Reselling Glossary
Every Term You Need to Know
Plain-English definitions for every term you'll encounter selling on Depop, eBay, Grailed, and Facebook Marketplace. No jargon, no fluff -- just what the words actually mean.
A
ABN
tax-legalAustralian Business Number. Required when your reselling constitutes a business rather than a hobby. Apply free through the ATO. You need an ABN before you can register for GST.
ACL
tax-legalAustralian Consumer Law. Buyers have rights to refund or replacement for faulty goods. 'Change of mind' is not a valid refund reason for private sales. Platforms may have more generous policies on top of ACL.
Algorithm
platform-specificThe platform's system for ranking and displaying listings in search results. eBay values sales history and item specifics; Depop weights recency and follower engagement. Understand the platform before you optimise for it.
Anchor Listing
generalA high-priced item in your shop that makes other items seem more reasonably priced by comparison. A $500 vintage jacket anchors your $80 tees as bargains. Classic pricing psychology.
Aramex (formerly Fastway)
shippingCourier service offering competitive rates for heavier parcels in Australia from $7.61. A solid alternative to Australia Post for parcels over 500g, and a Sendle replacement since Sendle shut down in January 2026.
Arbitrage
generalBuying from one platform or market where prices are low and reselling on another where prices are higher. Retail arbitrage (buying from Kmart clearance, reselling on eBay) is a common variant.
Archive Piece
fashionAn item from a brand's older collections, often from a specific designer's era or creative peak. Archive pieces are distinct from standard vintage — they're sought by buyers interested in brand history and design legacy. Common archive markets: Helmut Lang pre-2005, Raf Simons, early Yohji Yamamoto, McQueen pre-2010. Grailed is the strongest platform for archive pieces. Documenting a piece's origin in the listing (season, lookbook reference) adds value.
As-Is
conditionSold in current condition with all faults disclosed. No returns. Used for items with known issues. Always describe every flaw in detail — as-is doesn't protect you from INAD disputes if faults weren't disclosed.
Auction
pricingA listing format where buyers bid against each other and the highest bid wins when the timer expires. On eBay, auctions run for 1, 3, 5, 7, or 10 days. Best for rare or hard-to-price items where competitive bidding can push the final price above what you'd get with a fixed listing. Risky for common items — you might sell below market value.
Australia Post
shippingAustralia's national postal service. The primary carrier for domestic resale shipping. Offers prepaid satchels (500g, 1kg, 3kg, 5kg), calculated postage, and tracked services. MyPost Business gives volume discounts.
Authenticated
conditionAn item that has been verified as genuine by a qualified service or knowledgeable seller. Authentication levels: seller self-authentication (described as authentic, supported by photos of hallmarks/labels), third-party authentication (Real Authentication, Entrupy, PSA grading), and platform authentication (eBay Authenticity Guarantee, Grailed Authenticity Guarantee). The level of authentication appropriate depends on the item's value and buyer expectations.
Authentication
generalThe process of verifying that a branded item is genuine, not counterfeit. Can be done through platform programmes (eBay Authenticity Guarantee, Grailed authentication) or third-party services like Entrupy or Real Authentication. Essential for luxury resale where buyers expect proof of legitimacy.
Authenticity Guarantee
platform-specificeBay's authentication service for high-value items (sneakers, luxury watches, handbags). Items are physically verified before delivery. Increases buyer confidence and typically commands a price premium.
Authority to Leave (ATL)
shippingAn instruction left with the carrier allowing them to leave a parcel at the delivery address without a signature. Common in Australian online retail — buyers enable it via Australia Post's app or account settings. Useful for sellers because it reduces failed delivery attempts and buyer frustration. Risk: the parcel can be stolen from the door. As a seller, you're generally not liable if the buyer set their own ATL and the parcel goes missing.
Auto-Accept
pricingA threshold you set on Best Offer listings so that any offer at or above that amount is automatically accepted. Saves you from manually reviewing every offer. On eBay, you can also set an auto-decline threshold to reject lowballs without lifting a finger.
Average Order Value (AOV)
generalThe average amount a buyer spends per transaction. Resellers increase AOV through bundle deals, combined shipping incentives, and cross-selling within their shop. On Depop, buyers who find one item often browse the shop — surfacing related items in your description or bio increases AOV. On eBay, seller stores that display similar items on listing pages drive additional sales.
B
Bake Postage Into the Price
shippingIncorporating shipping costs into the item price and offering 'free shipping'. Buyers respond better to $45 with free shipping than $30 + $15 shipping — even though the total is identical. Proven to improve conversion on Depop.
BAS
tax-legalBusiness Activity Statement. Quarterly report submitted to the ATO for GST and PAYG obligations. Quarterly for turnover $75K–$20M. Use Xero or QuickBooks to prepare it accurately.
Below Standard Seller
platformThe lowest eBay seller performance tier. You land here by accumulating too many defects, late shipments, or cases closed without resolution. Below Standard status means higher fees, lower search visibility, and selling limits. Climbing back out takes consistent performance over a full evaluation period.
Best Offer
platform-specificeBay feature allowing buyers to submit an offer below the listed price. Sellers can accept, decline, or counter. Set auto-accept and auto-decline thresholds to save time managing offers.
Best Offer (eBay)
platform-specificA feature on eBay Buy It Now listings allowing buyers to submit an offer below the asking price. Sellers can accept, decline, or counter. eBay also allows auto-accept (automatic acceptance above a threshold) and auto-decline (automatic rejection below a floor). Items with Best Offer enabled appear in 'Best Offer' filtered searches, increasing visibility. Most Australian eBay sellers enable it across all listings.
Big E
fashionLevi's jeans label with a capital 'E' in 'LEVI'S'. Indicates pre-1971 production. Highly valuable to denim collectors — a Big E 501 can sell for hundreds. Look for the capital E on the red tab.
BOLO
generalBe On the Look Out. A high-value item worth watching for while sourcing. Resellers share BOLOs in community groups to alert each other to profitable finds.
Boro
fashionA Japanese textile tradition of patching and mending worn fabrics, typically indigo cotton. In contemporary fashion, 'boro' refers to garments or textiles with visible mending patches, often intentionally aged. Boro-style pieces sell on Grailed, Depop, and Etsy to buyers interested in Japanese craft traditions and wabi-sabi aesthetics. Genuine antique boro textiles are rare, valuable, and typically sold through specialist dealers rather than consumer marketplaces.
Bread and Butter
generalReliable, consistent-selling items that form the base of a reselling business. Not glamorous, but predictable. Plain tees, jeans, and simple homewares are typical bread-and-butter stock.
Bulky Goods
shippingItems too large for standard satchels or post boxes — furniture, gym equipment, whitegoods, bicycles. Bulky goods require custom freight quotes or courier booking. Facebook Marketplace and Gumtree (buyer collects) are the most practical sales channels for bulky goods because shipping economics are rarely viable. When shipping is necessary, cubic weight (the higher of actual weight and volumetric weight) often applies.
Bundle / Lot Listing
generalA single listing containing multiple items sold together. Effective for clearing low-value items, building higher average order values, or selling related items (matching sets, same-size clothing). Buyer expectation for bundles is price below the sum of individual items. Always list contents clearly and photograph all included items. On eBay, bundle listings can include up to 60 photos — use this for detailed item documentation.
Bundle Deal
generalOffering a discount when a buyer purchases multiple items from the same seller. Increases average order value and reduces shipping cost per item. Both Depop and eBay support bundle offers.
