What is deadstock clothing and how do I spot it?
Deadstock is new old stock — items that were manufactured and never sold, still with original tags. Signs: original retail hangtag still attached, factory folds still visible (in some cases), no signs of wear or washing, original plastic bag or packaging. Deadstock commands a significant premium over worn vintage — NOS Adidas track pants from the 90s might sell for 3–5x a worn equivalent. Always mention 'deadstock' or 'NOS' in titles and photographs on the hangtag as proof.
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Key things to know for Australian sellers
Australian online selling has its own quirks: GST registration thresholds, Australia Post rate structures, and platform-specific buyer behaviour differ from the US and UK advice you'll find most readily online. Checking ATO guidance directly and using the Australia Post postage calculator for accurate quotes are good starting points.
Using multiple platforms together
Most successful Australian resellers end up selling across at least two platforms. The marginal effort to list on a second platform is much lower if you already have photos and a description, and reaching two different buyer pools meaningfully increases your chances of a sale.
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