Etsy Ads
Etsy's paid advertising system placing your listings in search results and on browse pages. You set a daily budget and cost-per-click is determined by competition for the keyword. Unlike Promoted Listings on eBay, Etsy Ads charge per click regardless of sale. Best used for proven sellers with strong conversion rates — ads on poor listings waste budget. Offsite Ads are a separate programme where Etsy advertises your listings externally and charges 12–15% on resulting sales.
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Shopfront handles the hard parts of crosslisting and inventory sync so you can focus on finding and selling.