Buy It Now
pricingA fixed-price listing format where the buyer purchases immediately at the listed price, no bidding involved. The default and most common format for resellers because it's predictable — you set the price, the buyer pays it. On eBay, you can combine Buy It Now with Best Offer to allow negotiation.
Buyer Protection
legalPlatform policies that protect buyers when items arrive not as described, damaged, or not at all. eBay Money Back Guarantee, Depop Buyer Protection, and PayPal Purchase Protection all favour buyers heavily. As a seller, your best defence is accurate descriptions, thorough photos, and tracked shipping.
C
Calculated Shipping
shippingA shipping option where the cost is calculated at checkout based on the buyer's location, the item's weight, and its dimensions. Useful for heavy or bulky items where a flat rate would either overcharge nearby buyers or eat into your margin on distant ones. eBay supports calculated shipping natively.
Capsule Wardrobe
fashionA curated, small collection of versatile clothing items that can be mixed and matched for multiple outfits. Relevant to reselling as a buyer motivation: buyers assembling capsule wardrobes look for neutral, versatile basics in good condition. Marketing a secondhand blazer, neutral trousers, or quality basics as 'capsule wardrobe staples' in listings can increase perceived value and attract this buyer segment.
Carbon Neutral Shipping
shippingShipping where the carbon emissions from parcel transport are offset, typically through tree planting or renewable energy projects. Australia Post offers a carbon-neutral option on most domestic parcels. Sendle (now defunct) built its brand around carbon-neutral shipping. For resellers marketing sustainability, carbon-neutral shipping is a genuine differentiator — though buyers should understand offsetting is not the same as zero emissions. Australia Post's carbon-neutral parcels cost a small premium.
Case
platformA formal dispute opened by a buyer (or seller) through a platform's resolution centre. Common case types: Item Not Received (INR) and Item Not As Described (INAD). Too many cases closed against you leads to defects and seller performance downgrades. Always respond promptly and provide evidence.
Cash Flow
generalThe timing of money coming in (from sales) and going out (sourcing, fees, shipping). Resellers with strong sales but slow inventory turnover can face cash flow problems — capital tied up in stock prevents reinvestment. Managing cash flow means not over-buying inventory before generating returns from current stock, and ensuring sales receipts arrive before major expense payments. Fast-selling platforms like Facebook Marketplace (cash at pickup) have the best cash flow profile.
Change of Mind
legalWhen a buyer wants to return an item simply because they no longer want it, not because anything is wrong with it. Under Australian Consumer Law, sellers are not obligated to accept change-of-mind returns unless their store policy or the platform's policy says otherwise. eBay's managed returns allow you to set your own change-of-mind return policy.
Chargeback
generalA payment reversal initiated by a buyer through their bank or credit card provider, bypassing the marketplace's dispute process. Chargebacks can occur weeks or months after a sale. Sellers who have complied with platform rules and have tracking evidence are often protected, but bank chargebacks can override marketplace decisions. To reduce chargeback risk: always use tracked postage, retain proof of dispatch, and ensure item descriptions are accurate.
CIB
conditionComplete In Box. Item includes all original components and packaging. A game console CIB means the console, all cables, controllers, and original box are present. Significant price premium over loose.
Circular Fashion
fashionKeeping clothing in use through resale, repair, and recycling rather than disposal. 130 million items were kept out of Australian landfill through secondhand trading in one year (ACE Hub, 2022).
Click-Through Rate (CTR)
generalThe percentage of impressions that result in a click to view the listing. CTR is a measure of how compelling your thumbnail photo and title are. A CTR below 1% on eBay usually signals a weak thumbnail or a title that doesn't match buyer intent. Depop doesn't show CTR directly but impression and like data serves a similar function. Improving CTR is usually faster than improving conversion — it requires only a better hero photo or a more accurate title.
COGs
generalCost of Goods Sold. Total cost of acquiring and preparing inventory, including purchase price, any repairs, packaging, and platform fees. Deductible as a business expense in Australia.
Colourway
generalThe specific colour combination of an item, particularly sneakers, streetwear, and designer pieces. Knowing the correct colourway name (e.g. 'Bred', 'Chicago', 'Shadow') is critical for SEO — buyers search by colourway, not generic colour descriptions.
Combined Shipping
shippingShipping multiple items purchased by the same buyer in a single parcel to reduce total postage costs. Encourages buyers to purchase more from your store. On eBay, you can set combined shipping rules that automatically discount postage for multi-item orders.
Comp / Comparable
generalA sold listing used to determine the market value of a similar item. Check eBay sold listings — not active listings — for realistic comps. If something sells instantly, your comp was too low.
Condition
conditionThe state of an item — new, pre-owned, refurbished, for parts, etc. Accurate condition grading is the single biggest factor in avoiding INAD cases. Each platform has its own condition categories: eBay has structured dropdowns, Depop uses free-text, Grailed has a 1–10 scale. Always disclose flaws.
Condition Report
conditionA detailed written account of an item's physical state, including all known flaws, repairs, or signs of wear. Common on Grailed and high-value eBay listings. A thorough condition report pre-empts disputes by establishing buyer expectations before purchase. Include: overall grade (NWT, EUC, GUC), specific flaws with location and size, any repairs or alterations, and laundering notes. For items over $200, a condition report with supporting close-up photos is standard practice.
Consignment
generalSelling items on behalf of another person, taking a commission from the sale. A common side business for established resellers — source from friends, list and ship, split proceeds.
Consumer Guarantee
legalRights that buyers have under Australian Consumer Law (ACL) when purchasing goods. Items must be of acceptable quality, match their description, and be fit for purpose. These guarantees apply regardless of your return policy and cannot be excluded. For secondhand goods, 'acceptable quality' accounts for the item's age and price.
Conversion Rate
platform-specificPercentage of listing views that result in a sale. 1–3% is typical for clothing on eBay. Poor photos, overpriced items, or missing item specifics all hurt conversion.
Cottagecore
fashionAesthetic romanticising rural life — floral dresses, prairie blouses, natural fabrics, linen. Strong search term on Depop and Etsy. Source floral dresses and blouses from op shops for this category.
Counterfeit
tax-legalFake or replica items sold as genuine. Illegal and results in permanent account bans. Facebook Marketplace's AI also flags genuine branded items — write around brand names if you're being falsely flagged.
Courier
shippingA private delivery company that collects and delivers parcels, typically offering faster or cheaper rates than Australia Post for certain weight and distance combinations. Major Australian couriers used by resellers: Aramex (formerly Fastway), CouriersPlease (Singapore Post), TNT, DHL. Couriers generally offer better rates than Australia Post for parcels over 1–2kg. Coverage and reliability varies by postcode — always check delivery area coverage before committing.
CouriersPlease
shippingAustralian courier with competitive domestic rates from $8.10 per parcel. A solid alternative to Australia Post for heavier items. Operates through a network of agents and lockers.
Crocking
conditionColour transfer from dyed fabric, especially dark denim. Disclose crocking in listings — a buyer who ruins their couch with a secondhand denim jacket will open an INAD dispute.
Cross-Listing
generalListing the same item on multiple selling platforms simultaneously. Identical to crosslisting — just the hyphenated form. Maximises your item's exposure but requires inventory sync to prevent double-selling when an item sells on one platform but remains active on others.
Crosslisting
generalListing the same item on multiple platforms simultaneously to maximise exposure and sell faster. The core value proposition of tools like Shopfront. Requires inventory sync to avoid double-selling.
