscious buyers pay more 1. **Use round numbers**: $80 looks better than $79.99 on Depop 1. **Emphasize uniqueness**: Rare items command premium prices 1. **Factor in engagement**: High likes/shares justify higher prices 1. **Seasonal timing**: Trend alignment affects willingness to pay **Example Depop pricing approach**: `Same vintage Nike shoes on Depop Positioning: "Rare 90s vintage find, perfect for Y2K aesthetic" Depop listing price: $95 (premium for fashion positioning) Styling emphasis: "Pairs perfectly with mom jeans and cropped tops"` #### Facebook Marketplace Pricing Psychology **Customer mindset**: Local bargain hunters preferring immediate transactions **Pricing strategy**: Competitive local pricing with pickup convenience premium **Effective Facebook Marketplace tactics**: 1. **Research local market**: Check similar items in your area 1. **Price for quick sale**: 10-20% below eBay prices for speed 1. **Offer pickup discount**: "$50 shipped, $45 pickup" 1. **No shipping costs to factor**: Price the item itself competitively 1. **Negotiation expected**: List 15-20% above minimum acceptable #### Grailed Pricing Psychology **Customer mindset**: Streetwear enthusiasts and collectors willing to pay premium for authentic, rare items **Pricing strategy**: Premium pricing justified by authenticity and rarity **Effective Grailed pricing tactics**: 1. **Research hype and rarity**: Limited items command significant premiums 1. **Authentication advantage**: Verified authentic items price higher 1. **Condition transparency**: Detailed condition reports justify pricing 1. **Market timing**: Release anniversaries and cultural moments affect demand 1. **Bundle opportunities**: Complete outfits or matched sets premium ### Dynamic Pricing Strategies #### The Platform Ladder Approach Start high on premium platforms, adjust down over time: **Week 1-2**: List at premium prices on Grailed/Depop **Week 3-4**: Add to eBay at moderate prices **Week 5-6**: Add to Facebook Marketplace at competitive prices **Week 7+**: Implement markdown strategy across all platforms **Real example - Designer Jacket**: - Week 1: Grailed $300 (premium positioning) - Week 3: Depop $250 (fashion audience) - Week 5: eBay $200 (broad market) - Week 7: Facebook $175 (local quick sale) #### The Negotiation Buffer Strategy Build negotiation room into your pricing: **eBay**: List 20% above minimum, enable Best Offer **Depop**: List 15% above minimum, engage in friendly negotiation **Facebook**: List 25% above minimum, expect negotiation **Grailed**: List 10% above minimum, collectors pay closer to asking #### Seasonal Pricing Adjustments **Peak Season Strategy**: - Premium pricing for in-demand items - Quick inventory turnover focus - Limited discount offerings **Off-Season Strategy**: - Aggressive markdowns to clear inventory - Bundle deals to move multiple items - Storage cost consideration in pricing **Transition Season Strategy**: - Moderate pricing to test demand - A/B testing different price points - Market sensing for next season planning ### Price Testing and Optimization #### A/B Testing Approach Test different price points on different platforms: **Example test for vintage band t-shirt**: - Platform A: $65 for 2 weeks - Platform B: $75 for 2 weeks - Measure: Views, engagement, time to sale - Apply winning price to all platforms #### Performance Metrics to Track **Pricing effectiveness indicators**: 1. **View-to-inquiry ratio**: Higher prices should still generate interest 1. **Time to sale**: Track how pricing affects sale speed 1. **Message quality**: Higher prices attract more serious buyers 1. **Negotiation patterns**: Understand typical buyer behavior 1. **Platform comparison**: Which platforms support premium pricing #### When to Adjust Prices **Immediate price reduction triggers**: - No views after 48 hours on any platform - Multiple similar items listed by competitors at lower prices - Seasonal demand shift (winter coats in spring) - Platform algorithm changes affecting visibility **Price increase opportunities**: - High engagement but no sales (price too low) - Competing items selling quickly at higher prices - Increased seasonal demand - Positive market trends for your category **Example pricing decision tree**: `High views + No messages = Price too high High views + Many messages + No sales = Shipping/terms issue Low views + Good conversion = Price appropriate, visibility issue Low views + Low conversion = Price too high OR poor listing quality` ## Worked Examples: What Crosslisting Growth Can Look Like The scenarios below are hypothetical — worked examples rather than customer stories — but the shape of the numbers reflects how crosslisting typically compounds for Australian sellers. ### Say you're a fashion seller starting on Depop - **Months 1-3**: You sell pieces from your own wardrobe on Depop while you learn photography, pricing and the platform's culture. A few hundred dollars a month is a realistic start. - **Months 4-8**: You add eBay and start sourcing from op shops. The same vintage pieces list at trend-driven prices on Depop and competitive prices on eBay, and monthly revenue climbs towards four figures. Depop tends to win on volume for fashion; eBay picks up the buyers Depop never reaches. - **Months 9-18**: With Facebook Marketplace handling local bulky items, Grailed taking the menswear, and an automation tool keeping inventory in sync, a part-time operation in the $3,000-5,000/month range becomes achievable — provided your sourcing keeps pace with your sales. ### Say you're selling locally around family hours - **Months 1-3**: You list your children's outgrown clothes and toys on Facebook Marketplace during school hours. No shipping, no fees, quick local sales. - **Months 4-9**: Friends start passing you their items to sell; you add eBay for branded toys and Depop for teen fashion. Batch photography twice a week keeps the workload contained. - **Month 10+**: A steady part-time income is realistic at 15-20 hours a week — with Facebook Marketplace still doing the heavy lifting, because local pickup suits bulky kids' gear. ### Patterns worth copying Whatever you sell, sellers who make crosslisting work tend to follow the same arc: 1. **Master one platform before expanding** — usually two to three months of focused learning 1. **Invest early in photography** — it lifts results on every platform at once 1. **Keep customer service consistent** across platforms to protect your reputation everywhere 1. **Track everything** — platform-by-platform data drives better pricing and sourcing decisions 1. **Expect a plateau** around months six to nine while you optimise, before growth resumes The platform-level pattern repeats too: eBay usually generates the most total revenue across categories, Depop the best margins on sub-$200 fashion, Facebook Marketplace the fastest local turnover, and Grailed the highest margins on men's streetwear and designer pieces. ## FAQ Section: Beginner Questions Answered ### I've never sold anything online before. Which platform should I start with? Start with Facebook Marketplace if you're selling common items locally (furniture, electronics, everyday items) or Depop if you're selling fashion items. Both have simple interfaces and are forgiving for beginners. eBay is more complex but offers the largest audience once you're ready to learn. ### How much money do I need to start crosslisting? You can start with zero upfront costs by selling items you already own. For sourcing inventory, start with $200-500. Focus on items you understand well initially. Many successful crosslisters started by selling their own belongings to learn the process. ### Do I need special software or can I do this manually? Start manually to learn the process and understand each platform. Use a simple Google Sheets spreadsheet to track inventory. Consider automation tools like Shopfront after you're earning $1,000+ monthly and managing platforms becomes time-consuming. ### How long does it take to see results? Expect first sales within 1-2 weeks if you price competitively and list quality items. Meaningful income ($500+ monthly) typically takes 2-3 months of consistent effort. Full-time income levels ($3,000+ monthly) usually require 6-12 months of dedicated work. ### Should I be on all platforms or just focus on a few? Start with 2 platforms maximum. Master these before adding more. Most successful sellers use 3-4 platforms total. More platforms mean more complexity without proportional returns. ### Which platforms work best for different product types? - **Fashion/Vintage**: Depop (young audience) + eBay (broad audience) - **Electronics**: eBay (largest audience) + Facebook Marketplace (local) - **Collectibles**: eBay (collector community) + specialised forums - **Home goods**: Facebook Marketplace (local pickup) + eBay (shipping) - **Luxury items**: Grailed (streetwear) + eBay (authenticated) ### Is it worth being on smaller or newer platforms? Focus on established platforms initially. Consider newer platforms only after mastering major ones, and only if they serve your specific niche well. ### What items should I avoid as a beginner? Avoid: - Replica or counterfeit items (legal issues) - Items requiring extensive authentication (luxury goods until experienced) - Fragile items requiring special packaging - Items with complex shipping requirements - Prohibited items on any platform you use ### How do I know what prices to set? Research sold listings on each platform, not just current listings. Use eBay's "sold listings" filter, check Depop sold history, and monitor Facebook Marketplace for similar items in your area. Start competitively and adjust based on response. ### Where should I source inventory when starting out? - **Personal items**: Start with your own belongings - **Op shops/charity stores**: Good margins on quality items - **Garage sales**: Weekend sourcing opportunities - **Facebook Marketplace**: Buy underpriced items to resell - **Clearance sales**: End-of-season retail markdowns ### How do I prevent selling the same item twice? - Use inventory tracking spreadsheet or app - Check messages/sales every 4-6 hours minimum - Remove from other platforms within 1 hour of sale - Mark items as "pending" while processing payment ### What should I do if I accidentally oversell an item? Contact all buyers immediately, apologise honestly, offer full refund or similar alternative, and improve your tracking system. Most buyers are understanding if you handle it professionally and quickly. ### How do I handle returns across multiple platforms? Create consistent return policies adapted to each platform's requirements. Accept returns gracefully - it builds trust and positive feedback. Factor return costs into your pricing strategy. ### What about shipping costs and logistics? - Start with platforms that include shipping calculators - Use Australia Post for most shipments (reliable tracking) - Include shipping costs in item pricing when possible - Offer local pickup on Facebook Marketplace to eliminate shipping ### Do I need an ABN or business registration? Not required for casual selling, but recommended if earning significant income. You'll need an ABN for GST registration (required at $75,000+ annual turnover) and for business credibility with suppliers. Our [Australian reseller tax guide](/blog/australian-reseller-tax-guide/) walks through the details. ### What records should I keep for tax purposes? Track all income, expenses, inventory costs, platform fees, shipping costs, and business-related purchases. Use accounting software or detailed spreadsheets. Keep receipts for all business expenses. ### Do I need insurance for selling online? Personal items are usually covered by home insurance. Consider business insurance if inventory value exceeds $5,000 or you're operating as a business. Some platforms provide limited seller protection. ### How much time does crosslisting actually take? Expect 2-4 hours daily for a profitable part-time operation. Breakdown: - Customer service: 30-60 minutes daily - Listing new items: 45-90 minutes daily - Shipping/logistics: 30-45 minutes daily - Admin/optimisation: 30 minutes daily ### Can I do this while working full-time? Yes, many successful crosslisters work full-time jobs. Focus on: - Batch processing tasks on weekends - Mobile apps for quick customer service responses - Evening photography sessions - Automated tools as you scale ### When should I consider making this a full-time business? Consider full-time transition when: - Consistently earning 70%+ of current job income - Growth trajectory shows potential for more - You have 6 months of expenses saved - Systems are in place to handle increased volume ### How do I know when I'm ready to expand to more platforms? Expand when: - Current platforms require less than 2 hours daily to manage - Monthly revenue exceeds $2,000 consistently - You have efficient systems for inventory tracking - Customer service is manageable across current platforms ### Should I eventually create my own website? Yes, for long-term business building. Use platforms like Shopify to: - Build direct customer relationships - Reduce platform dependency - Higher profit margins (no platform fees) - Professional business credibility ### How do I compete with overseas sellers on price? Focus on advantages overseas sellers can't match: - Faster shipping times (local advantage) - Better customer service and communication - Australian warranty and return policies - Local pickup options - Cultural understanding of Australian market ## Getting Started Checklist: Your 30-Day Action Plan ### Pre-Launch Preparation (Days 1-7) #### Day 1: Foundation Setup - [ ] Choose your first platform (eBay for broad appeal, Depop for fashion, Facebook for local) - [ ] Create professional seller account with complete profile - [ ] Set up dedicated email address for selling business - [ ] Install mobile apps for chosen platform - [ ] Read platform policies and selling guidelines thoroughly #### Day 2: Workspace Organization - [ ] Designate photography area with good lighting - [ ] Organize storage space for inventory - [ ] Set up basic office supplies (tape, bubble wrap, boxes) - [ ] Create filing system for receipts and records - [ ] Download inventory tracking spreadsheet template #### Day 3: Photography Setup - [ ] Test lighting conditions at different times of day - [ ] Gather props: hangers, mannequin, or styling materials - [ ] Practice taking photos with your phone or camera - [ ] Edit sample photos to establish consistent style - [ ] Create photo naming and organisation system #### Day 4: Market Research - [ ] Search for similar items on your chosen platform - [ ] Note pricing ranges for different conditions and brands - [ ] Identify successful sellers to study their strategies - [ ] Screenshot effective listing examples for reference - [ ] Join relevant Facebook groups and seller communities #### Day 5: Inventory Assessment - [ ] Gather 10-20 items to start with from your belongings - [ ] Research each item's potential value and demand - [ ] Group items by category and platform suitability - [ ] Take notes on condition, measurements, and unique features - [ ] Plan photography schedule for upcoming week #### Day 6: Content Creation - [ ] Write draft descriptions for first 5 items - [ ] Research relevant keywords for your product categories - [ ] Create templates for common listing elements - [ ] Prepare saved responses for frequent customer questions - [ ] Plan social media strategy if applicable #### Day 7: Final Preparations - [ ] Complete platform verification processes - [ ] Link payment methods (bank account, PayPal) - [ ] Set up shipping preferences and rates - [ ] Review and finalize pricing strategy - [ ] Schedule time blocks for daily management tasks ### Launch Phase (Days 8-14) #### Day 8: First Listings Creation - [ ] Photograph your first 3-5 items in batch session - [ ] Edit photos consistently using chosen style - [ ] Create listings with optimised titles and descriptions - [ ] Set competitive pricing based on research - [ ] Publish listings at optimal times for your platform #### Day 9: Platform Familiarization - [ ] Navigate all seller tools and features - [ ] Test messaging system and notification settings - [ ] Explore promotional options available - [ ] Practice editing and updating listings - [ ] Share listings to social media if appropriate #### Day 10: Community Engagement - [ ] Follow other sellers in your niche - [ ] Engage with platform community (likes, comments, follows) - [ ] Join relevant groups and forums - [ ] Study competitor strategies and successful listings - [ ] Build initial network within platform community #### Day 11-12: Additional Listings - [ ] Photograph and list 5-10 more items - [ ] Experiment with different listing styles - [ ] Test various pricing strategies - [ ] Monitor views and engagement on initial listings - [ ] Adjust strategies based on early performance data #### Day 13: Customer Service Setup - [ ] Create professional email signature - [ ] Set up mobile notifications for messages and sales - [ ] Practice responding to hypothetical customer questions - [ ] Prepare shipping materials and processes - [ ] Test payment processing and payout setup #### Day 14: Week 1 Review - [ ] Analyze performance metrics from first week - [ ] Identify best and worst performing listings - [ ] Calculate time invested vs. results achieved - [ ] Note lessons learned and improvements needed - [ ] Plan adjustments for following week ### Optimization Phase (Days 15-21) #### Day 15: Performance Analysis - [ ] Review views, messages, and sales data - [ ] Compare pricing effectiveness across different items - [ ] Identify patterns in customer inquiries - [ ] Analyze photography and description performance - [ ] Document successful strategies to replicate #### Day 16: Listing Improvements - [ ] Update underperforming listings with better photos - [ ] Revise descriptions based on customer questions - [ ] Adjust pricing on items with low engagement - [ ] Add keywords based on search data - [ ] Experiment with different listing times #### Day 17: Second Platform Research - [ ] Research second platform that complements your first - [ ] Compare audience demographics and fee structures - [ ] Study platform-specific best practices - [ ] Analyze potential crosslisting