eBay vs Depop: Which Platform is Best for Australian Sellers in 2025?

Introduction: Choosing the Right Platform for Your Australian Selling Business

With over 10 million active users on eBay Australia and Depop's explosive growth among Gen Z consumers, Australian sellers face an important decision: which platform offers the best opportunity for their products and business goals?

This comprehensive comparison will examine every aspect of selling on eBay versus Depop, helping you make an informed decision based on your specific situation, products, and target audience. Whether you're a seasoned seller looking to expand or a newcomer deciding where to start, this guide provides the insights you need.

Executive Summary: eBay vs Depop at a Glance

eBay is best for:

Diverse product categories (electronics, collectibles, automotive)
Sellers targeting broad age demographics (25-65)
Those comfortable with auction-style and fixed-price formats
Businesses seeking established marketplace infrastructure

Depop is best for:

Fashion, vintage, and lifestyle products
Targeting Gen Z and millennial audiences (16-26)
Sellers who enjoy social commerce and community engagement
Those with strong visual content and styling skills

Platform Overview: Understanding the Differences

eBay Australia: The Established Marketplace Giant

eBay has dominated the Australian online marketplace since 1999, building a reputation as the go-to platform for everything from electronics to collectibles. With over 10.9 million active users in Australia, eBay offers unparalleled reach and established systems for both buyers and sellers.

Key Characteristics:

Massive user base across all demographics
Sophisticated search and discovery tools
Multiple selling formats (auction, Buy It Now, Best Offer)
Comprehensive seller protection policies
Global reach with international selling options

Depop: The Social Commerce Disruptor

Launched in 2011 and gaining massive traction in Australia since 2018, Depop revolutionises online selling by combining marketplace functionality with social media features. The platform has become the go-to destination for fashion-conscious young consumers seeking unique, vintage, and trendy items.

Key Characteristics:

Social commerce features (following, likes, comments)
Highly engaged fashion-focused community
Mobile-first shopping experience
Influencer and trend-driven culture
Strong focus on sustainability and circular fashion

Detailed Fee Structure Comparison

Understanding the true cost of selling is crucial for profitability. Here's a comprehensive breakdown of fees on both platforms:

eBay Australia Fee Structure

Listing Fees:

Free listings: 200 per month for private sellers, 1,000 for business sellers
Additional listings: $0.35 each

Final Value Fees:

Private sellers: 10.9% of total sale price (including shipping)
Business sellers: 10.9% + 2.9% payment processing
Some categories have different rates (automotive parts: 3%, musical instruments: 5%)

Optional Fees:

Promoted listings: 1-20% of sale price (you set the rate)
Subtitle: $0.55
Gallery Plus: $0.35
Bold listing: $2.75

Payment Processing:

Included in final value fee for managed payments
PayPal: 2.6% + $0.30 for domestic transactions

Example Calculation (eBay):

Item sells for $100 with $15 shipping
Final value fee: $115 × 10.9% = $12.54
**Total fees: $12.54 (10.9% of total transaction)**

Depop Fee Structure

Listing Fees:

Free to list unlimited items

Final Value Fees:

10% of item price + shipping cost

Payment Processing:

2.9% + $0.30 per transaction (via Depop Payments or PayPal)

Optional Fees:

Depop does not offer promoted listings or enhanced listing features

Example Calculation (Depop):

Item sells for $100 with $15 shipping
Depop fee: $115 × 10% = $11.50
Payment processing: $115 × 2.9% + $0.30 = $3.64
**Total fees: $15.14 (13.2% of total transaction)**

Fee Comparison Table

| Depop | Free | 10% | 2.9% + $0.30 | **13.2%** |

Winner: eBay - Lower overall fees, especially for higher-value items

Target Audience and Demographics Deep Dive

eBay Australia Audience Profile

Age Distribution:

25-34: 28% of users
35-44: 25% of users
45-54: 22% of users
18-24: 15% of users
55+: 10% of users

Shopping Behavior:

Comparison shoppers who research extensively
Price-conscious buyers seeking deals
Collectors and hobbyists looking for specific items
Business buyers purchasing equipment and supplies
International buyers (especially from US, UK, Asia)

