What's the best way to sell homewares on Facebook Marketplace?
Price 30–50% below retail for typical secondhand homewares — buyers expect to negotiate. Multiple hero photos (several angles, scale reference next to a common object) perform well. Title format: 'Item + Brand + Key Descriptor + Condition'. Example: 'IKEA KALLAX shelving unit white 4x4 excellent condition'. List your pickup suburb prominently — Facebook Marketplace's algorithm surfaces local listings. For large furniture, post in suburb-specific buy/sell groups in addition to the main Marketplace listing.
More detail
Australian online selling platforms each have their own fee structures, buyer demographics, and best practices. Taking time to understand the specific rules of the platform you're using before listing your first item will save you headaches and potential account issues down the track.
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