How do I start selling on eBay Australia as a new seller?
Register at ebay.com.au, link a bank account for Managed Payments, and verify your identity. New accounts have listing limits (typically 10 items / AU$500 initially) — limits increase with performance history. Start with lower-risk, accurately described items to build feedback quickly. Use Buy It Now with Best Offer for most items. Complete all item specifics, use multiple photos, and ship within your stated handling time. Call eBay AU on 1800 728 101 if you need limits increased faster — they can manually review your account.
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Key things to know for Australian sellers
Australian online selling has its own quirks: GST registration thresholds, Australia Post rate structures, and platform-specific buyer behaviour differ from the US and UK advice you'll find most readily online. Checking ATO guidance directly and using the Australia Post postage calculator for accurate quotes are good starting points.
Using multiple platforms together
Most successful Australian resellers end up selling across at least two platforms. The marginal effort to list on a second platform is much lower if you already have photos and a description, and reaching two different buyer pools meaningfully increases your chances of a sale.
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List once, sell everywhere
Shopfront is built for Australian sellers. Connect your eBay, Depop, Grailed, Facebook Marketplace, and Shopify accounts, and crosslist your inventory in seconds instead of hours.