Income Demographics:

Middle to upper-middle class
Household income $50,000-$150,000+
Mix of urban, suburban, and regional buyers
Both impulse and planned purchase behaviors

Peak Activity Times:

Sunday evenings: 7-9 PM AEST (highest traffic)
Weekday evenings: 6-8 PM AEST
Saturday mornings: 9-11 AM AEST
Lunch breaks: 12-1 PM AEST weekdays

Depop Audience Profile

Age Distribution:

18-22: 45% of users
16-17: 20% of users
23-26: 25% of users
27-30: 8% of users
30+: 2% of users

Shopping Behavior:

Style and trend-driven purchases
Social proof influenced (likes, shares, influencer endorsements)
Sustainable fashion advocates
Impulse buyers motivated by aesthetics
Community-oriented shoppers who follow sellers

Income Demographics:

Students and entry-level professionals
Household income $25,000-$75,000
Predominantly urban and inner-suburban
High engagement with social media and visual content

Peak Activity Times:

After school/work: 5-8 PM AEST
Weekend afternoons: 1-4 PM AEST
Late evening browsing: 9-11 PM AEST
Lunch breaks and study breaks throughout the day

Winner: Depends on your target market - eBay for broader demographics, Depop for young fashion-conscious buyers

Product Categories That Thrive on Each Platform

eBay's Best-Performing Categories

Electronics and Technology:

Smartphones, tablets, and accessories: Average 15-25% profit margins
Gaming consoles and games: Quick turnover, especially limited editions
Computer parts and accessories: Steady demand from tech enthusiasts
Cameras and photography equipment: High-value transactions

Collectibles and Vintage:

Trading cards and sports memorabilia: Strong collector market
Vintage toys and figures: Nostalgic appeal drives premium prices
Coins, stamps, and historical items: Niche but profitable markets
Antiques and vintage housewares: Steady demand from decorators

Automotive and Industrial:

Car parts and accessories: Large market with repeat customers
Tools and equipment: Business buyers pay fair prices
Motorcycle parts: Enthusiast market with good margins
Industrial supplies: B2B opportunities

Home and Garden:

Furniture and home decor: Local pickup options popular
Appliances and electronics: Refurbished items perform well
Garden tools and equipment: Seasonal demand peaks
Craft and hobby supplies: Consistent niche markets

Depop's Best-Performing Categories

Fashion and Clothing:

Vintage band tees and graphic tees: $30-$150 range performs best
Y2K and retro fashion: High demand from nostalgic trends
Designer and luxury secondhand: Authentication drives premium prices
Streetwear and hypebeast items: Limited releases command high prices

Accessories and Jewelry:

Vintage jewelry and accessories: Unique pieces stand out
Designer handbags and purses: Authentication services available
Sunglasses and eyewear: Fashion-forward styles popular
Hair accessories and beauty items: Trending items move quickly

Alternative and Subculture Fashion:

Gothic and alternative clothing: Niche but loyal customer base
Festival and rave wear: Seasonal demand spikes
Handmade and upcycled items: Sustainability angle appeals to users
Cosplay and costume pieces: Creative community drives sales

Lifestyle and Home:

Aesthetic room decor: Instagram-worthy items perform well
Books and zines: Especially art, fashion, and culture topics
Plants and plant accessories: Growing trend among young adults
Art prints and posters: Original and vintage pieces popular

Category Performance Comparison

User Experience and Ease of Use Comparison

eBay Selling Experience

Listing Process:

Comprehensive listing form with multiple options
Advanced pricing tools (auction, Buy It Now, Best Offer)
Detailed category selection with specific attributes
Photo upload supports up to 12 images per listing
Rich text editor for detailed descriptions

Management Tools:

Seller Hub provides comprehensive analytics
Bulk editing tools for managing large inventories
Automated listing tools and templates
Inventory management and tracking systems
Message centre for buyer communication

Learning Curve:

Moderate to steep for new sellers
Extensive help documentation and seller education
Active seller community forums
Phone and chat support available
Regular webinars and training sessions