opportunities - [ ] Plan expansion timeline and strategy #### Day 18: Inventory Expansion Planning - [ ] Assess current inventory turnover rates - [ ] Research sourcing opportunities in your area - [ ] Plan first sourcing trip to op shops or sales - [ ] Set budget for inventory investments - [ ] Identify high-demand categories for your market #### Day 19: Customer Service Refinement - [ ] Review all customer interactions to date - [ ] Improve response templates based on actual questions - [ ] Streamline shipping and packaging processes - [ ] Test different communication styles - [ ] Implement feedback from early customers #### Day 20: Process Systematization - [ ] Document your successful listing creation process - [ ] Create daily, weekly, and monthly task schedules - [ ] Set up inventory tracking systems - [ ] Establish quality control checkpoints - [ ] Plan scaling strategies for increased volume #### Day 21: Second Platform Preparation - [ ] Create account on chosen second platform - [ ] Complete profile and verification - [ ] Study platform-specific listing requirements - [ ] Adapt existing content for new platform culture - [ ] Plan crosslisting strategy for current inventory ### Expansion Phase (Days 22-30) #### Day 22: Second Platform Launch - [ ] Create first 3-5 listings on second platform - [ ] Adapt content style for new audience - [ ] Test platform-specific features - [ ] Monitor for different customer behaviors - [ ] Begin comparing platform performance #### Day 23-24: Crosslisting Implementation - [ ] List same items across both platforms with platform-appropriate adaptations - [ ] Implement inventory tracking system - [ ] Test synchronisation processes - [ ] Monitor for any overselling risks - [ ] Refine platform-specific pricing strategies #### Day 25: Sourcing Trip - [ ] Execute first dedicated sourcing trip - [ ] Apply knowledge gained from selling own items - [ ] Focus on proven categories and price points - [ ] Practice negotiating and evaluating items quickly - [ ] Maintain detailed records of purchases and potential #### Day 26-27: New Inventory Processing - [ ] Photograph and research newly sourced items - [ ] Create listings across both platforms - [ ] Experiment with different categories - [ ] Test market response to various price points - [ ] Document what sells quickly vs. slowly #### Day 28: Advanced Strategy Testing - [ ] Experiment with promoted listings or advertising - [ ] Test bundle deals and cross-promotion - [ ] Try different shipping strategies - [ ] Explore social media marketing - [ ] Monitor competitor strategies and adapt successful elements #### Day 29: Month-End Analysis - [ ] Calculate total revenue and profit for the month - [ ] Compare platform performance metrics - [ ] Analyze time investment vs. returns - [ ] Identify most and least profitable activities - [ ] Assess goal achievement and areas for improvement #### Day 30: Strategic Planning - [ ] Set goals for month 2 based on learnings - [ ] Plan inventory and platform expansion strategies - [ ] Consider tool investments for automation - [ ] Schedule regular review and optimisation sessions - [ ] Celebrate achievements and plan next phase growth ### Success Metrics to Track #### Daily Metrics - Messages responded to within 4 hours - Items listed (target: 1-3 daily) - Views and engagement on recent listings - Customer service response time #### Weekly Metrics - Total revenue across all platforms - Number of items sold vs. listed - Average days from listing to sale - Customer satisfaction (feedback scores) - Time invested in business activities #### Monthly Metrics - Total profit after all expenses - Inventory turnover rate - Platform performance comparison - Customer retention and repeat sales - Goal achievement vs. targets ### Red Flags to Watch For #### Immediate Action Required - Selling same item on multiple platforms simultaneously - Negative feedback or customer complaints - Platform policy violations or warnings - Payment processing issues - Inventory management failures #### Strategic Concerns - Consistent low views across all listings - High message volume but no sales - Pricing consistently above or below market - Time investment exceeding income potential - Burnout from trying to manage too many platforms Remember: This checklist is a guide, not a rigid requirement. Adapt the timeline and tasks to fit your schedule, product category, and learning pace. The key is consistent progress and continuous learning rather than perfection from day one. ## Conclusion: Your Crosslisting Journey Starts Now Crosslisting isn't just a selling strategy - it's a complete transformation of how you approach online commerce. By the end of this guide, you've learned that success comes not from choosing the "perfect" platform, but from strategically leveraging the unique strengths of multiple marketplaces. ### Your Competitive Advantage as an Australian Seller The Australian e-commerce landscape offers unique opportunities for crosslisters: - **Platform diversity**: Multiple established marketplaces with distinct audiences - **Local market advantage**: Fast shipping and pickup options - **Seasonal opportunities**: Year-round selling potential across different product categories - **Less competition**: Fewer sophisticated crosslisters compared to US and UK markets - **Growing market**: Australian e-commerce keeps growing year on year, expanding the opportunity ### The Reality of Crosslisting Success **What you can realistically expect**: - **Month 1-3**: Learn platforms, establish processes, earn $200-800/month - **Month 4-6**: Implement crosslisting, scale inventory, reach $800-2,000/month - **Month 7-12**: Optimize operations, potentially earn $2,000-5,000/month - **Year 2+**: Consider full-time operation, systematic scaling, $5,000+/month **Time investment reality**: - Part-time success: 15-20 hours/week - Significant income: 25-35 hours/week - Full-time operation: 40+ hours/week ### Critical Success Factors to Remember 1. **Master before expanding**: Perfect one platform before adding others 1. **Quality over quantity**: Better to manage fewer platforms well than many platforms poorly 1. **Customer service consistency**: Excellent service across all platforms builds reputation 1. **Data-driven decisions**: Track metrics and let performance guide strategy 1. **Adaptation mindset**: Platforms change, markets evolve, successful sellers adapt ### Your Next Steps **This week**: 1. Choose your first platform based on your inventory and comfort level 1. Set up professional seller account and complete verification 1. Gather 5-10 items to practice with 1. Take high-quality photos and create your first listings **This month**: 1. Master your first platform's tools and community 1. Research and prepare for second platform expansion 1. Establish efficient daily routines 1. Begin tracking performance metrics **Next three months**: 1. Implement crosslisting across 2-3 platforms 1. Develop sourcing relationships and inventory flow 1. Optimize pricing and operational processes 1. Consider automation tools if volume justifies investment ### The Long-Term Vision Crosslisting is your gateway to building a sustainable, location-independent business. Many Australian sellers have transformed weekend hobbies into full-time incomes, flexible lifestyles, and financial freedom through strategic multi-platform selling. The worked examples earlier in this guide show the shape that growth usually takes: master one platform, add a second, then let automation carry the scale. Your success story starts with the first listing on your first platform. ### Resources to Support Your Journey **Essential tools as you grow**: - [Shopfront crosslisting](/features/crosslisting/) - Multi-platform management for Australian sellers - [eBay Fee Calculator](/ebay-calculator/) - Optimise your eBay pricing - [Depop Fee Calculator](/depop-calculator/) - Maximise Depop profits - [All free seller tools](/tools/) - Calculators and generators for every platform **Continue learning**: - [Advanced Crosslisting Strategies](/blog/multichannel-selling-guide/) - [Platform Updates](/blog/) - Stay current with marketplace changes - [Free Seller Resources](/resources/) - Guides and downloads for Australian sellers ### Final Encouragement Every expert crosslister started as a beginner with their first nervous listing. The difference between those who succeed and those who give up isn't talent, luck, or secret knowledge - it's persistence, willingness to learn, and consistent action. The Australian crosslisting opportunity has never been better. E-commerce growth, platform maturity, and tool availability have aligned to create ideal conditions for new sellers. The question isn't whether crosslisting can work for you - it's whether you're ready to put in the work to make it happen. Your journey from single-platform seller to multi-platform success story starts with one decision: taking action today. **Start your crosslisting journey now. Your future self will thank you.** _This guide represents current best practices as of August 2026. Platform policies and market conditions evolve rapidly. Always verify current terms and conditions before making business decisions. Success results vary based on effort, product selection, and market conditions._ **Ready to start crosslisting?** [Create a free Shopfront account](https://app.shopfront.app/signup) and list your first items across multiple platforms today. --- title: "eBay vs Depop: Which Is Best for Australian Sellers?" description: "Fees, audiences, shipping and seller protection compared side by side — including Depop's 0% selling fee — so you can pick the right platform." author: "Shopfront Team" url: https://shopfront.app/blog/ebay-vs-depop-which-platform-is-best/ published: 2025-01-15T00:00:00.000Z updated: 2026-08-19T00:00:00.000Z licence: "© Shopfront. All rights reserved. Cite with attribution." --- ## Introduction: Choosing the Right Platform for Your Australian Selling Business For fashion, vintage and streetwear under about $200, Depop is the better platform for Australian sellers, especially now it charges a 0% selling fee. For electronics, collectibles, higher-value items and everything outside fashion, eBay's bigger and broader audience wins. Many sellers do best listing on both and letting each audience compete. This comparison examines every aspect of selling on eBay versus Depop, helping you make an informed decision based on your specific situation, products, and target audience. Whether you're a seasoned seller looking to expand or a newcomer deciding where to start, this guide provides the insights you need. ## Executive Summary: eBay vs Depop at a Glance **eBay is best for:** - Diverse product categories (electronics, collectibles, automotive) - Sellers targeting broad age demographics (25-65) - Those comfortable with auction-style and fixed-price formats - Businesses seeking established marketplace infrastructure **Depop is best for:** - Fashion, vintage, and lifestyle products - Targeting Gen Z and millennial audiences (16-26) - Sellers who enjoy social commerce and community engagement - Those with strong visual content and styling skills - Keeping fees low — Depop's Australian selling fee dropped to 0% in July 2026 ## Platform Overview: Understanding the Differences ### eBay Australia: The Established Marketplace Giant eBay has dominated the Australian online marketplace since 1999, building a reputation as the go-to platform for everything from electronics to collectibles. Reaching around 10 million Australians, eBay offers unparalleled reach and established systems for both buyers and sellers. **Key Characteristics:** - Massive user base across all demographics - Sophisticated search and discovery tools - Multiple selling formats (auction, Buy It Now, Best Offer) - Comprehensive seller protection policies - Global reach with international selling options ### Depop: The Social Commerce Disruptor Launched in 2011 and gaining massive traction in Australia since 2018, Depop revolutionises online selling by combining marketplace functionality with social media features. The platform has become the go-to destination for fashion-conscious young consumers seeking unique, vintage, and trendy items. **Key Characteristics:** - Social commerce features (following, likes, comments) - Highly engaged fashion-focused community - Mobile-first shopping experience - Influencer and trend-driven culture - Strong focus on sustainability and circular fashion ## Detailed Fee Structure Comparison Understanding the true cost of selling is crucial for profitability. Here's a comprehensive breakdown of fees on both platforms: ### eBay Australia Fee Structure **Listing Fees:** - A monthly allowance of free listings for private sellers; insertion fees apply beyond it (check [eBay's current fee schedule](https://www.ebay.com.au/help/selling/fees-credits-invoices/selling-fees)) **Final Value Fees:** - Category-dependent, typically around 13.4% of the total sale amount (including postage) plus GST for most categories - Some categories carry meaningfully lower or higher rates, so check your category before pricing **Optional Fees:** - Promoted listings: a percentage of the sale price that you set - Listing upgrades such as subtitles and bold titles carry small per-listing charges **Payment Processing:** - Included in the final value fee under eBay's managed payments **Example Calculation (eBay):** - Item sells for $100 with $15 postage - Final value fee: $115 × ~13.4% = ~$15.41 - **Total fees: ~$15.41 (~13.4% of total transaction)** ### Depop Fee Structure **Listing Fees:** - Free to list unlimited items **Selling Fees:** - 0% — Depop [removed its 10% Australian selling fee on 22 July 2026](/blog/depop-selling-fees-removed-australia/), matching the US (July 2024) and UK (March 2024) - Buyers now pay a marketplace fee at checkout (up to 5% of the item price plus up to $1), which doesn't come out of your payout **Payment Processing:** - Around 2.6% + $0.30 per transaction via Depop Payments **Optional Fees:** - Boosted listings: 8% of the sale price if a boosted item sells (entirely opt-in) **Example Calculation (Depop):** - Item sells for $100 with $15 postage - Selling fee: $0 - Payment processing: $115 × ~2.6% + $0.30 = ~$3.29 - **Total fees: ~$3.29 (~2.9% of total transaction)** ### Fee Comparison Table | Platform | Listing Fee | Selling Fee | Payment Processing | Total Typical Fee | | -------------- | -------------------- | ---------------------------------- | ------------------ | ----------------- | | eBay Australia | Free (up to limits) | ~13.4% incl. GST (category-based) | Included | **~13.4%** | | Depop | Free | 0% (since 22 July 2026) | ~2.6% + $0.30 | **~3%** | **Winner: Depop** - Since the July 2026 fee change, Australian sellers keep far more of every Depop sale. Run your own numbers through the [eBay calculator](/ebay-calculator/) and [Depop calculator](/depop-calculator/) to compare payouts on your actual price points. ## Target Audience and Demographics Deep Dive ### eBay Australia Audience Profile **Approximate age profile:** - 25-34: 28% of users - 35-44: 25% of users - 45-54: 22% of users - 18-24: 15% of users - 55+: 10% of users **Shopping Behavior:** - Comparison shoppers who research extensively - Price-conscious buyers seeking deals - Collectors and hobbyists looking for specific items - Business buyers purchasing equipment and supplies - International buyers (especially from US, UK, Asia) **Income Demographics:** - Middle to upper-middle class - Household income $50,000-$150,000+ - Mix of urban, suburban, and regional buyers - Both impulse and planned purchase behaviors **Peak Activity Times:** - Sunday evenings: 7-9 PM AEST (highest traffic) - Weekday evenings: 6-8 PM AEST - Saturday mornings: 9-11 AM AEST - Lunch breaks: 12-1 PM AEST weekdays ### Depop Audience Profile **Approximate age profile:** - 18-22: 45% of users - 16-17: 20% of users - 23-26: 25% of users - 27-30: 8% of users - 30+: 2% of users **Shopping Behavior:** - Style and trend-driven purchases - Social proof influenced (likes, shares, influencer endorsements) - Sustainable fashion advocates - Impulse buyers motivated by aesthetics - Community-oriented shoppers who follow sellers **Income Demographics:** - Students and entry-level professionals - Household income $25,000-$75,000 - Predominantly urban and inner-suburban - High engagement with social media and visual content **Peak Activity Times:** - After school/work: 5-8 PM AEST - Weekend afternoons: 1-4 PM AEST - Late evening browsing: 9-11 PM AEST - Lunch breaks and study breaks throughout the day **Winner: Depends on your target market** - eBay for broader demographics, Depop for young fashion-conscious buyers ## Product Categories That Thrive on Each Platform ### eBay's Best-Performing Categories **Electronics and Technology:** - Smartphones, tablets, and accessories: Average 15-25% profit margins - Gaming consoles and games: Quick turnover, especially limited editions - Computer parts and accessories: Steady demand from tech enthusiasts - Cameras and photography equipment: High-value transactions **Collectibles and Vintage:** - Trading cards and sports memorabilia: Strong collector market - Vintage toys and figures: Nostalgic appeal drives premium prices - Coins, stamps, and historical items: Niche but profitable markets - Antiques and vintage housewares: Steady demand from decorators **Automotive and Industrial:** - Car parts and accessories: Large market with repeat customers - Tools and equipment: Business buyers pay fair prices - Motorcycle parts: Enthusiast market with good margins - Industrial supplies: B2B opportunities **Home and Garden:** - Furniture and home decor: Local pickup options popular - Appliances and electronics: Refurbished items perform well - Garden tools and equipment: Seasonal demand peaks - Craft and hobby supplies: Consistent niche markets ### Depop's Best-Performing Categories **Fashion and Clothing:** - Vintage band tees and graphic tees: $30-$150 range performs best - Y2K and retro fashion: High demand from nostalgic trends - Designer and luxury secondhand: Authentication drives premium prices - Streetwear and hypebeast items: Limited releases command high prices **Accessories and Jewelry:** - Vintage jewelry and accessories: Unique pieces stand out - Designer handbags