general

Average Order Value (AOV)

The average amount a buyer spends per transaction. Resellers increase AOV through bundle deals, combined shipping incentives, and cross-selling within their shop. On Depop, buyers who find one item often browse the shop — surfacing related items in your description or bio increases AOV. On eBay, seller stores that display similar items on listing pages drive additional sales.

Where you'll see this

This term is commonly used on:

ebaydepop

Put this into practice

Shopfront handles the hard parts of crosslisting and inventory sync so you can focus on finding and selling.