How does eBay search ranking work in Australia?
eBay's Cassini search algorithm ranks listings based on: relevance (keyword match in title and item specifics), seller metrics (feedback score, defect rate, late shipment rate), listing completeness (photos, specifics filled), price competitiveness, and sales history. Promoted Listings can improve position, but organic ranking is better for margin. The strongest organic ranking factor for most resellers is keeping metrics clean — no defects, no late shipments, all specifics completed.
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Key things to know for Australian sellers
Australian online selling has its own quirks: GST registration thresholds, Australia Post rate structures, and platform-specific buyer behaviour differ from the US and UK advice you'll find most readily online. Checking ATO guidance directly and using the Australia Post postage calculator for accurate quotes are good starting points.
Using multiple platforms together
Most successful Australian resellers end up selling across at least two platforms. The marginal effort to list on a second platform is much lower if you already have photos and a description, and reaching two different buyer pools meaningfully increases your chances of a sale.
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List once, sell everywhere
Shopfront is built for Australian sellers. Connect your eBay, Depop, Grailed, Facebook Marketplace, and Shopify accounts, and crosslist your inventory in seconds instead of hours.