How do I track my eBay sales and performance in Australia?
eBay Seller Hub (accessible at seller.ebay.com.au) is the hub for all performance data: sold items, active listings, traffic stats per listing, and account health metrics. Download monthly transaction reports for accounting. Terapeak (free in Seller Hub) shows market-level trends. For external tracking, export your eBay transactions to a spreadsheet monthly. Third-party tools like Inkfrog or SixBit add inventory management layers on top of eBay's native data.
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Key things to know for Australian sellers
Australian online selling has its own quirks: GST registration thresholds, Australia Post rate structures, and platform-specific buyer behaviour differ from the US and UK advice you'll find most readily online. Checking ATO guidance directly and using the Australia Post postage calculator for accurate quotes are good starting points.
Using multiple platforms together
Most successful Australian resellers end up selling across at least two platforms. The marginal effort to list on a second platform is much lower if you already have photos and a description, and reaching two different buyer pools meaningfully increases your chances of a sale.
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List once, sell everywhere
Shopfront is built for Australian sellers. Connect your eBay, Depop, Grailed, Facebook Marketplace, and Shopify accounts, and crosslist your inventory in seconds instead of hours.