Should I sell at markets or online in Australia?
Markets offer immediate cash and no platform fees but require physical presence, stall fees ($30–150/day), and a full day of effort. Online scales while you sleep. Most successful resellers do both — markets clear inventory that's hard to ship (bulky, fragile, or awkward items) and provide cash flow, while online handles the long tail of smaller items at full price. Markets are better for homewares and furniture; online wins for fashion and collectables.
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Key things to know for Australian sellers
Australian online selling has its own quirks: GST registration thresholds, Australia Post rate structures, and platform-specific buyer behaviour differ from the US and UK advice you'll find most readily online. Checking ATO guidance directly and using the Australia Post postage calculator for accurate quotes are good starting points.
Using multiple platforms together
Most successful Australian resellers end up selling across at least two platforms. The marginal effort to list on a second platform is much lower if you already have photos and a description, and reaching two different buyer pools meaningfully increases your chances of a sale.
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List once, sell everywhere
Shopfront is built for Australian sellers. Connect your eBay, Depop, Grailed, Facebook Marketplace, and Shopify accounts, and crosslist your inventory in seconds instead of hours.