Cubic Weight
shippingAU shipping term. Carriers charge by actual weight or dimensional weight (L × W × H ÷ 5,000), whichever is greater. A large but light box often triggers cubic weight charges — pack densely to avoid this.
Customer Service
generalHow you handle buyer enquiries, issues, and returns. Fast response times, clear communication, and fair resolutions build your reputation and repeat buyer base. On Depop, your response time is visible on your profile. On eBay, unresolved issues become defects.
Customs Declaration
shippingA form attached to international parcels declaring the contents and their value for customs purposes. Required for all international shipments from Australia. Under-declaring value to help buyers avoid import duties is illegal and can result in seized parcels and platform bans.
D
Dark Academia
fashionAesthetic inspired by classical literature and academia — tweed, plaid, earth tones, Oxford shoes. Popular on Depop and Etsy. Tag blazers, cardigans, and loafers with this aesthetic to reach niche buyers.
Deadstock
conditionBrand new, unworn item — often discontinued or vintage — still in original condition. Highly desirable for sneakers. A deadstock pair of 90s Air Max commands a serious premium over worn pairs.
Death Pile
generalUnsorted or unlisted inventory that has accumulated over time. Every reseller has one. A large death pile represents tied-up capital and lost income — listing it is always the priority.
Deductions
tax-legalBusiness expenses that reduce your taxable income. For resellers: cost of goods, shipping, platform fees, packaging, home office, photography equipment, vehicle use for sourcing, and software subscriptions.
Defect
platform-specificA mark against a seller's eBay account for policy violations or unresolved buyer issues (INAD, INR, cancelled transactions). Too many defects triggers Below Standard Seller status and listing suppression.
Delist
generalRemoving a listing from a platform because it sold elsewhere or is being withdrawn. For crosslisters, always delist immediately when an item sells to avoid double-selling on another platform.
Depop Boost
platform-specificRefreshing or sharing listings on Depop to push them higher in search results. Paid Boosted Listings cost 8% of sale price. Most AU sellers manually edit listings regularly to trigger the refresh.
Depop Shop
platform-specificA seller's profile page on Depop displaying all active listings, their bio, follower count, and average reviews. Depop Shops are browsed by buyers who follow a seller or land there from a specific listing. A well-curated shop with a consistent aesthetic (similar background style, cohesive photo editing) tends to retain buyers longer and convert them to followers. Your bio appears at the top of your shop and is the first thing new visitors read.
Destash
generalSelling items from a personal collection that are no longer wanted. Common in craft (fabric, yarn, beads) and fashion communities. Depop and Facebook groups are the typical venues for destash sales.
Digital Products
generalDownloadable items with no physical shipping required — PDFs, templates, patterns, guides. Popular on Etsy for craft patterns and printables. No postage cost and instant delivery make digital products attractive for scaling. Etsy charges the standard listing and transaction fees. For resellers, digital products typically fall outside their usual physical goods business. However, some resellers create adjacent digital products (e.g., sizing guides, authentication checklists) as passive income.
Dispatch
shippingSending the sold item to the buyer. In Australian English, 'dispatch' is used interchangeably with 'ship'. Your dispatch time (handling time) is the number of business days between a sale and dropping the parcel at the post office. Faster dispatch improves your seller metrics and search ranking.
Dispatch / Handling Time
shippingThe number of business days between a sale and the item being shipped. eBay Top Rated Seller status requires 1-day handling. Slow dispatch hurts metrics — print labels daily and batch your post office runs.
Distressed
conditionAn intentional worn, faded, or damaged look applied to clothing or furniture as a design feature, not a flaw. Important to distinguish from actual damage in your listings. A 'distressed denim jacket' is a style choice; a 'damaged denim jacket' is a condition issue.
DM Me
generalDirect Message Me — used by sellers inviting buyers to negotiate or ask questions privately. Common on Depop and Facebook Marketplace where DMs are the primary communication method. On eBay, communication happens through the messaging system instead.
Double-Box
shippingShipping an item inside its original box, which is then placed inside a second outer shipping box. Standard practice for sneakers, collectibles, and fragile items where the original packaging has value. Protects both the item and its box from courier damage.
Double-Selling
generalWhen an item listed on multiple platforms sells on two platforms simultaneously before you can delist it. A major crosslisting pain point. Tools like Shopfront sync inventory automatically to prevent this.
Dropshipping
generalSelling items you don't physically hold. When sold, the supplier ships directly to the buyer. Common on eBay and Shopify. eBay buyers expect fast dispatch — supplier delays lead to defects.
DS
conditionDeadstock. Abbreviation used primarily on Grailed and Depop for an item that is brand new and unworn. Often appears in listings as 'DS Nike Air Max 90 size 10'.
E
eBay Global Shipping Programme
platform-specificeBay handles international shipping logistics. Australian sellers ship to eBay's domestic hub, then eBay manages international delivery, customs, and import fees. Removes the hassle of international shipping entirely.
eBay Managed Payments
platform-specificeBay's built-in payment processing that replaced PayPal. eBay handles money collection and deposits payouts to your bank account. Transfers take 1–3 business days.
eBay Promoted Listings
platform-specificPaid advertising on eBay where you pay a percentage of sale price only when an item sells via the ad. Standard rate: 2–12% depending on category. Increases visibility for competitive items.
eBay Store Subscription
platform-specificMonthly subscription giving reduced final value fees and more free listings. Basic Store: $24.95/month; Featured Store: $59.95/month. Worth it once you're selling 50+ items per month.
eBay Top Rated Seller
platform-specificStatus earned through consistent positive feedback, on-time shipping, and low defect rate. Gets a badge, higher search placement, and discounts on final value fees. Requires 100+ transactions and 98%+ positive feedback.
Entrupy
generalA third-party authentication service that uses AI and microscopic image analysis to verify luxury goods. Widely used by resellers dealing in designer handbags, sneakers, and accessories. An Entrupy certificate of authenticity adds buyer confidence and justifies higher prices.
EOFY
tax-legalEnd of Financial Year. 30 June in Australia. Relevant for tax planning and sourcing during retail clearance sales. Retailers discount heavily before balance date — great sourcing opportunity.
Etsy
platformAn online marketplace focused on handmade, vintage (20+ years old), and craft supply items. Popular with Australian resellers for true vintage clothing and homewares. Etsy charges listing fees ($0.20 USD per listing), transaction fees, and payment processing fees. The Star Seller programme rewards consistent service.
Etsy 20-Year Vintage Rule
platform-specificEtsy requires items in its Vintage category to be at least 20 years old. As of 2026, that means pre-2006. Items between 10–20 years are 'retro' or 'collectables' on Etsy — not vintage. The rule is enforced strictly.
Etsy Ads
platform-specificEtsy's paid advertising system placing your listings in search results and on browse pages. You set a daily budget and cost-per-click is determined by competition for the keyword. Unlike Promoted Listings on eBay, Etsy Ads charge per click regardless of sale. Best used for proven sellers with strong conversion rates — ads on poor listings waste budget. Offsite Ads are a separate programme where Etsy advertises your listings externally and charges 12–15% on resulting sales.
Etsy Star Seller
platform-specificBadge for Etsy sellers meeting thresholds for response rate, on-time shipping, and ratings. Improves search visibility. Requirements: 95%+ 5-star reviews, 95%+ on-time dispatch, 95%+ message reply rate.
EUC
conditionExcellent Used Condition. Minor signs of use but no notable flaws. A step below NWT/NWOT but still top-tier for secondhand. Include clear photos — 'excellent' is subjective.
