Do resellers need to pay superannuation in Australia?
Sole traders are not required to pay themselves superannuation, but you can make voluntary contributions to your own super fund and claim a deduction (up to your concessional contribution cap — AU$30,000 in 2025–26). This is an often-missed tax strategy for resellers — super contributions reduce your taxable income. If you hire employees, mandatory super contributions (11.5% in 2024–25, rising to 12% from 2025–26) apply. Speak to an accountant about whether voluntary contributions make sense for your tax position.
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Key things to know for Australian sellers
Australian online selling has its own quirks: GST registration thresholds, Australia Post rate structures, and platform-specific buyer behaviour differ from the US and UK advice you'll find most readily online. Checking ATO guidance directly and using the Australia Post postage calculator for accurate quotes are good starting points.
Using multiple platforms together
Most successful Australian resellers end up selling across at least two platforms. The marginal effort to list on a second platform is much lower if you already have photos and a description, and reaching two different buyer pools meaningfully increases your chances of a sale.
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List once, sell everywhere
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