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Resortwear aesthetic — The color-blocked shirt and shorts set with a lemon motif, worn on a boat with a coastal backdrop, is a perfect representation of resortwear.
Cultural template since the 1960s; ongoing as a fashion category

Resortwear

Holiday-luxe wardrobing of caftans, linen sets, raffia bags and floppy sun hats — the wardrobe of someone with a private pool somewhere warm.

Palette
white cream oatmeal vivid prints (alternative) turquoise coral
Signature garments
caftans linen co-ord sets slip dresses sarongs and pareos wide-brim sun hats raffia totes leather slides
Canonical brands
Cult Gaia Zimmermann Camilla Eres Heidi Klein Loro Piana Hermès

About

Resortwear (also Cruise Wear) is a fashion category designed for warm-climate vacations — think Saint-Tropez, Mykonos, the Hamptons, Tulum, Capri. The look centres on caftans (long flowing garments with origins in Middle Eastern and North African dress), linen sets, slip dresses, kaftans, sarongs, oversized sun hats, raffia tote bags, leather slide sandals and statement gold jewellery. Fabrics are lightweight and breathable: linen, cotton, silk, gauze, chiffon. The colour story spans either head-to-toe white/cream/oatmeal (the elevated minimalist version) or vivid prints (the maximalist Pucci-era version).

Not Italian Summer — Resortwear is the broader warm-climate-luxury category; Italian Summer is its specifically Mediterranean expression.

On platforms

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Coastal Grandmother aesthetic — Striped button-down, wide-leg linen trousers, straw tote, and leather slides perfectly capture the aesthetic's signature garments and relaxed, wealthy vibe.

Coastal Grandmother

A breezy, Hamptons-inflected wardrobe of linen, cashmere and chambray inspired by Nancy Meyers films and the moneyed-but-relaxed older woman.

Italian Summer aesthetic — Silk headscarf, linen-like trousers, yellow mules, and the seaside setting perfectly capture the Italian Summer aesthetic.

Italian Summer

Mediterranean holiday aesthetic of linen, lemon prints, espadrilles, Vespa rides and the imagined Amalfi-coast version of summer.

Tomato Girl aesthetic — The vibrant red midi dress, the basket of lemons (evoking ripe produce), and the Mediterranean setting strongly align with the "Amalfi Coast" fantasy and the aesthetic's color palette.

Tomato Girl

A 2023 Mediterranean summer mood — Amalfi sundresses, headscarves and wine-stained lips that romanticises Italian holiday dressing.

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Old Money

A WASP-coded uniform of cashmere, polos, loafers and pearls signalling generational, logo-less wealth.

Bohemian aesthetic — Patchwork maxi skirt, layered statement jewelry, peace signs, and natural setting are direct visual cues for the Bohemian aesthetic.

Bohemian

The free-spirited contemporary heir to 1960s and 70s hippie style — flowing maxi dresses, layered jewellery, embroidery and wanderlust.

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