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How to Sell on eBay in Australia
New to eBay or looking to streamline your reselling workflow? Here’s how to sell smarter, faster, and more profitably on eBay in Australia - powered by Shopfront.
🇦🇺 Why Sell on eBay Australia?
- Reach: Over 12 million monthly visits to eBay.com.au
- Trust: Long-standing buyer protection = more confident customers
- Versatility: List anything from vintage fashion to tech and collectibles
🎯 Bonus: eBay also works well with domestic and international buyers.
🛠️ Step 1: Set Up Your eBay Seller Account
- Go to eBay Australia
- Create a seller account and link your PayPal or bank account
- Choose your selling level (casual or business - an ABN is recommended for scaling)
- Add your logo, banner and store description where relevant
🧰 Step 2: Prep Your Listings with Shopfront
- Use Shopfront to:
- Auto-generate titles and descriptions based on your photos
- Remove backgrounds with one click
- Cross-post that same listing to Depop, Grailed and Facebook
- Track all eBay orders from the same dashboard
🧠 Tip: Save 10+ hours/week by listing once with Shopfront vs. doing it manually on eBay.
💡 Step 3: Optimise for Visibility
- Include size, brand, colour and condition in the title
- Add item specifics (fabric, measurements, tags)
- Use 3-5 high-quality images from different angles
- Offer competitive shipping and returns
📸 Shopfront’s AI listing tools and one-click background remover make this a breeze.
💸 Step 4: Price It Right
- Use eBay’s “sold listings” filter to see what similar items actually sold for
- Don’t underprice - factor in fees (~13–15%) and postage costs
🚚 Step 5: Ship + Track Confidently
- Use Australia Post MyPost Business for discounted labels
- Always include tracking info
- Package neatly and include a thank-you note if you want to build repeat buyers
eBay is a powerful platform with global reach - and Shopfront is the ultimate tool to make selling there easier, faster and less overwhelming.
- Prep listings in one click
- Crosspost to other marketplaces
- Manage your orders and inventory in one spot
➡️ Start selling on eBay smarter with Shopfront!