How do I sell Lego effectively in Australia?
eBay AU is the primary channel for Lego in Australia. List retired sets by their official Lego set number — 'Lego 10217 Harry Potter Diagon Alley' gets more search traffic than a descriptive title. Check retirement dates on Brickset.com and the MSRP. Sets retired 3+ years ago routinely hit 150–300% of original retail in complete condition. Sorted bulk lots ('1kg assorted Lego') also move well. For minifigures, price individually against eBay sold comps by character name and series.
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Key things to know for Australian sellers
Australian online selling has its own quirks: GST registration thresholds, Australia Post rate structures, and platform-specific buyer behaviour differ from the US and UK advice you'll find most readily online. Checking ATO guidance directly and using the Australia Post postage calculator for accurate quotes are good starting points.
Using multiple platforms together
Most successful Australian resellers end up selling across at least two platforms. The marginal effort to list on a second platform is much lower if you already have photos and a description, and reaching two different buyer pools meaningfully increases your chances of a sale.
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List once, sell everywhere
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