How do eBay Promoted Listings work in Australia?
Promoted Listings Standard shows your item in premium search placements. You set an ad rate (percentage of sale price) — eBay suggests a rate based on competition. You only pay the rate when the buyer clicks your promoted listing and buys within 30 days. The minimum rate varies by category. Promoted Listings Advanced (cost-per-click) is available for eBay Stores and works more like Google Ads. Most resellers use Standard for high-competition categories like clothing and electronics.
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Key things to know for Australian sellers
Australian online selling has its own quirks: GST registration thresholds, Australia Post rate structures, and platform-specific buyer behaviour differ from the US and UK advice you'll find most readily online. Checking ATO guidance directly and using the Australia Post postage calculator for accurate quotes are good starting points.
Using multiple platforms together
Most successful Australian resellers end up selling across at least two platforms. The marginal effort to list on a second platform is much lower if you already have photos and a description, and reaching two different buyer pools meaningfully increases your chances of a sale.
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List once, sell everywhere
Shopfront is built for Australian sellers. Connect your eBay, Depop, Grailed, Facebook Marketplace, and Shopify accounts, and crosslist your inventory in seconds instead of hours.