Modern descendant of 60s/70s; current luxe revival from 2024

Bohemian

The free-spirited contemporary heir to 1960s and 70s hippie style — flowing maxi dresses, layered jewellery, embroidery and wanderlust.

Palette: cream rust mustard terracotta deep red olive
Signature garments: maxi dresses peasant blouses fringed suede jackets kimono-style cover-ups wide-brim hats ankle boots embroidered tunics
Canonical brands: Chloé Spell Free People Sezane Ulla Johnson Isabel Marant Doen

About

Bohemian (often shortened to Boho or Boho Chic) is the contemporary umbrella for the free-spirited, eclectic fashion approach descended from 1960s and 70s hippie culture. Where 70s Boho refers specifically to the source-decade aesthetic, Bohemian describes its modern continuation — flowing maxi dresses, peasant blouses, embroidery and patchwork, fur or suede vests, layered statement jewellery, kimono-style cover-ups, wide-brim hats, ankle boots and pieces drawing from Eastern European, Indian, Moroccan and Native American craft traditions. The aesthetic surged in the 2000s through Kate Moss/Sienna Miller-era Glastonbury imagery, became permanent festival-season fashion via Coachella, and is having a major luxe-revival moment via Chemena Kamali's Chloé.

Not 70s Boho — Bohemian is the contemporary continuation; 70s Boho specifically references the 1970s source decade.

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