Should I sell handmade items on Etsy or eBay Australia?
Etsy for handmade, vintage, and craft supplies — that's its identity and buyer expectation. eBay for everything else. Etsy's 20-year vintage rule means only items made before 2006 qualify as 'vintage' there. Handmade items on eBay exist but don't perform as well because buyers don't go to eBay looking for artisan goods. If you're selling both handmade and secondhand items, run separate shops on the appropriate platforms.
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Key things to know for Australian sellers
Australian online selling has its own quirks: GST registration thresholds, Australia Post rate structures, and platform-specific buyer behaviour differ from the US and UK advice you'll find most readily online. Checking ATO guidance directly and using the Australia Post postage calculator for accurate quotes are good starting points.
Using multiple platforms together
Most successful Australian resellers end up selling across at least two platforms. The marginal effort to list on a second platform is much lower if you already have photos and a description, and reaching two different buyer pools meaningfully increases your chances of a sale.
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List once, sell everywhere
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