Facebook Marketplace Fees in Australia: Complete Breakdown (2026)
The short answer
Facebook Marketplace charges 0% fees for local pickup sales settled with cash or bank transfer. It's the only major platform in Australia where you genuinely keep 100% of the sale price.
Facebook Marketplace has no fees for the overwhelming majority of Australian sales. When you sell locally with cash or bank transfer, Facebook takes nothing. The only time fees apply is if you use Facebook's built-in checkout system for shipped items - that costs 10% (minimum $0.80). But most Australian sellers avoid that entirely by simply accepting bank transfer.
Fee Breakdown
| Fee Type | Rate / Amount |
|---|---|
| Local Pickup (Cash or Bank Transfer) | 0% - completely free |
| Shipped Items via Facebook Checkout | 10% of sale price (minimum $0.80)Most AU sellers avoid this by using bank transfer instead |
| Listing Fee | Free |
| Store Subscription | None |
| Payment Processing (bank transfer) | Free (standard bank transfer) |
What You Actually Pay
Real examples at common price points. All amounts in AUD.
| Item Price | Platform Fee | Payment Fee | Total Fees | You Receive | Effective Rate |
|---|---|---|---|---|---|
| $25.00 | - | - | $0.00 | $25.00Local cash/bank transfer - zero fees | 0% |
| $50.00 | - | - | $0.00 | $50.00Local cash/bank transfer - zero fees | 0% |
| $100.00 | - | - | $0.00 | $100.00Local cash/bank transfer - zero fees | 0% |
| $200.00 | - | - | $0.00 | $200.00Local cash/bank transfer - zero fees | 0% |
| $500.00 | - | - | $0.00 | $500.00Local cash/bank transfer - zero fees | 0% |
How Facebook Marketplace Fees Compare
| Platform | Commission | Payment Processing | Effective Total |
|---|---|---|---|
| Facebook Marketplace (local) | 0% | 0% | 0% |
| Facebook Marketplace (shipped) | 10% | Included | 10% |
| eBay (under $25K/year) | 0% | Included | 0% |
| Depop (AU) | 10% | 2.9% + $0.30 | ~13% |
| Gumtree | 0% | 0% | 0% (local only) |
| Poshmark | 20% | Included | 20% |
Tips to Reduce Your Facebook Marketplace Fees
Always use local pickup with bank transfer for expensive items. It's the safest and cheapest option.
Never use Facebook's built-in checkout for shipped items - the 10% fee adds up, and you have better control with a direct bank transfer.
If you ship items, collect payment via bank transfer before dispatch rather than using Facebook Checkout.
For items over $200, always request bank transfer rather than cash. It's safer and leaves a payment trail if anything goes wrong.
List multiple items at once. There's no cost per listing on Facebook Marketplace, so no reason to hold back.
Frequently Asked Questions
Is Facebook Marketplace really free to sell on in Australia?
Yes, for local pickup sales settled via cash or bank transfer, Facebook Marketplace charges absolutely nothing. No listing fee, no commission, no payment processing fee. This makes it genuinely the cheapest platform for local selling in Australia. The only exception is if you use Facebook's built-in shipping checkout, which charges 10%.
What is the 10% Facebook Marketplace shipping fee and how do I avoid it?
Facebook's built-in checkout system for shipped items charges a 10% seller fee. Most Australian sellers avoid this by arranging payment directly via bank transfer and handling shipping themselves. Tell buyers to pay via bank transfer before you post the item - this is the standard practice for shipped items on Marketplace.
Is it safe to accept bank transfers on Facebook Marketplace?
Bank transfer is safer than cash for high-value items because it creates a transaction record. Always wait for the transfer to clear in your account before releasing items (for pickup) or posting (for delivered items). Never accept 'PayID pending' screenshots - these can be faked. Actual cleared transfers show in your account balance.
Do I pay GST on Facebook Marketplace sales?
If you're registered for GST (annual turnover over $75,000), you're required to include GST in your prices and remit it to the ATO. For casual individual sellers below this threshold, Facebook Marketplace sales are still assessable income for your tax return. Keep records, especially for higher-value transactions.
How does Facebook Marketplace compare to Gumtree for free selling in Australia?
Both platforms are free for local sales. Facebook Marketplace has a larger active user base - 17.2 million Australian Facebook users versus Gumtree's smaller base. Facebook's algorithm serves listings to local users more intelligently. Most sellers find Facebook Marketplace generates enquiries faster. Gumtree remains relevant for some categories (cars, jobs, rentals) but for general household items, Facebook Marketplace dominates.
Sell on Facebook Marketplace and More Platforms at Once
Crosslist your items across Facebook Marketplace and other Australian marketplaces from one dashboard. Shopfront keeps inventory in sync so you never double-sell.