# Shopfront

> Multi-channel listing platform for resellers, vintage stores and charity shops. List once across eBay, Depop, Grailed, Shopify, Facebook Marketplace and Vestiaire Collective, sync inventory automatically, and manage every channel from one workspace.

Shopfront is built in Melbourne, Australia for resellers anywhere — solo sellers flipping vintage on Depop, full-time eBay shops, charity op shops, and small businesses scaling onto Shopify. The platform combines listing automation (AI-generated titles, descriptions, prices), one-click crosslisting, inventory sync, scheduling, auto-relisting and bulk uploads. Free tools cover fee calculation, hashtag generation and aesthetic classification.

Pricing is USD-denominated through Stripe. Plans start at $30/month USD (Pro) and scale to $120/month USD (Premium Plus), with Enterprise priced via sales. There's a free trial — no credit card required to sign up.

## Product

- [Pricing](https://shopfront.app/pricing/): All four tiers (Pro, Premium, Premium Plus, Enterprise) with active-product limits, AI generation quotas and team-member counts.
- [Features overview](https://shopfront.app/features/): Every product capability — listing tools and shop-running tools.
- [About Shopfront](https://shopfront.app/about/): Company background — founded April 2024 by Nate and Drew in Melbourne.
- [FAQ](https://shopfront.app/faq/): Supported marketplaces, who can use it, how listing optimisation works.
- [Compare crosslisting tools](https://shopfront.app/compare/): Sourced comparisons against Vendoo, Crosslist, List Perfectly and the rest of the crosslisting field, plus alternative and head-to-head pages.
- [Sign up](https://app.shopfront.app/signup): Start a free trial.

## Features

- [One-click crosslisting](https://shopfront.app/features/crosslisting/): Push the same item to eBay, Depop, Grailed, Shopify, Facebook Marketplace and Vestiaire Collective in one click.
- [AI listing generator](https://shopfront.app/features/ai-listing-generator/): Photo to optimised title, description, brand, category and price.
- [AI pricing suggestions](https://shopfront.app/features/pricing-suggestions/): Suggested prices from real comparable-sale data.
- [Background removal](https://shopfront.app/features/background-removal/): One-click clean cutouts for product photos.
- [Bulk uploads](https://shopfront.app/features/bulk-upload/): 1,000+ photos auto-grouped into draft listings.
- [Channel imports](https://shopfront.app/features/channel-imports/): Pull existing listings from every marketplace into one inventory.
- [Inventory sync](https://shopfront.app/features/inventory-sync/): Stock updates propagate across every channel in seconds.
- [Scheduling](https://shopfront.app/features/scheduling/): Queue drops for prime-time per marketplace.
- [Auto-relisting](https://shopfront.app/features/relisting/): Cycle stock back to the top of feeds and search.
- [Sales dashboard](https://shopfront.app/features/sales-dashboard/): Revenue, fees and trends across every marketplace in one view.
- [Offers](https://shopfront.app/features/offers/): Buyer offers from Depop, eBay and Grailed in one inbox, ranked by estimated net after fees.
- [Listing templates](https://shopfront.app/features/templates/): Reusable title and description formulas.
- [Team workspaces](https://shopfront.app/features/team/): Multi-seat with role-based permissions.

## Shopfront Lens native app

Shopfront Lens is an iOS and Android app for price checks, clothing measurement photos, custom measurement styles and collections. It is currently in private beta for invited testers and requires an existing Shopfront account. Public app downloads are not available yet. Lens on the web offers photo-based price checks now. Price checks show asking prices, not confirmed sales; camera measurements depend on device and surface support. Selling is optional: Lens is useful for thrift shopping, wardrobe organisation and sorting charity donations.

- [Lens app overview](https://lens.shopfront.app/): See the native app, current availability and feature previews.
- [Price checks](https://lens.shopfront.app/features/price-check/): Research secondhand finds from photos, inspect comparable listings and understand asking-price estimates.
- [Clothing measurements](https://lens.shopfront.app/features/measurements/): Label dimensions on item photos; use camera assistance on supported devices or manual tape measurements.
- [Measurement styles](https://lens.shopfront.app/features/measurement-styles/): Customise colours, lines, labels, fonts and branding; save reusable styles.
- [Collections](https://lens.shopfront.app/features/collections/): Keep item photos, notes, measurements and price checks together on your device. Optionally send selected items to Shopfront as listing drafts.

Feature pages also have Markdown mirrors at `https://lens.shopfront.app/features/<feature>.md` and are included in [Lens full content](https://lens.shopfront.app/llms-full.txt).

## Free tools

- [Style Check](https://shopfront.app/style-check/): Photo-to-aesthetic classifier with hashtag suggestions for Depop, Grailed, Instagram and TikTok.
- [Product Lens](https://shopfront.app/lens/): AI product identification + live comparable pricing from eBay and Depop.
- [Background remover](https://shopfront.app/background-remover/): Free transparent-PNG generator for product photos.
- [Depop Store Review](https://shopfront.app/depop-store-review/): Paste a Depop shop URL, get a 0-100 score, red flags and prioritised fixes from the public listings.
- [Aesthetic dictionary](https://shopfront.app/aesthetics/): 340+ named fashion aesthetics with definitions, garments and hashtags.
- [Marketplace comparison](https://shopfront.app/marketplace-comparison/): Run one item through every fee calculator at once.
- [Tools hub](https://shopfront.app/tools/): All free tools in one place.

