How do I write a good eBay description for secondhand items?
eBay buyers read descriptions for reassurance, not discovery — the title does the search work. Structure: lead with the item summary (what it is, brand, size), then condition with all flaws disclosed (be specific — 'small 5mm mark on left sleeve' is better than 'minor wear'), then measurements for clothing, then any included accessories. Keep it under 200 words. Avoid ALL CAPS, excessive punctuation, and copy-pasted brand descriptions — they look like spam. A well-structured description reduces return disputes significantly.
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Key things to know for Australian sellers
Australian online selling has its own quirks: GST registration thresholds, Australia Post rate structures, and platform-specific buyer behaviour differ from the US and UK advice you'll find most readily online. Checking ATO guidance directly and using the Australia Post postage calculator for accurate quotes are good starting points.
Using multiple platforms together
Most successful Australian resellers end up selling across at least two platforms. The marginal effort to list on a second platform is much lower if you already have photos and a description, and reaching two different buyer pools meaningfully increases your chances of a sale.
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