Express Post
shippingAustralia Post's premium domestic service offering next-business-day delivery to over 80% of Australian addresses within the Express Post network. More expensive than regular parcel post — small satchels start around AU$15. Express Post is best reserved for urgent orders or high-value items where the buyer is paying for speed. Some eBay and Depop sellers offer it as a paid upgrade at checkout.
F
Facebook Marketplace
platformFacebook's built-in buying and selling platform. Huge in Australia for local pickup sales with no seller fees on local transactions. Also supports shipped listings with buyer protection. The algorithm favours fresh listings and competitive pricing. Great for furniture, electronics, and bulky items that are expensive to post.
Facebook Marketplace Checkout
platform-specificFacebook's in-app payment system for Marketplace transactions, enabling buyers to purchase without meeting in person. Checkout transactions include buyer protection (buyers can dispute non-delivery or item not as described). Sellers pay a ~5% fee for Checkout transactions. Available for eligible categories only. Most Australian Facebook Marketplace sales still occur via local pickup with PayID or cash.
Fade
conditionGradual lightening or loss of colour in a garment due to washing, sunlight exposure, or age. In vintage and denim reselling, fade is often desirable — selvedge denim and work wear develop distinctive fade patterns from wear. In other contexts (bright prints, dark basics), fade is a defect requiring disclosure. Describe fade specifically: 'even all-over fade consistent with age' versus 'uneven fading to the right shoulder'.
Fair
conditionA condition grade indicating the item is functional but has noticeable wear, flaws, or cosmetic issues. Below 'Good' condition. On Grailed, fair means visible defects that should be photographed and described. Price accordingly — fair condition items sell for significantly less than good or excellent.
Fast Fashion
fashionInexpensive, trend-driven clothing (Shein, Zara, H&M). Generally poor resale value — avoid sourcing fast fashion unless it's NWT and heavily discounted. Focus on quality brands or genuinely vintage pieces.
Feedback
platformRatings and reviews left by buyers and sellers after a transaction. Your feedback score is your reputation. On eBay, it's a numerical score with a percentage; on Depop, it's star ratings with written reviews. Negative feedback is hard to remove, so prevention through good service is the strategy.
Feedback Score (eBay)
platform-specificA running total of positive minus negative feedback received on eBay, displayed as a number next to your username. New sellers start at 0. A score above 10 with 100% positive rating establishes baseline trust with Australian buyers. Feedback score affects buyer willingness to purchase and is one component of eBay's Top Rated Seller assessment. Negative feedback from a legitimate dispute cannot be removed — but a seller's response to it is visible and can mitigate its impact.
Fees
pricingThe charges platforms take from your sales. Every platform has a different fee structure — eBay takes a final value fee (typically 13% in AU), Depop takes 10%, Grailed takes 9% + payment processing, Etsy takes listing fees plus transaction fees. Always factor fees into your pricing to protect your margin.
Final Value Fee (FVF)
platform-specificeBay's commission taken from the total sale amount, including shipping. 13.4% on the first AU$4,000 for most categories, then 2.4% above that. Free for AU sellers under $25K/year.
Firm Price
generalThe listed price is not negotiable. Sellers add 'FIRM' or 'price is firm' to listings to avoid lowball offers. Saves time but may reduce the number of offers you receive.
Flat Lay
photographyPhotographing items laid flat on a surface from directly above. Standard Depop and Etsy style. Use a clean, plain background — white or neutral works best. Shows the full garment clearly.
Flipping
generalBuying items at a low price and reselling them for profit. The core activity of reselling — source cheap, sell high. 'Flipping' implies a quick turnaround, whereas 'reselling' is broader.
Floor Price
generalThe minimum price a seller will accept for an item — the break-even point plus a minimum acceptable profit margin. Setting a mental floor price before listing prevents panic selling below cost. On eBay, the auto-decline threshold in Best Offer settings acts as an automated floor price enforcement. Knowing your floor on every item prevents emotional decisions when buyers offer low.
For Parts / Not Working
conditionItem is non-functional, sold for its components or as a repair project. Common for electronics. Clearly state what is and isn't working to avoid disputes.
Foxing
conditionBrown spots on paper or fabric caused by age, mould, or oxidation. Common in vintage books, magazines, and paper ephemera. Disclose foxing clearly — it significantly affects value.
Fragile Item
shippingAn item requiring extra packaging care due to risk of breakage — ceramics, glassware, vintage electronics, records, jewellery. Fragile items should be double-boxed with cushioning material between layers. Carriers do not guarantee gentle handling regardless of 'Fragile' labels — pack defensively. Insurance is advisable for fragile items over $100. Disclosing the item's fragility in your listing and photographing your packaging can protect you from damage claims.
G
Ghosting
generalWhen a buyer or seller stops responding mid-transaction. Extremely common on Facebook Marketplace. Reserve items only for committed buyers — if they stop responding, relist immediately.
Gig Economy
tax-legalAn economic model characterised by short-term, flexible work arrangements rather than permanent employment. Reselling is often described as gig economy work. The ATO's Sharing Economy Reporting Regime, which captures eBay and other platform seller data, applies to gig economy workers broadly. Tax obligations for gig workers are the same as for any sole trader — income is assessable and business expenses are deductible.
Gorpcore
fashionOutdoor and hiking wear worn as fashion. The North Face, Patagonia, Salomon, Arc'teryx. 'Gorp' = Good Old Raisins and Peanuts. Strong demand on Depop and Grailed for technical outdoor pieces.
Grading
conditionAssessing and categorising an item's condition using a standardised scale. Sneakers use VNDS/DS scales, trading cards use PSA 1–10, clothing uses NWT/EUC/GUC/Fair. Consistent grading builds trust with repeat buyers and reduces returns. When in doubt, grade conservatively.
Grail
generalA highly sought-after, rare item that a collector has been searching for. Grailed the platform takes its name from this concept — a marketplace for people hunting trophy pieces.
Grailed
platformA marketplace for men's fashion, focusing on designer, streetwear, and archive pieces. Known for a knowledgeable buyer base willing to pay premium prices for rare items. Grailed takes a 9% commission plus payment processing. Strong for brands like Rick Owens, Raf Simons, Comme des Garçons, and vintage streetwear.
Grailed Authenticity Guarantee
platform-specificA service on Grailed where qualifying high-value items are physically inspected and authenticated by Entrupy's AI-powered authentication system before delivery to the buyer. Available for a list of eligible designer brands at qualifying price thresholds (typically US$300+). Items authenticated carry a badge, increasing buyer confidence and often commanding a higher sale price. Authentication adds 3–5 days to delivery time.
Grailed Bump
platform-specificFeature on Grailed to push a listing to the top of its category feed. Costs money and wears off quickly. Best used for high-value, high-demand items where visibility directly converts to sales.
Grunge
fashion90s-inspired style: flannel shirts, band tees, Doc Martens, distressed denim. A perennial Depop aesthetic with consistent search volume. Source flannel shirts, oversized jumpers, and vintage band tees.
GST
tax-legalGoods and Services Tax. 10% tax on most goods and services in Australia. Register for GST once annual turnover hits $75,000. Voluntary registration is available below that threshold.
GUC
conditionGood Used Condition. The item shows some wear but no significant flaws. Honest condition description — better than 'good' which can mean different things to different buyers.
H
Handling Time
shippingThe number of business days between receiving payment and dispatching the parcel. Set in your eBay or Etsy shop settings. Shorter handling time (same day or 1 business day) improves eBay search ranking and buyer conversion. Longer handling time is useful when you're sourcing to order or need buffer for busy periods. Missing your stated handling time repeatedly generates eBay defects and negative feedback.
