Does the ATO know about my eBay sales?
Yes. From July 2024, eBay and other platforms are required under the Sharing Economy Reporting Regime to report seller transaction data directly to the ATO. This includes your name, bank details, ABN, and total annual payments. Declare your income — the ATO will cross-reference platform data with your tax return.
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Key things to know for Australian sellers
Australian online selling has its own quirks: GST registration thresholds, Australia Post rate structures, and platform-specific buyer behaviour differ from the US and UK advice you'll find most readily online. Checking ATO guidance directly and using the Australia Post postage calculator for accurate quotes are good starting points.
Using multiple platforms together
Most successful Australian resellers end up selling across at least two platforms. The marginal effort to list on a second platform is much lower if you already have photos and a description, and reaching two different buyer pools meaningfully increases your chances of a sale.
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List once, sell everywhere
Shopfront is built for Australian sellers. Connect your eBay, Depop, Grailed, Facebook Marketplace, and Shopify accounts, and crosslist your inventory in seconds instead of hours.