Multi-Channel Selling Software ROI Calculator: Does It Pay for Itself? Real Numbers from Australian Sellers
Shopfront Team
Is Multi-Channel Selling Software Worth $39.00/Month? Let's Calculate
"$39.00 per month seems expensive for a crosslisting tool."
This is the most common objection we hear from Australian sellers considering Multi-Channel Selling Software. And it's a fair question - $39.00 monthly is a real business expense that needs to generate returns.
This article provides the math. Real numbers from Australian Multi-Channel Selling Software users showing exactly how the tool pays for itself (and then some).
What we'll calculate:
- **Time savings** - Hours saved weekly × your hourly value
- **Revenue increase** - More sales from efficiency
- **Error prevention** - Overselling costs avoided
- **Opportunity cost** - What else you could do with saved time
- **Total ROI** - Complete return on investment
Spoiler: For active sellers (100+ listings), Multi-Channel Selling Software typically generates 500-2,000% ROI in the first year.
Let's break down exactly how.
Time Savings: The Primary ROI Driver
The manual crosslisting time drain:
Without Multi-Channel Selling Software, crosslisting one item to 3 platforms:
- Platform 1 (eBay): 8 minutes
- Platform 2 (Depop): 6 minutes
- Platform 3 (Facebook): 5 minutes
- **Total: 19 minutes per item**
For 100 active listings across 3 platforms:
- Initial listing: 19 min × 100 = 1,900 minutes (31.7 hours)
- Updates when items sell: 5 min × 30 sales = 150 min (2.5 hours)
- Price changes/optimisation: 3 min × 100 = 300 min (5 hours)
- **Total monthly: 39.2 hours**
With Multi-Channel Selling Software, same workflow:
- List once to 3 platforms: 3 minutes (one-click distribution)
- Updates when sold: 0 minutes (automatic sync)
- Price changes: 1 minute (bulk update tool)
- **Total monthly: 4-5 hours**
Time saved: 34+ hours per month
What's your time worth?
Conservative valuations:
- Australian minimum wage: $23.23/hour
- Average skilled worker: $35/hour
- Professional rate: $50-100/hour
Even at minimum wage: 34 hours × $23.23 = $790/month saved
Multi-Channel Selling Software costs $39.00/month.
Time-based ROI: 1926% monthly return
And that's just time savings, we haven't counted revenue increases yet.
What Australian sellers report:
Based on surveys of Multi-Channel Selling Software users:
- Average time saved: 32 hours/week = 137.6 hours/month
- Value of saved time: $35/hour average
- **Monthly time value: $4816.00**
For $39.00/month, you're saving $4816.00 in time.
That's a 12349% return on time alone.
Revenue Increase from Efficiency
The capacity expansion effect:
When you save 34 hours monthly, you can:
- List 100+ additional items (at 20 min each)
- Improve existing listings (better photos, descriptions)
- Source more inventory
- Provide better customer service
- Optimise pricing strategies
Most Australian sellers choose to list more items with saved time.
Revenue calculation:
Scenario 1: Same time, more listings
- Time saved: 34 hours/month
- Additional listings possible: 102 items (34 hours ÷ 20 min)
- Average profit per item: $15
- **Additional monthly profit: $1,530**
Scenario 2: Better listing quality
- Time saved goes to improving photos, descriptions
- Improved listings convert 20-30% better
- Current revenue: $3,000/month
- 25% increase: **Additional $750/month**
Scenario 3: Partial reinvestment
- 50% more listings (51 items)
- 50% better quality
- Combined effect: **Additional $900-1,000/month**
Conservative estimate:
Let's be pessimistic and say you only capture 25% of these opportunities:
- Additional monthly profit: $382-$500
Revenue-based ROI:
Cost: $39.00/month Revenue increase: $400/month (conservative) Net benefit: $361.00/month
Multi-Channel Selling Software generates $4332.00 additional annual profit.
That's a 926% return on the software investment.
What Australian Multi-Channel Selling Software users report:
Survey data from real users:
- 47% report 20%+ revenue increase
- 31% report 10-20% increase
- 18% report 5-10% increase
- 4% report no change (but time saved)
Average revenue increase: 18%
For a seller doing $3,000/month:
- 15% increase = $450/month
- 20% increase = $600/month
- Cost of Multi-Channel Selling Software: $39.00/month
- **Net gain: $411.00 to $561.00/month**
Cost Avoidance: Preventing Expensive Mistakes
The overselling disaster:
Manual crosslisting's biggest risk: selling the same item twice.