Hanger Shot
photographyA product photo of clothing hung on a hanger against a plain background. Quick to take and shows the overall shape and drape of a garment. Works well for shirts, dresses, and jackets. Less effective than flat lays for showing details or mannequin shots for showing fit.
Haul
generalA collection of items purchased in a single sourcing trip, often shared on social media. 'Op shop haul' content is popular on TikTok and Instagram among AU resellers showing their latest finds.
Hobby vs Business
tax-legalATO distinction that determines tax obligations. Hobbies aren't taxed but you can't claim deductions. Businesses must report income but can claim expenses. Frequency, commercial intent, and profit motive determine which applies.
I
Impressions
platform-specificNumber of times a listing appears in search results or feeds. High impressions with low clicks signals a weak thumbnail or title. Low impressions signals poor SEO or algorithm ranking.
INAD
platform-specificItem Not As Described. A dispute reason when the buyer feels the listing misrepresented the item. eBay typically sides with buyers on INAD cases. Prevent them by disclosing every flaw with clear photos.
INR
platform-specificItem Not Received. Dispute reason when a buyer claims the item never arrived. Always use tracked shipping — it's your only protection in an INR case. Untracked shipments leave you with no recourse.
Insertion Fee
platform-specificeBay's fee for creating a listing beyond your monthly free allocation. Individual sellers get 250 free listings/month. Beyond that, fees are $0.05–$1.00 per listing depending on category.
Insurance
shippingShipping insurance that covers lost, stolen, or damaged parcels in transit. Australia Post offers included cover up to $100 on most services, with extra cover available for a fee. For high-value items, always add insurance — the cost is trivial compared to eating a total loss on a $500 sale.
International Shipping
shippingSending items to buyers outside Australia. Opens up a much larger buyer pool but adds complexity: customs declarations, longer transit times, higher postage costs, and trickier returns. eBay's Global Shipping Programme handles customs for you but adds cost for the buyer. Australia Post and courier services like Sendle offer international options.
Inventory Sync
generalAutomatically updating stock levels across all platforms when an item sells on one. Prevents double-selling — the nightmare scenario where two buyers pay for the same item. Essential for anyone cross-listing on more than two platforms. Tools like Shopfront handle this automatically.
IP Infringement
legalIntellectual property infringement — using trademarked brand names, copyrighted images, or patented designs in a way that violates the rights holder's intellectual property. On eBay, brands file VeRO claims to remove infringing listings. Even legitimate resellers can get caught if they use stock photos or include brand names in titles for unrelated items.
ISO
generalIn Search Of. Used by buyers looking for a specific item. Common in Depop DMs and Facebook reselling groups ('ISO: vintage Levi's 501 size 30').
Item Specifics
platform-specificeBay's structured data fields (brand, size, colour, material) that power search filtering. Items without correct item specifics rank lower and miss filtered searches. Fill them in every time — it's free visibility.
L
Landed Cost
shippingTotal cost to an international buyer including item price, shipping, customs duties, and taxes. Australian sellers on Grailed often underestimate this when pricing for overseas buyers.
Lifestyle Shot
photographyPhotographing an item in use or styled in a real-world context. Essential on Depop where styled model photos consistently outperform flat lays for fashion items.
Listing
generalAn individual product posted for sale on a marketplace. A listing includes the title, description, photos, price, condition, and shipping details. Your listing quality directly determines whether buyers find your item and whether they purchase it. More active listings generally means more sales.
Local Pickup
generalBuyer collects the item in person from the seller's location. Dominant on Facebook Marketplace. Free for sellers — no shipping fees or packaging needed. Always meet in a safe, public location.
Local Pickup
shippingThe buyer collects the item in person rather than having it shipped. Eliminates postage costs and packaging time. Standard on Facebook Marketplace, optional on eBay. Best for bulky items, furniture, or fragile goods where shipping is impractical or expensive.
Loose
conditionItem without original packaging or accessories. A 'loose' game cartridge means the game itself only — no box or manual. Always mention what's missing and price accordingly against CIB comps.
Lot (Selling)
generalA group of related items sold together as a single listing. Lot sales are effective for clearing low-value items that aren't worth listing individually: '10x vintage 90s band tees, assorted sizes' or '5x Pokémon booster packs mixed era'. Buyers purchasing lots expect to pay less per item than individual listings. Lot sales reduce time-per-item and shipping complexity. Clearly state lot contents, sizes where applicable, and overall condition range.
Lot Sale
generalSelling multiple items together as a single listing. Common on eBay for bulk lots (e.g. '10 x women's size 10 dresses'). Lower per-item price but faster clearance for hard-to-sell stock.
Lowball
generalAn offer significantly below the asking price. A common example from Australian Depop groups: '$12 including postage' on $8 shorts where shipping alone costs $11. Decline and move on.
Luxury Resale
generalThe secondhand market for designer and high-end brands — Louis Vuitton, Gucci, Chanel, Hermès, and similar. Higher margins but requires authentication knowledge, more careful handling, and often third-party verification. The luxury resale market has grown significantly as buyers seek sustainable alternatives to buying new.
M
Made in USA
fashionMany brands manufactured domestically pre-1990s. A 'Made in USA' care label is a strong vintage authentication marker for denim, t-shirts, and workwear. Especially relevant for Levi's, Carhartt, and Dickies.
Mannequin Shot
photographyA product photo with clothing displayed on a mannequin or dress form. Shows how the garment fits and drapes on a body shape, which flat lays and hanger shots cannot convey. Popular on eBay for mid-range and premium clothing. Some sellers use the 'invisible mannequin' technique where the mannequin is edited out in post.
Margin
generalThe difference between what you paid for an item and what you sold it for, after fees and costs. Gross margin = sale price minus item cost. Net margin = gross margin minus all fees and shipping.
Marketplace Algorithm
generalThe proprietary system each platform uses to rank listings in search results and browse feeds. Factors typically considered: listing completeness (titles, specifics, photos), seller metrics (feedback, defect rate, dispatch speed), price competitiveness, and engagement signals (clicks, likes, watches). Algorithms are not fully disclosed by platforms. The practical implication for resellers: complete listings with accurate titles, good photos, and clean seller metrics rank better organically without paid promotion.
Measurements
generalThe physical dimensions of a clothing item — typically pit-to-pit (chest), length, shoulder width, sleeve length, and waist. Including measurements in your listing drastically reduces returns because buyers can compare against items they already own. Measure flat, in centimetres for AU buyers.
MIB
conditionMint In Box. The item is in perfect, unused condition and comes with its original box and packaging. A step above NWT for collectibles, sneakers, and toys where the packaging itself has value. MIB items command a premium, especially for vintage collectibles and limited releases.
MOC
conditionMint On Card. Action figure or toy still sealed on its original blister card. An opened card can reduce value by 60–80% compared to MOC — condition of the card itself matters enormously.
Multi-Channel Selling
generalOperating your reselling business across multiple platforms simultaneously. Increases your total buyer pool but adds complexity around inventory management, platform-specific listing requirements, and order fulfilment. Tools like Shopfront exist specifically to make multi-channel selling manageable.
Multi-Platform Selling
generalListing and selling inventory across more than one marketplace simultaneously. Australian resellers commonly use eBay, Depop, Facebook Marketplace, and Grailed in combination, targeting different buyer demographics on each. Multi-platform selling increases sell-through rate and reduces dependency on any single marketplace's algorithm. The main operational challenge is preventing double-selling — solved by crosslisting software with auto-delist features.
