How do I avoid buying counterfeit items when sourcing?
For designer items, check stitching consistency, font accuracy on labels, hardware weight, and zipper brands (YKK on genuine Levi's, for instance). Google '[brand] authentication guide' for the specific item before buying. Trust your instincts — if the price seems too low for something genuine, it usually is. For sneakers, Nike and Adidas authentication guides exist on Reddit's r/Legit. Never resell an item you can't authenticate — selling fakes carries legal risk and platform bans.
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Key things to know for Australian sellers
Australian online selling has its own quirks: GST registration thresholds, Australia Post rate structures, and platform-specific buyer behaviour differ from the US and UK advice you'll find most readily online. Checking ATO guidance directly and using the Australia Post postage calculator for accurate quotes are good starting points.
Using multiple platforms together
Most successful Australian resellers end up selling across at least two platforms. The marginal effort to list on a second platform is much lower if you already have photos and a description, and reaching two different buyer pools meaningfully increases your chances of a sale.
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List once, sell everywhere
Shopfront is built for Australian sellers. Connect your eBay, Depop, Grailed, Facebook Marketplace, and Shopify accounts, and crosslist your inventory in seconds instead of hours.