Is eBay or Depop better for Australian sellers in 2026?
eBay for anything over $100, electronics, collectables, sporting goods, and when you want the broadest Australian audience (12 million monthly users). Depop for fashion under $80, vintage, Y2K, streetwear, and when your buyer is under 30. The platforms are complementary more than competitive — most active Australian resellers use both. With eBay's acquisition of Depop (finalised mid-2026), expect gradual integration of the two platforms over the following years.
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Key things to know for Australian sellers
Australian online selling has its own quirks: GST registration thresholds, Australia Post rate structures, and platform-specific buyer behaviour differ from the US and UK advice you'll find most readily online. Checking ATO guidance directly and using the Australia Post postage calculator for accurate quotes are good starting points.
Using multiple platforms together
Most successful Australian resellers end up selling across at least two platforms. The marginal effort to list on a second platform is much lower if you already have photos and a description, and reaching two different buyer pools meaningfully increases your chances of a sale.
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List once, sell everywhere
Shopfront is built for Australian sellers. Connect your eBay, Depop, Grailed, Facebook Marketplace, and Shopify accounts, and crosslist your inventory in seconds instead of hours.