MyPost Business
shippingAustralia Post's volume discount programme for regular shippers. Discounts tiered by band (1–5) based on spending. Band 3–4 brings parcels down to ~$9.50 including satchel. Essential for any serious reseller.
N
Net Margin
generalProfit as a percentage of revenue, after all costs: stock purchase, platform fees, shipping, and packaging. Net margin = (sale price - all costs) / sale price x 100. A healthy reselling net margin is typically 30–50%. Below 20% after all costs, the activity may not justify the time investment. Calculate per item to identify which categories are worth continuing and which to exit.
NIB
conditionNew In Box. Item is sealed in original packaging. Used for electronics, toys, collectables, and other boxed products. Sealed condition commands the highest premium.
NOS
conditionNew Old Stock. Vintage item that was never sold or used, still in original condition. Think a 1980s jacket still in its original plastic bag. Rare and highly collectible.
NWB
conditionNew With Box. Typically used for shoes that are unworn and still in their original box. The box adds value — sneaker collectors and eBay buyers pay more for items with original packaging.
NWOB
conditionNew Without Box. Unworn shoes but the original box is missing. Still commands a premium over worn shoes, but less than NWB. Always mention the missing box in the listing.
NWOT
conditionNew Without Tags. Item appears unworn but original tags have been removed. Slightly lower value than NWT but still commands a premium over used items.
NWT / BNWT
conditionNew With Tags / Brand New With Tags. The item has never been worn and the original tags are still attached. Top condition descriptor — commands the highest prices for secondhand clothing.
O
OBO
generalOr Best Offer. The seller is open to receiving offers below the listed price. On eBay, this is a formal feature where buyers submit offers that auto-accept or auto-decline based on thresholds you set.
One of One (1/1)
generalA unique, one-of-a-kind item. Common for reworked, upcycled, or custom pieces on Depop. Creates urgency — buyers know if they don't buy it now, it won't be available elsewhere.
Op Shop
fashionAustralian term for charity or thrift shop. Run by Vinnies, Salvos, Lifeline, Red Cross, and others. The primary sourcing destination for Australian resellers. Prices vary widely by location and city.
Opportunity Cost
generalThe value of the next-best alternative forgone when a decision is made. In reselling, relevant for deciding whether to hold an item or discount it: holding has an opportunity cost (the capital is tied up, the space is occupied, the time managing it is spent). A slow-moving item at full price may be less valuable than a quick sale at 70% of asking price if the cash enables faster reinvestment. Resellers who ignore opportunity cost often sit on stale inventory indefinitely.
Orange Tab
fashionLevi's secondary line from 1969–1999 using an orange fabric tab instead of the standard red tab. Collectible and desirable. More accessible price point than Big E but still a strong vintage marker.
Oxidation
conditionChemical degradation of a material through contact with oxygen, resulting in discolouration or structural change. In reselling, most commonly refers to: metal hardware turning brassy or tarnished (bags, jewellery), rubber soles yellowing on sneakers (often called sole oxidation), or white synthetic fabrics yellowing. Light oxidation on hardware can be reversed with metal polish. Sole oxidation on sneakers is largely irreversible. Always disclose oxidation as a flaw.
P
Packaging
shippingThe materials used to protect items during shipping — poly mailers, padded mailers, boxes, tissue paper, bubble wrap, and void fill. Good packaging prevents damage claims and contributes to a positive unboxing experience. Many Depop sellers use branded or eco-friendly packaging as a differentiator.
Padded Mailer
shippingA shipping envelope with built-in padding (bubble wrap or paper fill) for lightweight items that need some protection. Ideal for single clothing items, accessories, and small goods. Cheaper and lighter than boxes, keeping your postage costs down. Available from Australia Post, Sendle, and packaging suppliers.
Parcel Locker
shippingAustralia Post self-service locker for collecting parcels 24/7. Popular with buyers who aren't home during delivery. Parcel locker deliveries jumped 18% during peak season 2025.
Patina
conditionNatural ageing of materials — leather, metal, wood — that adds character and value. A well-developed patina on leather boots or a vintage watch is desirable. Distinguish it from actual damage in listings.
PayID
generalAustralia's real-time payment identifier system allowing instant bank transfers using a phone number, email, or ABN as the identifier. Widely used for Facebook Marketplace transactions as a safe alternative to cash. Payments clear immediately. Scam risk: fake payment confirmation screenshots — always verify in your banking app. Never accept PayID from someone offering to overpay and request a refund difference — that's the classic PayID overpayment scam.
Pickup Fee
shippingA charge added by some carriers for collecting parcels from your address, in addition to standard delivery rates. Australia Post MyPost Business does not charge a pickup fee when using Click & Send (you drop parcels at an outlet). Aramex and CouriersPlease charge pickup fees for on-demand collections. Scheduled regular pickups may have lower or no fees under account arrangements. Pickup fees can erode margins for low-volume sellers — dropping parcels at outlets is usually more economical.
Pilling / Bobbling
conditionSmall fabric balls formed on knitwear or textured clothing through friction. 'Pilling' is the international term; 'bobbling' is the Australian version. Always disclose in listings.
Poly Mailer
shippingLightweight plastic bag for shipping clothing and soft goods. Not padded — use for items that don't need protection. Buy in bulk from Temu or Amazon for ~$5/100. Combine with a satchel label.
PPU
generalPending Pick Up. The item is reserved for a local buyer to collect. Used on Facebook Marketplace when a sale is agreed but the buyer hasn't collected yet. Change to 'Sold' once collected.
Pre-Purchase Query (PPQ)
generalA message from a potential buyer asking for additional information before committing to a purchase — measurements, extra photos, condition details, shipping estimates. Responding to PPQs quickly and thoroughly converts browsers into buyers. Etsy Star Seller requires 95%+ of queries answered within 24 hours. On Depop, fast responses are visible through the 'Usually responds within X hours' badge on your profile.
Preloved
conditionPreviously owned and used. A softer term for secondhand. Popular on Depop and Facebook Marketplace. Implies the item was cared for, not just used.
Prepaid Satchel
shippingA pre-purchased shipping bag with postage included, typically from Australia Post. Available in various sizes (500g, 1kg, 3kg, 5kg) for domestic delivery. Saves time at the post office — just drop and go. Buying in bulk reduces the per-satchel cost. Ideal for clothing resellers with predictable parcel sizes.
Price Ceiling
generalThe maximum price the market will bear for a particular item, determined by completed/sold listings. There's no point listing a common Bonds tee for $50 when every comp shows $12–$15.
Price Research
generalThe process of checking recent sold prices for comparable items before pricing a listing. Best tools for Australian resellers: eBay Completed Listings (filtered to Sold, AU only), Terapeak in eBay Seller Hub, Depop's search with sold filter, and Google Shopping. Price research takes 2–5 minutes per item and is the single highest-ROI activity for improving reselling margins — underpricing is the most common costly mistake for new sellers.
Pricing
pricingSetting the sale price for your items. Effective pricing considers the item's condition, comparable sold listings, platform fees, shipping costs, and your target margin. Price too high and it sits; price too low and you leave money on the table. Check sold comps, not active listings, for realistic pricing data.
PSA Grading
conditionProfessional Sports Authenticator grading service for trading cards. Cards are submitted to PSA, which authenticates and grades them on a scale from 1 (Poor) to 10 (Gem Mint). PSA-graded cards sell for 3–10x the price of equivalent raw (ungraded) cards at grades 9 and 10. The service costs AU$30–70+ per card depending on turnaround tier. Worthwhile for valuable cards; not economical for commons.