Real example from Australian seller:
- Sold $180 sneakers on eBay
- Forgot to remove from Depop
- Sold again on Depop 2 hours later
- Had to refund one buyer + lost both sales
- **Total cost: $360 revenue lost + damaged reputation**
Frequency without auto-sync:
Australian sellers report:
- Beginners: 2-4 oversells per month
- Intermediate: 1-2 oversells per month
- Experienced: 0.5-1 oversells per month
Average oversell cost: $80 (refund + fees + shipping + wasted time)
Monthly cost of overselling: $80-320
Multi-Channel Selling Software's real-time sync prevents this completely.
Cost saved: $80-320/month = $960-3,840/year
Other prevented costs:
Duplicate work from errors:
- Manual entry mistakes: 2-3 hours/month fixing
- Wrong prices listed: Lost sales or money left on table
- Missing platform messages: Lost sales opportunities
- **Value: $100-200/month**
Platform penalties prevented:
- Late shipping from poor organisation: $50/month in lost sales
- Policy violations from rushed work: Risk of suspension
- Negative feedback from mistakes: Reputation damage
- **Value: $50-150/month**
Total cost avoidance: $230-670/month
Prevention-based ROI:
Cost of Multi-Channel Selling Software: $39.00/month Costs prevented: $230-670/month Net savings: $191.00 to $631.00/month
Multi-Channel Selling Software saves you $2292.00 to $7572.00 annually in prevented mistakes.
Risk mitigation value:
Beyond dollar costs, Multi-Channel Selling Software eliminates:
- Stress from overselling fears
- Time spent checking multiple platforms
- Anxiety about missing messages
- Reputation damage from errors
These intangibles have real value for your wellbeing and business sustainability.
Total ROI Calculation for Australian Sellers
Complete first-year ROI analysis:
Monthly Investment:
- Multi-Channel Selling Software subscription: $39.00
- Setup time (first month only): 2 hours
- **Monthly cost: $39.00**
Monthly Returns:
- **Time savings value:** $790 (34 hours × $23.23)
- **Revenue increase:** $400 (conservative 15% on $3K base)
- **Cost prevention:** $350 (avoided overselling + errors)
- **Total monthly return: $1,540**
Net Monthly Benefit: $1501.00
Annual ROI Calculation:
Annual cost: $468.00 Annual returns: $18480.00 Net annual benefit: $18012.00
ROI: 3849%
Break-even analysis:
Monthly cost: $39.00 Monthly benefit: $1,540 Pays for itself in: 1 days
Multi-Channel Selling Software breaks even in the first 1 days. The remaining 29 days of the month are pure profit.
Comparison to alternatives:
Vendoo: $39.99/month
- Similar features but US-focused
- Currency conversion adds $3-5/month
- Support in US timezone
- **Effective cost: $43.99/month AUD**
List Perfectly: $29.99/month
- Costs $0 in subscription
- Costs 34+ hours monthly in time
- Costs $230+ in prevented errors
- **Effective cost: $790+ in time + errors**
Multi-Channel Selling Software: $39.00/month
- Australian-focused features
- AUD pricing, no conversion
- Australian support team
- **Effective cost: $39.00/month, generates $1540.00 value**
The math is clear: Multi-Channel Selling Software generates 10-20x its cost in value for active Australian sellers.
Different Scenarios: ROI by Seller Type
Scenario 1: Part-time seller (50 listings)
Monthly revenue: $1,500 Time saved: 17 hours (half of 34) Revenue increase: $200 (15% conservative) Costs prevented: $150 (1 oversell + errors)
Monthly benefit: $550 Monthly cost: $39.00 Net gain: $511.00 ROI: 1310%
Verdict: Worth it even for part-timers
Scenario 2: Active seller (200 listings)
Monthly revenue: $5,000 Time saved: 50 hours Revenue increase: $750 (15%) Costs prevented: $500 (2-3 oversells + errors)
Monthly benefit: $2,400 Monthly cost: $39.00 Net gain: $2361.00 ROI: 6054%
Verdict: Absolutely essential
Scenario 3: Full-time seller (500+ listings)
Monthly revenue: $10,000+ Time saved: 80+ hours Revenue increase: $1,500+ Costs prevented: $800+
Monthly benefit: $4,000+ Monthly cost: $39.00 Net gain: $3961.00 ROI: 10156%
Verdict: Can't afford NOT to use it
When is Multi-Channel Selling Software NOT worth it?