and purses: Authentication services available - Sunglasses and eyewear: Fashion-forward styles popular - Hair accessories and beauty items: Trending items move quickly **Alternative and Subculture Fashion:** - Gothic and alternative clothing: Niche but loyal customer base - Festival and rave wear: Seasonal demand spikes - Handmade and upcycled items: Sustainability angle appeals to users - Cosplay and costume pieces: Creative community drives sales **Lifestyle and Home:** - Aesthetic room decor: Instagram-worthy items perform well - Books and zines: Especially art, fashion, and culture topics - Plants and plant accessories: Growing trend among young adults - Art prints and posters: Original and vintage pieces popular ### Category Performance Comparison | Category | eBay Performance | Depop Performance | Recommended Platform | | -------------------- | ---------------- | ----------------- | -------------------- | | Electronics | Excellent | Poor | **eBay** | | Vintage Fashion | Good | Excellent | **Depop** | | Collectibles | Excellent | Poor | **eBay** | | Streetwear | Good | Excellent | **Depop** | | Automotive | Excellent | Not Available | **eBay** | | Jewellery/Accessories | Good | Excellent | **Depop** | | Home Appliances | Excellent | Poor | **eBay** | | Art/Handmade | Good | Good | **Both** | ## User Experience and Ease of Use Comparison ### eBay Selling Experience **Listing Process:** - Comprehensive listing form with multiple options - Advanced pricing tools (auction, Buy It Now, Best Offer) - Detailed category selection with specific attributes - Photo upload supports up to 12 images per listing - Rich text editor for detailed descriptions **Management Tools:** - Seller Hub provides comprehensive analytics - Bulk editing tools for managing large inventories - Automated listing tools and templates - Inventory management and tracking systems - Message centre for buyer communication **Learning Curve:** - Moderate to steep for new sellers - Extensive help documentation and seller education - Active seller community forums - Phone and chat support available - Regular webinars and training sessions **Mobile Experience:** - Full-featured mobile app - Mobile listing tools (limited compared to desktop) - Push notifications for messages and sales - Barcode scanning for quick listing - Photo editing tools built-in ### Depop Selling Experience **Listing Process:** - Simple, Instagram-style photo upload - Minimal required fields (title, price, description) - Hashtag-based categorisation system - Multiple photos plus video per listing - Mobile-optimised interface **Management Tools:** - Basic analytics showing views and likes - Simple message interface within the app - No bulk editing tools - Limited inventory management features - Social features (following, liking, sharing) **Learning Curve:** - Very easy for social media native users - Minimal documentation needed - Community-driven learning through observation - Limited formal support resources - Influencer and trend-based education **Mobile Experience:** - Mobile-first platform design - Intuitive photo editing and filters - Social commerce features fully integrated - Push notifications for engagement and sales - Stories feature for additional exposure **Winner: Depends on complexity needs** - eBay for comprehensive tools, Depop for simplicity ## Shipping and Logistics Comparison ### eBay Shipping Options **Domestic Shipping:** - Australia Post integration with calculated shipping - Flat rate shipping options - Free shipping (seller absorbs cost) - Express and economy options - Tracking included on most services **Click and Send:** - Discounted Australia Post rates - Print labels at home - Tracking automatically uploaded - Signature on delivery options - Insurance coverage available **eBay Managed Delivery:** - End-to-end shipping solution - Competitive rates with tracking - Simplified returns process - Seller protection included - Available in major metropolitan areas **International Shipping:** - Global Shipping Program available - Seller ships to domestic hub only - eBay handles international portion - Customs and duties managed by eBay - Seller protection for international sales ### Depop Shipping Options **Depop Shipping:** - Pre-negotiated rates with shipping partners - Print labels through the app - Tracking automatically provided to buyers - Insurance included up to $200 - Available for most postcodes **Manual Shipping:** - Sellers arrange their own shipping - Must provide tracking information manually - Buyers pay sellers directly for shipping - No built-in insurance or protection - More work but potentially lower costs **Shipping Partners:** - Australia Post (most common) - Sendle (competitive rates) - CouriersPlease (express options) - Local courier services - International shipping available but complex ### Shipping Comparison | Feature | eBay | Depop | Winner | | --------------------- | ----------------- | ----------- | --------- | | Rate Discounts | Excellent | Good | **eBay** | | Label Printing | Desktop + Mobile | Mobile Only | **eBay** | | International Options | Excellent | Limited | **eBay** | | Ease of Use | Good | Excellent | **Depop** | | Tracking Integration | Automatic | Automatic | **Tie** | | Insurance Coverage | Excellent | Basic | **eBay** | **Winner: eBay** - More comprehensive shipping solutions and better rates ## Payment Processing and Timing ### eBay Payment System **Managed Payments:** - Direct deposit to seller bank account - Faster processing than previous PayPal-only system - Automatic sales tax calculation where applicable - Built-in fraud protection - Support for multiple payment methods **Payout Schedule:** - New sellers: Daily payouts after 1-day hold - Established sellers: Daily payouts available - Funds typically available next business day - No minimum payout amount - Weekends and holidays may delay processing **Payment Methods Accepted:** - Credit and debit cards (Visa, Mastercard, American Express) - PayPal (still available as buyer option) - Apple Pay and Google Pay - Buy now, pay later services (Zip, Afterpay) - Bank transfers in some cases ### Depop Payment System **Depop Payments:** - Integrated payment processing through Stripe - Direct deposit to linked bank account - Automatic payment processing - Buyer protection included - Seller protection for qualified transactions **Payout Schedule:** - Payouts land in your linked bank account a few business days after a sale is confirmed - New sellers can wait longer while they build sales history - Check Depop's help centre for current payout timing in Australia **Payment Methods Accepted:** - Credit and debit cards (major providers) - PayPal (alternative option) - Apple Pay and Google Pay - Klarna (buy now, pay later) - Regional payment methods ### Payment Comparison | Feature | eBay | Depop | Winner | | ---------------- | ---------------------------- | ------------------------ | --------- | | Payout Speed | Next day | A few business days | **eBay** | | Payment Methods | Extensive | Good | **eBay** | | Overall Fee Load | ~13.4% all-in | ~3% all-in | **Depop** | | Fraud Protection | Excellent | Good | **eBay** | **Winner: eBay** - Faster payouts and more comprehensive payment options, though Depop takes a far smaller cut ## Seller Protection and Dispute Resolution ### eBay Seller Protection **Money Back Guarantee Coverage:** - Protection against items not received claims - Coverage for items not matching description - Defect rate tracking and management - Appeal process for unfavorable decisions - Automatic case closure for compliant sellers **Return Policy Management:** - Mandatory 30-day return policy for most categories - Seller can choose who pays return shipping - Automated return process through platform - Partial refund options for damaged returns - Return shipping labels provided **Performance Standards:** - Defect rate must stay below 2% - Late shipment rate below 3% - Cases closed without seller resolution below 0.3% - Account restrictions for poor performance - Performance coaching and improvement resources **Support Resources:** - 24/7 phone support for urgent issues - Live chat during business hours - Extensive help documentation - Seller community forums - Account managers for high-volume sellers ### Depop Seller Protection **Purchase Protection:** - Coverage for items not received (if using tracked shipping) - Protection against unauthorised payments - Limited coverage for items not as described - Must meet specific criteria for protection - Less comprehensive than eBay's coverage **Dispute Resolution:** - In-app reporting system - Mediation through Depop support team - Limited appeal options - Community-based resolution encouraged - Response times can vary significantly **Community Standards:** - User-driven feedback system - Community reporting of policy violations - Account suspension for repeated violations - Limited proactive monitoring - Emphasis on self-regulation **Support Resources:** - Email support (no phone support) - Help centre with basic articles - Community forums and social media - Limited support hours - No dedicated account managers ### Protection Comparison | Feature | eBay | Depop | Winner | | -------------------------- | --------------------- | -------------- | -------- | | Seller Protection Coverage | Comprehensive | Limited | **eBay** | | Dispute Resolution Process | Formal and structured | Informal | **eBay** | | Support Availability | 24/7 phone + chat | Email only | **eBay** | | Appeal Options | Multiple levels | Limited | **eBay** | | Performance Monitoring | Detailed metrics | Basic feedback | **eBay** | **Winner: eBay** - Significantly better seller protection and support ## Mobile App Functionality ### eBay Mobile App Features **Selling Features:** - Full listing creation with photo editing - Barcode scanning for quick listing - Draft management and scheduling - Bulk editing capabilities (limited) - Sales analytics and performance metrics **Management Tools:** - Order management and tracking - Message centre with quick responses - Return management - Inventory tracking - Performance dashboard **Buyer Interaction:** - Send offers to watchers - Answer buyer questions - Manage Best Offers - Promote listings - Share listings to social media **Technical Performance:** - Stable app with regular updates - Works well on both iOS and Android - Offline capabilities for some features - Push notifications for all activities - Syncs seamlessly with desktop version ### Depop Mobile App Features **Selling Features:** - Intuitive photo capture and editing - Instagram-style filters and effects - Simple listing creation process - Stories feature for additional exposure - Social commerce integration **Management Tools:** - Basic sales tracking - Direct messaging with buyers - Like and comment management - Following and follower analytics - Simple inventory overview **Social Features:** - Discover trending items and sellers - Follow favorite sellers and buyers - Like and comment on listings - Share to Instagram and other platforms - Community interaction features **Technical Performance:** - Excellent mobile-first design - Fast loading and responsive - Regular feature updates - Strong iOS and Android performance - Seamless social media integration ### Mobile App Comparison | Feature | eBay App | Depop App | Winner | | --------------- | ------------- | -------------------- | --------- | | Listing Tools | Comprehensive | Simple but effective | **eBay** | | Analytics | Detailed | Basic | **eBay** | | Social Features | Limited | Excellent | **Depop** | | User Experience | Good | Excellent | **Depop** | | Performance | Stable | Excellent | **Depop** | **Winner: Tie** - eBay for functionality, Depop for user experience ## Platform-Specific Success Strategies ### Maximising Success on eBay **Listing Optimisation:** - Use all 80 characters in your title with relevant keywords - Include brand, model, size, colour, and condition - Add detailed item specifics for better search visibility - Use high-quality photos with white backgrounds - Write comprehensive descriptions with dimensions and flaws **Pricing Strategies:** - Research sold listings to understand market pricing - Use Best Offer to encourage negotiation - Consider auction format for rare or unique items - Implement tiered pricing (Good, Better, Best) - Monitor competitor pricing and adjust accordingly **Customer Service Excellence:** - Respond to questions within 12 hours - Provide tracking information immediately after shipping - Send follow-up messages for high-value items - Handle returns professionally and quickly - Ask satisfied customers to leave feedback **Performance Optimization:** - Maintain above standard seller ratings - Ship within stated handling time - Use eBay's promotional tools strategically - Optimize for mobile since 60% of traffic is mobile - Cross-promote complementary items ### Maximizing Success on Depop **Visual Content Strategy:** - Invest in high-quality photography with natural lighting - Create consistent aesthetic across all listings - Use lifestyle shots showing items being worn - Include detail shots of unique features or flaws - Maintain consistent editing style and filters **Community Engagement:** - Post new items during peak hours (5-8 PM AEST) - Engage with other sellers and potential buyers - Use relevant hashtags and trending tags - Follow and interact with your target audience - Share items to Instagram and other social platforms **Trend Awareness:** - Stay updated on fashion trends and seasonal demands - Monitor popular hashtags and trending items - Participate in fashion challenges and themes - Collaborate with influencers and fashion bloggers - Adapt inventory to current fashion cycles **Social Commerce Tactics:** - Build a personal brand and aesthetic - Tell stories about your items and styling tips - Create bundle deals and outfit packages - Use the messaging feature to build relationships - Encourage user-generated content and reviews ## Pros and Cons Analysis ### eBay Advantages **Massive Market Reach** - 10+ million active Australian users - Global marketplace with international buyers - Established brand trust and recognition - Wide demographic appeal across all age groups **Comprehensive Seller Tools** - Advanced analytics and performance metrics - Bulk listing and inventory management - Sophisticated pricing and promotional tools - Professional seller support resources **Predictable, All-In Fees** - One final value fee covers payment processing - Free listings up to monthly limits - Fee discounts available for high-performing sellers **Superior Buyer Protection** - Comprehensive money-back guarantee - Structured dispute resolution process - 24/7 customer support - Established trust and safety measures **Flexible Selling Formats** - Auction-style listings for rare items - Fixed-price Buy It Now options - Best Offer functionality for negotiations - Store subscriptions for professional presence ### eBay Disadvantages **Steeper Learning Curve** - Complex interface with many options - Requires understanding of various tools and features - Performance standards must be maintained - Regular policy updates to stay current with **High Competition** - Saturated marketplace in many categories - Price competition from international sellers - Difficult to stand out without optimisation - Algorithm changes can affect visibility **Mandatory Return Policies** - Must accept returns for most categories - Return shipping costs may fall on seller - Handling return disputes can be time-consuming - Potential for buyer abuse of return system **Less Social Engagement** - Traditional marketplace format - Limited community features - Difficulty building personal brand - Less viral potential for unique items ### Depop Advantages **Highly Engaged Community** - Active social commerce features - Strong community of fashion enthusiasts - Viral potential for trending items - Authentic peer-to-peer interactions **Simple User Experience** - Intuitive mobile-first interface - Easy listing process with minimal requirements - Social media familiar features - Low barrier to entry for new sellers **Fashion-Focused Audience** - Targeted demographic interested in unique fashion - Higher willingness to pay for trendy items - Sustainable fashion movement alignment - Influencer and style-conscious user base **Creative Freedom** - Artistic photography encouraged - Personal branding opportunities - Storytelling through listings - Authentic, personal selling style rewarded **Strong Mobile Experience** - Excellent mobile app functionality - Instagram-style visual interface - Seamless social media integration - Mobile-optimised buying experience **Lowest Selling Fees of the Major Platforms** - 0% selling fee for Australian sellers since 22 July 2026 - Only payment processing (around 2.6% + $0.30) comes out of your payout - More margin to price competitively or simply keep ### Depop Disadvantages **Buyer-Side Marketplace Fee** - Since July 2026, Australian buyers pay a marketplace fee at checkout (up to 5% of the item price plus up to $1) - Your payout is untouched, but the total your buyer sees is higher than your listed price - Worth factoring in when you compare your Depop prices against other platforms **Limited Audience Demographics** - Primarily 16-26 year old users - Narrow focus on fashion categories - Limited purchasing power of target demographic - Seasonal fluctuations in student spending **Minimal Seller Protection** - Basic buyer protection policies - Limited dispute resolution options - Email-only customer support - Potential for payment chargebacks **Restricted Product Categories** - Fashion and lifestyle items primarily - Limited success for electronics or collectibles - Strict content policies for certain items - Smaller overall market size **Basic Business Tools** - Limited analytics and reporting - No bulk editing or management tools - Simple inventory tracking - Minimal promotional options ## Recommendations by Seller Type ### For New Sellers **Start with eBay if:** - You have diverse inventory across multiple categories - You prefer comprehensive tools and support - You're comfortable with a learning curve - You want access to the largest Australian audience **Start with Depop if:** - You're selling fashion, vintage, or lifestyle items - You're comfortable with social