Mobile Experience:

Full-featured mobile app
Mobile listing tools (limited compared to desktop)
Push notifications for messages and sales
Barcode scanning for quick listing
Photo editing tools built-in

Depop Selling Experience

Listing Process:

Simple, Instagram-style photo upload
Minimal required fields (title, price, description)
Hashtag-based categorization system
Four-photo limit per listing
Mobile-optimised interface

Management Tools:

Basic analytics showing views and likes
Simple message interface within the app
No bulk editing tools
Limited inventory management features
Social features (following, liking, sharing)

Learning Curve:

Very easy for social media native users
Minimal documentation needed
Community-driven learning through observation
Limited formal support resources
Influencer and trend-based education

Mobile Experience:

Mobile-first platform design
Intuitive photo editing and filters
Social commerce features fully integrated
Push notifications for engagement and sales
Stories feature for additional exposure

Winner: Depends on complexity needs - eBay for comprehensive tools, Depop for simplicity

Shipping and Logistics Comparison

eBay Shipping Options

Domestic Shipping:

Australia Post integration with calculated shipping
Flat rate shipping options
Free shipping (seller absorbs cost)
Express and economy options
Tracking included on most services

Click and Send:

Discounted Australia Post rates
Print labels at home
Tracking automatically uploaded
Signature on delivery options
Insurance coverage available

eBay Managed Delivery:

End-to-end shipping solution
Competitive rates with tracking
Simplified returns process
Seller protection included
Available in major metropolitan areas

International Shipping:

Global Shipping Program available
Seller ships to domestic hub only
eBay handles international portion
Customs and duties managed by eBay
Seller protection for international sales

Depop Shipping Options

Depop Shipping:

Pre-negotiated rates with shipping partners
Print labels through the app
Tracking automatically provided to buyers
Insurance included up to $200
Available for most postcodes

Manual Shipping:

Sellers arrange their own shipping
Must provide tracking information manually
Buyers pay sellers directly for shipping
No built-in insurance or protection
More work but potentially lower costs

Shipping Partners:

Australia Post (most common)
Sendle (competitive rates)
CouriersPlease (express options)
Local courier services
International shipping available but complex

Shipping Comparison

Winner: eBay - More comprehensive shipping solutions and better rates

Payment Processing and Timing

eBay Payment System

Managed Payments:

Direct deposit to seller bank account
Faster processing than previous PayPal-only system
Automatic sales tax calculation where applicable
Built-in fraud protection
Support for multiple payment methods

Payout Schedule:

New sellers: Daily payouts after 1-day hold
Established sellers: Daily payouts available
Funds typically available next business day
No minimum payout amount
Weekends and holidays may delay processing

Payment Methods Accepted:

Credit and debit cards (Visa, Mastercard, American Express)
PayPal (still available as buyer option)
Apple Pay and Google Pay
Buy now, pay later services (Zip, Afterpay)
Bank transfers in some cases

Depop Payment System

Depop Payments:

Integrated payment processing through Stripe
Direct deposit to linked bank account
Automatic payment processing
Buyer protection included
Seller protection for qualified transactions

Payout Schedule:

Automatic payouts every Monday
Funds from sales made Monday-Sunday
2-3 business days for bank transfer
Minimum payout threshold: $25
Holiday schedules may affect timing

Payment Methods Accepted:

Credit and debit cards (major providers)
PayPal (alternative option)
Apple Pay and Google Pay
Klarna (buy now, pay later)
Regional payment methods

Payment Comparison

Winner: eBay - Faster payouts and more comprehensive payment options

Seller Protection and Dispute Resolution

eBay Seller Protection

Money Back Guarantee Coverage:

Protection against items not received claims
Coverage for items not matching description
Defect rate tracking and management
Appeal process for unfavorable decisions
Automatic case closure for compliant sellers

Return Policy Management:

Mandatory 30-day return policy for most categories
Seller can choose who pays return shipping
Automated return process through platform
Partial refund options for damaged returns
Return shipping labels provided

Performance Standards:

