Sell-Through
The percentage of listed items that actually sell within a given period. A 30-day sell-through rate of 20% means 1 in 5 listed items sold that month. Low sell-through across an entire inventory suggests pricing is too high, photos are weak, or the niche isn't matching platform demand. Sell-through is one of the most important metrics for a reselling business — it drives cash flow, sourcing decisions, and pricing strategy.
Where you'll see this
This term is commonly used on:
ebaydepop
Put this into practice
Shopfront handles the hard parts of crosslisting and inventory sync so you can focus on finding and selling.