media platforms - You prefer simplicity over comprehensive features - You're targeting a younger demographic **Recommended Approach:** 1. Start with one platform to learn the basics 1. Focus on 5-10 items initially to test the waters 1. Learn the platform's culture and best practices 1. Expand to multiple platforms once profitable ### For Fashion Sellers **Choose Depop if:** - Selling vintage, streetwear, or unique fashion pieces - Items are priced under $200 - You enjoy social commerce and community building - You have strong visual content creation skills **Choose eBay if:** - Selling luxury designer items or expensive pieces - You have large inventory volumes to manage - You need comprehensive seller protection - You're selling to a broader age demographic ### For Electronics and Collectibles Sellers **eBay is the clear choice because:** - Largest audience for these categories - Better buyer protection for high-value items - Comprehensive authentication services - Global reach for rare collectibles **Depop is not recommended for:** - Electronics (poor category performance) - Collectibles (limited interested audience) - High-value items (limited buyer protection) ### For High-Volume Sellers **eBay advantages:** - Better bulk management tools - Volume fee discounts - Professional seller resources - Comprehensive analytics **Depop limitations:** - No bulk editing capabilities - Limited analytics - Manual inventory management - Time-intensive social engagement requirements ### For Part-Time/Casual Sellers **Depop advantages:** - Simple listing process - Minimal time commitment required - Easy mobile management - Low learning curve **eBay considerations:** - More complex but potentially more profitable - Better for occasional high-value sales - Requires more time investment for optimisation ## Frequently Asked Questions ### Can I sell on both eBay and Depop simultaneously? Yes, many successful sellers use both platforms. However, you must manage inventory carefully to avoid overselling. Consider using a [crosslisting tool](/features/crosslisting/) like Shopfront to synchronise inventory across platforms. ### Which platform is better for beginners? Depop is easier to start with due to its simple interface, but eBay offers better long-term growth potential and seller support. Choose based on your product category and comfort with technology. ### How long does it take to see success on each platform? Depop: 2-4 weeks to build initial following and sales momentum. eBay: 4-8 weeks to establish seller ratings and optimise listings. Both require consistent effort and quality products. ### Do I need an ABN to sell on these platforms? Not required for casual selling, but recommended if you plan to earn significant income. You'll need an ABN for GST registration (required if turnover exceeds $75,000) and for business legitimacy. Our [Australian reseller tax guide](/blog/australian-reseller-tax-guide/) covers the details. ### Which platform actually costs less after all fees? Depop, by a wide margin since it removed its 10% Australian selling fee in July 2026. Depop sellers now pay only payment processing (around 3% all-in), while eBay's final value fees typically run around 13.4% including GST. Depop's audience may also pay higher prices for trendy fashion items. ### Can I negotiate fees on either platform? eBay offers fee discounts for high-performing sellers through its Top Rated Seller program. Depop does not offer fee negotiations, though with a 0% selling fee there is little left to negotiate. ### How do platform fees compare to selling locally? Platform fees are the cost of accessing their user base and tools. Local selling (Facebook Marketplace, Gumtree) has lower fees but requires more time and offers limited reach. ### What items should I avoid selling on each platform? eBay: Avoid items that compete heavily with overseas sellers unless you have a unique value proposition. Depop: Avoid electronics, automotive, home appliances, and anything not fashion/lifestyle related. ### Can I sell handmade items on both platforms? Yes, both platforms allow handmade items. eBay has specific handmade categories, while Depop's creative community often embraces unique, handmade pieces. ### Which platform is better for luxury/designer items? eBay is generally better for luxury items due to authentication services, buyer protection, and higher-income demographic. Depop works for luxury fashion under $500 aimed at young adults. ### Which platform makes shipping easier? eBay offers more comprehensive shipping solutions, discounted rates, and better integration with Australia Post. Depop's shipping is simpler but more limited. ### How do returns work on each platform? eBay requires accepting returns for most categories with structured processes. Depop leaves returns largely to seller discretion, though they encourage reasonable return policies. ### Can I offer pickup options on both platforms? eBay supports local pickup options in listings. Depop doesn't officially support pickup, but sellers can arrange it privately with buyers. ### How do I build a following on each platform? eBay: Focus on excellent seller metrics, customer service, and product quality. Depop: Engage with the community, post regularly, use trending hashtags, and maintain aesthetic consistency. ### Which platform offers better growth potential? eBay offers better scalability for diverse product categories and higher-value items. Depop offers growth potential within fashion/lifestyle niches and younger demographics, especially now sellers keep more of every sale. ### Should I eventually move to my own website? Consider building your own website once you have steady sales and customer base. Use platforms like Shopify alongside marketplaces to reduce platform dependency and build direct customer relationships. ## Conclusion: Making the Right Choice for Your Business The choice between eBay and Depop ultimately depends on your specific products, target audience, and business goals. Both platforms offer unique advantages and serve different market segments effectively. ### Choose eBay if you: - Sell diverse product categories beyond fashion - Target a broad demographic across all age groups - Need comprehensive seller tools and protection - Plan to scale to high-volume selling - Value structured support and dispute resolution ### Choose Depop if you: - Focus primarily on fashion, vintage, or lifestyle products - Target Gen Z and millennial consumers - Enjoy social commerce and community engagement - Prefer simplicity over comprehensive features - Have strong visual content creation skills - Want the lowest fees now that the Australian selling fee is 0% ### The Multi-Platform Strategy For many Australian sellers, the optimal approach involves using both platforms strategically: 1. **Start with your best-fit platform** based on the criteria above 1. **Master one platform first** before expanding to others 1. **Use [crosslisting tools](/features/crosslisting/)** to manage inventory across platforms 1. **Tailor your approach** to each platform's unique culture and audience 1. **Monitor performance** and adjust your strategy based on results Remember that successful selling requires more than just choosing the right platform. Focus on: - High-quality product photos and descriptions - Competitive pricing based on market research - Excellent customer service and communication - Consistent posting and inventory management - Staying updated on platform policies and trends Both eBay and Depop continue to evolve, offering new features and opportunities for Australian sellers. The key is to start somewhere, learn from experience, and adapt your strategy as you grow. **Ready to start selling?** Use our [free calculators](/tools/) to determine your potential profits: - [eBay Fee Calculator](/ebay-calculator/) - Calculate your eBay profit margins - [Depop Fee Calculator](/depop-calculator/) - Optimise your Depop pricing strategy **Want to sell on multiple platforms efficiently?** Check out Shopfront's [multi-channel selling tools](/features/crosslisting/) designed specifically for Australian sellers to manage inventory, sync listings, and track performance across eBay, Depop, and other major marketplaces — or [create a free account](https://app.shopfront.app/signup) to try it. *This comparison is based on current platform policies and fees as of August 2026. Platform policies and fee structures may change. Always check current terms and conditions before making business decisions.* **Related Resources:** - [Multi-Channel Selling Guide for Australian Resellers](/blog/multichannel-selling-guide/) - [Depop's 0% Selling Fee Explained](/blog/depop-selling-fees-removed-australia/) - [Crosslisting Tool Comparisons](/compare/) --- title: "Facebook Marketplace Selling Guide for Australians" description: "How Australian sellers win on Facebook Marketplace: profile trust, photos that sell, local pricing, safe meetups and handling lowball offers." author: "Shopfront Team" url: https://shopfront.app/blog/facebook-marketplace-selling-guide/ published: 2025-01-15T00:00:00.000Z updated: 2026-08-19T00:00:00.000Z licence: "© Shopfront. All rights reserved. Cite with attribution." --- Selling on Facebook Marketplace in Australia comes down to four things: a profile buyers trust, honest photos, prices matched to your local area, and safe pickup habits. It costs nothing to list, local pickup sales carry no fee, and for furniture and bulky items it's usually the fastest platform to a sale. ## Introduction: Why Facebook Marketplace is Essential for Australian Sellers Facebook Marketplace has become Australia's largest local selling platform, with over 15 million Australians actively browsing and buying every month. Unlike traditional online marketplaces, Facebook Marketplace combines the power of social proof with local convenience, creating unique opportunities for sellers who understand how to leverage its features. For Australian sellers in 2026, Facebook Marketplace isn't just another sales channel - it's often the fastest way to turn inventory into cash. With instant messaging, local pickup options, and built-in social verification, Facebook Marketplace excels at converting browsers into buyers, especially for bulky items, furniture, electronics, and anything buyers want to inspect before purchasing. (Weighing it against eBay? See our [Facebook Marketplace vs eBay comparison](/blog/facebook-marketplace-vs-ebay/).) This comprehensive guide will transform you from a Facebook Marketplace novice into a power seller, with strategies specifically designed for Australian suburbs, cities, and local selling culture. Whether you're in Sydney's inner west, Melbourne's bayside, Brisbane's southside, or regional centres like Newcastle or Wollongong, these techniques will help you dominate your local market. ## Chapter 1: Getting Started on Facebook Marketplace ### Setting Up Your Marketplace Presence **Step 1: Profile Optimisation for Trust** Your Facebook profile is your storefront on Marketplace. Australian buyers are particularly cautious about online transactions, making profile credibility crucial for sales success. **Essential Profile Elements:** - **Real name and recent photo**: Use your actual name and a clear, friendly profile picture - **Location accuracy**: Set your location to your actual suburb for local search visibility - **Friend network**: Aim for 100+ friends to appear more trustworthy - **Profile completeness**: Add work, education, and basic info sections - **Activity history**: Regular Facebook usage shows you're a real person, not a scammer **Pro Tip for Australian Sellers:** Join local Facebook buy/sell groups for your area (e.g., "Sydney Buy Swap Sell," "Melbourne Marketplace," "Brisbane Buy Sell Trade"). Being an active member in these groups significantly boosts your marketplace credibility. **Step 2: Enabling Marketplace Access** Navigate to Facebook Marketplace through: 1. Desktop: Marketplace icon in left sidebar 1. Mobile: Marketplace tab at bottom of Facebook app 1. Direct URL: facebook.com/marketplace If Marketplace isn't available in your account, ensure: - Your account is at least 18 years old - You're located in Australia - Your account has no recent marketplace violations - You've verified your identity with Facebook ### Understanding Australian Marketplace Dynamics **Peak Activity Times:** - **Weekdays**: 7-9 AM (commute browsing), 6-9 PM (evening shopping) - **Weekends**: 10 AM-2 PM (peak browsing), 2-6 PM (pickup times) - **Best posting days**: Thursday-Sunday for weekend pickup planning **Regional Considerations:** - **Sydney/Melbourne**: Higher competition, premium pricing possible - **Brisbane/Perth**: Strong local community feel, relationship-building important - **Regional areas**: Smaller audience but less competition, seasonal variations ## Chapter 2: Mastering Product Photography for Facebook Marketplace ### The Facebook Marketplace Photo Formula Facebook Marketplace is a visual platform where photos determine whether buyers even read your description. Australian buyers expect high-quality images that clearly show item condition and authenticity. **Essential Photo Requirements:** - **Minimum 1080x1080 pixels** for clear mobile viewing - **Natural lighting** - use window light or outdoor shade - **Multiple angles** - front, back, sides, close-ups of important details - **Context shots** - items in use or showing scale - **Damage disclosure** - close-ups of any flaws or wear ### Photo Sequence Strategy **Photo 1: Hero Shot** Your first photo determines whether buyers click or scroll past. Make it count: - Clean, uncluttered background - Item centered and well-lit - Best angle showing the item at its most appealing - No text overlays (Facebook may reduce reach) **Photo 2: Context/Scale** Show the item in use or provide size reference: - Person wearing/using the item - Next to common objects for size comparison - In the environment where it would be used **Photos 3-8: Details** Cover every aspect buyers care about: - Close-ups of brand labels/tags - Condition details (wear, scratches, fading) - All included accessories or parts - Different angles and views - Measurements or size tags ### Photography Setup for Australian Homes **Best Indoor Lighting Spots:** - **North-facing windows** (Southern Hemisphere advantage) - **Covered outdoor areas** during harsh sun - **White walls as reflectors** in small spaces - **Avoid yellow indoor lighting** - it makes everything look dingy **Backgrounds That Sell:** - Clean white or neutral walls - Wooden floors or tables - Outdoor grass or concrete (for larger items) - Avoid busy wallpapers or cluttered spaces ### Mobile Photography Tips Most Facebook users browse on mobile, so optimise for phone viewing: - **Vertical orientation** for clothing and tall items - **Square cropping** for consistent feed appearance - **High contrast** to stand out in feeds - **Clear focus** - tap to focus before shooting ## Chapter 3: Writing Listings That Convert Australian Buyers ### The Australian-Optimised Listing Formula **Title Structure (Maximum Impact):** ` [CONDITION] [BRAND] [ITEM] - [SIZE/SPECS] - [LOCATION/PICKUP] Examples: - "Excellent IKEA HEMNES Dresser - White - Maroubra Pickup" - "Like New Apple iPhone 14 - 128GB Blue - Bondi Beach" - "Vintage Levi's 501 Jeans - Size 32 - Richmond Pickup" ` **Description Template:** `markdown 📍 **LOCATION:** [Your suburb] - [Pickup/delivery options] 🔍 **CONDITION:** [Honest assessment with specifics] 📏 **DETAILS:** - Brand: [Brand name] - Size/Specifications: [Exact measurements] - Colour: [Accurate description] - Age/Year: [If relevant] ✅ **INCLUDED:** - [List everything included] - [Original packaging/accessories] - [Receipts/warranties if available] ❌ **NOT INCLUDED:** - [Be clear about what's missing] 💰 **PRICE:** $[Amount] - [Firm/negotiable] 📅 **PICKUP:** Available [days/times] 🚗 **DELIVERY:** [If offered - suburbs/cost] 📱 **CONTACT:** Message for more photos or questions! ## [relevant hashtags] #[suburb]marketplace #[category] ` ### Writing for Australian Buyers **Local Language That Works:** - "Excellent condition" (better than "great") - "Hardly used" (popular Australian phrase) - "Moving house sale" (creates urgency) - "Pick up from [suburb]" (clear location) - "Happy to hold for genuine buyers" - "Cash on pickup preferred" **Trust-Building Phrases:** - "Smoke-free home" - "Pet-free environment" - "Genuine reason for selling" - "Happy to show more photos" - "Available for viewing before purchase" - "Located in safe area with parking" ### Category-Specific Descriptions **Electronics:** - Battery life/condition - Original packaging inclusion - Warranty status - Any repairs or modifications - Compatible accessories **Furniture:** - Exact measurements (metric) - Assembly requirements - Pickup assistance needed - Stair access considerations - Pet/smoke exposure **Clothing:** - Exact size (Australian sizes) - Fabric composition - Care instructions - Fit description (loose/tight/true to size) - Season appropriateness ## Chapter 4: Pricing Strategies for Local Australian Sales ### Market Research Techniques **Facebook Marketplace Price Research:** 1. Search your exact item 1. Filter by location (within 20km) 1. Check "Recently sold" if available 1. Note price ranges for similar condition items 1. Factor in your suburb's socioeconomic level **Cross-Platform Price Comparison:** - eBay sold listings (including postage) - Gumtree current listings - Buy/sell Facebook groups - Retail prices (for depreciation calculation) Our [marketplace comparison](/marketplace-comparison/) lines up fees and audiences across every major platform if you're deciding where else an item might sell better. ### Australian Suburb Pricing Considerations **Premium Suburbs (10-20% higher pricing):** - Sydney: Bondi, Paddington, Mosman, Manly - Melbourne: Toorak, Brighton, Fitzroy, Richmond - Brisbane: New Farm, Paddington, Ascot - Perth: Cottesloe, Subiaco, Fremantle **Value-Conscious Areas (competitive pricing essential):** - Western Sydney suburbs - Outer Melbourne areas - Regional centres - University areas (student budgets) ### Dynamic Pricing Strategy **Week 1: Premium Pricing** - Start 20-30% above your minimum acceptable price - Test market demand - Allow for negotiation room **Week 2: Market Adjustment** - Reduce by 10-15% if no