R
Race to the Bottom
generalWhen multiple sellers with similar items keep undercutting each other's prices, driving margins toward zero. Most visible on eBay for common items. Avoid by differentiating your listing or moving to a less crowded platform.
Raw Card
conditionA trading card that has not been professionally graded or authenticated — sold loose without a grading case. Raw cards sell at a discount to PSA or BGS graded equivalents. Grading transforms raw cards into certified, standardised investments. Most casual trading card sellers on eBay AU sell raw cards for speed and simplicity. For cards potentially worth $50+, researching whether PSA grading is worth the cost and wait time is worthwhile.
Raw Denim
fashionUnwashed, untreated denim that develops unique fading patterns with wear. Valued by denim enthusiasts. Associated with Japanese heritage brands. Niche but commands premium prices on Grailed.
Refurbished
conditionAn item that has been restored to working condition after previous use. Can range from seller-refurbished (you cleaned and tested it) to manufacturer-refurbished (returned to the brand for repair). eBay has a dedicated Certified Refurbished programme for approved sellers. Always specify who did the refurbishment and what was done.
Relist
generalTaking down a listing and putting it back up to refresh its position in search results. Both Depop and eBay respond to fresh listings. Effective for stale inventory — delete and relist to bump to the top.
Repro / Reproduction
fashionAn item made to replicate the design of a vintage or discontinued original, not the original itself. Reproductions are legal (unlike counterfeits — which replicate branded goods with intent to deceive). Examples: new-production vintage-style workwear, band tee reprints, reproduction ceramics. Always disclose repro status — selling a repro as original is misrepresentation. Repros are common in the vintage market and buyers are often aware — but they still expect honesty.
Reserve Price
platform-specificThe minimum price a seller will accept on an auction listing, set confidentially. eBay shows buyers that a reserve price exists but doesn't reveal the amount until met. Auctions with unmet reserves typically don't sell — buyers become frustrated by 'reserve not met' notifications. Most experienced eBay sellers avoid reserve prices, preferring to set a realistic auction start price instead. Reserve prices carry a fee on eBay if the reserve isn't met.
Retro
generalItems styled to look like they're from a past era but manufactured recently. Not the same as vintage (which must be from the actual era). A retro Nike re-release is a modern shoe with a classic design; a vintage Nike is an original from decades ago. Using the wrong term in listings misleads buyers.
Return Rate
generalThe percentage of sold items that are returned by buyers. A high return rate on eBay triggers defect accumulation and can lead to account restrictions. Common causes: inaccurate item descriptions, photos that don't show condition issues, incorrect sizing information, and shipping damage. Improving listing accuracy through better photos and condition disclosure typically reduces return rates significantly. eBay's performance dashboard shows your return rate compared to seller benchmarks.
Reworked
conditionAn item that has been intentionally altered or customised from its original form — cropped, dyed, distressed, patched, or reconstructed. Popular on Depop where unique, one-of-one pieces command higher prices. Always disclose that an item is reworked and describe the modifications clearly.
ROI
generalReturn on Investment. Profit expressed as a percentage of the purchase cost. A $5 op shop find sold for $50 is a 900% ROI. Resellers track ROI to identify their best sourcing channels.
S
Sample
fashionPre-production garment — one-off and unreleased to the public. Rare and highly collectible, especially from desirable brands. Look for 'SAMPLE' stamps or blank tags without size information.
Satchel
shippingPre-paid, flat-rate mailing bag from Australia Post. Available in 500g, 1kg, 3kg, and 5kg sizes. Standard small prepaid satchel costs ~$11.15. The go-to packaging for clothing and soft goods.
Season (Streetwear)
fashionA specific collection release period for a streetwear or fashion brand, typically labelled SS (Spring/Summer) or FW (Fall/Winter) followed by a year (e.g., SS20, FW22). Season notation is critical for accurate listing on Grailed and in streetwear reselling — buyers comparison-shop by season and colourway. An incorrect season in a listing description erodes buyer trust. Check the item's care label, tags, or brand documentation to confirm the season if uncertain.
Secondhand
generalAny item that has had a previous owner. The broadest term for pre-owned goods. 'Secondhand' is neutral and widely understood by buyers, unlike 'pre-loved' which sounds like marketing speak. The secondhand market in Australia has grown significantly, driven by sustainability concerns and cost-of-living pressures.
Sell-Through
generalThe percentage of listed items that actually sell within a given period. A 30-day sell-through rate of 20% means 1 in 5 listed items sold that month. Low sell-through across an entire inventory suggests pricing is too high, photos are weak, or the niche isn't matching platform demand. Sell-through is one of the most important metrics for a reselling business — it drives cash flow, sourcing decisions, and pricing strategy.
Sell-Through Rate
generalThe percentage of listed items that actually sell within a given period. A healthy reselling business targets 30–50% sell-through per month. Low sell-through means prices are too high or items aren't in demand.
Seller Hub
platform-specificeBay's central dashboard for managing listings, orders, performance metrics, and analytics. Access Terapeak research, view defects, and track your seller metrics here.
Seller Protection
legalPlatform policies that protect sellers from fraudulent buyers, false claims, and scams. eBay's seller protection covers you when you ship with tracking and the buyer files a false INR. Depop and Grailed have more limited seller protections. Always ship with tracking and keep proof of condition to protect yourself.
Selvedge Denim
fashionTightly woven finished edge on denim fabric from vintage shuttle looms. Associated with heritage Japanese and US brands. Highly sought after on Grailed and eBay by denim enthusiasts.
Sendle
shippingThird-party shipping provider popular with AU small businesses. Sendle halted all operations on 11 January 2026 following a merger collapse. Switch to Australia Post, Aramex, or CouriersPlease.
SEO Listing
generalOptimising your listing title, description, and item specifics so that the platform's search algorithm (and Google) can find and rank your item. Use relevant keywords buyers actually search for — brand, size, colour, style, material. Avoid keyword stuffing with unrelated terms, which violates platform policies and annoys buyers.
SEO Title
generalA listing title written to maximise search visibility by including the most commonly searched keywords. On eBay, an SEO title uses all 80 available characters with relevant terms in natural order. Key principles: include brand, item type, size, colour, and style. Avoid filler words. On Depop, the title is shorter (max 50 characters) so lead with the highest-value search term first. A well-written SEO title is the single most impactful listing change for organic search performance.
SERR
tax-legalSharing Economy Reporting Regime. From July 2024, platforms like eBay must report seller transaction data directly to the ATO — including your name, bank details, ABN, and total payments. The ATO will know your income.
Shelf-Puller
generalAn item that sells quickly and reliably every time you list it. Your best bread-and-butter finds. Once you identify your shelf-pullers, prioritise sourcing more of them consistently.
Shopify
platformAn e-commerce platform for building your own online store. Unlike marketplaces, Shopify doesn't provide a built-in buyer audience — you drive your own traffic. No listing fees, but you pay a monthly subscription plus payment processing. Useful for established resellers who want to build a brand and avoid marketplace fees and restrictions.
Shrinkage
conditionReduction in garment dimensions after washing, common in natural fibres (cotton, wool, linen). Vintage cotton garments may have shrunk from their labelled size over decades of washing. Always measure the actual garment (not rely on the tag size) for clothing listings — and note if the garment appears smaller than the labelled size. Wool items are particularly susceptible to felting and shrinkage from incorrect washing.
