Colourway
The specific colour combination of an item, particularly sneakers, streetwear, and designer pieces. Knowing the correct colourway name (e.g. 'Bred', 'Chicago', 'Shadow') is critical for SEO — buyers search by colourway, not generic colour descriptions.
Where you'll see this
This term is commonly used on:
ebaydepopgrailed
Put this into practice
Shopfront handles the hard parts of crosslisting and inventory sync so you can focus on finding and selling.