Best Platforms to Sell Musical Instruments in Australia (2026)

The best platform to sell musical instruments in Australia depends on your buyer and your price point. Our top pick is eBay for most sellers, but the right answer changes based on volume, condition, and how fast you want to sell. Here is the full ranking.

1. eBay

eBay has 12 million AU users, mostly 25–55. Highest volume, widest reach, established sellers. That lines up with musical instruments because the buyer profile matches the typical musical instruments buyer.

Seller fees sit at 0%. 0% for sellers under $25K/year annual sales. 13.4% final value fee applies above that threshold.. Australia Post labels and Sendle integration available directly in platform. Calculated or flat-rate shipping supported. eBay Global Shipping Programme for international. Sendle ceased operations January 2026. use Australia Post or Aramex.

Watch out: low-value items where fees eat margins. If that describes your situation, consider the next option instead.

2. Facebook Marketplace

Facebook Marketplace has 17.2 million AU users, mostly 25–50. Fast local sales, furniture, bulky items. That lines up with musical instruments because it is one of the platform's top categories.

Seller fees sit at 0%. 0% for local pickup (cash or direct bank transfer). 10% fee applies when using Facebook's checkout for shipped items.. Primarily local pickup. Sellers arrange their own shipping for non-local sales. No integrated shipping solution. Cash on pickup is the norm. request bank transfer for safety over unknown amounts.

Watch out: shipped items, niche collectables. If that describes your situation, consider the next option instead.

Fee Comparison

Fees vary enough to affect your margins, especially on lower-priced musical instruments. Here is the quick comparison.

• eBay: 0% seller fee + Included in final value fee via eBay Managed Payments payment processing. 250 free listings/month for individual sellers; Store subscriptions give more.. Use the eBay calculator for exact take-home.
• Facebook Marketplace: 0% seller fee + Varies. cash, bank transfer, or Meta Pay (for shipped items) payment processing. Free. Use the Facebook Marketplace calculator for exact take-home.

Sourcing Musical Instruments

Where you source affects your margins as much as where you sell. Garage sales and deceased estates surface instruments. Facebook Marketplace is full of abandoned hobby instruments at bargain prices. School instrument hire returns sometimes end up at op shops. Japanese-made guitars from the 70s-80s (Tokai, Greco) have shot up in value.

Photograph the body, neck, headstock, fretboard, bridge, and any hardware. Show fret wear and any dings or cracks. For guitars, include the serial number. Video of the instrument being played adds huge buyer confidence. Good photos are the difference between a scroll-past and a sale, regardless of platform.

Pricing Musical Instruments

Fender and Gibson hold value; most other brands depreciate 50%+ from new. Acoustic guitars ship easier than electrics with amps. Japanese vintage guitars (Tokai, Greco, Fernandes) are the current hot market. Factor in shipping. instruments need proper cases and careful packaging. Always check sold listings on each platform before setting your price. The same item can sell for different amounts on different platforms because buyer expectations vary.

Factor in platform fees when comparing prices. A $100 sale on a platform charging 0% leaves you with a different take-home than a $95 sale on a platform charging 0%. Run the numbers before deciding where to list first.

Our Pick

For most Australian sellers listing musical instruments, eBay is the strongest starting point. 12 million AU users, a buyer demographic that matches musical instruments, and 0% fees that are competitive for the category.

If you have volume, list on two or three platforms at once. Each marketplace reaches different buyers, and musical instruments sells across demographics. For more detail on selling this category, see our Musical Instruments guide.

Cross-listing musical instruments across platforms is the fastest way to find where your inventory moves. Try Shopfront free to list on eBay, Facebook Marketplace from one dashboard.