serious inquiries - Update listing with "Price reduced" - Add urgency phrases **Week 3: Quick Sale Pricing** - Price to move fast - Consider bundle deals - Add "Must sell this week" ### Negotiation Psychology for Australian Buyers **Common Australian Negotiation Patterns:** - "What's your best price?" (expect 10-20% reduction requests) - "Would you take $X cash?" (cash offers carry weight) - "Any wiggle room on price?" (gentle negotiation approach) - "I can pick up tonight" (immediacy creates value) **Effective Response Strategies:** - "Price is firm, but I'll include [small extra]" - "I could do $X if you can pick up today" - "Happy to negotiate for quick pickup" - "This is already priced to sell quickly" ## Chapter 5: Safety First - Australian Marketplace Security ### Safe Meeting Locations **Ideal Pickup Spots:** - **Shopping centre car parks**: Westfield, Chadstone, Bondi Junction - **Police station car parks**: Available in most suburbs - **Busy cafes**: During daylight hours - **Service stations**: 24/7 lighting and activity - **Community centres**: Safe, public spaces **Locations to Avoid:** - Isolated car parks - Late night meetings - Your home address (unless absolutely necessary) - Buyer's private residence - Industrial or secluded areas ### Safety Protocols **Before Meeting:** - Screenshot buyer's profile - Share meeting details with someone - Verify buyer's identity through their profile - Confirm pickup time and location - Trust your instincts about suspicious behavior **During Handover:** - Meet during daylight hours when possible - Bring a friend if selling expensive items - Count cash carefully before handing over item - Stay in public view throughout transaction - Have your phone charged and accessible **Red Flags to Watch:** - Buyers asking for your address immediately - Requests to pay via bank transfer before pickup - Profiles with no photo or minimal information - Overly eager buyers for high-value items - Requests to meet in isolated locations ### Scam Prevention **Common Facebook Marketplace Scams:** 1. **Overpayment scams**: Buyer offers more than asking price 1. **Fake payment confirmations**: Screenshot "proof" of bank transfers 1. **Pickup by "agent"**: Someone else collecting on buyer's behalf 1. **Counterfeit currency**: Fake notes for high-value items 1. **Bait and switch**: Different item condition than advertised **Protection Strategies:** - Cash transactions only for local pickup - No holding items without deposit - Meet in person, no exceptions - Verify notes with counterfeit detection pen - Trust your gut feeling about suspicious buyers ### Emergency Procedures **If Something Goes Wrong:** - Stay calm and prioritize personal safety - Move to a public area immediately - Contact police if threatened: 000 - Report suspicious activity to Facebook - Block problematic buyers immediately **Documentation for Police:** - Screenshots of conversations - Buyer's Facebook profile information - Meeting location and time details - Photos of any evidence - Witness contact information ## Chapter 6: Shipping vs Local Pickup - Maximising Your Reach ### When to Offer Shipping **Best Items for Posting:** - Small, lightweight items (under 500g) - High-value items justifying postage costs - Unique items with limited local demand - Brand name items with national appeal - Collectibles or specialty products **Shipping Rate Calculation:** - Australia Post Express: $8.95-$26.35 - Regular post: $4.20-$18.75 - eBay Managed Shipping: Competitive rates - Local courier services: For large items ### Pickup Optimisation **Creating Pickup Appeal:** - Flexible pickup times - Clear pickup instructions - Safe, accessible location - Multiple day availability - Helpful attitude towards buyer schedules **Pickup Location Strategy:** - Consistent location for reputation building - Easy parking availability - Public but convenient - Well-lit for evening pickups - Accessible via public transport ### Delivery Services **When to Offer Local Delivery:** - High-value items ($200+) - Bulky furniture or appliances - Competitive advantage in your area - Premium pricing justifies delivery cost **Delivery Pricing:** - Within 5km: $10-$20 - 5-15km: $20-$40 - 15km+: $40+ or not viable - Factor in return trip time and fuel ### Interstate Shipping Considerations **Expanding Beyond Local Markets:** - Regional areas often pay premium for access - Less competition in smaller markets - Higher shipping costs require price adjustment - Longer delivery times need clear communication ## Chapter 7: Building Your Marketplace Reputation ### Establishing Credibility Fast **Profile Optimisation for Trust:** - Complete all profile sections - Use consistent branding across all listings - Professional but friendly communication style - Quick response times to inquiries - Honest item descriptions and photos **Building Social Proof:** - Join local buy/sell groups - Get recommendations from satisfied buyers - Share positive feedback in new listings - Maintain active, legitimate Facebook presence - Connect with other local sellers ### Customer Service Excellence **Response Time Best Practices:** - Reply within 2 hours during business hours - Set up auto-responses for busy periods - Be available during peak inquiry times - Provide clear, helpful information - Follow up after successful sales **Professional Communication:** ` Hi [Name], Thanks for your interest in [item]! [Answer their specific question] The item is still available and located in [suburb] for pickup. I'm available [days/times] and happy to answer any other questions. Looking forward to hearing from you! [Your name] ` ### Managing Multiple Inquiries **Inquiry Management System:** 1. First serious inquiry gets priority 1. Keep backup buyers informed 1. Set realistic pickup timeframes 1. Confirm 2 hours before pickup 1. Have backup plans for no-shows **Dealing with Time Wasters:** - Set clear boundaries on viewing times - Require confirmation of pickup times - Don't hold items without deposits - Trust patterns of serious buyers vs browsers - Block repeat problematic inquiries ## Chapter 8: Handling Lowball Offers Like a Pro ### Understanding Australian Negotiation Culture **Why Australians Negotiate:** - Cultural expectation that prices are negotiable - Cash payment justifies discount requests - Immediate pickup provides value to seller - Economic conditions affect buyer budgets - Testing seller's flexibility and motivation ### Lowball Offer Response Strategies **The Professional Decline:** ` "Thanks for your interest! The price reflects the excellent condition and current market value. I'm confident it's fair, but I could potentially do $[slight reduction] for quick pickup." ` **The Firm But Friendly:** ` "I appreciate the offer, but I'm pretty firm on the price. It's already priced competitively for the condition and includes [extra value]. Happy to answer any questions about the item!" ` **The Counteroffer:** ` "I can't do $[their offer], but I could meet you at $[your counter] if you can pick up today. That's really my best price for this quality." ` ### When to Accept Lower Offers **Factors to Consider:** - How long has the item been listed? - Is storage becoming an issue? - Do you need quick cash flow? - Is the buyer offering immediate pickup? - What's your minimum acceptable price? **Time-Based Flexibility:** - Week 1: Hold firm on price - Week 2: 10% negotiation room - Week 3: 20% reduction acceptable - Week 4+: Motivated seller pricing ### Dealing with Difficult Buyers **Common Difficult Buyer Types:** **The Serial Lowballer:** - Makes unreasonable offers on multiple items - Rarely follows through with purchases - **Strategy**: Polite decline, don't engage further **The Condition Nit-Picker:** - Questions every minor flaw after agreeing to price - Attempts last-minute price reductions - **Strategy**: Stick to your original description, stand firm **The Time Waster:** - Asks excessive questions but never commits - Reschedules pickup multiple times - **Strategy**: Set clear boundaries, move to backup buyers **Professional Boundaries:** - Don't take lowball offers personally - Maintain polite but firm communication - Block buyers who become abusive - Trust your instincts about problematic patterns ## Chapter 9: Best Product Categories for Facebook Marketplace ### Top Performing Categories in Australia **1. Home & Garden (Highest Volume)** - Furniture (dining tables, couches, bedroom sets) - Garden equipment (mowers, tools, outdoor furniture) - Home decor (art, mirrors, lighting) - Appliances (washing machines, fridges, microwaves) **Success factors:** - Local pickup preferred - Seasonal variations (outdoor furniture in spring) - High ticket items justify travel time - Immediate need purchases **2. Electronics & Technology** - Smartphones and tablets - Gaming consoles and games - Laptops and computers - Audio equipment (speakers, headphones) **Success factors:** - High demand, quick turnover - Authenticity concerns drive local inspection - Rapid technology depreciation - Strong resale values for premium brands **3. Vehicles & Automotive** - Cars, motorcycles, bicycles - Car parts and accessories - Trailers and boats - Automotive tools **Success factors:** - Highest value transactions - Physical inspection essential - Local registration requirements - Seasonal patterns (boats in summer) ### Categories to Approach Carefully **Clothing & Fashion:** - High competition from dedicated platforms - Sizing and fit concerns - Lower price points - Authenticity questions for designer items **Success strategies:** - Focus on premium brands - Bundle similar items - Clear size and condition details - Competitive pricing essential **Baby & Kids Items:** - Safety concerns from buyers - Rapid growth spurts create supply - Brand recognition important - Bundle related items for higher sales ### Seasonal Opportunities **Summer (Dec-Feb):** - Outdoor furniture and BBQs - Pool equipment and toys - Bicycles and sports equipment - Air conditioners and fans **Autumn (Mar-May):** - School supplies and uniforms - Exercise equipment (post-holiday fitness) - Camping and hiking gear - Cars (end of financial year) **Winter (Jun-Aug):** - Heaters and warm clothing - Indoor entertainment (games, books) - Craft and hobby supplies - Skiing and winter sports gear **Spring (Sep-Nov):** - Garden equipment and plants - Cleaning and organisation supplies - Wedding and event items - Renovation and DIY tools ## Chapter 10: Cross-Posting to Buy/Sell Groups ### Understanding Facebook Group Dynamics **Types of Buy/Sell Groups:** - **Local area groups**: "Bondi Buy Swap Sell" - **Category-specific**: "Sydney Vintage Clothing" - **Brand communities**: "Apple Users Australia" - **Interest-based**: "Australian Plant Lovers" **Group Rules and Etiquette:** - Read rules before posting - Follow posting schedules (some limit daily posts) - Use required hashtags or formats - Engage with community, don't just sell - Report scammers to maintain group integrity ### Strategic Group Selection **Research Process:** 1. Search "[Your area] buy sell" 1. Check member count and activity levels 1. Review recent posts for engagement 1. Note posting rules and requirements 1. Join 5-10 active groups maximum **Group Quality Indicators:** - Regular posting activity - Active admin moderation - Engaged community discussions - Successful sale completions - Clear rules and enforcement ### Cross-Posting Strategy **Content Adaptation:** - Marketplace: Broader audience, professional tone - Local groups: Community feel, neighborhood references - Specific groups: Tailored language and expertise - Brand groups: Technical details and authenticity proof **Timing Strategy:** - Marketplace: Post first for maximum reach - Groups: Stagger over 2-3 days - Peak times: Different for each group - Avoid same-day posting to all groups ### Group-Specific Best Practices **Local Community Groups:** - Reference local landmarks - Offer flexible pickup locations - Participate in community discussions - Build relationships with regular buyers **Specialty Groups:** - Use category-specific terminology - Provide detailed specifications - Share expertise about the items - Build reputation as knowledgeable seller ## Chapter 11: Advanced Marketplace Strategies ### Inventory Management **Stock Rotation System:** - Weekly inventory review - Identify slow-moving items - Adjust pricing for quick turnover - Bundle complementary items - Plan seasonal transitions **Storage Solutions:** - Dedicated selling space - Item condition preservation - Easy access for photos - Separate sold from available items - Climate control for sensitive items ### Scaling Your Operation **Time Management:** - Batch photography sessions - Template responses for common questions - Scheduled posting times - Bulk listing tools where available - Virtual assistant for message management **Automation Opportunities:** - Auto-responses for common questions - Scheduled price reductions - Inventory tracking spreadsheets - Photo editing batch processing - Social media scheduling tools - [Crosslisting to Facebook Marketplace](/facebook-marketplace-crosslisting/) from a single inventory, so listings publish without retyping ### Building a Marketplace Business **Revenue Streams:** - Direct sales to consumers - Bulk sales to other sellers - Sourcing for specific buyer requests - Seasonal specialization - Service add-ons (delivery, assembly) **Business Development:** - Develop reliable sourcing channels - Build relationships with regular buyers - Establish expertise in specific categories - Create efficient processes - Track performance metrics Once you're selling regularly, the ATO considers it business income — cash sales included. Our [Australian reseller tax guide](/blog/australian-reseller-tax-guide/) covers what to declare and what you can deduct. ### Analytics and Performance Tracking **Key Metrics to Monitor:** - Listing views and engagement - Inquiry to sale conversion rate - Average time to sell - Price negotiation patterns - Seasonal performance variations **Tracking Tools:** - Manual logging in spreadsheets - Screenshot save systems - Performance comparison month-over-month - Category profitability analysis - Time investment calculations ## Chapter 12: Safety Checklist ### Essential Safety Checklist **Before Every Sale:** - [ ] Screenshot buyer's profile and save conversation - [ ] Verify meeting location is public and safe - [ ] Inform someone of meeting details and expected return - [ ] Charge phone and ensure emergency contacts available - [ ] Prepare exact change if needed - [ ] Review item condition and included accessories **During Transaction:** - [ ] Meet in daylight hours when possible - [ ] Stay in public view throughout exchange - [ ] Count cash carefully before handing over item - [ ] Verify authenticity of notes for high-value sales - [ ] Trust instincts if situation feels uncomfortable - [ ] Complete transaction efficiently and leave promptly **After Sale:** - [ ] Confirm successful completion - [ ] Block problematic buyers if necessary - [ ] Update inventory records - [ ] Bank cash deposits promptly - [ ] Follow up on any warranties or guarantees offered ## Frequently Asked Questions ### How do I know if a buyer is legitimate? Check their Facebook profile for completeness, friend count, activity history, and mutual connections. Legitimate buyers typically have established profiles with photos, friends, and normal Facebook activity. Be cautious of new profiles with minimal information. ### What should I do if a buyer doesn't show up? Allow a 15-minute grace period, then message asking for updated arrival time. If no response within an hour, move to your backup buyer. Don't hold items indefinitely without deposits. Block buyers who repeatedly no-show. ### Can I sell items that are broken or need repair? Yes, but be completely transparent in your listing. Use terms like "for parts," "needs repair," or "as-is" in the title. Describe exactly what's wrong and include photos of damage. Price accordingly for the condition. ### How do I handle international buyers wanting shipping? Facebook Marketplace is designed for local sales. International shipping requests are often scams. Stick to local pickup or domestic shipping only. Be especially wary of overpayment attempts with international buyers. ### What if someone wants to pay by bank transfer? Only accept bank transfers if you can verify the money has cleared in your account before releasing the item. Cash on pickup is safer and more common. PayPal goods and services offers some protection but adds fees. ### How do I price items with emotional value? Separate emotional attachment from market value. Research what similar items actually sell for, not their original purchase price or sentimental worth. Price based on current condition and market demand. ### Can I sell items from multiple locations? You can only set one primary location on Facebook Marketplace, but you can mention multiple pickup locations in your listings. Some sellers use family or friends' addresses to expand their reach across different suburbs. ### What happens if an item gets damaged during pickup? If damage occurs during buyer pickup due to their handling, it's generally their responsibility. However, ensure items are properly protected and provide assistance with safe handling. Clear communication prevents disputes. ### How do I deal with buyers who want to return items? Facebook Marketplace sales are typically final unless you specify otherwise. Be clear about your return policy in listings. For expensive items, consider offering a short inspection period but be specific about conditions. ### Should I accept payments in instalments? Generally avoid instalment payments unless you know the buyer personally. It creates complications and potential disputes. If you do accept instalments, hold the item until final payment and get written agreement on payment schedule. ## Conclusion: Mastering Facebook Marketplace in Australia Facebook Marketplace success in Australia comes down to understanding local buying culture, prioritizing safety, and building trust through professional presentation. The platform's strength lies in immediate, local transactions where buyers can inspect items before purchase. **Key Success Factors:** - **Trust building** through complete profiles and professional communication - **Quality photography** that accurately represents item condition - **Competitive pricing** based on local market research - **Safety protocols** that protect both buyer and seller - **Professional service** that encourages repeat customers and referrals **Your Next Steps:** 1. Optimise your Facebook profile for marketplace credibility 1. Practice photography techniques with items you're not selling 1. Research pricing in your local area across different categories 1. Plan safe meeting locations and protocols 1. Start with lower-value items to build experience and reputation Remember that Facebook Marketplace is part of a larger multi-channel selling strategy. Consider using Shopfront's [crosslisting tools](/features/crosslisting/) to maximise your reach across eBay, Depop, and other platforms simultaneously. Our automation features help you maintain consistent inventory and pricing across all channels while saving hours of manual listing work. **Ready to Scale Your Business?