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How do I sell jewellery on Depop in Australia?

Jewellery photos need close-up macro shots on a clean surface — white paper or a marble tile both work. Describe materials accurately: 'silver-toned' not 'silver' unless it's sterling. Include clasp type, chain length in centimetres, and any stamps or hallmarks. Vintage jewellery from the 70s–90s performs well on Depop. Avoid the word 'vintage' for anything under 20 years old. Pack jewellery in a padded envelope with a small zip-lock bag to prevent tangling.

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Key things to know for Australian sellers

Australian online selling has its own quirks: GST registration thresholds, Australia Post rate structures, and platform-specific buyer behaviour differ from the US and UK advice you'll find most readily online. Checking ATO guidance directly and using the Australia Post postage calculator for accurate quotes are good starting points.

Using multiple platforms together

Most successful Australian resellers end up selling across at least two platforms. The marginal effort to list on a second platform is much lower if you already have photos and a description, and reaching two different buyer pools meaningfully increases your chances of a sale.

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List once, sell everywhere

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