Can I sell brand-new items on Depop?
Depop allows new items but the platform is primarily a secondhand marketplace. Listing exclusively new items at retail prices draws friction from buyers who expect deals. New with tags (NWT) items do sell well — pricing 20–40% below original retail attracts buyers. New handmade items are allowed. Dropshipping or reselling new retail stock in bulk goes against Depop's seller policies and risks account suspension if reported.
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Key things to know for Australian sellers
Australian online selling has its own quirks: GST registration thresholds, Australia Post rate structures, and platform-specific buyer behaviour differ from the US and UK advice you'll find most readily online. Checking ATO guidance directly and using the Australia Post postage calculator for accurate quotes are good starting points.
Using multiple platforms together
Most successful Australian resellers end up selling across at least two platforms. The marginal effort to list on a second platform is much lower if you already have photos and a description, and reaching two different buyer pools meaningfully increases your chances of a sale.
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List once, sell everywhere
Shopfront is built for Australian sellers. Connect your eBay, Depop, Grailed, Facebook Marketplace, and Shopify accounts, and crosslist your inventory in seconds instead of hours.