** If you're ready to move beyond single-platform selling, explore our [complete guide to crosslisting](/blog/beginners-guide-to-crosslisting/) and discover how successful Australian sellers are using multi-platform strategies to grow their revenue. Start implementing these Facebook Marketplace strategies today, and watch your local sales transform from occasional transactions into a reliable income stream that serves your Australian community while building your business success. *Want to automate your multi-platform selling? [Try Shopfront free for 14 days](/) and see how crosslisting automation can transform your business.* --- title: "Multi-Channel Selling Guide for Australian Resellers" description: "Choose the right marketplaces, price for each audience and keep stock in sync — a practical multi-channel selling playbook for Australian resellers." author: "Shopfront Team" url: https://shopfront.app/blog/multichannel-selling-guide/ published: 2025-01-15T00:00:00.000Z updated: 2026-08-19T00:00:00.000Z licence: "© Shopfront. All rights reserved. Cite with attribution." --- ## Introduction: Why Multi-Channel Selling is the Future for Australian Resellers Multi-channel selling means listing the same inventory across several marketplaces — eBay, Depop, Facebook Marketplace, Grailed and others — instead of relying on one. Each platform reaches a different audience, so the same item gets more chances to sell, often at a better price, without you buying any extra stock. Gone are the days when listing on eBay alone was sufficient. Today's savvy sellers are leveraging the unique audiences and features of platforms like Depop, Grailed, Vestiaire Collective, Facebook Marketplace, Vinted and emerging Australian marketplaces to create diverse revenue streams and reduce platform dependency. This guide will walk you through everything you need to know about multi-channel selling in 2026, specifically tailored for Australian resellers who want to build sustainable, profitable businesses. ## Chapter 1: Understanding Multi-Channel Selling in the Australian Market ### What is Multi-Channel Selling? Multi-channel selling, also known as crosslisting, is the practice of listing your products across multiple online marketplaces simultaneously. Instead of putting all your eggs in one basket, you diversify your presence to capture different customer segments and maximise your sales potential. ### The Australian E-commerce Landscape in 2026 Australia's e-commerce market keeps growing — online sales passed $60 billion a year back in 2024 and have kept climbing since. That growth has created opportunities across multiple platforms: - **eBay Australia**: Still the largest marketplace, reaching around 10 million Australians - **Facebook Marketplace**: Massive reach across Facebook's Australian user base - **Depop**: Dominates the Gen Z fashion resale market, now with [0% selling fees in Australia](/blog/depop-selling-fees-removed-australia/) - **Grailed**: Premium menswear marketplace with a dedicated streetwear audience - **Vestiaire Collective**: Luxury and designer resale marketplace with a growing Australian seller base - **Vinted**: The European zero-seller-fee giant, [live in Australia since 2026](/blog/vinted-australia/) - **Gumtree**: Local classifieds for pickup-friendly items - **Shopify**: Direct-to-consumer opportunities ### Why Australian Sellers Need Multi-Channel Strategies **1. Risk Diversification** Platform policy changes, algorithm updates, or suspension risks make single-platform dependence dangerous. Multi-channel selling provides stability and continuity. **2. Audience Segmentation** Different platforms attract different demographics: - Depop: 18-26 year olds seeking trendy fashion - eBay: 25-55 year olds looking for deals and variety - Grailed: Fashion-conscious men willing to pay premium prices - Facebook Marketplace: Local buyers preferring pickup options **3. Pricing Optimisation** You can test different price points across platforms to find optimal pricing for each audience segment. **4. Increased Visibility** More listings = more eyeballs = more sales opportunities. Simple mathematics that scales your business. ## Chapter 2: Top Marketplaces for Australian Sellers in 2026 ### Platform Deep Dive: Features, Fees, and Best Practices #### eBay Australia **Best for:** Electronics, collectibles, automotive, general merchandise **Seller fees:** Category-dependent [final value fees](https://www.ebay.com.au/help/selling/fees-credits-invoices/selling-fees) — typically around 13.4% of the total sale including GST **Audience:** Roughly 10 million active users, broad age demographic **Unique features:** Auction format, Best Offer, promoted listings **Pro Tips:** - Use eBay's managed payments for lower fees - Leverage the "Sell Similar" feature for quick relisting - Optimise for eBay's search algorithm with keyword-rich titles #### Depop **Best for:** Vintage fashion, streetwear, accessories, unique pieces **Seller fees:** 0% selling fee in Australia since [22 July 2026](/blog/depop-selling-fees-removed-australia/) — matching the US (July 2024) and UK (March 2024). Payment processing still applies (roughly 2.6% + $0.30 in Australia), and buyers now pay a small marketplace fee at checkout **Audience:** Gen Z and millennial fashion enthusiasts **Unique features:** Social commerce features, in-app messaging, style inspiration **Pro Tips:** - Post during peak hours (6-8pm AEST) - Use trending hashtags and aesthetic photos - Engage with the community through likes and follows #### Facebook Marketplace **Best for:** Local sales, furniture, electronics, vehicles **Seller fees:** Free for local sales in Australia **Audience:** Most Australian adults are on Facebook, across all demographics **Unique features:** Local pickup options, integrated messaging, cross-promotion to Facebook groups **Pro Tips:** - Respond quickly to messages (within 1 hour if possible) - Use clear, well-lit photos - Offer both pickup and shipping options #### Grailed **Best for:** Designer menswear, sneakers, luxury fashion **Seller fees:** 6% commission under US$120 (min $1.99), 9% at $120+ — plus payment processing — see our [Grailed fees breakdown](/blog/grailed-fees-explained/) **Audience:** Fashion-forward men, sneaker enthusiasts, luxury buyers **Unique features:** Authentication services, price tracking, designer verification **Pro Tips:** - Include detailed condition descriptions - Research sold listings for competitive pricing - Use proper brand and season tags ### Emerging Platforms to Watch #### Vinted The European secondhand fashion giant is [now live in Australia](/blog/vinted-australia/). Zero seller fees — buyers pay a small protection fee instead — with prepaid Australia Post shipping labels. #### The Iconic Marketplace Department store marketplace allowing third-party sellers. Premium positioning. ## Chapter 3: Platform Comparison - Fees, Audiences, and Best Product Types ### Comprehensive Fee Comparison Table | Platform | Listing Fee | Selling Fee | Payment Processing | Total Typical Fee | | -------------------- | ----------- | ---------------------------------------------- | ------------------ | ----------------- | | eBay Australia | Free | Category-dependent, typically ~13.4% incl. GST | Included | ~13.4% | | Depop (AU, US, UK) | Free | 0% (removed in AU on 22 July 2026) | ~2.6% + $0.30 | ~3% | | Facebook Marketplace | Free | Free for local sales | — | 0% (local) | | Grailed | Free | 6% under US$120; 9% at $120+ | ~2.9% + $0.30 | ~9-12% | | Vinted | Free | 0% (buyer pays protection fee) | Included | 0% | Run your own numbers with the [free fee calculators](/tools/) — they stay current as platforms change their rates. ### Audience Demographics Breakdown **eBay Australia:** - Age: 25-65 (peak 35-50) - Income: Middle to upper-middle class - Behavior: Deal-seekers, comparison shoppers - Peak activity: Weekday evenings, weekends **Depop:** - Age: 16-26 (peak 18-22) - Income: Student to entry-level professional - Behavior: Style-conscious, social media savvy - Peak activity: After school/work hours, weekends **Facebook Marketplace:** - Age: 25-55 (broad demographic) - Income: Varied, family-oriented - Behavior: Convenience-focused, local preference - Peak activity: Evening and weekends **Grailed:** - Age: 18-35 (peak 20-28) - Income: Disposable income for fashion - Behavior: Brand-conscious, authenticity-focused - Peak activity: Consistent throughout week ### Product Category Success by Platform #### High-Performance Categories by Platform **eBay:** Electronics and tech accessories, collectibles and vintage items, automotive parts and accessories, home and garden items, books and media **Depop:** Vintage and retro fashion, streetwear and urban brands, accessories and jewellery, festival and party wear, DIY and customised items **Facebook Marketplace:** Furniture and home decor, exercise equipment, local services and experiences, large items (pickup preferred), electronic appliances **Grailed:** Designer menswear, limited edition sneakers, luxury accessories, streetwear collaborations, vintage band tees and music merch ## Chapter 4: Time-Saving Strategies and Automation Tools ### The Power of Automation in Multi-Channel Selling Managing multiple platforms manually is time-consuming and error-prone. Successful sellers in 2026 leverage automation to: - [Synchronise inventory](/features/inventory-sync/) across platforms - Update prices simultaneously - Manage orders from a central dashboard - Handle customer inquiries efficiently - Track performance metrics ### Essential Automation Tools for Australian Sellers #### Shopfront (Recommended) **What it does:** Complete multi-channel management platform **Key features:** - One-click [crosslisting](/features/crosslisting/) to multiple platforms - Inventory synchronisation - [AI-assisted listing creation](/features/ai-listing-generator/) - Performance analytics - Australian marketplace specialisation **Pricing:** See [current plans](/pricing/) **Best for:** Australian sellers wanting comprehensive automation #### Alternative Tools **List Perfectly** - Basic crosslisting functionality - Limited Australian platform support - $30-50/month depending on features **Vendoo** - US-focused with some international support - $20-100/month based on listings - Good for high-volume sellers **Crosslist** - Simple crosslisting tool - Limited automation features - $10-30/month For sourced, dated comparisons of these tools against Shopfront, see the [crosslisting tool comparisons](/compare/). ### Manual Efficiency Strategies If you're not ready for paid automation tools, these manual strategies can save hours: #### Template Creation Create listing templates for each platform with: - Platform-specific keywords - Optimal photo arrangements - Category selections - Shipping templates #### Batch Processing - Photograph all items in one session - Write descriptions in batches - Schedule listings for optimal timing - Process orders at set times daily #### Spreadsheet Management Track inventory, prices, and performance across platforms using Google Sheets with: - SKU tracking - Price monitoring - Sales analytics - Inventory status ### Time Management Framework **Daily Tasks (30 minutes):** - Check messages and respond - Process and ship orders - Monitor prices and adjust if needed **Weekly Tasks (2 hours):** - List new inventory - Analyse performance metrics - Update pricing strategies - Research trending items **Monthly Tasks (4 hours):** - Deep clean listings (remove sold, update descriptions) - Evaluate platform performance - Plan inventory purchases - Review and optimise strategies ## Chapter 5: Common Mistakes to Avoid ### Platform-Specific Pitfalls #### eBay Mistakes **Avoid — generic titles:** "Nice shirt size M". **Better:** "Ralph Lauren Polo Shirt Men's Medium Blue Cotton Classic Fit" **Avoid — poor photos:** Dark, blurry, single angle. **Better:** Well-lit, multiple angles, detail shots **Avoid — ignoring Best Offer:** Missing negotiation opportunities. **Better:** Enable Best Offer with minimum acceptable prices #### Depop Mistakes **Avoid — over-tagging:** Using irrelevant brands for visibility. **Better:** Accurate brand, style, and trend tags **Avoid — boring descriptions:** Just size and condition. **Better:** Styling tips and outfit inspiration **Avoid — inconsistent posting:** Random timing and frequency. **Better:** Daily posts and community interaction #### Facebook Marketplace Mistakes **Avoid — slow responses:** Taking days to reply to messages. **Better:** Reply within 1-2 hours when possible **Avoid — no shipping option:** Local pickup only. **Better:** Both pickup and shipping available **Avoid — vague locations:** "Sydney area". **Better:** "Bondi Junction, NSW" ### General Multi-Channel Mistakes #### Inventory Management Errors **The Problem:** Selling the same item on multiple platforms simultaneously **The Solution:** Use inventory sync tools or manual tracking systems **The Problem:** Inconsistent pricing across platforms **The Solution:** Strategic pricing based on platform demographics and fees **The Problem:** Neglecting platform-specific optimisation **The Solution:** Tailor listings for each platform's algorithm and audience #### Customer Service Failures **The Problem:** Generic responses across all platforms **The Solution:** Platform-appropriate communication styles **The Problem:** Slow order processing **The Solution:** Streamlined fulfillment processes **The Problem:** Ignoring platform policies **The Solution:** Regular policy review and compliance ### Legal and Compliance Mistakes #### Tax Obligations **Australian sellers must:** - Register for GST if turnover exceeds $75,000 - Keep detailed records of all sales - Understand TRS (Tourist Refund Scheme) implications - Report income from all platforms For the full picture on ABNs, GST and deductions, see our [Australian reseller tax guide](/blog/australian-reseller-tax-guide/). #### Platform Policy Violations **Common violations:** - Selling prohibited items - Circumventing platform fees - Using misleading descriptions - Violating intellectual property rights ## Chapter 6: Tools and Resources for Australian Sellers ### Essential Software Tools #### Photo Editing and Enhancement **Free Options:** - **GIMP:** Professional-grade editing - **Canva:** Templates and easy editing - **Snapseed:** Mobile photo enhancement **Paid Options:** - **Adobe Lightroom:** Professional photo management ($14.99/month) - **Photoshop:** Advanced editing capabilities - **Remove.bg:** Background removal service #### Inventory Management **Free Options:** - **Google Sheets:** Basic tracking and analytics - **Airtable:** Database-style inventory management - **Notion:** All-in-one workspace **Paid Options:** - **Sellbrite:** Multi-channel inventory sync ($29-149/month) - **ChannelAdvisor:** Enterprise-level management - **Zoho Inventory:** Comprehensive business management #### Analytics and Tracking **Platform Analytics:** - eBay Seller Hub analytics - Depop Insights - Facebook Commerce Manager **Third-Party Analytics:** - **Terapeak** (eBay research tool) - **SaleHoo Market Research Lab** - **Flipwise** (Amazon to eBay research) ### Physical Tools and Equipment #### Photography Setup **Basic Setup ($200-500):** - Ring light or softbox lighting - Smartphone tripod - White or neutral background - Reflector for eliminating shadows **Professional Setup ($500-2000):** - DSLR or mirrorless camera - Multiple lens options - Professional lighting kit - Photo studio backdrop system #### Shipping and Packaging **Essential Supplies:** - Various sized boxes and envelopes - Bubble wrap and packing materials - Shipping labels and tape - Branded packaging (optional but recommended) **Shipping Partners:** - **Australia Post:** Standard and express options - **Sendle:** Competitive rates for small business - **CouriersPlease:** Fast delivery options - **StarTrack:** Express and economy services ### Educational Resources #### Books and Guides - "The Complete Guide to Selling on eBay" by Dennis Prince - "Reseller's Guide to a Year in FBA" by Stephen Smotherman - "The $100 Startup" by Chris Guillebeau #### Online Communities **Facebook Groups:** - Australian eBay Sellers - Depop Community Australia - Facebook Marketplace Sellers Australia - Grailed Community **Reddit Communities:** - r/AusFinance (tax and business advice) - r/Entrepreneur - r/ecommerce - r/resellers #### YouTube Channels - **Hustle Life:** Australian reselling content - **The Wholesale Formula:** Business scaling strategies - **Raiken Profit:** eBay and Amazon strategies ### Government Resources for Australian Sellers #### Business Registration **Australian Business Number (ABN):** Required for business operations, free to register online **Business Name Registration:** Necessary if trading under a name other than your own #### Tax and Compliance **Australian Taxation Office (ATO):** - Small business resources - GST registration guidance - Record-keeping requirements - Business.gov.au for comprehensive guidance #### Consumer Protection **Australian Competition and Consumer Commission (ACCC):** - Consumer law obligations - Warranty and refund requirements - Fair trading practices ## Chapter 7: Getting Started - Your 30-Day Multi-Channel Launch Plan ### Week 1: Foundation Setting #### Days 1-2: Business Setup - [ ] Register ABN if planning