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Surfcore aesthetic — The model's sun-bleached, messy hair, fleece, board shorts, and beach setting are quintessential Surfcore.
1960s onward; recurring revivals

Surfcore

California beach-derived laidback wardrobing — board shorts, sun-faded tees, shell jewellery, hoodies and salt-bleached hair.

Palette
faded coral ocean blue muted yellow sand beige soft turquoise sun-faded white
Signature garments
surf-brand graphic tees board shorts hoodies and fleeces Vans slip-ons shell necklaces baggy denim Reef sandals
Canonical brands
Quiksilver Billabong Roxy Volcom RVCA Stussy Vans Hurley

About

Surfcore (also called Surfer style) is a laidback fashion aesthetic rooted in California and Hawaii beach culture. The look gained mainstream popularity in the 1960s through Beach Boys music, surf films and Elvis Presley vehicles, and has remained a stable niche ever since. Wardrobe priorities are comfort, function and salt-water-friendly fabrics: lightweight cotton tees, faded surf-brand graphic tees, board shorts, hoodies, fleeces, sandals, Vans slip-ons, hooded sweatshirts, baggy denim and shell-and-puka necklaces. The colour palette is sun-bleached. Hair is intentionally salt-touched and a little messy.

Not Skater — Surfcore is beach-and-water-derived; Skater is street-and-park-derived (though they overlap).

On platforms

Hashtags to copy, brands to know, and live listings — per platform.

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