How do I use Google Lens for reselling?
Open Google Lens on your phone, point it at a logo, tag, or item, and it identifies the brand, product name, and similar listings across the web. On the op shop floor, it's invaluable for spotting valuable brands on items where you can't read the label clearly. From the Lens result, tap 'Shopping' to see current retail prices, then check eBay sold listings for resale value. It takes about 30 seconds per item — fast enough to use on the floor without annoying shop staff.
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Key things to know for Australian sellers
Australian online selling has its own quirks: GST registration thresholds, Australia Post rate structures, and platform-specific buyer behaviour differ from the US and UK advice you'll find most readily online. Checking ATO guidance directly and using the Australia Post postage calculator for accurate quotes are good starting points.
Using multiple platforms together
Most successful Australian resellers end up selling across at least two platforms. The marginal effort to list on a second platform is much lower if you already have photos and a description, and reaching two different buyer pools meaningfully increases your chances of a sale.
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List once, sell everywhere
Shopfront is built for Australian sellers. Connect your eBay, Depop, Grailed, Facebook Marketplace, and Shopify accounts, and crosslist your inventory in seconds instead of hours.