Defect rate must stay below 2%
Late shipment rate below 3%
Cases closed without seller resolution below 0.3%
Account restrictions for poor performance
Performance coaching and improvement resources

Support Resources:

24/7 phone support for urgent issues
Live chat during business hours
Extensive help documentation
Seller community forums
Account managers for high-volume sellers

Depop Seller Protection

Purchase Protection:

Coverage for items not received (if using tracked shipping)
Protection against unauthorised payments
Limited coverage for items not as described
Must meet specific criteria for protection
Less comprehensive than eBay's coverage

Dispute Resolution:

In-app reporting system
Mediation through Depop support team
Limited appeal options
Community-based resolution encouraged
Response times can vary significantly

Community Standards:

User-driven feedback system
Community reporting of policy violations
Account suspension for repeated violations
Limited proactive monitoring
Emphasis on self-regulation

Support Resources:

Email support (no phone support)
Help centre with basic articles
Community forums and social media
Limited support hours
No dedicated account managers

Protection Comparison

Winner: eBay - Significantly better seller protection and support

Mobile App Functionality

eBay Mobile App Features

Selling Features:

Full listing creation with photo editing
Barcode scanning for quick listing
Draft management and scheduling
Bulk editing capabilities (limited)
Sales analytics and performance metrics

Management Tools:

Order management and tracking
Message centre with quick responses
Return management
Inventory tracking
Performance dashboard

Buyer Interaction:

Send offers to watchers
Answer buyer questions
Manage Best Offers
Promote listings
Share listings to social media

Technical Performance:

Stable app with regular updates
Works well on both iOS and Android
Offline capabilities for some features
Push notifications for all activities
Syncs seamlessly with desktop version

Depop Mobile App Features

Selling Features:

Intuitive photo capture and editing
Instagram-style filters and effects
Simple listing creation process
Stories feature for additional exposure
Social commerce integration

Management Tools:

Basic sales tracking
Direct messaging with buyers
Like and comment management
Following and follower analytics
Simple inventory overview

Social Features:

Discover trending items and sellers
Follow favorite sellers and buyers
Like and comment on listings
Share to Instagram and other platforms
Community interaction features

Technical Performance:

Excellent mobile-first design
Fast loading and responsive
Regular feature updates
Strong iOS and Android performance
Seamless social media integration

Mobile App Comparison

Winner: Tie - eBay for functionality, Depop for user experience

Platform-Specific Success Strategies

Maximising Success on eBay

Listing Optimisation:

Use all 80 characters in your title with relevant keywords
Include brand, model, size, colour, and condition
Add detailed item specifics for better search visibility
Use high-quality photos with white backgrounds
Write comprehensive descriptions with dimensions and flaws

Pricing Strategies:

Research sold listings to understand market pricing
Use Best Offer to encourage negotiation
Consider auction format for rare or unique items
Implement tiered pricing (Good, Better, Best)
Monitor competitor pricing and adjust accordingly

Customer Service Excellence:

Respond to questions within 12 hours
Provide tracking information immediately after shipping
Send follow-up messages for high-value items
Handle returns professionally and quickly
Ask satisfied customers to leave feedback

Performance Optimization:

Maintain above standard seller ratings
Ship within stated handling time
Use eBay's promotional tools strategically
Optimize for mobile since 60% of traffic is mobile
Cross-promote complementary items

Maximizing Success on Depop

Visual Content Strategy:

Invest in high-quality photography with natural lighting
Create consistent aesthetic across all listings
Use lifestyle shots showing items being worn
Include detail shots of unique features or flaws
Maintain consistent editing style and filters

Community Engagement:

Post new items during peak hours (5-8 PM AEST)
Engage with other sellers and potential buyers
Use relevant hashtags and trending tags
Follow and interact with your target audience
Share items to Instagram and other social platforms

Trend Awareness:

Stay updated on fashion trends and seasonal demands
Monitor popular hashtags and trending items
Participate in fashion challenges and themes
Collaborate with influencers and fashion bloggers
Adapt inventory to current fashion cycles

Social Commerce Tactics:

Build a personal brand and aesthetic
Tell stories about your items and styling tips
Create bundle deals and outfit packages
Use the messaging feature to build relationships
Encourage user-generated content and reviews

Pros and Cons Analysis

eBay Advantages

✅ Massive Market Reach

10+ million active Australian users
Global marketplace with international buyers
Established brand trust and recognition
Wide demographic appeal across all age groups

✅ Comprehensive Seller Tools

Advanced analytics and performance metrics
Bulk listing and inventory management
Sophisticated pricing and promotional tools
Professional seller support resources

✅ Lower Total Fees

Competitive final value fees at 10.9%
No separate payment processing charges
Free listings up to monthly limits
Volume discounts for high-volume sellers

✅ Superior Buyer Protection

Comprehensive money-back guarantee
Structured dispute resolution process
24/7 customer support
Established trust and safety measures

✅ Flexible Selling Formats

Auction-style listings for rare items
Fixed-price Buy It Now options
Best Offer functionality for negotiations
Store subscriptions for professional presence

eBay Disadvantages

❌ Steeper Learning Curve

Complex interface with many options
Requires understanding of various tools and features
Performance standards must be maintained
Regular policy updates to stay current with

❌ High Competition

Saturated marketplace in many categories
Price competition from international sellers
Difficult to stand out without optimisation
Algorithm changes can affect visibility

❌ Mandatory Return Policies

Must accept returns for most categories
Return shipping costs may fall on seller
Handling return disputes can be time-consuming
Potential for buyer abuse of return system

❌ Less Social Engagement

Traditional marketplace format
Limited community features
Difficulty building personal brand
Less viral potential for unique items

Depop Advantages

✅ Highly Engaged Community

Active social commerce features
Strong community of fashion enthusiasts
Viral potential for trending items
Authentic peer-to-peer interactions

✅ Simple User Experience

Intuitive mobile-first interface
Easy listing process with minimal requirements
Social media familiar features
Low barrier to entry for new sellers

✅ Fashion-Focused Audience

Targeted demographic interested in unique fashion
Higher willingness to pay for trendy items
Sustainable fashion movement alignment
Influencer and style-conscious user base

✅ Creative Freedom

Artistic photography encouraged
Personal branding opportunities
Storytelling through listings
Authentic, personal selling style rewarded

✅ Strong Mobile Experience

Excellent mobile app functionality
Instagram-style visual interface
Seamless social media integration
Mobile-optimised buying experience

Depop Disadvantages

❌ Higher Total Fees

10% selling fee plus 2.9% + $0.30 payment processing
Can exceed 13% total fees on transactions
No volume discounts available
Limited fee reduction opportunities

❌ Limited Audience Demographics

Primarily 16-26 year old users
Narrow focus on fashion categories
Limited purchasing power of target demographic
Seasonal fluctuations in student spending

❌ Minimal Seller Protection

Basic buyer protection policies
Limited dispute resolution options
Email-only customer support
Potential for payment chargebacks

❌ Restricted Product Categories

Fashion and lifestyle items primarily
Limited success for electronics or collectibles
Strict content policies for certain items
Smaller overall market size

❌ Basic Business Tools

Limited analytics and reporting
No bulk editing or management tools
Simple inventory tracking
Minimal promotional options

Recommendations by Seller Type

For New Sellers

Start with eBay if:

You have diverse inventory across multiple categories
You prefer comprehensive tools and support
You're comfortable with a learning curve
You want access to the largest Australian audience

Start with Depop if:

You're selling fashion, vintage, or lifestyle items
You're comfortable with social media platforms
You prefer simplicity over comprehensive features
You're targeting a younger demographic

Recommended Approach:

Start with one platform to learn the basics
Focus on 5-10 items initially to test the waters
Learn the platform's culture and best practices
Expand to multiple platforms once profitable

For Fashion Sellers

Choose Depop if:

Selling vintage, streetwear, or unique fashion pieces
Items are priced under $200
You enjoy social commerce and community building
You have strong visual content creation skills

Choose eBay if:

Selling luxury designer items or expensive pieces
You have large inventory volumes to manage
You need comprehensive seller protection
You're selling to a broader age demographic