significant income - [ ] Set up business bank account - [ ] Create business email address - [ ] Choose business/brand name - [ ] Set up basic record-keeping system #### Days 3-4: Platform Research and Setup - [ ] Sign up for eBay seller account - [ ] Create Depop business account - [ ] Set up Facebook Marketplace access - [ ] Research Grailed requirements - [ ] Complete platform verification processes #### Days 5-7: Product Research and Sourcing - [ ] Identify your niche and target products - [ ] Research trending items on each platform - [ ] Source initial inventory (10-20 items minimum) - [ ] Create product categorization system - [ ] Set up inventory tracking spreadsheet ### Week 2: Listing Creation and Optimisation #### Days 8-10: Photography and Content Creation - [ ] Set up photography space - [ ] Photograph all inventory items - [ ] Edit and optimise photos for each platform - [ ] Write platform-specific descriptions - [ ] Create listing templates #### Days 11-14: Initial Listings - [ ] List 5-10 items on eBay - [ ] List 5-10 items on Depop - [ ] List 3-5 items on Facebook Marketplace - [ ] Test Grailed with 2-3 premium items - [ ] Monitor initial performance ### Week 3: Optimisation and Expansion #### Days 15-17: Performance Analysis - [ ] Analyse views, watchers, and engagement - [ ] Identify best-performing listings - [ ] Adjust pricing based on market response - [ ] Optimise underperforming listings - [ ] A/B test different approaches #### Days 18-21: Scaling Operations - [ ] List additional inventory - [ ] Experiment with different categories - [ ] Join relevant Facebook groups and communities - [ ] Start following successful sellers for insights - [ ] Implement feedback from early sales ### Week 4: Automation and Systematization #### Days 22-24: Process Optimisation - [ ] Create standard operating procedures - [ ] Set up automated responses where possible - [ ] Streamline order processing workflow - [ ] Optimise shipping processes - [ ] Create customer service templates #### Days 25-28: Advanced Strategies - [ ] Implement cross-promotion between platforms - [ ] Start building email list for direct marketing - [ ] Research and test promoted listing options - [ ] Develop seasonal inventory planning - [ ] Create content calendar for social aspects #### Days 29-30: Review and Planning - [ ] Analyse month's performance across all platforms - [ ] Calculate profits and ROI by platform - [ ] Identify top-performing product categories - [ ] Plan next month's inventory and growth strategies - [ ] Consider automation tools for scaling ### Success Metrics to Track #### Financial Metrics - **Total Revenue:** Sum across all platforms - **Profit Margins:** By platform and product category - **Average Sale Price:** Platform comparison - **Conversion Rates:** Views to sales ratio - **Return on Investment:** Inventory cost vs. profit #### Operational Metrics - **Listing Velocity:** Items listed per week - **Time to Sale:** Average days from listing to sale - **Customer Satisfaction:** Feedback and ratings - **Platform Performance:** Which platforms drive most sales - **Inventory Turnover:** How quickly stock moves ## Chapter 8: Advanced Strategies for Scaling Your Multi-Channel Business ### Seasonal Strategy Planning #### Understanding Australian Seasonal Patterns **Summer (December-February):** - Beach and swimwear peak - Festival fashion demand - Holiday gift aftermath (returns and exchanges) - Outdoor equipment and sports gear **Autumn (March-May):** - Back-to-school and university items - Transitional fashion pieces - Winter preparation items - Mother's Day gift opportunities **Winter (June-August):** - Winter fashion and outerwear - Indoor entertainment items - Comfort and home goods - EOFY sales and business equipment **Spring (September-November):** - Spring racing carnival fashion - Wedding season accessories - Outdoor activity gear - Christmas preparation and decorations ### Platform-Specific Seasonal Strategies #### eBay Seasonal Tactics - **Back-to-School (January/February):** Electronics, textbooks, stationery - **Easter:** Craft supplies, outdoor gear, holiday decorations - **EOFY (June 30):** Business equipment, electronics for tax deductions - **Christmas:** Gifts, decorations, party supplies #### Depop Seasonal Focus - **Festival Season (November-March):** Bohemian clothing, accessories, statement pieces - **Winter Fashion (June-August):** Vintage coats, trendy winter wear, boots - **Back-to-School Style:** Trendy backpacks, casual wear, accessories ### Building Your Brand Across Platforms #### Consistent Brand Identity **Visual Consistency:** - Use same logo/watermark across platforms - Maintain consistent colour schemes - Standardize photography style - Create recognizable packaging **Voice and Messaging:** - Develop brand personality - Create platform-appropriate variations - Maintain professional yet approachable tone - Use consistent hashtags and keywords #### Customer Relationship Management **Building Repeat Customers:** - Create customer database across platforms - Offer loyalty discounts for repeat buyers - Send personalised follow-up messages - Provide excellent after-sales service **Cross-Platform Promotion:** - Direct customers to other platforms - Create exclusive offers for multi-platform followers - Use email marketing to drive platform traffic - Leverage social media for brand building ### Advanced Pricing Strategies #### Dynamic Pricing Models **Platform-Based Pricing:** - Premium pricing on Grailed for luxury items - Competitive pricing on eBay for mass market - Local market pricing on Facebook Marketplace - Trend-based pricing on Depop **Time-Based Pricing:** - Launch at higher prices, reduce over time - Seasonal price adjustments - Flash sales and limited-time offers - End-of-season clearance strategies #### Psychological Pricing Techniques **Charm Pricing:** $19.99 instead of $20.00 **Bundle Pricing:** Multiple items at discount **Anchoring:** Show original price with sale price **Scarcity:** "Only 1 left" or "Limited time" ### Inventory Management at Scale #### ABC Analysis for Product Categories **Category A (High Value, High Turnover):** - Focus 70% of attention on these items - Frequent restocking - Premium placement and promotion - Detailed performance tracking **Category B (Medium Value/Turnover):** - Regular monitoring and restocking - Moderate promotion efforts - Standard listing optimisation **Category C (Low Value/Turnover):** - Minimal management time - Batch processing for efficiency - Consider discontinuing if consistently poor performers #### Forecasting and Planning **Demand Forecasting:** - Historical sales data analysis - Seasonal trend identification - Market research and trend prediction - Platform algorithm changes impact **Inventory Planning:** - Just-in-time inventory for fast movers - Safety stock for unpredictable items - Seasonal inventory buildup - Liquidation strategies for slow movers ## Chapter 9: Frequently Asked Questions ### How much money do I need to start multi-channel selling? You can start with as little as $500-1,000 for initial inventory. Focus on items you understand well and can source affordably. Many successful sellers started with items from their own wardrobe or household. ### Which platform should I start with first? eBay is generally recommended for beginners due to its large audience and established systems. Once comfortable, expand to Depop for fashion items or Facebook Marketplace for local sales. ### Do I need an ABN to sell online in Australia? Not required for casual selling, but recommended if you plan to earn significant income. You'll need an ABN for GST registration (required if turnover exceeds $75,000). ### How do I handle returns across multiple platforms? Create standardised return policies adapted to each platform's requirements. Use tracking for all shipments and keep detailed records. Most platforms favour buyers in disputes, so excellent customer service is crucial. ### How do I prevent selling the same item twice across platforms? Use inventory management tools like Shopfront, or maintain manual spreadsheets with real-time updates. Remove listings immediately when an item sells on any platform. ### What's the best way to handle international shipping? Start with domestic shipping only. Once established, use Australia Post's international services or third-party shipping providers. Always use tracking and insurance for valuable items. ### How do I optimise my listings for search algorithms? Use relevant keywords in titles, fill out all available fields, maintain good seller metrics, use high-quality photos, and price competitively. Each platform has slightly different algorithm preferences. ### Should I specialise in one product category or diversify? Start with one category you know well, then diversify gradually. Specialisation allows you to build expertise and reputation, while diversification reduces risk. ### How do I compete with overseas sellers offering lower prices? Focus on faster shipping, better customer service, local market knowledge, and authenticity guarantees. Highlight your Australian location and quick delivery times. ### When should I consider hiring help or automating processes? Consider automation when manually managing platforms takes more than 2-3 hours daily. Hire help when you're consistently earning $5,000+ monthly and can maintain profitability. ### What records do I need to keep for tax purposes? Keep detailed records of all income, expenses, inventory purchases, platform fees, shipping costs, and business-related expenses. Use accounting software for accuracy. ### Do I need to charge GST on my sales? Only if your annual turnover exceeds $75,000. Once registered for GST, you must charge 10% on all applicable sales and remit quarterly to the ATO. ### What insurance do I need as an online seller? Consider public liability insurance, professional indemnity insurance, and coverage for your inventory. Some platforms provide limited seller protection. ### Why are my Depop listings not getting views? Depop prioritises active users. Post regularly, engage with other users, use trending hashtags, post during peak hours (6-8pm AEST), and maintain fresh content. ### How do I increase my eBay seller rating quickly? Provide excellent customer service, ship quickly, communicate proactively, resolve issues promptly, and ask satisfied customers to leave feedback. Start with lower-value items to build feedback safely. ### What's the best time to list on each platform? eBay: Sunday evenings for auction-style listings, any time for Buy It Now. Depop: Weekday evenings and weekends. Facebook Marketplace: Evenings and weekends when people browse casually. ### How do I scale beyond $10,000 monthly in sales? Focus on automation tools, hire virtual assistants, develop wholesale relationships, create multiple revenue streams, and consider private labelling or building your own brand. ### Should I create my own website in addition to marketplaces? Yes, for long-term brand building and customer relationship development. Use platforms like Shopify to create a professional presence and reduce platform dependency. ### How do I stay competitive as more sellers enter the market? Continuously improve your processes, stay updated on platform changes, develop unique sourcing methods, build strong customer relationships, and consider specialising in niche markets. ## Conclusion: Your Path to Multi-Channel Success Multi-channel selling represents the future of online retail for Australian sellers. By diversifying your presence across multiple platforms, you're not just increasing your sales potential—you're building a resilient business that can adapt to market changes and algorithm updates. The strategies outlined in this guide provide a roadmap for success, but remember that every seller's journey is unique. Start with the basics, test different approaches, and gradually scale your operations based on what works best for your specific situation and product categories. ### Key Takeaways for Success: 1. **Start Small, Think Big:** Begin with 2-3 platforms and gradually expand 1. **Automate Early:** Invest in tools that save time and prevent errors 1. **Know Your Platforms:** Understand each platform's unique culture and algorithms 1. **Focus on Customer Service:** Happy customers drive repeat business and positive reviews 1. **Stay Compliant:** Understand your tax obligations and platform policies 1. **Measure Everything:** Track metrics to identify what's working and what isn't 1. **Adapt Continuously:** The e-commerce landscape evolves rapidly ### Your Next Steps: 1. **Week 1:** Choose your first two platforms and complete setup 1. **Week 2:** List your first 10-20 items using the strategies in this guide 1. **Week 3:** Analyse performance and optimise based on results 1. **Week 4:** Expand to additional platforms or increase inventory 1. **Month 2+:** Implement automation tools and advanced strategies The opportunity in multi-channel selling has never been greater for Australian resellers. With the right strategies, tools, and mindset, you can build a thriving business that provides financial freedom and flexibility. Remember: every successful seller started with their first listing. Your journey to multi-channel success begins with taking that first step. **Ready to start your multi-channel selling journey?** Check out Shopfront's suite of tools designed specifically for Australian sellers — [see how crosslisting works](/features/crosslisting/) or [create a free account](https://app.shopfront.app/signup). Our platform makes multi-channel selling simple with one-click crosslisting, inventory synchronisation, and performance analytics across all major Australian marketplaces. **Additional Resources:** - [eBay Fee Calculator](/ebay-calculator/) - Calculate your profit margins - [Depop Fee Calculator](/depop-calculator/) - Optimise your Depop pricing - [Grailed Fee Calculator](/grailed-calculator/) - Maximise your Grailed profits - [Crosslisting tool comparisons](/compare/) - Choose the right software _This guide will be updated regularly to reflect the latest platform changes and market trends. Bookmark this page and check back for updates._ --- title: "Reseller Pricing Strategies for Depop, eBay & More" description: "The 5%-below-asking rule, bundle pricing, markdowns, and how platform fees should set your floor price — practical strategies for resellers in 2026." author: "Shopfront Team" url: https://shopfront.app/blog/pricing-strategies-for-resellers/ published: 2025-01-15T00:00:00.000Z updated: 2026-08-19T00:00:00.000Z licence: "© Shopfront. All rights reserved. Cite with attribution." --- Researching an item while sourcing? [Shopfront Lens](https://lens.shopfront.app/) brings photo price checks and saved finds to iOS and Android. Compare asking prices with the item's condition, then keep the context for later. The [getting-started guide](https://docs.shopfront.app/setup/shopfront-lens) explains accounts, allowances and how to read the results. ## Introduction: The Science of Strategic Pricing for Resellers Pricing is the single most critical factor determining your success as a reseller. Get it wrong, and your items sit unsold for months or sell instantly at a loss. Get it right, and you maximise profits while maintaining healthy inventory turnover across every platform. In 2025, successful Australian resellers are earning 40-60% more than those using basic cost-plus pricing by implementing strategic, psychology-based pricing approaches. This comprehensive guide reveals the exact pricing strategies, formulas, and decision-making frameworks used by top-performing resellers to maximise profits on eBay, Depop, Facebook Marketplace, Grailed, Vestiaire Collective, and other platforms. Whether you're selling vintage fashion, electronics, collectibles, or any other category, these proven pricing strategies will transform your business profitability and competitive positioning. ## The Psychology of Pricing: Understanding Buyer Behavior ### The Anchoring Effect in Action Buyers mentally anchor to the first price they see, making this psychological principle incredibly powerful for resellers. Your initial price becomes the reference point for all subsequent negotiations and comparisons. **Strategic anchoring implementation:** - List at 20-30% above your minimum acceptable price - Use the original retail price as an anchor in descriptions - Display "compare at" pricing to establish value perception - Position premium items alongside mid-range options **Example anchoring strategy:** ` Vintage Nike Jacket Original Retail: $180 Listed Price: $95 "Compare similar jackets selling for $120+" Result: $95 feels like excellent value ` ### Odd Pricing Psychology Research consistently shows that prices ending in 9, 7, or 5 are perceived as better value than round numbers, but platform culture matters significantly. **Platform-specific odd pricing:** - **eBay**: $49.99, $29.95 (traditional retail psychology) - **Depop**: $45, $30 (round numbers feel more authentic) - **Facebook Marketplace**: $45, $55 (negotiation-friendly) - **Grailed**: $125, $200 (premium positioning with round numbers) **A/B testing results from Australian sellers:** - eBay: $39.99 outsold $40.00 by 23% - Depop: $40 outsold $39.99 by 18% - Facebook: Both performed similarly (negotiation overrides pricing psychology) ### The Decoy Effect for Bundle Pricing Offer three pricing options to make your preferred option appear most attractive: - **Basic**: Single item at standard price - **Premium**: Item + accessories at high price (decoy) - **Value**: Item + basic extras at moderate price (target choice) **Real example from Brisbane fashion seller:** - Vintage dress only: $65 - Dress + premium styling package: $120 (decoy) - Dress + basic accessories: $85 (chosen by 67% of buyers) ## Cost-Plus vs Market-Based Pricing Strategies ### Traditional Cost-Plus Pricing **Formula:** Cost + Expenses + Desired Profit Margin = Selling Price **Example calculation:** ` Item purchase cost: $20 Platform fees (10%): $3.50 Shipping/packaging: $8 Time investment (30 mins @ $25/hour): $12.50 Total costs: $44 Desired profit margin (40%): $17.60 Minimum selling price: $61.60 ` **Limitations of cost-plus pricing:** - Ignores market demand and competition - Doesn't account for platform-specific buyer