What is the Sharing Economy Reporting Regime and does it affect me?
The Sharing Economy Reporting Regime (SERR) requires platforms like eBay, Airbnb, and Airtasker to report seller transaction data directly to the ATO from 1 July 2024. This means the ATO now receives records of what you've sold and earned. It doesn't create new taxes — it just means the ATO has data to cross-check against your tax return. If you're selling regularly, ensure your returns accurately reflect your income. Platforms report your name, ABN, address, bank account, and annual sales figures.
More detail
Key things to know for Australian sellers
Australian online selling has its own quirks: GST registration thresholds, Australia Post rate structures, and platform-specific buyer behaviour differ from the US and UK advice you'll find most readily online. Checking ATO guidance directly and using the Australia Post postage calculator for accurate quotes are good starting points.
Using multiple platforms together
Most successful Australian resellers end up selling across at least two platforms. The marginal effort to list on a second platform is much lower if you already have photos and a description, and reaching two different buyer pools meaningfully increases your chances of a sale.
Useful tools
Related questions
List once, sell everywhere
Shopfront is built for Australian sellers. Connect your eBay, Depop, Grailed, Facebook Marketplace, and Shopify accounts, and crosslist your inventory in seconds instead of hours.