For Electronics and Collectibles Sellers

eBay is the clear choice because:

Largest audience for these categories
Better buyer protection for high-value items
Comprehensive authentication services
Global reach for rare collectibles

Depop is not recommended for:

Electronics (poor category performance)
Collectibles (limited interested audience)
High-value items (limited buyer protection)

For High-Volume Sellers

eBay advantages:

Better bulk management tools
Volume fee discounts
Professional seller resources
Comprehensive analytics

Depop limitations:

No bulk editing capabilities
Limited analytics
Manual inventory management
Time-intensive social engagement requirements

For Part-Time/Casual Sellers

Depop advantages:

Simple listing process
Minimal time commitment required
Easy mobile management
Low learning curve

eBay considerations:

More complex but potentially more profitable
Better for occasional high-value sales
Requires more time investment for optimisation

Frequently Asked Questions

General Platform Questions

Q: Can I sell on both eBay and Depop simultaneously? A: Yes, many successful sellers use both platforms. However, you must manage inventory carefully to avoid overselling. Consider using crosslisting tools like Shopfront to synchronise inventory across platforms.

Q: Which platform is better for beginners? A: Depop is easier to start with due to its simple interface, but eBay offers better long-term growth potential and seller support. Choose based on your product category and comfort with technology.

Q: How long does it take to see success on each platform? A: Depop: 2-4 weeks to build initial following and sales momentum. eBay: 4-8 weeks to establish seller ratings and optimise listings. Both require consistent effort and quality products.

Q: Do I need an ABN to sell on these platforms? A: Not required for casual selling, but recommended if you plan to earn significant income. You'll need an ABN for GST registration (required if turnover exceeds $75,000) and for business legitimacy.

Fee and Pricing Questions

Q: Which platform actually costs less after all fees? A: eBay typically costs less overall at 10.9% total fees compared to Depop's 13%+ total fees. However, Depop's audience may pay higher prices for trendy fashion items, potentially offsetting the fee difference.

Q: Can I negotiate fees on either platform? A: eBay offers volume discounts for high-volume sellers through their Top Rated Seller program. Depop does not offer fee negotiations or volume discounts.

Q: How do platform fees compare to selling locally? A: Platform fees are the cost of accessing their user base and tools. Local selling (Facebook Marketplace, Gumtree) has lower fees but requires more time and offers limited reach.

Product and Category Questions

Q: What items should I avoid selling on each platform? A: eBay: Avoid items that compete heavily with overseas sellers unless you have a unique value proposition. Depop: Avoid electronics, automotive, home appliances, and anything not fashion/lifestyle related.

Q: Can I sell handmade items on both platforms? A: Yes, both platforms allow handmade items. eBay has specific handmade categories, while Depop's creative community often embraces unique, handmade pieces.

Q: Which platform is better for luxury/designer items? A: eBay is generally better for luxury items due to authentication services, buyer protection, and higher-income demographic. Depop works for luxury fashion under $500 aimed at young adults.

Logistics and Operations Questions

Q: Which platform makes shipping easier? A: eBay offers more comprehensive shipping solutions, discounted rates, and better integration with Australia Post. Depop's shipping is simpler but more limited.

Q: How do returns work on each platform? A: eBay requires accepting returns for most categories with structured processes. Depop leaves returns largely to seller discretion, though they encourage reasonable return policies.

Q: Can I offer pickup options on both platforms? A: eBay supports local pickup options in listings. Depop doesn't officially support pickup, but sellers can arrange it privately with buyers.

Success and Growth Questions

Q: How do I build a following on each platform? A: eBay: Focus on excellent seller metrics, customer service, and product quality. Depop: Engage with the community, post regularly, use trending hashtags, and maintain aesthetic consistency.

Q: Which platform offers better growth potential? A: eBay offers better scalability for diverse product categories and higher-value items. Depop offers growth potential within fashion/lifestyle niches and younger demographics.

Q: Should I eventually move to my own website? A: Consider building your own website once you have steady sales and customer base. Use platforms like Shopify alongside marketplaces to reduce platform dependency and build direct customer relationships.