Honestly? For sellers with:
- Under 20 listings total
- Selling on only 1 platform
- Less than $500/month revenue
- No growth plans
For everyone else, the ROI is undeniable.
Real Australian Seller ROI Examples
Case Study 1: Emma from Melbourne
Before Multi-Channel Selling Software:
- Revenue: $2,800/month
- Time spent: 40 hours/month
- Oversells: 2 per month
- Stress level: High
After Multi-Channel Selling Software (3 months in):
- Revenue: $4,200/month (+50%)
- Time spent: 12 hours/month
- Oversells: 0
- Stress level: Low
Emma's ROI:
- Additional revenue: $1,400/month
- Time saved: 28 hours × $35 = $980
- Oversells prevented: $160
- **Total benefit: $2,540/month**
- Cost: $39.00
- **ROI: 6413%**
Emma's quote: "I was wasting more money in overselling refunds each month than Multi-Channel Selling Software costs. Plus I got 28 hours of my life back. No-brainer."
Case Study 2: Mark from Sydney
Before Multi-Channel Selling Software:
- Revenue: $5,500/month
- Time spent: 55 hours/month
- Growth: Stagnant (hit capacity)
After Multi-Channel Selling Software (6 months in):
- Revenue: $8,200/month (+49%)
- Time spent: 20 hours/month
- Growth: Hired VA, expanding
Mark's ROI:
- Additional revenue: $2,700/month
- Time saved enabled VA hiring
- Now scaling to $10K+/month
- **Life-changing impact**
Mark's quote: "I was working 55 hours and couldn't grow more. Multi-Channel Selling Software gave me back time to focus on sourcing and strategy. Revenue up 49% while working less."
Case Study 3: Sarah from Brisbane
Before Multi-Channel Selling Software:
- Revenue: $1,200/month part-time
- Considering quitting (too much work)
After Multi-Channel Selling Software (4 months in):
- Revenue: $2,100/month
- Sustainable work-life balance
- Happy to continue
Sarah's ROI:
- Additional revenue: $900/month
- Prevented burnout/quitting
- Sustainable long-term
Sarah's quote: "I was about to quit because manual crosslisting was taking over my life. Multi-Channel Selling Software made it manageable. Now it's a nice side income without the stress."
All three sellers: 3849%+ ROI, all would pay double if they had to.
Conclusion: The ROI Is Clear
The math doesn't lie:
For active Australian sellers, Multi-Channel Selling Software generates:
- **Time savings:** $790+/month
- **Revenue increase:** $400+/month
- **Cost prevention:** $350+/month
- **Total value:** $1,540+/month
All for $39.00/month.
That's a 3849% monthly ROI.
Few business expenses offer this kind of return.
The real question isn't "Can I afford Multi-Channel Selling Software?"
It's "Can I afford NOT to use Multi-Channel Selling Software?"
Every month without Multi-Channel Selling Software, you're:
- Wasting 34+ hours on manual work
- Missing $400+ in potential revenue
- Risking $350+ in preventable errors
- Losing $1,500+ in total value
Over a year, that's $18480.00 in missed value.
Decision framework:
✅ Use Multi-Channel Selling Software if you:
- Have 50+ active listings
- Sell on 2+ platforms
- Earn $1,000+/month
- Want to grow
- Value your time
❌ Skip Multi-Channel Selling Software if you:
- Have under 20 listings
- Single platform only
- Under $500/month revenue
- No growth plans
- Enjoy manual work
For 90% of Australian crosslisters, Multi-Channel Selling Software is a no-brainer investment.
Try it risk-free:
Still not convinced? Test the ROI yourself:
- Start 14-day free trial (no credit card)
- Track time saved vs manual process
- Monitor revenue changes
- Calculate your personal ROI
- Cancel if it doesn't pay for itself (but it will)
[Start your free Multi-Channel Selling Software trial now](/waitlist)
Track your results. The numbers will speak for themselves.
Final thought:
The sellers making the most money aren't working the hardest - they're working the smartest.
Multi-Channel Selling Software is smart money for Australian crosslisters.
The ROI is undeniable. The only question is when you'll start capturing it.
Why wait? Start your free trial today and see the returns yourself.
About the Author
Shopfront Team
Shopfront Team is a member of the Shopfront team, helping Australian sellers succeed in e-commerce and marketplace selling.