behavior - May price items out of the market or leave money on the table - Treats all items identically regardless of uniqueness or demand ### Market-Based Pricing (Recommended) **Strategy:** Research actual market prices and adjust based on your item's unique value proposition. **Market research process:** 1. **Sold listings analysis**: Check completed/sold listings, not active ones 1. **Condition comparison**: Adjust for your item's specific condition 1. **Timing factors**: Consider seasonal demand and trending influences 1. **Platform demographics**: Account for audience willingness to pay 1. **Competitive positioning**: Identify your unique value proposition **Advanced market-based example:** ` Vintage Nike Air Max 90s Research: - eBay sold listings: $45-85 (average $62) - Depop sold listings: $55-95 (average $73) - Condition: Excellent (10% premium justified) - Timing: Spring sneaker season (15% premium) - Unique factor: Rare colorway (20% premium) Calculated pricing: eBay: $72 (17% above average) Depop: $95 (30% above average) Facebook: $65 (quick local sale discount) ` ## Platform-Specific Pricing Strategies ### eBay Australia Pricing Optimization **Audience characteristics:** - Price-conscious comparison shoppers - Age range: 25-65 - Research extensively before purchasing - Respond well to competitive pricing and deals **Effective eBay pricing tactics:** 1. **Best Offer Strategy:** - List 15-20% above minimum acceptable price - Enable "Best Offer" on 80%+ of listings - Auto-decline offers below 75% of asking price - Auto-accept offers above 90% of asking price 1. **Psychological pricing points:** - Under $50: Use $X.99 or $X.95 - $50-200: Use $X9 endings ($79, $149) - Over $200: Round to $25 increments ($225, $275) 1. **Free shipping premium:** - Build shipping costs into item price - "Free shipping" listings rank higher in search - Increase item price by shipping cost + 10% **Example eBay pricing strategy:** ` Vintage band t-shirt Research shows: $35-65 sold range Base price: $55 (mid-range) Free shipping: Add $15 shipping cost = $70 Best Offer listing: $75 Auto-accept: $68 Auto-decline: $56 Result: Average sale price $63-68 ` ### Depop Pricing Psychology **Audience characteristics:** - Fashion-conscious Gen Z buyers (16-26) - Style and authenticity-focused - Social media influenced - Willing to pay premiums for unique/trendy items **Depop pricing strategies:** 1. **Trend-based pricing:** - Monitor trending hashtags for demand indicators - Increase prices 20-40% for viral trends - Use round numbers ($50, $75, $100) - Emphasize authenticity and uniqueness 1. **Social proof pricing:** - Higher prices signal quality to young buyers - Include "selling fast" or scarcity indicators - Bundle complementary items for outfit pricing - Use aspirational pricing for luxury/designer items **Depop vs eBay pricing comparison:** ` Same vintage Nike sweatshirt: eBay pricing: $45 (competitive marketplace) Depop pricing: $65 (fashion-focused audience) Justification: "Y2K aesthetic, perfect oversized fit" Result: Both sell within 2 weeks ` ### Facebook Marketplace Local Pricing **Audience characteristics:** - Local bargain hunters - Convenience-focused (pickup preferred) - Quick decision makers - Negotiation expected **Facebook Marketplace tactics:** 1. **Local market research:** - Search similar items within 50km radius - Price 10-15% below eBay equivalents - Factor in immediate pickup convenience - Allow room for negotiation (20-25% buffer) 1. **Pickup vs shipping pricing:** - "Pickup: $45, Shipped: $60" - Encourage local transactions - Eliminate shipping complexity - Build local customer base ### Grailed Premium Positioning **Audience characteristics:** - Streetwear and designer fashion enthusiasts - Male-dominated (18-35) - Authenticity and condition obsessed - Premium pricing tolerance for quality items **Grailed pricing approach:** 1. **Authentication premium:** - Verified authentic items: 25-40% price premium - Detailed condition descriptions justify higher prices - Original packaging/receipts add 15-20% value - Rare/limited items: Research hype pricing 1. **Seasonal and cultural timing:** - Release anniversaries affect demand - Celebrity/influencer mentions drive prices - Fashion week and cultural events impact values - Monitor StockX and GOAT for reference pricing **Example Grailed premium pricing:** ` Supreme Box Logo Hoodie (Medium, 8/10 condition) eBay research: $300-450 Grailed research: $400-600 Cultural factor: Recent celebrity wear (+15%) Condition premium: Excellent condition (+10%) Grailed pricing: $525 Justification: Authenticated, excellent condition, trending ` ## Competitive Analysis Techniques ### Systematic Market Research Process **Daily monitoring routine (15 minutes):** 1. Check 5-10 similar items across all platforms 1. Note any significant price changes 1. Monitor new listings from top competitors 1. Track sold listings for market validation 1. Document seasonal or trending pattern changes **Weekly deep analysis (45 minutes):** 1. Analyze competitor pricing strategies 1. Identify market gaps and opportunities 1. Review your pricing performance 1. Adjust underperforming item prices 1. Plan new inventory pricing strategy ### Competitive Intelligence Tools **Free research tools:** - **eBay Terapeak**: Sold listing analysis and pricing trends - **WatchCount**: Monitor eBay listing performance - **Google Alerts**: Track brand/product mentions and news - **Social media monitoring**: Platform-specific trending hashtags **Advanced analysis spreadsheet template:** ` Item | Platform | Competitor Price | Condition | Days Listed | Engagement | Your Price | Action Needed Nike Air Max 90 | eBay | $65 | Good | 5 days | 8 watchers | $75 | Monitor Vintage Band Tee | Depop | $45 | Excellent | 2 days | 12 likes | $55 | Reduce to $50 Designer Jacket | Grailed | $225 | Very Good | 10 days | 3 likes | $250 | Maintain pricing ` ### Identifying Pricing Opportunities **Market gap indicators:** - **High demand, low supply**: Increase prices by 20-30% - **Similar items selling quickly**: Your prices may be too low - **Low engagement on your listings**: Prices may be too high - **Seasonal demand shifts**: Adjust timing and pricing accordingly **Real example - Australian seller opportunity:** *Noticed vintage Adidas tracksuits selling quickly on Depop for $80-120, but only priced at $45-65 on eBay. Cross-listed eBay inventory to Depop at $95, resulted in 40% higher average selling price.* ## Dynamic Pricing and Repricing Strategies ### The Lifecycle Pricing Model Adjust prices based on listing age and market response: **Week 1-2: Premium pricing phase** - List at optimal market price - Monitor engagement levels - Minimal price adjustments **Week 3-4: Market testing phase** - Reduce price 10-15% if low engagement - Increase price 5-10% if high engagement but no sales - Test different platform-specific strategies **Week 5-8: Active management phase** - Implement aggressive repricing based on data - Consider bundle deals or promotions - Cross-promote on social media **Week 9+: Clearance strategy** - Mark down 25-40% for quick sale - Bundle with other slow-moving items - Focus on inventory turnover over margins ### Automated Repricing Triggers **Immediate repricing triggers:** - Zero views after 48 hours: Reduce price 15% - High views, no messages: Reduce price 10% - Multiple similar items listed below your price: Match or beat by 5% - Seasonal demand shift: Adjust according to calendar **Example repricing decision tree:** ` Item listed 7 days ago: ├─ Views < 10: Price too high → Reduce 20% ├─ Views 10-30, Messages 0: Minor adjustment → Reduce 10% ├─ Views 30+, Messages 3+, No sales: Price/terms issue → Review shipping/description └─ Views 50+, Messages 10+: High demand → Increase price 5-10% ` ### Seasonal Repricing Strategies **Peak season approach:** - Premium pricing for in-demand items - Quick decision making on price adjustments - Limited discounting to maintain margins **Off-season strategy:** - Aggressive markdowns to clear inventory - Bundle slow-moving items - Focus on cash flow over profit margins **Transition seasons:** - Moderate pricing adjustments - Test market response to different price points - Prepare inventory for upcoming peak seasons ## Bundle Pricing Strategies ### Effective Bundle Creation **High-value bundle examples:** 1. **Complete outfit bundles**: Dress + accessories + shoes 1. **Tech ecosystem bundles**: Phone + case + charger + earbuds 1. **Hobby/collection bundles**: Trading cards, collectible sets 1. **Size-based bundles**: Multiple items in same size **Bundle pricing psychology:** - Price bundle at 15-25% discount vs individual item total - Highlight savings prominently in listings - Use "complete set" or "everything you need" language - Position bundles as convenience and value **Example bundle strategy:** ` Individual pricing: - Vintage band t-shirt: $45 - Matching vinyl record: $25 - Concert poster: $20 Total individual: $90 Bundle pricing: $75 (17% discount) Marketing: "Complete fan collection - everything you need!" Result: Higher average order value, faster inventory turnover ` ### Cross-Platform Bundle Optimization **Platform-specific bundle approaches:** - **eBay**: Highlight savings and value proposition - **Depop**: Focus on styling and outfit coordination - **Facebook**: Emphasize convenience of pickup/local delivery - **Grailed**: Position as curated collection or complete look ## Seasonal Pricing Adjustments ### Australian Seasonal Calendar for Resellers **Summer (December-February):** - Festival fashion: Premium pricing (30-50% markup) - Beach/swimwear: High demand pricing - Holiday party wear: Luxury positioning - Back-to-school prep: Volume pricing for quick turnover **Autumn (March-May):** - Transitional clothing: Steady pricing - Mother's Day gifts: Premium positioning - Wedding season items: Luxury pricing - Tax time electronics: Competitive pricing **Winter (June-August):** - Winter clothing: Peak season pricing - Indoor entertainment: Premium positioning - EOFY business equipment: Discount pricing to move inventory - Christmas in July: Moderate seasonal adjustment **Spring (September-November):** - Spring racing fashion: Premium event pricing - Father's Day gifts: Seasonal markup - Christmas preparation: Early bird pricing - Outdoor equipment: Increasing demand pricing ### Seasonal Pricing Formulas **Peak season formula:** Base Price × 1.2-1.5 × Demand Factor × Scarcity Factor = Peak Season Price **Example calculation:** ` Vintage festival top: Base market price: $50 Summer festival season: ×1.3 High demand factor: ×1.2 Limited availability: ×1.1 Peak season price: $50 × 1.3 × 1.2 × 1.1 = $86 ` **Off-season clearance formula:** Base Price × 0.6-0.8 × Urgency Factor = Clearance Price ## Clearance and Liquidation Pricing ### Strategic Clearance Timing **Clearance triggers:** - Items listed for 60+ days without sale - Seasonal demand ending (winter coats in spring) - Platform algorithm changes affecting visibility - Cash flow needs requiring inventory conversion - Storage space limitations **Clearance pricing tiers:** - **Tier 1 (30-45 days listed)**: 15-20% reduction - **Tier 2 (45-60 days listed)**: 25-35% reduction - **Tier 3 (60+ days listed)**: 40-60% reduction - **Final clearance**: Cost recovery pricing ### Liquidation Strategies **Bulk liquidation approach:** - Bundle 5-10 slow-moving items - Price for quick sale (50-70% of individual total) - Market as "lot sale" or "wholesale bundle" - Target other resellers as buyers **Example liquidation bundle:** ` 10 slow-moving t-shirts: Individual prices: $25 each = $250 total Liquidation bundle: $125 (50% discount) Marketing: "Reseller lot - 10 vintage tees" Result: Quick cash recovery, inventory clearance ` ## International Pricing Considerations ### Currency and Geographic Factors **Australian market advantages:** - Local shipping speed justifies 10-15% premium over international sellers - No currency conversion concerns for buyers - Australian sizing and electrical standards - Local warranty and return policies **International shipping pricing:** - Build shipping costs into item price - Use Australia Post international calculator - Consider customs and duty implications - Price competitively against local sellers in destination country ### GST and Tax Implications for Pricing **GST considerations for resellers:** - Include GST in displayed prices for consumer sales - Consider GST registration benefits at $75,000+ annual turnover - Factor tax obligations into profit margin calculations - See our [Australian reseller tax guide](/blog/australian-reseller-tax-guide/) for the full GST and income-tax picture ## Pricing Decision Flowchart ` START: New Item to Price ↓ Research Market Prices (eBay sold, Depop sold, etc.) ↓ Assess Item Condition vs Market Standard ↓ Consider Platform Demographics & Culture ↓ Apply Psychological Pricing Principles ↓ Set Initial Price 15-20% Above Minimum Acceptable ↓ Enable Negotiation Features (Best Offer, etc.) ↓ Monitor Performance for 7 Days ↓ High Engagement? → YES: Maintain/Increase Price ↓ → NO: Continue Low Engagement? ↓ Reduce Price 10-15% and Monitor 7 More Days ↓ Still No Success? ↓ Consider Bundle, Platform Change, or Clearance Pricing ` ## Frequently Asked Questions ### General Pricing Questions ### How do I know if my prices are too high or too low? Monitor these key indicators: - **Too high**: Low views (under 20 in first week), no messages, similar items selling for less - **Too low**: High engagement but quick sales, multiple interested buyers, competing items priced higher - **Just right**: Steady engagement, reasonable time to sale (2-4 weeks), competitive inquiry levels ### Should I use the same price across all platforms? No. Each platform has different demographics and pricing tolerance: - eBay: Competitive marketplace pricing - Depop: 15-25% premium for fashion items - Facebook Marketplace: 10-20% discount for local convenience - Grailed: Premium pricing for authenticated streetwear ### How often should I adjust my prices? Review pricing weekly and adjust based on performance. Major adjustments should happen: - After 7 days if no engagement - When similar items appear at different prices - At seasonal transitions - When platform algorithms change ### Platform-Specific Questions ### Why do my items sell better on one platform than another at the same price? Platform audiences have different priorities: - eBay buyers focus on value and specifications - Depop buyers prioritize style and trends - Facebook buyers want convenience and local pickup - Grailed buyers pay premiums for authenticity and rarity ### How do I handle negotiations across different platforms? Set platform-appropriate negotiation strategies: - eBay: Use Best Offer with 10-15% negotiation room - Depop: Casual negotiation through messages - Facebook: Expect 15-25% negotiation on most items - Grailed: Minimal negotiation on rare/authenticated items ### Advanced Strategy Questions ### How do I price rare or unique items with limited comparable sales? Use these approaches: 1. Research similar brands/categories for baseline 1. Factor in rarity premium (25-100% depending on scarcity) 1. Start high and adjust down based on market response 1. Consider auction format on eBay for true market discovery 1. Use social media to gauge interest before pricing ### Should I use auction or fixed price listings? Choose based on item characteristics: - **Auction**: Rare items, uncertain value, high-demand collectibles - **Fixed price**: Standard items, known market values, inventory management needs - **Best Offer**: Most items benefit from negotiation options ### How do I handle pricing for damaged or flawed items? Apply condition-based discounts: - Minor flaws (small stains, minor wear): 15-25% discount - Moderate damage (larger stains, noticeable wear): 30-50% discount - Major damage (tears, missing parts): 50-70% discount - For parts/repair only: 70-90% discount Always disclose flaws prominently and photograph them clearly. ## Conclusion: Mastering the Art and Science of Reseller Pricing Successful pricing combines data-driven market research with psychological understanding of buyer behavior. The most profitable resellers don't guess at prices - they systematically research, test, and optimise their pricing strategies across every platform. ### Key Takeaways for Pricing Success: 1. **Research thoroughly**: Use sold listings, not active listings, for market data 1. **Price for your platform**: Adapt pricing to each marketplace's unique culture 1. **Test and adjust**: Monitor performance and adjust pricing based on real data 1. **Think psychologically**: Use anchoring, odd pricing, and scarcity to influence buyers 1. **Plan seasonally**: Anticipate demand cycles and adjust pricing accordingly 1. **Track everything**: Data drives better pricing decisions than intuition ### Your Pricing Action Plan: **This week:** - Audit your current pricing using market research techniques - Implement platform-specific pricing adjustments - Set up performance tracking systems **This month:** - Test different pricing strategies and measure results - Implement seasonal pricing calendar for your categories - Develop competitive monitoring routine **Ongoing:** - Weekly pricing reviews and adjustments - Seasonal strategy planning and execution - Continuous learning and strategy refinement **Ready to optimise your pricing strategy?** Use our [eBay Fee Calculator](/ebay-calculator/) and [Depop Fee Calculator](/depop-calculator/) to ensure your pricing accounts for all platform costs and maximises your profits, or compare fee structures side by side in our [marketplace comparison](/marketplace-comparison/). **Want personalised pricing guidance?** Book a consultation with our pricing experts to develop a strategy specific to your products and target markets. *Last updated: January 2025. Pricing strategies should be adapted based on current market conditions, platform policies, and individual business circumstances. Always verify current fee structures and policies before implementing pricing strategies.* **Disclaimer:** This guide provides general pricing strategy information. Market conditions change rapidly, and individual results may vary. Always conduct your own market research and consider your specific business circumstances when setting prices.