## Fee calculators

- [Depop fee calculator](https://shopfront.app/depop-calculator/): Region-aware commission, payment processing, shipping labels, Boosted fees.
- [eBay fee calculator](https://shopfront.app/ebay-calculator/): Final Value Fees, per-order fees, store discounts, promoted listings.
- [Grailed fee calculator](https://shopfront.app/grailed-calculator/): Tiered 6-9% commission with Stripe processing.
- [Etsy fee calculator](https://shopfront.app/etsy-calculator/): Listing fee, 6.5% transaction, Offsite Ads, Regulatory Operating Fee.
- [Poshmark fee calculator](https://shopfront.app/poshmark-calculator/): $2.95 below $15 or 20% flat. US/CA.
- [Mercari fee calculator](https://shopfront.app/mercari-calculator/): 10% on item + buyer-paid shipping. US-only.
- [Vinted fee calculator](https://shopfront.app/vinted-calculator/): 0% to seller, Buyer Protection paid by buyer.
- [Whatnot fee calculator](https://shopfront.app/whatnot-calculator/): 8% commission across regions, Premier Shop discount.

## Marketplace hubs

- [Sell on Depop](https://shopfront.app/depop/): Crosslisting, fees, hashtags, listing templates.
- [Sell on eBay](https://shopfront.app/ebay/): Final Value Fees, item specifics, business policies.
- [Sell on Grailed](https://shopfront.app/grailed/): Designer & archive resale; 6% commission under US$120, 9% above.
- [Sell on Shopify](https://shopfront.app/shopify/): Connect a Shopify store and crosslist outwards.
- [Sell on Facebook Marketplace](https://shopfront.app/facebook/): Local pickup + 5% shipped.
- [Sell on Poshmark](https://shopfront.app/poshmark/): US/CA closet selling.
- [Sell on Mercari](https://shopfront.app/mercari/): US-only flat-fee marketplace.
- [Sell on Etsy](https://shopfront.app/etsy/): Handmade and vintage.
- [Sell on Vinted](https://shopfront.app/vinted/): 0% seller fees.
- [Sell on Whatnot](https://shopfront.app/whatnot/): Live-auction reselling.

## Sellers

- [Discover public sellers](https://shopfront.app/shops): Browse published Shopfront seller profiles.
- [Seller profiles sitemap](https://shopfront.app/shops-sitemap.xml): Canonical seller profile URLs.
- [Seller inventory sitemap](https://shopfront.app/shops-items-sitemap.xml): Canonical public item URLs across seller shops.

Every seller profile serves an agent-readable markdown mirror of its storefront — bio, trust signals and current inventory with marketplace buy links — at https://shopfront.app/{handle}/shop.md.

That feed is paginated. For the seller's whole catalogue in a single fetch — no cursor to follow — use https://shopfront.app/{handle}/shop-full.md.

## Crosslisting guides

- [Depop crosslisting](https://shopfront.app/depop-crosslisting/): List Depop to eBay, Grailed, Shopify, Facebook Marketplace and Vestiaire Collective.
- [eBay crosslisting](https://shopfront.app/ebay-crosslisting/): List eBay to Depop, Grailed, Shopify, Facebook Marketplace and Vestiaire Collective.
- [Grailed crosslisting](https://shopfront.app/grailed-crosslisting/): List Grailed to eBay, Depop, Shopify, Facebook Marketplace and Vestiaire Collective.
- [Shopify crosslisting](https://shopfront.app/shopify-crosslisting/): List Shopify to eBay, Depop, Grailed, Facebook Marketplace and Vestiaire Collective.
- [Facebook Marketplace crosslisting](https://shopfront.app/facebook-marketplace-crosslisting/): List Facebook Marketplace to eBay, Depop and others.

## For charities

- [Op shops & charity shops hub](https://shopfront.app/charity/): Charity-priced plans for AU, UK and US.
- [Charity AU](https://shopfront.app/charity/au/): Australian and NZ charity retail.
- [Charity UK](https://shopfront.app/charity/uk/): UK charity shops.
- [Charity US](https://shopfront.app/charity/us/): US thrift stores.

## Blog

- [Blog index](https://shopfront.app/blog/): Long-form notes from the team.

