Pre-Purchase Query (PPQ)
A message from a potential buyer asking for additional information before committing to a purchase — measurements, extra photos, condition details, shipping estimates. Responding to PPQs quickly and thoroughly converts browsers into buyers. Etsy Star Seller requires 95%+ of queries answered within 24 hours. On Depop, fast responses are visible through the 'Usually responds within X hours' badge on your profile.
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This term is commonly used on:
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Put this into practice
Shopfront handles the hard parts of crosslisting and inventory sync so you can focus on finding and selling.