Authentication
The process of verifying that a branded item is genuine, not counterfeit. Can be done through platform programmes (eBay Authenticity Guarantee, Grailed authentication) or third-party services like Entrupy or Real Authentication. Essential for luxury resale where buyers expect proof of legitimacy.
Where you'll see this
This term is commonly used on:
ebaygraileddepop
Put this into practice
Shopfront handles the hard parts of crosslisting and inventory sync so you can focus on finding and selling.