Comparisons and rankings:

- [Best crosslisting apps for Australian resellers (2026)](https://shopfront.app/blog/best-crosslisting-apps-australia/): Eight tools ranked by genuine Australian fit, every figure sourced.
- [Best crosslisting apps in 2026](https://shopfront.app/blog/best-crosslisting-apps/): The global ranking, with honest calls on when a competitor is the better buy.
- [eBay vs Depop for Australian sellers](https://shopfront.app/blog/ebay-vs-depop-which-platform-is-best/)
- [Facebook Marketplace vs eBay](https://shopfront.app/blog/facebook-marketplace-vs-ebay/)
- [eBay vs Etsy for handmade sellers](https://shopfront.app/blog/ebay-vs-etsy-for-handmade/)
- [eBay vs Poshmark vs Mercari fees (US)](https://shopfront.app/blog/ebay-vs-poshmark-vs-mercari-fees-usa/)
- [Vinted vs eBay vs Depop (UK)](https://shopfront.app/blog/vinted-vs-ebay-vs-depop-uk/)
- [Trade Me vs Facebook Marketplace (NZ)](https://shopfront.app/blog/trademe-vs-facebook-marketplace-nz/)

Marketplace fees:

- [Depop fees in Australia](https://shopfront.app/blog/depop-fees-australia/)
- [Depop is removing selling fees in Australia](https://shopfront.app/blog/depop-selling-fees-removed-australia/)
- [Depop fees in the United States](https://shopfront.app/blog/depop-fees-united-states/)
- [Depop fees in the United Kingdom](https://shopfront.app/blog/depop-fees-united-kingdom/)
- [Depop fees in Canada](https://shopfront.app/blog/depop-fees-canada/)
- [eBay private seller fees (UK)](https://shopfront.app/blog/ebay-private-seller-fees-uk/)
- [Grailed fees explained](https://shopfront.app/blog/grailed-fees-explained/)
- [Poshmark fees explained](https://shopfront.app/blog/poshmark-fees/)
- [Vinted fees (UK)](https://shopfront.app/blog/vinted-fees-uk/)
- [Trade Me fees (NZ)](https://shopfront.app/blog/trademe-fees-new-zealand/)

Reseller tax guides:

- [Australian reseller tax guide](https://shopfront.app/blog/australian-reseller-tax-guide/): ABN, GST and income tax.
- [UK reseller tax guide](https://shopfront.app/blog/uk-reseller-tax-guide-2026/)
- [US reseller tax guide](https://shopfront.app/blog/us-reseller-tax-guide-2026/)
- [Canada reseller tax guide](https://shopfront.app/blog/canada-reseller-tax-guide-2026/)
- [NZ reseller tax guide](https://shopfront.app/blog/nz-reseller-tax-guide-2026/)
- [Got a 1099-K for selling online? (US)](https://shopfront.app/blog/got-a-1099-k-what-to-do/)

Guides and market notes:

- [Beginner's guide to crosslisting](https://shopfront.app/blog/beginners-guide-to-crosslisting/)
- [Multi-channel selling guide for Australian resellers](https://shopfront.app/blog/multichannel-selling-guide/)
- [Facebook Marketplace selling guide](https://shopfront.app/blog/facebook-marketplace-selling-guide/)
- [Pricing strategies for resellers](https://shopfront.app/blog/pricing-strategies-for-resellers/)
- [Grailed in Australia](https://shopfront.app/blog/grailed-in-australia/)
- [Vinted Australia: how to start selling](https://shopfront.app/blog/vinted-australia/)
- [What's trending — Australian reselling, March 2026](https://shopfront.app/blog/whats-trending-australian-reselling-march-2026/)
- [Why we started Shopfront](https://shopfront.app/blog/why-we-started-shopfront/)

## Free reports

- [Free reports index](https://shopfront.app/resources/): Downloadable PDFs.
- [The Crosslist Report — August 2026](https://shopfront.app/resources/crosslist-report-august-2026/): Monthly Australian resale market outlook. August 2026: median time to sell doubled to 25.4 days while typical prices held flat, eBay overtook Depop by volume, and Depop dropped its AU seller fee to 0%. Free, no email required.
- [The Crosslist Report — July 2026](https://shopfront.app/resources/crosslist-report-july-2026/): Monthly Australian resale market outlook. What sold, typical prices achieved, median days to sell, and channel comparison across Depop, eBay and Shopify. Free, no email required.
- [What's selling secondhand — Q4 2025](https://shopfront.app/resources/whats-selling-secondhand-q4-2025/): Free PDF report on Australian secondhand market trends.

## Programs

- [Affiliate program](https://shopfront.app/affiliates/): 30% recurring commission for every customer's first 6 months. 60-day cookie, monthly payouts via PayPal or Wise.

## Optional

- [Documentation](https://docs.shopfront.app/)
- [API reference](https://docs.shopfront.app/api-reference)
- [Pricing as machine-readable](https://shopfront.app/pricing.md)
- [Homepage as machine-readable](https://shopfront.app/index.md)
- [Features as machine-readable](https://shopfront.app/features.md)
- [About as machine-readable](https://shopfront.app/about.md)
- [Agent skills index](https://shopfront.app/.well-known/agent-skills/index.json)
- [MCP server card](https://shopfront.app/.well-known/mcp/server-card.json)
- [Privacy policy](https://shopfront.app/privacy-policy/)
- [Terms and conditions](https://shopfront.app/terms-and-conditions/)