Can I sell on eBay Australia without an ABN?
Yes — eBay doesn't require an ABN to create a seller account. However, if your selling activity constitutes a business (regular, profit-oriented, businesslike), the ATO expects you to have one and report the income. From July 2024, eBay reports Australian seller data directly to the ATO under the Sharing Economy Reporting Regime. Occasional personal item sales don't require an ABN, but consistent reselling does. Get an ABN before you start — it's free and takes 10 minutes online.
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Key things to know for Australian sellers
Australian online selling has its own quirks: GST registration thresholds, Australia Post rate structures, and platform-specific buyer behaviour differ from the US and UK advice you'll find most readily online. Checking ATO guidance directly and using the Australia Post postage calculator for accurate quotes are good starting points.
Using multiple platforms together
Most successful Australian resellers end up selling across at least two platforms. The marginal effort to list on a second platform is much lower if you already have photos and a description, and reaching two different buyer pools meaningfully increases your chances of a sale.
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List once, sell everywhere
Shopfront is built for Australian sellers. Connect your eBay, Depop, Grailed, Facebook Marketplace, and Shopify accounts, and crosslist your inventory in seconds instead of hours.