Codified 2012 (LARME magazine); ongoing

Larme Kei

French-inflected Japanese 'girly' fashion — pastels, tulle, pearls, dewy makeup — codified by the magazine LARME.

Palette: pastel pink ivory soft blue cream black accent rose
Signature garments: tulle skirts lace-trim slip dresses beret hats pearl necklaces chunky knit cardigans Mary Janes tweed mini skirts
Canonical brands: Honey Cinnamon Swankiss MA*RS Liz Lisa Snidel

About

Larme Kei is a Japanese girly fashion style codified through the launch of the magazine LARME in 2012. The name 'larme' is French for 'tears', referencing the aesthetic's signature dewy, soft-eyed makeup that resembles a faintly crying or vulnerable expression. The aesthetic targets sophisticated young women aged 18–25, blending sweet innocence with maturity and intelligence — the LARME reader is meant to be fashionable, well-read, art-loving and travelling. Wardrobe pieces include tulle skirts, lace-trim slip dresses, beret hats, pearl jewellery, chunky knit cardigans, Mary Janes and ballet flats. Larme Kei sits between Sweet Lolita (more childlike) and Classic Lolita (more mature) but is its own loose-styling thing.

Not Sweet Lolita — Larme Kei is loose contemporary girly styling without Lolita's structured silhouette rules.

On platforms

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