Single Stitch
fashionT-shirt construction used pre-mid-1990s — a single line of stitching at the bottom hem. A reliable indicator of genuine vintage tees. Single-stitch 80s/90s band tees command high premiums on eBay and Depop.
Slow Fashion
fashionSustainable, quality-focused approach to clothing. Items aligned with slow fashion values (natural fibres, quality construction) command premium prices. Secondhand shopping itself is a form of slow fashion.
Sniping
platform-specificPlacing a bid in the final seconds of an eBay auction to win at the lowest possible price. Buyers use sniper tools to avoid driving up the price early. Set a reserve price to protect against it as a seller.
Sold Listings
pricingCompleted listings where the item actually sold, as opposed to active or unsold listings. The most reliable source for pricing research because they show what buyers actually paid, not what sellers wish they could get. On eBay, filter by 'Sold Items' in search. Terapeak provides deeper sold data for eBay Store subscribers.
Sole Trader
tax-legalThe simplest business structure in Australia. An individual operating a business — no separation between personal and business assets. Most small resellers operate as sole traders. Register an ABN to get started.
Sourcing
generalFinding inventory to resell. Typically from op shops, garage sales, clearance sales, wholesale suppliers, or other online platforms. The sourcing game determines your margins.
Sourcing Trip
generalA dedicated visit to one or more op shops, markets, garage sales, or other sources to acquire resale inventory. Effective sourcing trips are planned: research which op shops restock on which days, bring a charged phone for Google Lens and eBay checks, bring cash in small denominations, and bring a bag or box for items. Track the sourcing cost and items acquired per trip to calculate sourcing efficiency over time.
Stale Inventory
generalItems that have been listed for an extended period without selling. Stale inventory occupies space, ties up capital, and signals a pricing or platform mismatch. Lower the price or try a different platform.
Stock Management / Inventory Management
generalThe process of tracking what items you hold, where they are listed, their purchase cost, and their listing status. At small scale, a spreadsheet per category works well. At 100+ active listings, dedicated inventory management software (Linnworks, Sellbrite, or the inventory features in crosslisting tools) prevents double-selling and simplifies EOFY cost-of-goods calculations. Stock management also involves physically organising your inventory so items can be found and dispatched quickly.
Streetwear
fashionCasual fashion rooted in skate, hip-hop, and youth culture. Key brands: Supreme, Stussy, Palace, Nike, Adidas. Grailed for premium pieces, Depop for casual streetwear.
Sustainable Fashion
generalClothing production and consumption that minimises environmental impact. Reselling is inherently sustainable — extending the life of existing garments keeps them out of landfill. Many buyers, especially on Depop, actively prefer secondhand for environmental reasons. Highlighting sustainability in your brand and listings resonates with this audience.
T
Tax Invoice
tax-legalA formal invoice required for GST-registered businesses to claim GST credits. Must include: seller's ABN, date, description of goods, total price, and GST amount shown separately. If you're GST-registered, buyers who are also businesses may request a tax invoice. For resellers under the AU$75,000 GST threshold, tax invoices are not legally required but can be provided voluntarily. Keep tax invoices for all business expenses to support deduction claims.
Tax-Free Threshold
tax-legalThe first $18,200 of annual income is tax-free for Australian residents. Relevant for part-time resellers — if your total income stays under $18,200, you pay zero income tax regardless of platform.
Terapeak
platform-specificeBay's built-in market research tool showing sold item data and trending searches. Free with any eBay account. Always check completed/sold listings, not just active ones, for accurate pricing.
Thrifting
generalShopping at op shops, charity shops, or secondhand stores for resale inventory. In Australia, op shops (Vinnies, Salvos, Lifeline) are the main thrifting destinations.
Tracked Shipping
shippingShipping with a tracking number allowing both buyer and seller to monitor delivery. Essential for items over $50 — it's your only proof of postage in a dispute. Always use tracked for eBay.
Tracking Number
shippingA unique code assigned to a parcel that lets both seller and buyer monitor its delivery progress. Uploading tracking promptly is essential — it proves dispatch, protects against INR claims, and updates your handling time metrics. On eBay, uploading tracking within your handling time is required to maintain Top Rated Seller status.
Trading Name
tax-legalA name under which a business trades that differs from the legal business name or the individual's name. An Australian sole trader named Jane Smith might trade as 'Vintage by Jane'. Trading names don't need separate ABN registration but should be registered as a business name with ASIC if used publicly (cost: AU$40 for 1 year or AU$94 for 3 years). On eBay, your seller name can be your trading name — it doesn't need to match your legal name.
Trading Stock
tax-legalItems purchased with the intention of reselling. Different tax treatment from personal assets under ATO rules. Trading stock is valued at cost, market, or replacement value.
True Vintage
generalAn item genuinely produced in a past era, typically 20+ years ago. Distinguishes authentic vintage from retro reproductions or items falsely labelled as vintage. Buyers pay a premium for true vintage, so being able to date items accurately (via labels, tags, stitching, and construction details) is a valuable reseller skill.
Turn Rate
generalHow quickly inventory sells. Faster turn means healthier cash flow and less dead stock accumulating. Aim to turn inventory within 30–60 days. Items sitting beyond 90 days need repricing or relisting.
Tyre Kicker
generalA person who asks lots of questions or makes offers with no real intention to buy. A major time drain for resellers, especially on Facebook Marketplace.
U
Unicorn
generalAn extremely rare or exceptionally profitable find while sourcing. That deadstock vintage Levi's jacket at the Salvos for $4 is a unicorn. They exist, but don't build a business plan around them.
Upcycled
fashionItems reworked from existing materials into something new. Popular on Depop and Etsy — cropped vintage tees, hand-dyed denim, painted jackets. Value-adds that can significantly increase sale price.
V
Verification
generalThe process of confirming an item's authenticity, typically for luxury goods, sneakers, or trading cards. Can be done through platform programmes, third-party services (Entrupy, Legit Check), or expert opinion. Verified items sell faster and for higher prices because buyers have confidence they're getting the real thing.
VeRO
platform-specificVerified Rights Owner Program. eBay's system for brand owners to report IP infringement. A listing removed under VeRO can result in account suspension. Don't list counterfeits — the risk isn't worth it.
Vintage
fashionGenerally accepted as 20+ years old (pre-2006 as of 2026). Etsy enforces this strictly. On Depop, 'vintage' is used loosely — Y2K items are often called vintage informally despite being under 20 years old.
VNDS
conditionVery Near Deadstock. Worn once or twice with no visible signs of wear. The item looks essentially new but technically isn't. Used primarily in sneaker and streetwear communities.
Volumetric Weight
shippingA calculated weight based on parcel dimensions, used when a parcel's volume is disproportionate to its actual weight (e.g., a large, light box). Formula: Length x Width x Height (cm) / 5000. If volumetric weight exceeds actual weight, carriers charge on volumetric weight. Relevant for sellers shipping bulky lightweight items like clothing in big boxes or foam packaging — using the right-sized box avoids this surcharge.
Y
Y2K
fashionFashion from the late 1990s to early 2000s. Low-rise jeans, baby tees, butterfly motifs, velour tracksuits. Depop's core aesthetic category and one of the most-searched styles in Australia.
Yellowing
conditionDiscolouration of white materials (sneaker midsoles, paper, vintage plastics) due to age or UV exposure. Common with vintage sneakers — disclose all yellowing with close-up photos.
Ready to Start Crosslisting?
Now that you know the terminology, put it to work. Shopfront helps Australian resellers list across every major platform from one place.