Conclusion: Making the Right Choice for Your Business

The choice between eBay and Depop ultimately depends on your specific products, target audience, and business goals. Both platforms offer unique advantages and serve different market segments effectively.

Choose eBay if you:

Sell diverse product categories beyond fashion
Target a broad demographic across all age groups
Need comprehensive seller tools and protection
Plan to scale to high-volume selling
Prefer lower overall fees and better support

Choose Depop if you:

Focus primarily on fashion, vintage, or lifestyle products
Target Gen Z and millennial consumers
Enjoy social commerce and community engagement
Prefer simplicity over comprehensive features
Have strong visual content creation skills

The Multi-Platform Strategy

For many Australian sellers, the optimal approach involves using both platforms strategically:

**Start with your best-fit platform** based on the criteria above
**Master one platform first** before expanding to others
**Use crosslisting tools** to manage inventory across platforms
**Tailor your approach** to each platform's unique culture and audience
**Monitor performance** and adjust your strategy based on results

Remember that successful selling requires more than just choosing the right platform. Focus on:

High-quality product photos and descriptions
Competitive pricing based on market research
Excellent customer service and communication
Consistent posting and inventory management
Staying updated on platform policies and trends

Both eBay and Depop continue to evolve, offering new features and opportunities for Australian sellers. The key is to start somewhere, learn from experience, and adapt your strategy as you grow.

Ready to start selling? Use our free calculators to determine your potential profits:

[eBay Fee Calculator](/ebay-calculator) - Calculate your eBay profit margins
[Depop Fee Calculator](/depop-calculator) - Optimize your Depop pricing strategy

Want to sell on multiple platforms efficiently? Check out Shopfront's multi-channel selling tools designed specifically for Australian sellers to manage inventory, sync listings, and track performance across eBay, Depop, and other major marketplaces.

This comparison is based on current platform policies and fees as of January 2025. Platform policies and fee structures may change. Always check current terms and conditions before making business decisions.

Related Resources:

[Complete Guide to Multi-Channel Selling in 2025](/blog/complete-guide-multichannel-selling-2025)
[Australian Marketplace Comparison](/marketplaces)
[Seller Success Stories](/success-stories)
[Join Our Community](/waitlist) - Connect with other successful Australian sellers

Introduction: Choosing the Right Platform for Your Australian Selling Business

Executive Summary: eBay vs Depop at a Glance

Platform Overview: Understanding the Differences

eBay Australia: The Established Marketplace Giant

Depop: The Social Commerce Disruptor

Detailed Fee Structure Comparison

eBay Australia Fee Structure

Depop Fee Structure

Fee Comparison Table

Target Audience and Demographics Deep Dive

eBay Australia Audience Profile

Depop Audience Profile

Product Categories That Thrive on Each Platform

eBay's Best-Performing Categories

Depop's Best-Performing Categories

Category Performance Comparison

User Experience and Ease of Use Comparison

eBay Selling Experience

Depop Selling Experience

Shipping and Logistics Comparison

eBay Shipping Options

Depop Shipping Options

Shipping Comparison

Payment Processing and Timing

eBay Payment System

Depop Payment System

Payment Comparison

Seller Protection and Dispute Resolution

eBay Seller Protection

Depop Seller Protection

Protection Comparison

Mobile App Functionality

eBay Mobile App Features

Depop Mobile App Features

Mobile App Comparison

Platform-Specific Success Strategies

Maximising Success on eBay

Maximizing Success on Depop

Pros and Cons Analysis

eBay Advantages

eBay Disadvantages

Depop Advantages

Depop Disadvantages

Recommendations by Seller Type

For New Sellers

For Fashion Sellers

For Electronics and Collectibles Sellers

For High-Volume Sellers

For Part-Time/Casual Sellers

Frequently Asked Questions

General Platform Questions

Fee and Pricing Questions

Product and Category Questions

Logistics and Operations Questions

Success and Growth Questions

Conclusion: Making the Right Choice for Your Business

Choose eBay if you:

Choose Depop if you:

The Multi-Platform Strategy

About the Author

Shopfront Team

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