Should I sell on Shopify or Etsy in Australia?
Etsy brings ready-made buyer traffic — you pay fees (AU$0.27 listing + 6.5% transaction + payment processing) in exchange for visibility to its 89 million global buyers. Shopify has no built-in traffic — you build and drive it yourself — but you own the customer relationship, control branding, and pay no transaction fees if you use Shopify Payments. Most sellers start on Etsy to validate their product, then move to or add Shopify once they have consistent sales.
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Australian online selling platforms each have their own fee structures, buyer demographics, and best practices. Taking time to understand the specific rules of the platform you're using before listing your first item will save you headaches and potential account issues down the track.
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